Results tagged “creative cloud”

A Funny Thing Happened on The Way to The Press Release….or How I Learned to Love Adobe Voice

AdobeVoice logo

Today Adobe Voice was launched, a new free “storytelling” app for iPad. The press release can be seen here.

We, here in the propaganda department of Adobe, had a chance to play with an early version. And this came about in an unusual way. As our press release for Adobe Voice went up the approval chain, it reached our CEO, Shantanu Narayen. Shantanu looked at the PR and said to me, “Where’s the Voice version of the press release?” Two things occurred to me at this point:

1.     Why hadn’t I thought of that?

2.     I guess that’s why Shantanu is CEO.

Anyhow, suitably chastised I got on the pre-release program, downloaded the app to my iPad and boldly set out to create my first “Voice Video”.  It was a revelation and 15 minutes later I’d created a pretty polished piece that supported the announcement. The app is very easy to use and there’s a touch of whimsy in the way you search for and select icons and music. It was a ton of fun.

On a way to a meeting with my boss that afternoon I bumped into Adobe’s Chief Marketing Officer, Ann Lewnes, in the coffee room. I showed her my creation on my iPad. She thought it was great but then said: “Get Alex Amado to do the voiceover”. Alex is Adobe’s creativemeister, working on the look and feel of the marketing campaigns that support Adobe products. He also moonlights, on many Adobe official videos, as our voiceover man. I was slightly taken aback, what was possibly wrong with my voice?

I went home and showed my wife and our 15 year-old son, Connor, my Voice Video. His first reaction: “Dad, you sound ridiculously Scottish…..were you hamming it up?” So now it all made sense. Even after 17 years in California, when confronted with talking into a microphone, I had defaulted into Rob Roy McGregor. Connor then whisked the iPad out of my hands and started to create his first Voice Video in support of a high school book report.

Back at Adobe’s San Jose HQ the next day, Alex sent Ann a new version of the press release Voice Video, using a preposterous faux-Scottish accent that halfway through seemed to morph into a slightly raddled 18th century Dubliner. This caused much hilarity and sharing internally.

So why do I tell you all this? Adobe Voice seems to be one of those apps that really does engage, spark conversations, and prompt viral sharing. Everybody who sees a Voice Video immediately wants to access the app and try it for themselves. So here’s Alex’s finished Video….and I do have to admit it’s better than mine.

This is just the first version of Adobe Voice and the team is looking forward to hearing your feedback and seeing where the feature set should go. Myself, I’ve already requested the Scottish Accent Dampening Algorithm, which I’m sure our busy and talented audio engineers are hard at work on! Download the app here.

Revealing Next Wave of Innovation for Adobe Creative Cloud Video Apps

Editing and video content creation workflows are about to get easier, with major updates coming soon to the Creative Cloud video apps.

Today we announced plans to significantly update all the video apps in Creative Cloud including Adobe Premiere Pro CCAdobe After Effects CCAdobe Prelude CCAdobe Audition CCAdobe SpeedGrade CC, Adobe Story CC Plus, Adobe Media Encoder CC and Adobe Anywhere for video.  Adobe will reveal these exciting new updates next week at the National Association of Broadcasters (NAB) Show, the largest broadcast tradeshow in the U.S.  Our booth is #SL3910, in the South Hall of the Las Vegas Convention Center, April 7 – 10.

NAB 2014 Integration graphic 20140306

We developed these tools with video professionals’ entire workflow in mind and many of the new features showcase the convenience of having all of Adobe’s video apps at your fingertips with Creative Cloud. We’re thrilled that more and more filmmakers are utilizing the benefits of Creative Cloud, including two-time Academy Award-winning editor, Kirk Baxter A.C.E., choosing to cut David Fincher’s upcoming feature film “Gone Girl” exclusively with Adobe Premiere Pro CC.

Twelve months ago, we promised to deliver regular updates through Creative Cloud to our customers. Over the past year, we’ve added hundreds of new and enhanced features that help video pros work faster with more streamlined workflows.  Today, we’re raising the bar with tighter levels of integration between Premiere Pro CC and After Effects CC.

To find out more about today’s announcement go here.

Adobe Launches Year in Review App

Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year.  As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.

Adobe Year in Review App

The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.

The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.

Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.

Download the Adobe 2013 Year in Review app from the iTunes App Store.

Adobe by the Numbers – 2013

Today we announced our financial results for our fiscal year that ended on Nov. 29 (Go to FY13 earnings release). But those numbers are only a part of the story — we had an incredible year, building a stronger customer community, releasing new products and services, and helping create positive change through our corporate responsibility efforts. Check out our infographic below (or download the PDF with embedded links to more info) with a few of these other numbers that marked our year. We’re ready for great things in 2014!

Adobe Numbers 2013

Adobe Students Presents: ‘Office Hours’

student creatives_chris (2)This week, Adobe is launching an online mentorship program as part of the ongoing “Make it with Creative Cloud” campaign. The goal of the campaign is to highlight students, showcase their work, and create professional opportunities – ultimately providing students with the tools to aid both their “making” process and their ability to “make it” professionally. The goal of the Office Hours is to help students when they need it most- during exam times and finals.

For the next four weeks, Adobe will be providing students unprecedented access to top creative professionals in the form of live Q&A sessions. The first mentor to participate will be Chris Clarke, chief creative officer at advertising giant DigitasLBi. This week, Chris will share his real-world nuggets of wisdom focusing on how to use the power of storytelling in presentations. Tune in here on October 31st, at 11:30PM-12:30PM EST #madethis.

Additionally, throughout the week the Adobe Students social media channels will be featuring tips, advice, and inspirational quotes from Chris on a range of topics – everything from when you should (and should not) use a “banana” as part of a pitch to what he looks for when interviewing new creative professionals.

Be sure to follow the conversation on the Adobe Students Facebook page to see these quotes and get more information on our upcoming sessions including Erik Johansson, Anita Fontaine, Ken Martin and more.

Adobe Student Rep Program Expands to Sweden, Germany, UK, Australia, and Japan

lukeThis fall, Adobe is inviting students from different corners of the world to become Adobe Student Reps on their respective campuses. Over 350 (and counting) students have already joined this global community of young creatives.

Student representatives help uncover the endless possibilities of Creative Cloud by showcasing how Adobe tools can help one stand out inside and outside of the classroom. For example, reps involved in last year’s pilot program engaged with students in a variety of different ways to fulfill creative needs on-campus:

  • At University of Massachusetts, our spring rep guided a Ski & Snowboard club through the process of producing a better stunt video using Premiere Pro and After Effects CC.
  • At Cornell, a rep helped his business fraternity members make a lasting first impression at the upcoming career fair with business cards and resumes created with InDesign CC.
  • At Stanford, our spring rep taught a freshman dorm some key enhancements for Facebook photos using Photoshop CC.

Adobe also launched a Back to School campaign called, “Make it with Creative Cloud,” which is enhanced by the student reps as they actively document their content creation processes and encourage other students on campus to “make it” with Creative Cloud. They also share and celebrate completed projects by using the #madethis hashtag. Leveraging the power of social media, student representatives amplify enthusiasm generated by their on-campus events and grassroots activities and inspire students around the world to think about how Creative Cloud can give them an edge in school and in life.

We’re excited to be expanding this program nationally and piloting internationally to include up to 1000 Student Reps total. Please join us in spreading the word by encouraging college students you know to visit adobe.com/go/student_rep to submit an application.

Thank You for Joining Us on this Journey

When we launched Creative Cloud, we shared our vision to build a platform for creativity that removes friction from the creative process and makes it more productive and connected, allowing you to do your best work.

Today we announced an important milestone – over one million premium members worldwide have joined Creative Cloud. To all of you – as well as the millions of other creatives who are part of our extended network through Behance, Typekit, Kuler or through a free Creative Cloud membership – we would like to say thank you! You inspire us every day through your creations, and we’re thrilled to be part of such a vibrant creative community.

A Broader Canvas for Innovation
Embracing the cloud has given us the ability to think differently about our role in the creative world, and gives us a much broader canvas for innovation. New technologies such as cloud, social, and mobile have changed the creative landscape dramatically, and we are fully embracing the opportunity this gives us all.

Our product teams have been very busy since we launched Creative Cloud. We’ve added hundreds of new features across all our major products, added sophisticated cross-device collaboration and publishing capabilities; and integrated Behance, the world’s leading online creative community where members can showcase work, get feedback on projects and gain global exposure.  And today, I’m happy to announce the immediate availability of the Lightroom 5.2 update and the new Photoshop Photography Program, a special offer for our loyal photography customers.

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

But we’re just getting started. Creative cloud is still in its infancy and we have a lot more to do.  And thanks in part to your feedback, the year ahead should be fun and exciting as we continue to execute on the vision we laid out at MAX – to build a creative platform with fully integrated software, services and hardware.  And as a great example of that, Adobe is moving our cloud pen, Project Mighty, and our digital ruler, Project Napoleon, from a technology exploration to planned products. If you saw our exploration demo at MAX, you already know that this is part of our commitment to making the art of creation easier, wherever and whenever you feel inspired.

So again – thank you all for making the last year truly remarkable.  Together we’ve taken Creative Cloud from an idea to more than a million premium members in just over a year.  We are honored that you’ve joined us on this journey and are working very hard to get innovative ideas in your hands faster than ever before.  To those of you who have not yet joined Creative Cloud and are still considering if it is right for you, I hope you will join us at one of our upcoming Create Now World Tour events. We have a lot to share and hope to see you there.

David

Twitter: @dwadhwani

Adobe Anywhere for Video Now Available

CC VideoToday, we announced that Adobe Anywhere for videos, first previewed in April at the National Association of Broadcasters tradeshow (NAB), is now available for the immediate relief of video production headaches. Gone are the challenges associated with passing huge files back and forth across the internet between multiple editors working on the same project.  Now, team members can work together with centralized media and assets, making it possible for remote editors, motion graphic artists and producers to work jointly on a project from virtually anywhere……in other words, teams can be built on talent, not necessarily location.

Michael Turner, senior vice president of Media Technology and Development at Turner Broadcasting, put things in context when he talked to us about how CNN moves a lot of material in support of video journalism.  Just a couple of years ago, providing worldwide access to content as interoperable files was a huge milestone for them.  Now they aim to make that access transparent, and Adobe Anywhere will play a key role in achieving that transparency because journalists will be able to engage with content and collaborate on stories seamlessly, regardless of  their physical location.

Today’s release of Adobe Anywhere supports the latest versions of Adobe Premiere Pro CC and Adobe Prelude CC that are available as part of Adobe Creative Cloud and were updated today to include 25 new features focused on increased speed and ease of editing..  We expect support for Adobe After Effects CC to be available later in 2013.

You can read the full press release here.

Day 2 at Cannes Lions – What inspires creativity?

On day 1 in Cannes, France we focused on marketers and asked if everyday consumers trust them. Day 2 was all about the creatives. We took the camera crew around the festival and asked people – with a focus on the Young Lions – what gets their creative juices flowing? Where do the ideas come from? Do the tools they use to make their creations actually help the ideation process? See what they had to say.

You can see the creative fingerprints of other creatives in this dynamic infographic. Soon you’ll be able to add your own take on the questions, and the infographic will update in real time (!) — keep an eye on this space for more details.

Adobe Photoshop Lightroom 5 Now Available

LRMobile-300x292Adobe announced the availability of Adobe Photoshop Lightroom 5 for Mac OS and Windows today, offering intelligent photo editing features, solutions for remote workflows, and extended sharing and publishing capabilities.  As the digital photography landscape has advanced and evolved, Lightroom has kept pace, offering powerful new features and gaining recognition as the essential photography application for busy professionals and creative amateurs to get the most out of their digital images.

Among the powerful new photo editing tools included in Lightroom 5 are:

  • Advanced Healing Brush – helps fix imperfections with the precision and flexibility of a fine brush
  • Upright Tool – analyzes and automatically straightens objects such as buildings
  • Radial Gradient –  subjects stand out by applying off-center and multiple vignettes in a single image

Smart Previews allow photographers to make edits to their images offline with edits.  Changes made to Smart Previews are automatically applied to the original images when they are reconnected.  Additionally, new video slideshows can combine still images, video clips and music in a creative HD slideshow that can be viewed on almost any device, while updates to the Book module allow users to create, personalize and print beautiful photo books from a variety of tailored and easy-to-use or customer-specific templates.

Lightroom 5 was initially released as a free, public beta in April 2013. Since beta testing, a Behance Publish Service and more than 400 bug fixes have been incorporated into the final release. More detailed information about the updates in Lightroom 5, in addition to pricing and availability, can be found in the full press release here.

Customers can also connect with the Lightroom team directly on Facebook, via Twitter, or on the Adobe Lightroom blog. For Lightroom how-to videos, visit our YouTube channel.

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