We developed these tools with video professionals’ entire workflow in mind and many of the new features showcase the convenience of having all of Adobe’s video apps at your fingertips with Creative Cloud. We’re thrilled that more and more filmmakers are utilizing the benefits of Creative Cloud, including two-time Academy Award-winning editor, Kirk Baxter A.C.E., choosing to cut David Fincher’s upcoming feature film “Gone Girl” exclusively with Adobe Premiere Pro CC.
Twelve months ago, we promised to deliver regular updates through Creative Cloud to our customers. Over the past year, we’ve added hundreds of new and enhanced features that help video pros work faster with more streamlined workflows. Today, we’re raising the bar with tighter levels of integration between Premiere Pro CC and After Effects CC.
To find out more about today’s announcement go here.
Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year. As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.
The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.
The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.
Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.
Today we announced our financial results for our fiscal year that ended on Nov. 29 (Go to FY13 earnings release). But those numbers are only a part of the story — we had an incredible year, building a stronger customer community, releasing new products and services, and helping create positive change through our corporate responsibility efforts. Check out our infographic below (or download the PDF with embedded links to more info) with a few of these other numbers that marked our year. We’re ready for great things in 2014!
Posted by AnnMarie Baba, Senior Manager, Marketing Campaigns. in Education
This week, Adobe is launching an online mentorship program as part of the ongoing “Make it with Creative Cloud” campaign. The goal of the campaign is to highlight students, showcase their work, and create professional opportunities – ultimately providing students with the tools to aid both their “making” process and their ability to “make it” professionally. The goal of the Office Hours is to help students when they need it most- during exam times and finals.
For the next four weeks, Adobe will be providing students unprecedented access to top creative professionals in the form of live Q&A sessions. The first mentor to participate will be Chris Clarke, chief creative officer at advertising giant DigitasLBi. This week, Chris will share his real-world nuggets of wisdom focusing on how to use the power of storytelling in presentations. Tune in here on October 31st, at 11:30PM-12:30PM EST #madethis.
Additionally, throughout the week the Adobe Students social media channels will be featuring tips, advice, and inspirational quotes from Chris on a range of topics – everything from when you should (and should not) use a “banana” as part of a pitch to what he looks for when interviewing new creative professionals.
Posted by Nina Brentlinger - Marketing Specialist, Student Business in Education
This fall, Adobe is inviting students from different corners of the world to become Adobe Student Reps on their respective campuses. Over 350 (and counting) students have already joined this global community of young creatives.
Student representatives help uncover the endless possibilities of Creative Cloud by showcasing how Adobe tools can help one stand out inside and outside of the classroom. For example, reps involved in last year’s pilot program engaged with students in a variety of different ways to fulfill creative needs on-campus:
At University of Massachusetts, our spring rep guided a Ski & Snowboard club through the process of producing a better stunt video using Premiere Pro and After Effects CC.
At Cornell, a rep helped his business fraternity members make a lasting first impression at the upcoming career fair with business cards and resumes created with InDesign CC.
At Stanford, our spring rep taught a freshman dorm some key enhancements for Facebook photos using Photoshop CC.
Adobe also launched a Back to School campaign called, “Make it with Creative Cloud,” which is enhanced by the student reps as they actively document their content creation processes and encourage other students on campus to “make it” with Creative Cloud. They also share and celebrate completed projects by using the #madethis hashtag. Leveraging the power of social media, student representatives amplify enthusiasm generated by their on-campus events and grassroots activities and inspire students around the world to think about how Creative Cloud can give them an edge in school and in life.
We’re excited to be expanding this program nationally and piloting internationally to include up to 1000 Student Reps total. Please join us in spreading the word by encouraging college students you know to visit adobe.com/go/student_rep to submit an application.
When we launched Creative Cloud, we shared our vision to build a platform for creativity that removes friction from the creative process and makes it more productive and connected, allowing you to do your best work.
Today we announced an important milestone – over one million premium members worldwide have joined Creative Cloud. To all of you – as well as the millions of other creatives who are part of our extended network through Behance, Typekit, Kuler or through a free Creative Cloud membership – we would like to say thank you! You inspire us every day through your creations, and we’re thrilled to be part of such a vibrant creative community.
A Broader Canvas for Innovation
Embracing the cloud has given us the ability to think differently about our role in the creative world, and gives us a much broader canvas for innovation. New technologies such as cloud, social, and mobile have changed the creative landscape dramatically, and we are fully embracing the opportunity this gives us all.
Our product teams have been very busy since we launched Creative Cloud. We’ve added hundreds of new features across all our major products, added sophisticated cross-device collaboration and publishing capabilities; and integrated Behance, the world’s leading online creative community where members can showcase work, get feedback on projects and gain global exposure. And today, I’m happy to announce the immediate availability of the Lightroom 5.2 update and the new Photoshop Photography Program, a special offer for our loyal photography customers.
Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad
But we’re just getting started. Creative cloud is still in its infancy and we have a lot more to do. And thanks in part to your feedback, the year ahead should be fun and exciting as we continue to execute on the vision we laid out at MAX – to build a creative platform with fully integrated software, services and hardware. And as a great example of that, Adobe is moving our cloud pen, Project Mighty, and our digital ruler, Project Napoleon, from a technology exploration to planned products. If you saw our exploration demo at MAX, you already know that this is part of our commitment to making the art of creation easier, wherever and whenever you feel inspired.
So again – thank you all for making the last year truly remarkable. Together we’ve taken Creative Cloud from an idea to more than a million premium members in just over a year. We are honored that you’ve joined us on this journey and are working very hard to get innovative ideas in your hands faster than ever before. To those of you who have not yet joined Creative Cloud and are still considering if it is right for you, I hope you will join us at one of our upcoming Create Now World Tour events. We have a lot to share and hope to see you there.
Today, we announced that Adobe Anywhere for videos, first previewed in April at the National Association of Broadcasters tradeshow (NAB), is now available for the immediate relief of video production headaches. Gone are the challenges associated with passing huge files back and forth across the internet between multiple editors working on the same project. Now, team members can work together with centralized media and assets, making it possible for remote editors, motion graphic artists and producers to work jointly on a project from virtually anywhere……in other words, teams can be built on talent, not necessarily location.
Michael Turner, senior vice president of Media Technology and Development at Turner Broadcasting, put things in context when he talked to us about how CNN moves a lot of material in support of video journalism. Just a couple of years ago, providing worldwide access to content as interoperable files was a huge milestone for them. Now they aim to make that access transparent, and Adobe Anywhere will play a key role in achieving that transparency because journalists will be able to engage with content and collaborate on stories seamlessly, regardless of their physical location.
On day 1 in Cannes, France we focused on marketers and asked if everyday consumers trust them. Day 2 was all about the creatives. We took the camera crew around the festival and asked people – with a focus on the Young Lions – what gets their creative juices flowing? Where do the ideas come from? Do the tools they use to make their creations actually help the ideation process? See what they had to say.
You can see the creative fingerprints of other creatives in this dynamic infographic. Soon you’ll be able to add your own take on the questions, and the infographic will update in real time (!) — keep an eye on this space for more details.
Adobe announced the availability of Adobe Photoshop Lightroom 5 for Mac OS and Windows today, offering intelligent photo editing features, solutions for remote workflows, and extended sharing and publishing capabilities. As the digital photography landscape has advanced and evolved, Lightroom has kept pace, offering powerful new features and gaining recognition as the essential photography application for busy professionals and creative amateurs to get the most out of their digital images.
Among the powerful new photo editing tools included in Lightroom 5 are:
Advanced Healing Brush – helps fix imperfections with the precision and flexibility of a fine brush
Upright Tool – analyzes and automatically straightens objects such as buildings
Radial Gradient – subjects stand out by applying off-center and multiple vignettes in a single image
Smart Previews allow photographers to make edits to their images offline with edits. Changes made to Smart Previews are automatically applied to the original images when they are reconnected. Additionally, new video slideshows can combine still images, video clips and music in a creative HD slideshow that can be viewed on almost any device, while updates to the Book module allow users to create, personalize and print beautiful photo books from a variety of tailored and easy-to-use or customer-specific templates.
Lightroom 5 was initially released as a free, public beta in April 2013. Since beta testing, a Behance Publish Service and more than 400 bug fixes have been incorporated into the final release. More detailed information about the updates in Lightroom 5, in addition to pricing and availability, can be found in the full press release here.
It was fun being on stage at MAX with David Wadhwani to share a few of the projects that we have been working on in XD. The team has been exploring how new form factor displays, new interactions (like touch and gesture), cloud connections and even new hardware might change how you all create and in turn how it might impact what software we need to build. And we have been having a serious amount of fun.
Although there are many explorations going on, we chose three to highlight. The first, Mighty, is our connected pen:
The Adobe “Project Mighty” Connected Pen
We actually started project Mighty, our “cloud pen” to help us focus on the future of drawing. I’ve always been a little obsessed with drawing. An early mentor of mine said: “If you can’t draw, you can’t think. I guess I took that to heart. The good news is that absolutely anyone can train himself or herself to draw. With the right tools to support you it’s a little bit like learning to ride a bike – you just have to keep doing it until you tease out your own style of drawing.
Mighty is pressure sensitive, which helps it draw a natural and expressive line. It is also connected to the Creative Cloud through the software and a local Bluetooth LE connection. We have used this connection to pull up Kuler themes and enable a “cloud clipboard” which gives you access to assets you have saved to the cloud for reuse.
Mighty was created with the help of Ammunition, the industrial design firm founded by Robert Brunner. They landed on a three-sided, twisted form that is inspired by the ergonomics of holding a pen. When a child struggles with writing, he or she is given a triangular grip that fits over the pencil. Our design takes that one step further by twisting the pen’s triangular form so that it also rests gently on the hand. It also yields a sculptural object that is both beautiful and distinct. There’s a lot of hardware technology involved in bringing a high tech pen like this to life, so we’ve been working with San Francisco-based MindTribe on the electrical and mechanical engineering.
Although we spend many hours a day behind the keyboard and mouse, we still often start the creative process as we did thousands of years ago with pen and paper. But with tablets and new input methods like Mighty, this is going to change – I am confident. Over the last year, my tablet has replaced my sketchbook. I never thought I would give up drawing in a moleskin sketchbook.
Our second exploration, code named Napoleon is complementary to Mighty. This digital ruler is designed to bring back some of the feeling of drawing with analog tools like the t-square and triangle. Adobe has been talking about building a physical drawing aid like this ever since we built our first digital drafting table, almost two years ago.
Adobe “Project Mighty” Connected Pen & Project Napoleon” Digital Ruler Working on iPad
I was originally trained as an architect, and still find great comfort and confidence drawing with these tools. There is something about the confidence of drawing a line aided by a physical device – the tactile feedback you get as you move the straightedge around – as well as the fluidity and accuracy of drawing that comes from interacting with physical objects. Our little ruler (Napoleon, get it?) creates a digitally projected edge that you can use to accurately draw shapes and lines. It just feels right.
The Adobe “Project Napoleon” Digital Ruler
We are looking at a lot of potential features for Napoleon, but a favorite of mine is snapping to vanishing points. Imagine how easy it will be to sketch in perspective, when you can use the ruler to quickly create and then snap to perspective vanishing points that are well off screen.
Finally, Project Context is the most ambitious of the three explorations. I like to think of it as our answer to “big content.” You know, just like big data, but with images and text and video and the like. Most of us have experience with printing hundreds of images and trying to pin them all on the wall or spreading them on the floor just to try to figure out the big picture. This is another good example of how something was lost when we went from physical to digital. Somehow file folders full of assets, or tiled displays of images don’t quite cut it. We think that large screens with touch and gesture interaction paired with the appropriate software design are a way to not only get back what was lost, but to take the organizing and producing experience to a whole new level.
When combined with InDesign and the Digital Publishing Suite, Context creates an ideal editorial and publishing environment for Wired and other publishers. Context offers a powerful and intuitive way to grab assets from just about anywhere, and to collaboratively organize and eventually even edit and publish them. These exploratory projects stand a much better chance of becoming real shipping products when we work with a customer to build them. We have the good fortune to be working with WIRED to build out the first version of Context as a system to support the editorial and layout process for their magazine.
Digitally enabled, cloud connected physical devices leverage the best from both the digital and the analog worlds. They could enable whole new levels of creative productivity and artistic confidence – and one of the many innovation milestones that makes an Adobe incredible place to work.
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