Results tagged “Creative Effectiveness”

Cannes 2011 – We’re Halfway Done!

It’s hard to believe that we’re halfway through the week here at the 58th Cannes Lions International Festival of Creativity. In addition to beautiful sunshine and beaches, the Cannes Lions Festival hosts leading thinkers and innovators to discuss the future of marketing, advertising and digital – we’ve been busy participating in enlightening conversations and soaking it all in.

On Monday, our CTO Kevin Lynch hosted a panel titled “Advertising meets Digital Publishing: the Hot Issue.” Kevin was joined by esteemed panelists – Hamish Robertson from Vanity Fair (@touristique); John Battelle from Federated Media (@johnbattelle); Steve Simpson from Ogilvy & Mather (@ogilvyandmather), and Christian Haas, Goodby, Silverstein & Partners (@chaas). The panel touched on a variety of topics, including the #futureofdigital advertising, the evolving role of the Editor as the web continues to host increasing amounts of content, and the multiscreen revolution. Watch the highlights below.

On Tuesday, we were proud to announce the winner of the MOFILM video competition. The assignment for the Adobe competition was to create work that would give audiences a different view of Adobe – as a company that is transforming business and the world at large through the power of digital experiences. The list of global finalists was vetted by the MOFILM staff. We hear it was a tough decision, but in the end, the winner was Chris Bailey from the U.S. Check out his submission on the website under the Adobe category. Congrats Chris! And a special thanks to all the participants – we’re proud to sponsor you as the future creatives of the world!

Speaking of budding creatives, I’ve had the pleasure of meeting with several competitors in the Young Lions competition, who tell us how CS5.5 enables them to do their work every day. I’ll be posting highlights of these inspiring conversations here later this week, so stay tuned.

Woo, so much exciting stuff and we still have the second half of the week to go! Our SVP and GM of the Omniture business, Brad Rencher, just arrived and we’re looking forward to joining him in conversations about creative effectiveness.

Stay tuned to @Adobe and our Facebook Page for updates, including on the unconference we’re hosting today with Society of Digital Agencies (SoDA). We’re tweeting with hashtags #CannesLions and #FutureofDigital.

Off to Cannes Lions 2011

Next week we’re making our way back to Cannes, France for the 58th Cannes Lions International Festival of Creativity, where creative and innovative leaders from all over the globe gather to talk about the future of advertising, marketing and digital trends. We have some great events planned during the week and look forward to connecting with the crowds to talk about the future of digital.

To kick things off on Monday June 20th, our CTO Kevin Lynch will be hosting a panel: Advertising meets Digital Publishing: The Hot Issue, featuring advertising firms – Goodby, Silverstein & Partners and Ogilvy & Mather – and publishers from Vanity Fair and Federated Media. Kevin and his fellow panelists will discuss opportunities and debate the industry’s future for both advertisers and publishers in this new era of digital publishing.

Adobe is also proud to sponsor the Young Lions Competition, where up-and-coming creators in film, cyber, media and print are challenged with developing campaigns in just 24 hours (48 hours for film). Many will be leveraging Creative Suite 5.5 to create their content.

Additionally, Adobe is sponsoring a new Creative Effectiveness awards category at Cannes Lions. This category honors creativity that has shown a measurable impact on a client’s business. With a growing focus on helping businesses measure the impact of their marketing investment with Adobe Online Marketing Suite powered by Omniture, we are pleased to support industry recognition for effectiveness.

Be sure to follow @Adobe and stay tuned to our Facebook Page for details around Young Lions, Kevin’s panel, and the events we’re participating in with partners, such as MOFILM and the Society of Digital Agencies (SoDA). We’ll be tweeting with hashtags #CannesLions and #FutureofDigital. We hope you’ll join the conversation with us!

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