Results tagged “creative pro”

Big Day 1 News at MAX

Adobe MAX, The Creativity Conference, opened today in Los Angeles and we announced some big news: a major update to Adobe Creative Cloud, including fully integrated cross-device collaboration, community and publishing capabilities; and the next generation of Adobe’s pro creative desktop applications.

Here are some of the details:

Adobe Unveils Major Update to Creative Cloud

CreativeCloud_Logo[4]A milestone update to Adobe Creative Cloud simplifies the entire creative process with new versions of desktop tools; services that take publishing content to the next level; and capabilities that make it easier than ever to collaborate and share work on a worldwide basis. Behance, the world’s leading online creative community with over 1.4 million creatives in the network, is now central to the Creative Cloud experience.

Adobe’s desktop tools, previously known as Creative Suite (CS) are now branded CC to reflect that they are an integral part of Creative Cloud and have been reinvented to support a more intuitive, connected way of creating.  All of Adobe’s fan-favorite desktop apps have been updated: InDesign CC, Illustrator CC, Dreamweaver CC, Premiere Pro CC, After Effects CC, Muse CC and more.  Indeed our most iconic application, a powerful new version of Photoshop – Adobe Photoshop CC – will anchor this update to Creative Cloud.  In all, Creative Cloud will now consist of more than 30 tools and services that enable professional grade content creation and delivery across print, web, mobile apps, video and photography.

This major update is expected to be available, around the globe, in June.

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Adobe Accelerates Shift to the Cloud

Moving forward, the company also announced that it will focus creative software development efforts on Creative Cloud.  While Adobe Creative Suite 6 products will continue to be supported and available for purchase, there are no plans for future releases of Creative Suite or other CS products. By focusing development on Creative Cloud, Adobe can accelerate the rate of innovation that it can deliver to creatives worldwide.

We thought long and hard before doing this, and we understand that this transition may be hard for some people.  As our teams work to deliver a constant stream of innovation for Creative Cloud members, we are actively engaging with customers to answer their questions — in forums like Creative Cloud community. And attractive pricing plans and promotions for individuals, teams and enterprise customers are being offered to make the transition to Creative Cloud really easy.  More information can be found at on our Creative Cloud plans page.

More detailed information about today’s major Creative Cloud update can be found in the full press release here.

And if you have specific questions, chances are you’ll find an answer in our comprehensive FAQ.

Unveiling the all new Creative Suite 5!

You know for a supposedly slothful company, Adobe sure launches a lot of products. Monday April 12 sees us announce the Creative Suite 5 product line: that’s five suites, 15 point-products, and a whole bunch of online services for creatives.

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We’re hosting an online launch event at 8am PDT on April 12. Sign up and check it out here. And if you’re already convinced, pre-order your CS5 products here. We plan to begin shipping CS5 within 30 days.

With CS5 we’re taking our creative products in a new direction: this release includes the first steps of our product integration with Omniture, bringing sophisticated online analytics into the heart of the creative process. But we know we still have to wow everyone with stunning creative tools in any CS release and over 250 new features are packed into CS5 products. These include the astonishing new Content Aware Fill and Puppet Warp features in Photoshop CS5 that have been all-the-rage on the web, as we sneaked them over the last couple of weeks.

Our engineers really are magicians, true wizards if you will – and it’s a global effort: teams in San Jose, San Francisco, Seattle, Folsom, San Diego, Richardson, Arden Hills, Newton, Ottawa, Edinburgh, Hamburg, Bucharest, Noida, Bangalore, Beijing, Tokyo — and many other remote sites - all contributed to this launch.

Anyhoo, a few of us lucky PRmeisters and assorted Adobe civilians are at NAB trade show in Las Vegas this week, where we’ll see at first hand customer reaction to CS5 – or at least Production Premium CS5, our video toolset. The Mercury Playback Engine is already getting a lot of buzz from our beta reviewers and Premiere Pro is going to give Final Cut Pro users pause to think. Only kidding Apple fan-boys, competition is a good thing and the basis of our capitalist economy!

So welcome CS5. It’s one of the great truisms of public relations that it’s easier to do PR for great products than horrible ones! There, all you aspiring communications professionals have learned something new today.

If you’re at the NAB trade show, come and check Adobe CS5 products out at Booth SL3320.

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