Results tagged “Creativity gap”

Adobe at Net Impact – Change Starts with Creativity


Today kicks of the first day of the Net Impact 2013 Conference, taking place down the street from Adobe at the San Jose Convention Center. For three days, a few thousand thinkers and doers will arrive in Silicon Valley to participate in workshops, panels, discussions and social events, all focused on using resources and new information to influence positive change in the workplace and the world. The theme of this year’s conference is “Change Starts Here,” which is a sentiment we share at Adobe. We are firm believers in the power of collaboration and creativity to disrupt the status quo and are excited to partner with an organization echoing these ideas.

This year, two of our own will be speaking at the conference. On Friday, October 25, Adobe sustainability strategist Vince Digneo will lead a round table discussion with other CR professionals. Their talk will focus on day-to-day corporate social responsibility challenges, from how to engage employees in a company’s sustainability missions to integrating corporate responsibility into general business planning. Check back here  for a recap of key findings and insights after the conference.

On Saturday, October 26 Patricia Cogley, senior program manager for Adobe Youth Voices, will lead a TED-style talk titled “Education Trends Paving the Way for Societal Change.” Patricia will explore the connection between current trends in education, the creativity gap in education and the impact creativity can have on young people’s sense of self and their aspirations. This trend is one of the reasons we are so proud of the work we’re doing through the Adobe Youth Voices program, which looks to partner with educators to bring creativity back into the classroom.

I’m excited to see what the next few days will hold. At Adobe, we make it a priority to partner with organizations like Net Impact who are dedicated both to igniting creative confidence in youth and helping local communities thrive. Net Impact recognizes the need to find new ways to address the problems facing the world today, from poverty to climate change to health epidemics, and believes that empowering the next generation early on is a key to future success. Their student engagement program is a great platform to encourage future leaders to get creative and share ideas on how to drive social change in their everyday life.

Be sure to follow the conversation around Net Impact on twitter with the hashtag #NI13. I’ll be sharing my thoughts periodically from @MichelleAYates.

The Creativity Gap – What Research Is Telling Us About Creating Now

Are people living up to their creative potential? In a word, no.

This week, Adobe released global research in a State of Create report to uncover how people feel about their own creativity as well as its role in the economy, society, the workplace and our educational institutions.  The findings were enlightening.  A few highlights from the data:

  • 8 in 10 feel that unlocking creativity is critical to economic growth
  • Only 1 in 4 believe they are living up to their own creative potential
  • 75% said they are under growing pressure to be productive rather than creative at work
  • More than half feel creativity is being stifled by the education system – and that feeling rises to 70% in the US
  • Only about half of Americans would describe themselves as creative (global average is even lower at 39%)

We call this separation between the importance and the day-to-day reality of creativity the “creativity gap.”  That gap is pretty sobering.

So, what can we do to close the creativity gap?  First, we need to make time for creativity as well as provide the necessary technology tools and training.   Productivity and creativity should not be mutually exclusive – we all need to find ways to create at work, rather than considering it a weekend hobby or luxury for those with more time.  As for our educational institutions, they need to foster the growth of the entire child, with more opportunities to participate in arts programs and foster “out of the box” creative thinking.  Most importantly, we all need to think of creativity more broadly – it’s not just the domain of professional designers or artists.  It’s a critical capability in a successful society and one that is in all of us.

Please check out the full report online, and let me know what you think either in the comments section or on Twitter (@alewnes).

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