This year marks the first time that the Adobe Design Achievement Awards (ADAAs) are offering higher education students around the world the opportunity to submit early and be recognized – with three semifinalist judging sessions for entries submitted by Jan. 28, April 29 and June 24. Students can submit twice within a category, and for the first time, can participate in as many categories as they would like. The 2011 awards also introduce three new categories for faculty: Innovation of Interactive Media in Education, Innovation in Video and Motion in Education, and Innovation in Traditional Media in Education.
As in years past, industry luminaries from universities and top design companies worldwide serve as the ADAA judges, volunteering their time to recognize emerging talent in the technical and creative arts. For some background about the judges, check out their bios here.
The ADAAs honor the best student and faculty graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from higher education institutions around the world. Finalists will be invited to attend the awards ceremony in Taipei, Taiwan in October 2011.
For more details about the ADAAs, please see our announcement in December and visit the ADAA website. Be sure to follow @AdobeEDU for the latest updates about the awards.
We’re excited to announce the next release of Adobe’s end-to-end suite for technical communicators –Adobe Technical Communication Suite 3. The suite lets technical writers, help authors and instructional designers author, enrich, manage, review and “single-click” publish technical information in multiple languages and formats, and to multiple devices.
Included with this release are completely updated versions of the core products –Adobe FrameMaker 10 (template-based authoring/publishing) and Adobe RoboHelp 9 (help and knowledgebase authoring/publishing). The suite is rounded out with Adobe Captivate 5, Adobe Photoshop CS5 and Adobe Acrobat X Pro.
The team has been working hard to incorporate compelling customer feedback. We’ve heard time and again that our customers’ end users are demanding richer, more dynamic and increasingly interactive content. To that end, Technical Communication Suite 3 offers several workflow improvements and usability enhancements. Authors can easily include 3D models, training demos and simulations in their projects and build in access to external sources such as Google search results, blogs, wikis and forums. The software now supports more than 45 video and audio formats and outputs comment- and rating-enabled documentation, driving engagement by encouraging response.
Significantly improved, Technical Communication 3 will help end the long reign of static documentation – our tools are building the next generation of content that will ultimately solve consumer problems.
Today Adobe announced the call for entries for the eleventh annual Adobe Design Achievement Awards (ADAA) and introduced new categories — to include faculty and staff. For over a decade the ADAAs have celebrated higher education’s best student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists. This year marks the first time that Adobe and the creative industry will recognize teaching excellence as well as student accomplishment.
Adobe will host the awards ceremony during the International Design Alliance (IDA) Congress in Taipei, Taiwan in October 2011. For the third year in a row Icograda is endorsing and supporting Adobe’s flagship creative competition.
Today, we announced the new Adobe Digital School Collection for K-12 students and educators, available for the first time for both Windows® and Macintosh. The bundle includes the recently announced Adobe® Photoshop® Elements 9 and Adobe Premiere® Elements 9 software, as well as Adobe Acrobat® X software, announced yesterday. Adobe Contribute® CS5 and Adobe Soundbooth® CS5 software are also included in the collection.
When teachers incorporate compelling visuals and sound into their lessons, students get more engaged. The Digital School Collection provides students and teachers the ability to create multimedia projects with photos, videos and audio; publish websites, blogs and podcasts; and create ePortfolios – all 21st century digital literacy skills needed for academic and professional success. This new cross-platform solution is an affordable multimedia toolkit for teaching and learning virtually any subject.
Apple’s announcement today that it has lifted restrictions on its third-party developer guidelines has direct implications for Adobe’s Packager for iPhone, a feature in the Flash Professional CS5 authoring tool. This feature was created to enable Flash developers to quickly and easily deliver applications for iOS devices. The feature is available for developers to use today in Flash Professional CS5, and we will now resume development work on this feature for future releases.
This is great news for developers and we’re hearing from our developer community that Packager apps are already being approved for the App Store. We do want to point out that Apple’s restriction on Flash content running in the browser on iOS devices remains in place.
Adobe will continue to work to bring full web browsing with Flash Player 10.1 as well as standalone applications on AIR to a broad range of devices, working with key industry partners including Google, HTC, Microsoft, Motorola, Nokia, Palm/HP, RIM, Samsung and others.
Adobe and HOW Magazine collaborated on a project to challenge three designers and design agencies to take their print work and transform them into fully interactive projects for the web using Flash Catalyst CS5. The projects can be seen in HOW’s September/October issue or online here. We think the results are stunning!
See the video below to learn how one of the world’s largest hotel companies uses Adobe Web Premium CS5 to overcome the challenges of balancing brand consistency, rich interactivity and e-commerce functionality in 9 different ways for all their properties, and how their focus on ROI led to a double digit lift in brand and revenue on their Westin property. Click on the image below to watch the customer story video:
You may have seen the recent article from Trefis on Forbes.com titled, “HTML5 Not a Homewrecker for Adobe.” We absolutely agree that HTML5 does not pose a threat to Adobe Creative Suite 5. In fact, this recent interview with Adobe VP of Design and Web engineering, Paul Gubbay, shows just how Adobe embraces HTML5 and supports it today!
Ironic. That’s what it felt like being on stage at the CM Summit in New York this week. I was there to share a brief case study on our recent Creative Suite 5 launch – how we held a virtual launch event, maxed our outreach efforts through social media, and measured, optimized and measured again. If it was digital, social or virtual – we probably did it. I note the irony because I was standing in the very building where one of the largest old-school, in-person launch events in tech history took place. In 1990, Microsoft unveiled Windows 3.0 in that very theater and I was there (I was in high school of course☺). Aside from being broadcast via satellite to eight other cities, it wasn’t very digital. It was a spectacular launch for Microsoft. But needless to say, the science of marketing has changed tremendously since then.
In fact, it’s incredible to think about how much marketing has changed in just the past two years alone. Take for example our use of social networks such as Facebook and Twitter. In the blink of an eye we’ve gone from simply counting audience size – followers, friends, updates and tweets – to truly measuring the impact social media has on our product trials, customer sentiment and revenue. We’ve put this into action as part of our CS5 marketing program and have developed a social media dashboard that tracks specific marketing results back to social media activities. Of all the topics I touched on at the CM Summit, this one probably got the most attention and positive response from the audience. Just some of the feedback (via Twitter, of course):
• “Marketing used to be a soft science. Now with social media analytics it can become an exact science.”
• “What I like… …is that Adobe tries new social tools for marketing and testing value through numbers”
• “Optimizing Omniture dashboards are nirvana for marketers. Amen!!”
The CM Summit featured a great two-day line up of speakers and I was glad to play a small part in it. All summit presentations – including my “Digitize+Socialize+Optimize” case study – are posted at http://www.slideshare.net/CMSummit/
Welcome to Adobe Featured Blogs, a one-stop information and conversation destination for virtually anyone interested in what's going on at Adobe. Here you'll find the latest company and product news from Adobe's multiple lines of business. We value your perspective and encourage comments that are on-topic and add value but that do not spam, denigrate or offend. Read more