Results tagged “CS5.5”

MAX 2011 News Rundown

Adobe MAX 2011 kicked off in Los Angeles today with seven announcements. Below are the highlights:

  • Adobe Creative Cloud, a major new initiative, redefines the content creation process. It will become the focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications, creative services, and share their best work with peers.
  • Adobe Touch Apps, a family of six intuitive touch screen applications, designed for Android and iOS tablets, enables creative professionals to explore ideas and present their work anytime, anywhere. The apps include:
    • Adobe Photoshop Touch allows users to transform images with core Photoshop features and create new images by combining photos, choosing elements to edit, and applying filters and other effects.
    • Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards.
    • Adobe Debut allows creative professionals to present designs to clients and stakeholders virtually anywhere, opening tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet.
    • Adobe Ideas is an easy-to-master, vector-based tool for drawing, using either a stylus or a finger.
    • Adobe Kuler makes it easy to generate color themes that can inspire any design project.
    • Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet using gestures and a touch-based interface.

Catch the apps in action

Tune in tomorrow, 10/4 at 10:00 a.m. PT for Day Two keynote as we explore the best solutions for delivering highly expressive and usable experiences, both in the browsers and as apps. We’ll look at a variety of technologies and products such as Flash and HTML, highlighting current opportunities, and peering into the not-so-distant future: max.adobe.com/online.

Adobe +Your Imagination = Imagination Challenge

How can students show what they love, what they do or who they are? Last week, Adobe announced The Imagination Challenge, designed to encourage all students to creatively express themselves across diverse fields, such as engineering, architecture, science, art or literature.

During the four entry periods from August 22 through October 30, students can download a free trial of CS5.5 Student and Teacher Editions, create something original and unique to them and then upload it to the Imagination Gallery.
Voters will choose one winner during each entry period who will win $10,000. All semi-finalists and winners from the entry periods will also be automatically entered in the Grand Prize judging to win an additional $10,000. For more contest details, visit here.

Adobe is also proud to partner with four celebrity judges renowned for not only using technology to express themselves but also to connect with their fans and readership:

Deadmau5 (@deadmau5): Known for his unforgettable live sets, Deadmau5 pushes the technological boundaries of his stage show while he assembles tracks on the fly using cutting edge computer technology—including software that he’s helped write himself.  Deadmau5 has been nominated for a Grammy Award, won multiple Beatport Music Awards, International Dance Music Awards and Juno Awards, headlined festivals including Lollapalooza and Outside Lands, and is the first electronic music artist to headline and sell-out London’s 17,000-capacity Earl’s Court.  Regarded for his brand, creative image and large “mau5head” worn on stage, he recently hosted a contest on his website encouraging fans to design his next “mau5head.”

Jake and Amir (@jakeandamir): Jake Hurwitz and Amir Blumenfeld are the writers/actors/editors behind the Webby award winning internet series “Jake and Amir” on CollegeHumor.com. The duo has released two videos a week for over four years, with each episode now averaging more than 500,000 views. “Jake and Amir” has won several awards
including the Webby’s People Voice for Best Web Series in 2010 – and has been named one of PCMag’s Top 15 Web-Only Shows. Their series has also appeared on television on MTV’s “The CollegeHumor Show.”

Rivers Cuomo (@riverscuomo): Rivers Cuomo is the lead singer, lead guitarist and principal songwriter of the alternative rock band Weezer.  Cuomo has also worked as a solo artist, a writer, an artist manager, and has collaborated with many artists including B.o.B., Simple Plan, Mark Ronson, Sugar Ray and others.  Rivers is multi-instrumentalist and renowned as a prolific songwriter who embraces experimentation like in 2008 when he started a video series on his YouTube channel called “Let’s Write A Sawng,” an online songwriting collaboration between Rivers and his fans across the globe.  The final version of the collaboration, titled “Turning Up The Radio,” appeared as the first track on Weezer’s “Death to False Metal” album.

Scott Dadich (@sdadich): Scott Dadich is a vice president of digital magazine development and leads Condé Nast’s digital magazine efforts, a role central to the publishing mainstay’s
evolution into a 21st-century media company. Prior to that, Dadich was the creative director of Condé Nast’s WIRED, and during his tenure, become the only creative director in history to have won both the National Magazine Award for Design and the Society of Publication Designers Magazine of the Year award three years in a row.

Check out the judges’ videos at Adobe YouTube Channel and hear Deadmau5, Jake and Amir, Rivers Cuomo and Scott Dadich talk about inspiration and the art of creativity.

So what are you waiting for? Get your creative juices flowing and win big!

Off to Cannes Lions 2011

Next week we’re making our way back to Cannes, France for the 58th Cannes Lions International Festival of Creativity, where creative and innovative leaders from all over the globe gather to talk about the future of advertising, marketing and digital trends. We have some great events planned during the week and look forward to connecting with the crowds to talk about the future of digital.

To kick things off on Monday June 20th, our CTO Kevin Lynch will be hosting a panel: Advertising meets Digital Publishing: The Hot Issue, featuring advertising firms – Goodby, Silverstein & Partners and Ogilvy & Mather – and publishers from Vanity Fair and Federated Media. Kevin and his fellow panelists will discuss opportunities and debate the industry’s future for both advertisers and publishers in this new era of digital publishing.

Adobe is also proud to sponsor the Young Lions Competition, where up-and-coming creators in film, cyber, media and print are challenged with developing campaigns in just 24 hours (48 hours for film). Many will be leveraging Creative Suite 5.5 to create their content.

Additionally, Adobe is sponsoring a new Creative Effectiveness awards category at Cannes Lions. This category honors creativity that has shown a measurable impact on a client’s business. With a growing focus on helping businesses measure the impact of their marketing investment with Adobe Online Marketing Suite powered by Omniture, we are pleased to support industry recognition for effectiveness.

Be sure to follow @Adobe and stay tuned to our Facebook Page for details around Young Lions, Kevin’s panel, and the events we’re participating in with partners, such as MOFILM and the Society of Digital Agencies (SoDA). We’ll be tweeting with hashtags #CannesLions and #FutureofDigital. We hope you’ll join the conversation with us!

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