During my trip to Cannes Lions last month, I was fortunate to meet with many Adobe fans and customers who stopped by our tent to take a picture with the Adobe Ampersand. Perhaps my favorite encounter of the week was with 12-year old Jordan Casey. Jordan is the youngest application developer in Europe. He was a speaker at the Cannes Lions Advertising Festival. And, if you’ve had the chance to play Alien Ball vs Humans or its sequel, Alien Ball vs Humans 2: Holiday, you’ve experienced a Casey-developed app. I was awed by Jordan – his talent, drive, and humility at such a young age is truly inspiring. I wanted to share Jordan’s story with all of you, so we interviewed him on our Digital Media blog. Check it out – you will be inspired!
You can check out Alien Ball vs. Humans in action below, and get in touch with Casey Games on Twitter @Casey Games.
Posted by John Mellor, VP, Digital Marketing Business in Adobe News
Adobe and Typekit today announced a collaboration to offer Adobe Web Fonts, which are engineered to work on multiple screens and can easily be deployed on any website. Avoiding the need to convert type to bitmapped image formats, Adobe Web Fonts are delivered straight to browsers via Typekit’s global network. This brings Adobe quality type to your site that is searchable and easy to edit. With Adobe Web Fonts, developers and designers can expand beyond the small set of web-safe fonts they have been using for years.
As a leading web font service, Typekit not only provides access to a carefully chosen set of over 120 fonts (16 families) from the Adobe Type Library, but also drives more fonts to more websites than any other company on the web. Using the @font-face rule in CSS, developers can now choose from a broad array of fonts, reference them directly in HTML, and know that the text can be accessed by search engines. Designers can make changes to fonts directly through the Typekit online service, without the added hassle of having to change code – resulting in faster edits and rapid deployment to the web.
Posted by John Mellor, VP, Digital Marketing Business in Uncategorized
Interesting report published this morning by SoDA (the Society of Digital Agencies) about the current state of the digital marketing industry — increase in online marketing spending, new and emerging trends, as well as uptick in jobs in 2010.
Surveying more than 1,000 industry professionals — with more than 30% of those surveyed from traditional ad agencies and corporate brands — the 2010 Digital Marketing Outlook also reveals the most sought after technical skill sets.
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