Results tagged “Day Software”

Adobe Omniture Summit 2011 a Blowout Success

Yesterday we kicked off our biggest Adobe Omniture Summit ever here at the Grand America Hotel in Salt Lake City. We had 2,600 online marketers in the room – the largest gathering of digital experts in the world. Our CEO Shantanu Narayen kicked it off with some great industry perspectives on where content creation, digital publishing and marketing are headed. His comment that “marketing is the new finance” got a lot of positive reaction.

Entrance to Day 1 General Session

Entrance to Day 1 General Session

Sharing the stage with Vivek Shah, CEO of Ziff-Davis, and Ellen Levy, vice president of strategic initiatives at LinkedIn, we talked about the importance of audience insights and social ROI. Vivek said that they’re seeing social media referrals rivaling search – a pretty amazing thought. Ellen made a great point that there is a broad span of different experiences that get linked under “social,” and marketers need to differentiate – what works on YouTube doesn’t necessarily work on LinkedIn. Both delivered insightful and thought-provoking ideas.

In my remarks, my big message was that we’re living in a world of “extreme data,” and it’s more critical than ever for us as an industry to measure what matters. That means integrating social media into all aspects of your marketing analysis, not just thinking of it as a separate silo, and finding new ways to do segmentation and connect the dots among devices, data and audience channels. Our news created quite a bit of buzz, as did our newest acquisitions – Day Software and Demdex. And, we announced our newest version of SiteCatalyst built on our revolutionary new architecture – full of new optimization enhancements asked for by our customers.

On stage at Day 1 General Session

On stage at Day 1 General Session

In the afternoon, Michael Eisner offered his thoughts about what he calls the Gutenberg-to-Zuckerberg timeline – a look at the importance of getting content right over years of invention regardless of the delivery mechanism. He also touched on how Disney has applied digital technologies to its parks, films, online presence, and creative “Imagineering” – making the consumer experience even better. Then we wrapped a busy day at a signature party with headliner Lenny Kravitz at the Salt Palace. Backstage with Mr. Kravitz, we talked about his new album coming out soon, and then enjoyed his fantastic performance for our customers and employees.

Today we’re wrapping up with marketing guru John Gerzema and an open dialogue about what more we can do for online marketing in the “Ask Brett” session with our chief technologist Brett Error. Then we’ll all close out with skiing tomorrow at The Canyons – the snow should be perfect!

I’m more convinced than ever that the Adobe/Omniture combination is exactly what our industry needed, and it’s exciting to see our innovations as a combined company shaping the future. Thanks to all our rockstar customers who made it to Utah this year.

Hope to see you at the Adobe Digital Marketing Summit, formerly known as Omniture Summit, at the Salt Palace Convention Center
March 20-23 2012 in Salt Lake City!


From Vegas to Barcelona!

Back from Vegas, exhausted but energized.  Look, I wouldn’t wish a week in Las Vegas on my worst enemy, but the Adobe sales kickoff was outstanding — complete with truly mind bending technology, breakout sessions with comprehensive solution offerings tailored to solving customer pain points, and some inspirational validations of our vision from some of the largest companies on the planet who have engaged Adobe to transform how they reach and converse with their customers online.

And the week started off with a bang.  On Monday, we announced our global partnership with Deloitte to launch the conference.  This agreement is a culmination of several years of mutual commitment and really exemplifies Adobe’s growth in the enterprise software market.  We were also the beneficiary of a couple of outstanding presentations from Mark White, Deloitte CTO, and Paul Clemmons, who took Adobe under his wing a few years back and has been instrumental in nurturing our partnership.  The energy radiating off of the Deloitte team was contagious, but it didn’t stop there.

The interactive agencies, which joined Adobe through our recent DAY Software acquisition, were also blown away.  If I could bottle their energy and sell it…well, let’s just say that it would probably be illegal even in Vegas!  All kidding aside, no company can deliver customer experiences from creative expression to wrapping content into the customer conversation to data insertion from legacy systems to human centric orchestration of process flows to the analytics that arch over the entire experience (and so much more in between).  And these partners paid us back throughout the conference, leading so many great sessions.  So, a huge shout out to Chris and team at Acquity – Dan and his team at SapientNitro – Jens from Logica – and so many other partners.

We truly value and appreciate the impact that our partners have on our business.  From our global network of regional partners to our interactive agency partners to our global SI partnerships, we thank you for your support and the enthusiasm that you expressed around our vision ahead.

So, from the Enterprise Solution Partner team at Adobe, happy holidays, and we’ll see you in Barcelona on January 25th for what will sure to be another epic Adobe Partner Community Day.  What?  You haven’t registered?  You know what to do – just click on the link below:

Adobe Completes Acquisition of Day Software

Last Thursday marked the official completion of our acquisition of Day Software, a Web Content Management (WCM) pioneer that enables firms to build their global web presence and meet rapidly emerging needs for social collaboration. Kevin Cochrane, former Day Chief Marketing Officer, and David Nüscheler, former Day Chief Technology Officer, will also join my team. I would like to extend a warm welcome to Erik, Kevin and David, along with the rest of the talented Day staff, as new members of our Adobe team.adobe-day

I believe that with this acquisition we can uniquely empower organizations to transform customer experiences over the web and across channels of communications.

As enterprises continue to invest in customer experience management solutions, the industry is at a pivotal point where technology innovation will be driven by user experience and dynamic content.  The combination of Adobe and Day’s people, technology and vision will sever as an important catalyst in the growth of the customer experience market category

For more information see the press release and visit


Some More Perspective on the Recent Adobe Acquisition of Day Software

Adobe Expands Enterprise Software Portfolio with Web Content Management- Acquires Day Software

adobe-dayToday Adobe announced that we have signed a definitive agreement to launch a public tender offer to acquire all of the publicly held registered shares of Day Software, a market leader in next-generation Web Content Management (WCM), based in Basel, Switzerland.

This acquisition represents a significant market opportunity for Adobe to help organizations transform themselves by enabling them to create, manage, distribute and monetize content while optimizing the web experience for their customers. With the addition of Day to our enterprise portfolio, we will now be able to deliver on our vision of the web as the hub of customer interaction and help our customers create greater differentiation and brand loyalty.

The combination of Day’s next-generation WCM software with Adobe’s enterprise solutions for delivering rich experiences, establishes a platform for our customers to transform their online experiences. The addition of Day’s Web Content Management, Digital Asset Management and Social Collaboration solutions to our customer experience management portfolio (including LiveCycle, Adobe Connect and Flash Platform in the enterprise) will help customers realize the full potential of the web in acquiring, servicing and retaining their customers, without disrupting their existing IT infrastructures.

For more information see the press release and visit and

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