Results tagged “Devices”

Welcome Auditude!

Today we made some big news with the acquisition of Auditude, a leading ad serving solution for premium Internet-delivered video.

Adobe has great analytics tools in the Adobe Digital Marketing Suite to help marketers and advertisers optimize and measure their campaigns with real-time data and analysis on content usage. The Auditude acquisition goes the next step, offering an innovative video monetization platform that will be a key component of Adobe’s Media Solutions — enabling premium video content owners to maximize the value of their content while providing an optimal experience for consumers wherever that content is viewed.

Audiences are demanding TV-like experiences on their smartphones, tablets and other connected devices, and yet, to date, this really hasn’t come to pass. Today, less than 5% of professionally produced video content is available online.

Now, an integrated Adobe authoring, publishing, monetization and measurement system, will create a dramatically better consumer experience across Internet-connected devices. This is an exciting time for all of us who want to watch more of our favorite TV shows, movies and other premium content online across our Internet devices.

Why hasn’t this happened before? While there have been technical challenges for this migration, these are largely being overcome as advancements in technology continue. What remains are challenges primarily associated with the current business model for online content. Complexities associated with rights management, distribution agreements, data collection and activation, have made online premium content workflows difficult. The new integrated workflow with Auditude’s technology will help tackle these issues and online distribution and consumption of content will be significantly accelerated.

Adobe has a long history of working with publishers and media companies — we’re a trusted provider of tools and technologies that are used to create and deliver rich content and amazing digital experiences. The Auditude acquisition makes perfect sense by helping us provide a more integrated workflow for publishers and media companies to create, deliver, monetize and measure premium online video content.

Additionally, with expected support of mobile, smartTVs, game consoles and desktop devices, Adobe will provide our publisher and media company customers with access to new audiences, through devices that leverage either HTML5 or Flash technology for in-browser and app experiences.

Once Auditude technologies are integrated, the workflow will be easy. Publishers using Adobe InDesign and Digital Publishing Suite products will simply manage advertising within their tablet apps, to drive greater yield and deliver a more customized experience for people. Publishers using Adobe Flash Media Server will be able to deliver both Flash and HTML5 video experiences, seamlessly integrating in-stream video advertising with the premium content on the server side without sacrificing the benefits that come from client-side technologies. This will make the online viewing experience remarkably better, and enable publishers and media companies to automatically adapt to the complexities of a multi-device market.

Big welcome to Auditude where together we will help publishers and media companies create a single workflow so they can increase the amount of great content, reach maximum revenue and ultimately give all of us web video viewers greater access to amazing digital experiences across all of our devices, wherever we are.

What’s the Future of Digital?

martha-ad21The explosion of great digital content across different devices –- not just PC’s but also smartphones, tablets and even TV’s — is changing the way we all do business. We’ve partnered with our customers to help them provide richer digital experiences, enhance their brands, and ultimately bring them closer to their customers. We’re sharing some of these stories through our “Adobe & …the Digital Experience” campaign.

(Check out the Life@Adobe blog’s take on the new campaign)

But the launch of “Adobe & …” ads and Future of Digital page is just beginning a broader conversation.

We also recently polled our community over social media channels to find out how they define the future of digital and check out what they had to say:

There’s room for more stories about the future of digital and we’ll be reaching out to you for them soon. Stay tuned ….

Details on our exciting news lineup at MAX 2009!

We here at Adobe are very excited about the news listed below. Please read more to learn about all the great things Adobe announced at this year’s MAX!

Adobe Unveils First Full Flash Player for Mobile Devices and PCs

Flash Player 10.1 will support smartphones, smartbooks, netbooks, PCs, and other Internet-connected devices, allowing users to access the content created by Flash Player anywhere, anytime! See our official press release for additional information about this exciting announcement.

Nokia and Adobe Bring New Flash Applications to Mobile Phones and Other Devices

Nokia and Adobe today announced more than 35 funded multi-screen applications as part of the joint Open-Screen Project Fund. The two companies also presented the brand new Nokia Web Runtime extensions for Adobe® Dreamweaver® CS4 software, which will make the creation of mobile WRT widgets for supported Nokia devices easier than ever. See the official press release for more exciting details.

Adobe and NVIDIA Deliver Rich Web Experiences on Netbooks and Mobile Devices

Adobe Systems Incorporated and NVIDIA Corporation announced that both companies are bringing uncompromised browsing of rich Web content to netbooks, smartphones and smartbooks. As part of the Open Screen Project, the two companies are working together to improve the performance of Flash Player 10.1 by taking advantage of Nvidia GPUs. NVIDIA customers embracing Flash Player 10.1 for their new devices include HP, Lenovo, Samsung, Acer, Asus and more. Learn more here.

Adobe Flash Platform Speeds Web Innovation Across Desktops and Devices

We are excited to announce further enhancements to the Flash Platform! Flash Player 10.1; the new HTTP streaming technology for video delivered on the Flash Platform; upcoming features of Adobe AIR 2 software; a second beta of Adobe Flash Builder and Flash Catalyst software; new Adobe Flash Platform Services for collaboration. Learn more about all these cool enhancements here.

Adobe Unveils LiveCycle Enterprise Suite 2

Adobe announced LiveCycle Enterprise Suite 2 (ES2), which enables businesses and governments to build applications that improve interactions with customers and constituents across devices and channels. LiveCycle ES2 provides a rich Internet application (RIA) framework for building customizable RIA workspaces, mobile and desktop access to critical applications and deployment in the cloud. Enterprises can now deliver personalized experiences that connect to automated processes and embed real-time collaboration in the applications to improve customer experience and boost employee productivity. Learn more about LiveCycle Enterprise Suite 2′s capabilities here.

Adobe and Qualcomm Bring Full Flash Player to Next-Generation Mobile Devices

Adobe Systems Incorporated and Qualcomm Incorporated are working together as part of the Open Screen Project to increase performance for Adobe Flash Player 10.1 for Qualcomm’s chipsets targeted at smartphones and smartbooks. Learn more about their efforts together here.

RIM joins Open Screen Project

Adobe Systems Incorporated announced today that Research In Motion (RIM) is joining the Open Screen Project, and the two companies are working together to bring Adobe Flash Player support to the BlackBerry platform. Learn more about this exciting collaboration here.

Adobe ColdFusion 9 Now Available

Adobe announced the immediate availability of Adobe ColdFusion 9, Adobe ColdFusion Builder Beta 2, and a private beta of the new ColdFusion 9 in the Cloud that will run in the Amazon Web Services environment and enable more developers to access the power of ColdFusion as a hosted service. Learn more about the capabilities of these betas here.

Google Teams up with Adobe for Open Screen Project. Check out this blog entry for additional details.

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