Results tagged “Digital marketing conference”

Marketing Mandates

ADOBE 1The best part of my job is hitting the road to hear about what’s on the minds of our customers, partners and employees.  In the past two months I’ve clocked more than 34,000 air miles doing just that.   From the Consumer Electronics Show in Las Vegas to the World Economic Forum in Davos, from London to Sydney to New York, Digital Marketing has been on the mind of every CEO I meet. It has definitely gone broadly into the mainstream and into the boardroom, well beyond the confines of the web team.

Most recently, we had three terrific days in Utah at the annual Adobe Digital Marketing Summit where 5,000 people gathered to hear about the latest innovations in digital marketing solutions. Every company needs to become a digital-first organization and I spoke about the three marketing mandates that I believe all companies need to focus on:

1)      Engage everywhere – Gone are the days when your digital strategy is just about driving customers to your website and converting them. Whether it’s app stores or retail stores; on Facebook, Twitter, or Pinterest; on a PC, phone, or laptop; you have to go to your customers or they won’t come to you.  Successful marketers are integrating all channels to engage their customers wherever they are.

2)      Embrace rocket science – Every business is swimming in data, and many are struggling just to get backward-looking reports.  But the real value of data is predictive, harnessing math and machine learning to take marketers’ intuition to a whole new level.  Many of our customers are already doing this with Media Optimizer today, where you can predict the optimal media mix and automate the buying across display and search advertising. The next frontier is to take all of your marketing – across social, mobile, web, real-time, historic, qualitative, quantitative – and reliably predict and execute the perfect campaign to maximize sales.  That is rocket science becoming real.

3)      Connect the dots – Organizational change needs to happen internal to every company in order to thrive in this new digital age.  I live this every Monday morning at 9 am when I have the team report to me on their metrics. The product organization, marketing organization and sales and finance are working together to drive the results in a way that never used to happen.

Thanks to everyone who made Summit such a great event.  Next up: Adobe MAX in LA.  I’m excited to hear what our community has to say about the future of creativity!

News Rundown at Adobe Summit 2013

This week at Adobe Summit – The Digital Marketing Conference, more than 4,500 digital marketers and senior leaders representing the world’s top brands are coming together in Salt Lake City to learn the latest about marketing trends, network and share best practices with each other.

At the conference, we are making a series of news announcements to address growing industry needs that include:  1) helping marketers iterate and act more quickly to better meet consumers’ expectations; 2) staying on top of the mobile explosion and delivering better mobile experiences; 3) simplifying the complex task of delivering the right experience or content to the right person at the right time.

Keynote presenters this year include Adobe CEO Shantanu Narayen and SVP and GM of Adobe’s Digital Marketing Business, Brad Rencher, along with record-setting stratospheric daredevil Felix Baumgartner; Adam Bain, president of global revenue at Twitter; and Sal Kahn, founder of Khan Academy.

You can watch the keynote live today, Wednesday, March 6 from 9am-11am MST.

Our news today highlights major new Adobe Marketing Cloud capabilities, including:

New Touch Interface and Mobile Marketing Capabilities 

Adobe today unveiled an innovative new UI for Adobe® Marketing Cloud that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars.  Through this visually rich, touch based interface, Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe Creative Cloud™, which agency creatives use to build and deliver those campaigns.  In addition, every solution within Adobe Marketing Cloud has been upgraded with new mobile marketing capabilities, including new mobile capabilities for analytics, advertising, social app development, targeting content on smartphones and tablets, and mobile content management and delivery.

Adobe Social Goes Mobile 

Adobe today upgraded Adobe Social®, part of Adobe Marketing Cloud, with a completely redesigned user interface focused on interpreting and presenting social data in a more digestible format that helps social marketers prove business results.  Adobe also debuted Adobe Social for mobile phones and tablets.  Social marketers now have a marketing tool that’s as mobile as they are.

Delivering Personalized Experiences across Mobile and Social 

The static website is long gone.  Personalizing and optimizing your customer’s experience is essential.  Adobe today announced a major update to Adobe Experience Manager, part of Adobe Marketing Cloud, which introduces new responsive design, social communities and video capabilities that deliver a fully personalized experience to customers. In addition, Adobe today introduced a new Digital Asset Management offering within Adobe Experience Manager.  Adobe has re-imagined digital asset management with both marketers and creatives in mind, giving organizations unprecedented capabilities to deliver consistent, high-quality experiences anywhere.

New Digital Advertising Solution for Media Agencies and Marketers 

Adobe today unveiled a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. Media Optimizer is Adobe’s digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns through seamless integration with Adobe Analytics. Media Optimizer Standard is designed for media buying agencies, search engine marketing (SEM) agencies and direct advertisers seeking more control and transparency over their campaigns at an economical price point.

Taken together, these groundbreaking new solutions and capabilities are all designed to help our customers deliver the right online experience to the right person . They also offer the best way to tie social media activities to business results. And finally, they enable customers to achieve the greatest return on investment from online advertising.

A Look Back at Adobe in 2012 – Part Two

Our top 12 moments of 2012 countdown continues. We’re closing out the year with the final 6. If you missed part one, you can catch up here.

Moment No. 5 – Cannes LionsData

Our team was back at the Cannes Lions Advertising Festival this year. We centered the conversation around data and creativity, and a look at creativity ‘Then & Now.’ We had the chance to connect with leading creative professionals and marketers, and even an inspiring entrepreneur, Jordan Casey – Europe’s youngest developer.

Moment No. 4 – Digital Marketing Summit

We hosted two Summits this year – one in Salt Lake City, Utah and another in London, England. Both Summits focused on ways customers can better measure, manage and optimize their digital marketing investments. Our Salt Lake City event boasted speakers such as Biz Stone, Arianna Huffington, and the Grammy-winning band, Foster the People. Check out a recap of our favorite moments on our Digital Marketing Summit blog.

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Moment No. 3 – Social Media Week

Our CMO, Ann Lewnes, kicked off Social Media Week at Adobe with her keynote, “Confessions of a Digital Marketer.” Throughout the day, we hosted great conversations about the impact of big data on social media with guest speakers Jeremiah Owyang and Susan Etlinger from Altimeter Group, as well as other social practitioners from across the Silicon Valley. Check out our image ‘Bird’s Eye View of Social Media Week,’ and revisit some of the event panels and presentations on our Adobe TV channel.

Moment No. 2 – Sundance Film Festival

At this year’s festival, we had a digital reporting team on the ground capturing all of our favorite moments during Sundance. From our panel, ‘How Technology is Influencing Storytelling and Film,’ to movie premieres and even bus rides around town, Matt Rozen and Meagan Keane reported on the sights and sounds of the festival for all of us who could not be there in person in their ‘Adobe at Sundance’ series.

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Moment No. 1 – Connecting With You

Our favorite moments every year revolve around connecting with you, our fans. This year, we’ve expanded the ways we can communicate with you where you are. We’ve introduced our presence on Pinterest and Instagram, and expanded our footprint on LinkedIn.

Thank you all for a great 2012. Here’s to an exciting 2013! From all of us here at Adobe, we wish you the very best in 2013.

The Adobe Omniture Summit EMEA 2011 Kicks Off With a Bang!

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Yesterday saw over 1,300 digital marketers attend Europe’s biggest online marketing event in London.

This year’s Summit is all about social:

“It’s exciting – and quite frankly fitting – to see so much discussion around social media measurement at this year’s Summit,” said Ann Lewnes, Senior Vice President of Global Marketing for Adobe.  “There are few greater challenges for digital marketers today than learning how to effectively leverage social media to communicate with customers and finding the best way to measure social media – to determine its true value.  This is a challenge Adobe is committed to helping our customers meet.”

This was perfectly demonstrated yesterday with the event’s hashtag #omtrsummit trending in London during the morning’s general session.

Three big announcements were made:

Adobe SocialAnalytics Begins Global Beta Program
Adobe Announces Adobe Tag Manager for the Online Marketing Suite
Adobe SearchCenter+ Enhanced with Integration of International Organic Search Data

“I love to hear the feedback and idea-sharing at Summit, and this time in London has reinforced that our Online Marketing Suite is more relevant than ever. Our news today about SocialAnalytics and the new SiteCatalyst architecture has created a lot of excitement,” said Brad Rencher, Vice President and General Manager of the Omniture Business Unit. “Customers are telling us that the track we’ve been pursuing – helping marketers shape their digital strategies across devices and audience channels – is exactly right. Now it’s up to us to keep delivering and pushing the envelope of what we can do.”

Christian Hernandez, Facebook’s Head of International Business Development, helped to kick start the day in the general session:

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Two lucky winners, Dan Slater and Anthony Magee, won goody bags full of treats by unlocking the Mystery badge on the Summit Companion App:

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Brian Solis closed the day with an inspirational keynote:

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And The Hoosiers rocked at our very own Club Met last night!

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You can view images from the day on Flickr or Facebook.  Make sure you follow the conversation via @OmnitureEMEA and #OmtrSummit!

Europe’s Biggest Digital Marketing Conference Hits London!

The Adobe Omniture Summit EMEA is just around the corner, and the team has been working round the clock to bring you an event to remember! This year’s event is all about engaging customers using social media and will cover the challenges and opportunities digital marketers face today.

European Launch of Adobe® SocialAnalytics

Summit attendees will be among the first in Europe to see the new Adobe SocialAnalytics platform, learning how best to measure and optimise channels such as Facebook, YouTube, Twitter, blogs, forums and any place where social conversations are taking place. By turning data and sentiment from the social web into actionable insight, SocialAnalytics allows you to finally answer those business questions many marketers have been struggling with:
• What is social media’s impact on my business?
• How are our social initiatives and conversations driving conversion or revenue?
• Who are the social influencers for my business?
• When positive social sentiment peaks, are our conversion metrics positively impacted?

To celebrate the launch of SocialAnalytics, we have added a special keynote by Brian Solis, globally recognised as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

Leading Online Marketing and Industry Experts: We have an exciting line-up of speakers who will be sharing their vision, experiences, and best practices at Summit.

Over 26 Hours of Educational Content

Five tracks will run across the two-day conference:
Acquisition Optimisiation
Social & Mobile
Conversion Optimisation
Online Analytics
Power Users

Follow the Twitter hashtags above to stay up to date with the conversations taking place in each track. View the full agenda.

Adobe Research on Social Media Marketing Across Europe

We will also be releasing a study revealing insight from European marketing directors, demonstrating the current trends and challenges faced when investing in social marketing. More on that to follow!
We look forward to seeing you at Summit next week. If you’re unable to join us but would still like to receive all the latest news, videos, opinions and updates, follow @OmnitureEMEA and #OmtrSummit. View the Social Media Resources page for more information.

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