Results tagged “Digital Publishing”

New App from the Republic of Ireland commemorates Irish Culture

DP imageIn time for St. Patrick’s Day, the Royal Irish Academy, in conjunction with its partners, announced today a new, interactive app produced with Adobe Digital Publishing Suite that engages users with the history and culture of Ireland.  Exploring the rich heritage of the country through the lens of significant cultural objects, the app, “A History of Ireland in 100 Objects”, not only marks St. Patrick’s Day, but also Ireland’s ascension to the Presidency of the Council of the European Union.

Rich with video, audio and animation, the app showcases Irish history and culture through the country’s treasures.  Designed to promote engagement with the country’s ideals and heritage, the app immerses readers into the country’s history and encourages them to learn more.

“Fintan O’Toole, a journalist from The Irish Times, launched the project in 2011 with a series of newspaper columns highlighting 100 objects from Ireland, the UK and Norway that connect with Ireland’s rich past,” writes Joe Zeff, whose design firm produced the app.  “Those columns became a hardcover book, and that book became the series of apps that we designed and developed for multiple platforms using Adobe Digital Publishing Suite.”

Seeking to make the app available to the widest spectrum of users possible, the Royal Irish Academy used the multi-platform functionality of Digital Publishing Suite to deliver the app on iPad, iPhone and on Android tablets, including the Amazon Kindle Fire. The iPhone version is of particular note because it delivers formatted, well-thought out content that fits the on-the-go consumption habits of iPhone users – especially to visitors to Irish museums.

The app is free for download until March 31, 2013 and is a project of the Royal Irish Academy, the National Museum of Ireland and The Irish Times supported by the Presidency of the European Council of the European Union and the Department of Foreign Affairs and Trade of Ireland.  Preview the app through a short video below.

Adobe & Behance: Empowering Creatives

For quite a while now, we’ve been watching the creative process evolve. Increasingly, the way in which we do our work looks a lot more like the way we interact socially. We seek feedback from networks of our trusted peers. We make our work public to build our reputations. And we thrive on the work of others for constant inspiration.

That’s why I’m thrilled that Behance is joining Adobe, and confident that together we’ll offer a truly integrated service to Creative Cloud members that spans the creative process. All Creative Cloud members will soon gain access to the base Behance capabilities (like portfolio creation and community features) while paid Creative Cloud members will also have access to premium capabilities (like Behance ProSite).

Building creative tools that empower you to do your best work has always been at the heart of our vision at Adobe. When we launched Creative Cloud, we gave you access to Adobe’s world-class creative tools and services, and a commitment to make your membership more and more valuable over time. We’ve delivered on that promise by releasing updates to our products faster than we ever have before. Just last week, we added new digital publishing services and training features, and launched file synchronization and sharing capabilities.

Adding Behance to Creative Cloud accelerates our efforts to enable a more open and collaborative creative community. As we start to roll out increasingly integrated workflows across the services, you’ll start to see the benefits of combining the creation of content with the ability to seek feedback, showcase your work and distribute it across devices.

I believe the essence of the creative process is to inspire, engage and invoke emotion. With Behance and Creative Cloud, we’ll give you the power to not only create, but to collaborate and connect with a strong and vibrant community. I’d like to personally welcome the Behance team and community to the Adobe family.

David

Happy Anniversary, Adobe!

This month we celebrate our 30th anniversary, a major milestone for technology companies.  We are in very rare company of those who have thrived over such a period by both making the billion-dollar-a-year and billion-dollar-a-quarter milestones.

This success over the past 30 years is as a result of a relentless focus on innovation and customers first set by our founders, John Warnock and Chuck Geschke. Our impact on every form of communication has been profound – every magazine, every newspaper and web site, images that you encounter,  video and application on mobile devices – chances are Adobe has played a major role in its creation.

As we continued to evolve our company, we decided that as all businesses moved mobile and online, we needed to expand our offerings beyond creation to management, measurement and monetization.  Through organic innovation and targeted acquisitions, we’ve aligned our strategy around Digital Media – the creation of content, and Digital Marketing – the business of content.  Our goal is to make every digital experience across every device a high-impact experience.

The single biggest reason this vision is possible is our employees around the world.  We are a truly globally diverse company with over 10,000 employees.  Our core values of genuine, innovative, exceptional and involved are what set Adobe apart.

Happy anniversary, Adobe, and here’s to many more great years to come!

Top grossing apps built with Digital Publishing Suite

The results are in. Apps built with Digital Publishing Suite topped the charts in Apple’s Top Grossing Apps list after the 2011 holiday season. Congratulations to our customers for their success. The fact that Digital Publishing Suite was used to develop and monetize 14 out of the top 20 apps is evidence that it is becoming the standard platform for publishing digital publications and monetizing digital publications across the iPad and Android tablets like the Samsung Galaxy or the Kindle Fire.

Check out  the Digital Publishing Suite publications that made the top 20 highest grossing apps through Apple Newsstand at the end of December.

  • New Yorker Magazine
  • Men’s Health
  • National Geographic
  • GQ
  • Consumer Reports
  • Wired
  • Martha Stewart
  • Glamour
  • Runner’s World
  • Vanity Fair for iPad
  • Self
  • Women’s Health
  • Prevention
  • Golf Digest

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Discoverability Through Newsstands

Apple and Kindle Fire Newsstands push publications to the top of the stack, allowing potential readers to peruse the digital newsstand shelves and enable easy purchase of their favorite titles. Using Digital Publishing Suite, publishers can build newsstand-enabled applications that get noticed by content buyers and ultimately drive greater digital circulation.  This then leads to other monetization opportunities for even greater digital revenue streams in the future.

Cross Selling Through a Custom Store

Readers who have purchased a digital publication are often highly engaged with your brand and interested in consuming and purchasing related content. For example, check out the new custom HTML store available in The New Yorker application.  Built with Digital Publishing Suite, The New Yorker application is using a highly designed in-app store to merchandise related content including back issues of the magazine as well as supplemental anthologies.  Not only is Conde Nast able to use Digital Publishing Suite to capitalize on newsstand to get their app noticed and sell digital subscriptions, they can also start to branch into other revenue streams by creating a focused shopping experience within their application.  In essence, Conde Nast is turning readers into consumers of content.  However you slice it, Digital Publishing Suite is giving publishers the capability to build their digital business.

2011 Adobe Education Year in Review

Earlier this year, I had the terrific opportunity to join Adobe. Over the course of the last few months, I’ve been impressed with the company’s commitment to student and teacher success around the world. What really stands out for me is the way in which Adobe software lets students create and express themselves in amazing ways. I’ve seen 5th graders make video games in Flash and  10th graders create terrific movies in Premier.  I’ve had the opportunity to see university students create works that are just stunning (especially when at the ADAA event in Taipei). And I’m confident that this was a turning point year in terms of the impact and power of creative software in education. With 2012 coming up fast, I want to reflect on some high points of 2011 that will set the stage for the new year.

The Launch of Adobe Digital School Collection – We just announced the latest edition of Adobe® Digital School Collection (ADSC) for K-12 students and educators. ADSC gives students a way to visually express what they’ve learned across curriculum and prepares them with the social media skills they need to communicate effectively in the digital world.  We estimate that about 1,000,000 K-12 students were empowered by Adobe software as part of ambitious 1:1 programs around the world.

Adobe Certified Associate (ACA) Program Hits Critical Mass – This year, more than 145,000 students entered into the ACA program through our partnership with CertiPort. This is a great way to help students gain the skills needed to both enter college or the workforce.

Announcement of Adobe Touch Apps – One of the most exciting developments this year was Adobe’s introduction of  six intuitive touch screen applications that put professional-level creativity capability in the hands of millions of tablet users across both iOS and Android. Photoshop Touch, in particular, is a product that I think students and teachers will be thrilled with. Check it out here:

Schools Worldwide License Adobe Solutions – This year, more than 45 universities worldwide made the full Adobe portfolio available to their students across all departments – not just design. Just imagine interacting with a computer-generated avatar to learn about nutrition or creating an interactive image of genetic data. See what Case Western University is doing and how others are benefiting from our education programs here.

Adobe Digital Publishing Suite Delivers Higher Education in Tablet Form – More and more schools are turning to DPS to publish rich, engaging publications for both iPad and Android tablets. The Holidays came early to Adobe EDU team when we received an unsolicited video from the University of Oregon, highlighting their use of the Adobe Digital Publishing Suite titled “The Making of a Digital Magazine.” Check out this video that made our day:

Adobe Education Community Keeps Thriving – I was privileged to attend the 2011 Adobe Design Achievement Awards ceremony and was truly amazed by the talent and sophistication of the entries. Please check out the 2011 ADAA Yearbook for a closer look. We received a record-breaking 4,600 entries in 2011. Job well done!

This is certainly an exciting time for Adobe Education, educators and students as digital advances provide an opportunity to transform children’s learning and education. Stay tuned and don’t forget to follow us @AdobeEDU for the latest updates. I wish you all a happy and safe Holiday Season, and a terrific new year!

Welcome Auditude!

Today we made some big news with the acquisition of Auditude, a leading ad serving solution for premium Internet-delivered video.

Adobe has great analytics tools in the Adobe Digital Marketing Suite to help marketers and advertisers optimize and measure their campaigns with real-time data and analysis on content usage. The Auditude acquisition goes the next step, offering an innovative video monetization platform that will be a key component of Adobe’s Media Solutions — enabling premium video content owners to maximize the value of their content while providing an optimal experience for consumers wherever that content is viewed.

Audiences are demanding TV-like experiences on their smartphones, tablets and other connected devices, and yet, to date, this really hasn’t come to pass. Today, less than 5% of professionally produced video content is available online.

Now, an integrated Adobe authoring, publishing, monetization and measurement system, will create a dramatically better consumer experience across Internet-connected devices. This is an exciting time for all of us who want to watch more of our favorite TV shows, movies and other premium content online across our Internet devices.

Why hasn’t this happened before? While there have been technical challenges for this migration, these are largely being overcome as advancements in technology continue. What remains are challenges primarily associated with the current business model for online content. Complexities associated with rights management, distribution agreements, data collection and activation, have made online premium content workflows difficult. The new integrated workflow with Auditude’s technology will help tackle these issues and online distribution and consumption of content will be significantly accelerated.

Adobe has a long history of working with publishers and media companies — we’re a trusted provider of tools and technologies that are used to create and deliver rich content and amazing digital experiences. The Auditude acquisition makes perfect sense by helping us provide a more integrated workflow for publishers and media companies to create, deliver, monetize and measure premium online video content.

Additionally, with expected support of mobile, smartTVs, game consoles and desktop devices, Adobe will provide our publisher and media company customers with access to new audiences, through devices that leverage either HTML5 or Flash technology for in-browser and app experiences.

Once Auditude technologies are integrated, the workflow will be easy. Publishers using Adobe InDesign and Digital Publishing Suite products will simply manage advertising within their tablet apps, to drive greater yield and deliver a more customized experience for people. Publishers using Adobe Flash Media Server will be able to deliver both Flash and HTML5 video experiences, seamlessly integrating in-stream video advertising with the premium content on the server side without sacrificing the benefits that come from client-side technologies. This will make the online viewing experience remarkably better, and enable publishers and media companies to automatically adapt to the complexities of a multi-device market.

Big welcome to Auditude where together we will help publishers and media companies create a single workflow so they can increase the amount of great content, reach maximum revenue and ultimately give all of us web video viewers greater access to amazing digital experiences across all of our devices, wherever we are.

Adobe +Your Imagination = Imagination Challenge

How can students show what they love, what they do or who they are? Last week, Adobe announced The Imagination Challenge, designed to encourage all students to creatively express themselves across diverse fields, such as engineering, architecture, science, art or literature.

During the four entry periods from August 22 through October 30, students can download a free trial of CS5.5 Student and Teacher Editions, create something original and unique to them and then upload it to the Imagination Gallery.
Voters will choose one winner during each entry period who will win $10,000. All semi-finalists and winners from the entry periods will also be automatically entered in the Grand Prize judging to win an additional $10,000. For more contest details, visit here.

Adobe is also proud to partner with four celebrity judges renowned for not only using technology to express themselves but also to connect with their fans and readership:

Deadmau5 (@deadmau5): Known for his unforgettable live sets, Deadmau5 pushes the technological boundaries of his stage show while he assembles tracks on the fly using cutting edge computer technology—including software that he’s helped write himself.  Deadmau5 has been nominated for a Grammy Award, won multiple Beatport Music Awards, International Dance Music Awards and Juno Awards, headlined festivals including Lollapalooza and Outside Lands, and is the first electronic music artist to headline and sell-out London’s 17,000-capacity Earl’s Court.  Regarded for his brand, creative image and large “mau5head” worn on stage, he recently hosted a contest on his website encouraging fans to design his next “mau5head.”

Jake and Amir (@jakeandamir): Jake Hurwitz and Amir Blumenfeld are the writers/actors/editors behind the Webby award winning internet series “Jake and Amir” on CollegeHumor.com. The duo has released two videos a week for over four years, with each episode now averaging more than 500,000 views. “Jake and Amir” has won several awards
including the Webby’s People Voice for Best Web Series in 2010 – and has been named one of PCMag’s Top 15 Web-Only Shows. Their series has also appeared on television on MTV’s “The CollegeHumor Show.”

Rivers Cuomo (@riverscuomo): Rivers Cuomo is the lead singer, lead guitarist and principal songwriter of the alternative rock band Weezer.  Cuomo has also worked as a solo artist, a writer, an artist manager, and has collaborated with many artists including B.o.B., Simple Plan, Mark Ronson, Sugar Ray and others.  Rivers is multi-instrumentalist and renowned as a prolific songwriter who embraces experimentation like in 2008 when he started a video series on his YouTube channel called “Let’s Write A Sawng,” an online songwriting collaboration between Rivers and his fans across the globe.  The final version of the collaboration, titled “Turning Up The Radio,” appeared as the first track on Weezer’s “Death to False Metal” album.

Scott Dadich (@sdadich): Scott Dadich is a vice president of digital magazine development and leads Condé Nast’s digital magazine efforts, a role central to the publishing mainstay’s
evolution into a 21st-century media company. Prior to that, Dadich was the creative director of Condé Nast’s WIRED, and during his tenure, become the only creative director in history to have won both the National Magazine Award for Design and the Society of Publication Designers Magazine of the Year award three years in a row.

Check out the judges’ videos at Adobe YouTube Channel and hear Deadmau5, Jake and Amir, Rivers Cuomo and Scott Dadich talk about inspiration and the art of creativity.

So what are you waiting for? Get your creative juices flowing and win big!

Muse Hits 120,000 Downloads After Day One

Yesterday Adobe launched the beta of Muse (code name) a new Mac OS and Windows app that promises to let graphic designers create websites as easily as they create layouts for print.  The response has this time been pretty, pretty, pretty, pretty good – 120,000 downloads from the Adobe Labs website.  Actually those are astonishing numbers and show that designers really need something like this.   I bet those other Muse guys would like 120,000 downloads in one day!

The app was developed by some of the folks that built InDesign, which has become the standard for page layout and is now leading the charge towards digital publishing.

We’ve also seen some commentary, in the forums, from the web developer community regarding Muse. Just a reminder folks that Muse was created for graphic designers to enable them to design and publish professional, unique HTML websites without writing code or working within restrictive (ie boring) templates.  It is something that designers have been asking for and will not impact the continued innovation across our other web development tools and technologies.

However we are taking constructive feedback from all constituencies into our product plans, as Muse matures.   So keep it coming designers, developers…

Navigating the Digital Publishing Landscape

At a recent publisher event in NYC, Todd Teresi, Adobe’s VP & General Manager of Media Solutions discusses the evolution of publishing, focusing on the current tablet revolution, and exploring the impact on the industry and new opportunities for publishers. Visit the Digital Publishing blog for more details and to watch the keynote.

Digital Publishing Suite + Photoshop Touch SDK = Amazing

Check out this outstanding example of what can be achieved with our just-launched Photoshop Touch SDK, from our friends over at DI Magazine.   What a fantastic idea — using a digital magazine on iPad to drive a Photoshop tutorial on your Mac (or PC). They also developed their digital magazine using Adobe Digital Publishing Suite, in a perfect storm of Adobe digital technology customer ingenuity.

 

For those of us who have trouble telling their Gaussian Blur from their Clone Stamp, this is revolutionary stuff that will bring the amazing creative power of Photoshop into many more hands.  Woof!

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