Today, Adobe made several announcements about the Adobe® Digital Publishing Suite (DPS) – where it is today and where it’s heading. And the news is exciting. With more than 150 million digital publications built with DPS downloaded – some 80% of all digital issues on mobile devices – DPS has been changing the way publishers and companies connect to their readers and customers around the world.
And even better, we’re offering a free license to our .folio format for digital magazines in 2014. This free license will enable any newsstand licensee to implement its own .folio viewer and increase the availability of DPS magazine apps.
Posted by Karen McCavitt, Worldwide Marketing Group Manager for Higher Education, Adobe in Education
Last month I attended the Adobe Digital Publishing Summit in New York City. Marketing executives and creatives from publishers and corporations as well as faculty and staff from educational institutions gathered to discuss trends, use cases and best practices in digital publishing.
During the Summit, I had a chance to meet with some education customers to discuss how students, faculty, alumni, and athletic fans expect information and news beyond what can be communicated in a printed format—wanting to access it on their mobile devices, smartphones and tablets. I also learned how colleges and universities are using DPS to create digital publications that captivate their campus constituents. Here are some of the key things I learned from education customers who attended the Summit:
Tim O’Connor from Notre Dame Athletics shared the game day app that was developed for the 2013 BCS National Championship Football Game. Content was based on its print gameday program, but included other assets such as photography and video—some which had been unavailable to the public before. Because Notre Dame has fantastic photographers and videographers, they were able to “create an app without recreating anything.” Tim explained that through the app, the school had an opportunity to stay more engaged and connected with their fan base. Download the Notre Dame game day app from the iTunes store and follow along with the game today.
Education Marketing staff in attendance were interested in using DPS to stay connected with their alumni and discussed ways their admissions departments could recruit new students leveraging the engaging functionality DPS provides. Attendees were impressed by the ability to track and measure the effectiveness of their apps with the built in analytics.
Faculty that are currently teaching DPS skills were thrilled to see how their students are creating their own apps while gaining highly employable skills. Marketers I spoke with from publishers and corporations who attended the Summit all expressed the need for more graduates that are proficient in digital publishing skills—knowing how to create and deliver digital content—especially for tablet devices. See how Oregon University is teaching their journalism students these new skills here.
It was really exciting to see how publishers like National Geographic and companies such as Sotheby’s International Realty are embracing DPS to deliver highly engaging digital content. It’s even more exciting to see Higher Education Institutions leverage DPS to help turn static, printed pieces like recruitment brochures, game-day programs, alumni magazines, and even coursework into interactive pieces that keep their audience coming back for more. To learn about Adobe Digital Publishing Suite and how it can increase the impact of your institution’s communications, promote sustainability and help students develop in-demand career skills, visit us here. Also, check out an additional recap from the Summit and come back to download the Adobe Digital Publishing Summit App to see speaker presentations and videos.
It was fun being on stage at MAX with David Wadhwani to share a few of the projects that we have been working on in XD. The team has been exploring how new form factor displays, new interactions (like touch and gesture), cloud connections and even new hardware might change how you all create and in turn how it might impact what software we need to build. And we have been having a serious amount of fun.
Although there are many explorations going on, we chose three to highlight. The first, Mighty, is our connected pen:
The Adobe “Project Mighty” Connected Pen
We actually started project Mighty, our “cloud pen” to help us focus on the future of drawing. I’ve always been a little obsessed with drawing. An early mentor of mine said: “If you can’t draw, you can’t think. I guess I took that to heart. The good news is that absolutely anyone can train himself or herself to draw. With the right tools to support you it’s a little bit like learning to ride a bike – you just have to keep doing it until you tease out your own style of drawing.
Mighty is pressure sensitive, which helps it draw a natural and expressive line. It is also connected to the Creative Cloud through the software and a local Bluetooth LE connection. We have used this connection to pull up Kuler themes and enable a “cloud clipboard” which gives you access to assets you have saved to the cloud for reuse.
Mighty was created with the help of Ammunition, the industrial design firm founded by Robert Brunner. They landed on a three-sided, twisted form that is inspired by the ergonomics of holding a pen. When a child struggles with writing, he or she is given a triangular grip that fits over the pencil. Our design takes that one step further by twisting the pen’s triangular form so that it also rests gently on the hand. It also yields a sculptural object that is both beautiful and distinct. There’s a lot of hardware technology involved in bringing a high tech pen like this to life, so we’ve been working with San Francisco-based MindTribe on the electrical and mechanical engineering.
Although we spend many hours a day behind the keyboard and mouse, we still often start the creative process as we did thousands of years ago with pen and paper. But with tablets and new input methods like Mighty, this is going to change – I am confident. Over the last year, my tablet has replaced my sketchbook. I never thought I would give up drawing in a moleskin sketchbook.
Our second exploration, code named Napoleon is complementary to Mighty. This digital ruler is designed to bring back some of the feeling of drawing with analog tools like the t-square and triangle. Adobe has been talking about building a physical drawing aid like this ever since we built our first digital drafting table, almost two years ago.
Adobe “Project Mighty” Connected Pen & Project Napoleon” Digital Ruler Working on iPad
I was originally trained as an architect, and still find great comfort and confidence drawing with these tools. There is something about the confidence of drawing a line aided by a physical device – the tactile feedback you get as you move the straightedge around – as well as the fluidity and accuracy of drawing that comes from interacting with physical objects. Our little ruler (Napoleon, get it?) creates a digitally projected edge that you can use to accurately draw shapes and lines. It just feels right.
The Adobe “Project Napoleon” Digital Ruler
We are looking at a lot of potential features for Napoleon, but a favorite of mine is snapping to vanishing points. Imagine how easy it will be to sketch in perspective, when you can use the ruler to quickly create and then snap to perspective vanishing points that are well off screen.
Finally, Project Context is the most ambitious of the three explorations. I like to think of it as our answer to “big content.” You know, just like big data, but with images and text and video and the like. Most of us have experience with printing hundreds of images and trying to pin them all on the wall or spreading them on the floor just to try to figure out the big picture. This is another good example of how something was lost when we went from physical to digital. Somehow file folders full of assets, or tiled displays of images don’t quite cut it. We think that large screens with touch and gesture interaction paired with the appropriate software design are a way to not only get back what was lost, but to take the organizing and producing experience to a whole new level.
When combined with InDesign and the Digital Publishing Suite, Context creates an ideal editorial and publishing environment for Wired and other publishers. Context offers a powerful and intuitive way to grab assets from just about anywhere, and to collaboratively organize and eventually even edit and publish them. These exploratory projects stand a much better chance of becoming real shipping products when we work with a customer to build them. We have the good fortune to be working with WIRED to build out the first version of Context as a system to support the editorial and layout process for their magazine.
Digitally enabled, cloud connected physical devices leverage the best from both the digital and the analog worlds. They could enable whole new levels of creative productivity and artistic confidence – and one of the many innovation milestones that makes an Adobe incredible place to work.
Posted by Trevor Bailey, Senior Director of WW Education in Education
The upcoming BCS National Championship game, Notre Dame vs. Alabama, is expected to be among the most-watched college football games of all-time. Now, sports fans around the world can get the inside track by downloading a free Game Day App powered by Adobe Digital Publishing Suite (DPS). These multimedia-packed apps enable fans to enjoy the latest in second screen experiences as they interact with articles, photos, videos, team roasters, and social media feeds in real time. It simply makes the game come alive. Who do you think will win? Download your favorite team’s app here and get in the game!
All of these great features were made possible with Adobe Digital Publishing Suite, a complete solution for creating rich, interactive content across devices. With mobile devices becoming the interface of choice for digital content, educational institutions increasingly rely on DPS as the de facto standard to communicate with students, alumni, and the broader campus community. Students are also using DPS to create and deliver digital content – especially via tablet devices – while honing skills that give them an edge in today’s highly competitive job market. The good news is, with DPS, students and institutions alike can create digital campus newspapers, brochures and apps without writing a single line of code!
Following through on our commitment to deliver ongoing value to Creative Cloud members, Adobe announced today that Digital Publishing Suite (DPS), Single Edition is the newest application available in the Creative Cloud. Have you ever wanted to create a digital brochure for your small business, or a personal design portfolio in the form of an app? DPS Single Edition simplifies the mobile app development process by enabling designers to economically create and deliver digital publications to iPad – without writing a single line of code. Head over to the Digital Media Blog, the Creative Cloud Team Blog, or the news announcement for more information.
Today, Adobe is hosting its annual Digital Publishing Summit in New York City. Currently, the DPS team is live blogging from the event here. At the Summit, Adobe announced the next generation of digital publishing features including Content Viewer for iPhone, social sharing, expanded font licensing and enhanced integration with Adobe Creative Suite 6. These new features allow traditional media publishers, corporate organizations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital media. See the full announcement here and participate in the live blog at http://blogs.adobe.com/dpsnyc2012/.
We are at Mobile World Congress this week and have a lot of exciting news to share. Here’s a quick rundown of our announcements with links to more information.
Photoshop Touch is now available for iPad 2, via the iTunes App Store. With Photoshop Touch, you can combine multiple photos into layered images, apply professional effects to create beautiful artwork, touch up photos, paint, lay out ideas, and much more.
Here’s a stat that we’re thrilled about: over the last year, our Digital Publishing Suite has powered more than 16 million digital publications across tablets. We have also added more enterprise-class functionality to the Suite, which will help organizations drive digital revenue and brand engagement through digital publications. Find out more here.
Mobile gaming gets a performance boost: we announced AIR 3.2 and Flash Player 11.2, with hardware accelerated 2D and 3D to enable the next generation of mobile gaming apps. Learn more on our Digital Media blog.
The results are in. Apps built with Digital Publishing Suite topped the charts in Apple’s Top Grossing Apps list after the 2011 holiday season. Congratulations to our customers for their success. The fact that Digital Publishing Suite was used to develop and monetize 14 out of the top 20 apps is evidence that it is becoming the standard platform for publishing digital publications and monetizing digital publications across the iPad and Android tablets like the Samsung Galaxy or the Kindle Fire.
Check out the Digital Publishing Suite publications that made the top 20 highest grossing apps through Apple Newsstand at the end of December.
New Yorker Magazine
Vanity Fair for iPad
Discoverability Through Newsstands
Apple and Kindle Fire Newsstands push publications to the top of the stack, allowing potential readers to peruse the digital newsstand shelves and enable easy purchase of their favorite titles. Using Digital Publishing Suite, publishers can build newsstand-enabled applications that get noticed by content buyers and ultimately drive greater digital circulation. This then leads to other monetization opportunities for even greater digital revenue streams in the future.
Cross Selling Through a Custom Store
Readers who have purchased a digital publication are often highly engaged with your brand and interested in consuming and purchasing related content. For example, check out the new custom HTML store available in The New Yorker application. Built with Digital Publishing Suite, The New Yorker application is using a highly designed in-app store to merchandise related content including back issues of the magazine as well as supplemental anthologies. Not only is Conde Nast able to use Digital Publishing Suite to capitalize on newsstand to get their app noticed and sell digital subscriptions, they can also start to branch into other revenue streams by creating a focused shopping experience within their application. In essence, Conde Nast is turning readers into consumers of content. However you slice it, Digital Publishing Suite is giving publishers the capability to build their digital business.
At our recent MAX conference, we announced the Adobe Creative Cloud – a groundbreaking initative that we believe will radically redefine the creative process. We’re excited about this new offering – it brings immense value to our customers allowing them to continue creating amazing things in whatever environment they choose.
The Adobe Creative Cloud consists of:
Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.
We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.
Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.
For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.
There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows. I’m very excited about what this means for Adobe and our customers and look forward to providing the latest tools and services that enable them to express their creativity in new ways.
Adobe MAX 2011 kicked off in Los Angeles today with seven announcements. Below are the highlights:
Adobe Creative Cloud, a major new initiative, redefines the content creation process. It will become the focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications, creative services, and share their best work with peers.
Adobe Touch Apps, a family of six intuitive touch screen applications, designed for Android and iOS tablets, enables creative professionals to explore ideas and present their work anytime, anywhere. The apps include:
Adobe Photoshop Touch allows users to transform images with core Photoshop features and create new images by combining photos, choosing elements to edit, and applying filters and other effects.
Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards.
Adobe Debut allows creative professionals to present designs to clients and stakeholders virtually anywhere, opening tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet.
Adobe Ideas is an easy-to-master, vector-based tool for drawing, using either a stylus or a finger.
Adobe Kuler makes it easy to generate color themes that can inspire any design project.
Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet using gestures and a touch-based interface.
Adobe acquires privately held Typekit Inc., a leader in the delivery of hosted, high-quality fonts for use on websites. Available as a subscription-based cloud service, Typekit’s vast font library gives designers and developers creative license to deliver beautiful type that enhances the web experience.
Tune in tomorrow, 10/4 at 10:00 a.m. PT for Day Two keynote as we explore the best solutions for delivering highly expressive and usable experiences, both in the browsers and as apps. We’ll look at a variety of technologies and products such as Flash and HTML, highlighting current opportunities, and peering into the not-so-distant future: max.adobe.com/online.
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