Results tagged “Earth Day”

Be Green: It’s “Earth Month”

DSC02824Every year, I look forward to Earth Day. It’s an opportunity to assess how well we’re performing as responsible stewards of the environment, and reflect upon what more we can do. At Adobe, we pride ourselves on being recognized as a leader in sustainability and prioritize reducing our environmental footprint through our everyday operations.

This year, Adobe is celebrating “Be Green” month throughout April. In our offices worldwide, local Corporate Social Responsibility (CSR) Action Teams have hosted events and activities ranging from food waste reduction campaigns and paper waste reduction competitions to river and park cleanups, bicycle workshops and more. Below is just a snapshot of what our employees are doing around the globe:

  • Bangalore – Employees are restoring Puttenhalli lake by painting each of the 23 rectangular dust bins that surround the lake and planting shrubs and flowers at the entrance.
  • Boston – Employees started a “donate a mug from home” drive, reducing the use of paper coffee cups.
  • London – The team organized a bake-off to raise money for the World Wildlife Fund (WWF)’s Sky Rainforest Rescue Project.
  • New York – Employees volunteered for “NY Cares Day” at the Fresh Creek Nature Preserve in Brooklyn, an area hard hit by Hurricane Sandy.
  • San Jose, Calif. – San Jose employees will remove trash from the local San Jose Guadalupe River, which supports local fish and birds.
  • Seattle – Adobe Seattle’s on-site bicycling community is hosting a bicycling expo event and encouraging employees to sign up for a “Bike to Work Challenge” during the month of May.

It’s inspiring to see Adobe employees’ passion and dedication to contributing to a healthy, sustainable environment in their local communities. For more information about Adobe’s CSR initiatives, visit our CSR page.

Celebrating Earth Day all month at Adobe

Earth Day is an annual reminder of the ways in which individuals can pitch in to do something for our planet. At Adobe, we are proud to be recognized as a green company and to empower employees to create a culture of environmental sustainability. This year, the Adobe Green Team and Action Committees setup multiple opportunities for employees to contribute to a healthy, sustainable environment not just for one day, but throughout the month of April. Here are some highlights of the earth friendly events and activities that employees participated in:

Waltham Fields Community Farms: Boston employees volunteered at Waltham Fields Community Farms with transplanting, weeding, mulching to help support the farm’s mission to grow produce for local soup kitchens, shelters and food pantries.

Employees at the Waltham Farms event

Employees at the Waltham Farms event

Fremont Street Clean: Seattle employees participated in the Fremont Street Clean to help pick up debris and trash from adopted streets near the Adobe office.

Guadalupe River Cleanup: right behind headquarters, Adobe has an adopted area of the Guadalupe River and every year, in honor of Earth Day, San Jose employees volunteer to remove trash from the river that supports local fish and birds.

Adobe Green Team SunShares program: the Adobe Green Team successfully launched a SunShares residential solar program, a new initiative that educated employees about solar energy through webinars and workshops, enlisted employees in the contractor vetting and selection process, and provided discounts on solar energy solutions for employee family members, friends, and neighbors in California and Washington. The April event was an end of the program celebration, which included employee testimonials about getting solar installed, cool sustainable giveaways, and a solar panel cake!

GRID Alternatives solar installation and fundraiser: a group of Bay Area employees volunteered with GRID Alternatives – a non-profit organization committed to empowering communities in need by providing renewable energy and energy efficiency services, equipment and training – to install a 3.88 kW solar system for a low-income family home in East San Jose. The Green Team and the San Francisco/San Jose Action Committees raised over $3,500, with donations matched by Adobe, for the GRID Alternatives workday to help bring the power of solar energy to a family in need.

Low-Carbon Living “Green Bag” Lunch and Learn: David Friedman, co-author of Cooler, Smarter: Practical Steps for Low-Carbon Living and deputy director of Union of Concerned Scientists’ Clean Vehicles Program, shared his thoughts around the most effective ways to cut our global warming emissions by twenty percent or more.

Community Garden Planting Day and Celebration: On April 23, Adobe kicked off the new Community Garden at the San Jose headquarters. Employees signed up in teams to adopt a garden box and planted their first seedlings. Guest speakers at the event included Rosalind Creasy, edible landscaping expert, and Rebecca Jepsen, “Ask a Master Gardener” Mercury News Columnist, who discussed warm weather planting.

Employees at the Community Garden

Employees at the Community Garden

For more pictures of the Earth Day activities and other volunteer efforts in April, visit the Community Action Month album on the Adobe CSR Facebook page.

Earth Day and the Power of Personal Connections

Today is Earth Day, and in 2011 we are encouraged by the Earth Day Network to join its “people-powered” campaign of pledging our acts of environmental service, with the goal of reaching a billion Acts of Green by 2012. It’s no secret that as a company, Adobe has been at the forefront of implementing green operating practices – in fact, we were the world’s first business to achieve four Platinum-level certifications for energy and environmental design excellence by the U.S. Green Building Council.

This year I also find myself reflecting on the various ways that our enterprise technology helps organizations leverage green business practices that ultimately help them decrease their environmental footprint, while increasing business efficiency and connecting people across geographies and time zones.

Acrobat solutions allow our customers to reduce the use of paper documents, while Adobe Connect makes it possible for people to collaborate and communicate globally in real time, helping reduce business travel and its related environmental impact.

For example, the U.S. Government Printing Office was able to save 20 million tons of paper over five years by using Acrobat and LiveCycle to generate, authenticate and share documents electronically. Adobe Connect enabled more than 50,000 SAP employees to communicate around the world instantly, reducing the company’s travel by as much as 90%.

And all along we have been focused with our Customer Experience Management platform on delivering highly personalized, engaging online interactions between enterprises and their customers to power great customer experiences that build brand loyalty without all the environmental damage caused by burning fuel for worldwide travel and wasting paper when electronic means would suffice.

That’s why I found it so interesting when I heard recently about an acquaintance who received a personal, handwritten note – not a personalized email – from leading online retailer, thanking him for his business over the past nine years.  That act of personal outreach had a marked impact.  He not only felt valued by after receiving this note, he now associates a human face with the company.

Can this be done in more environmentally friendly ways?  Of course it can.  Record a quick Flash video and send it on to someone you want to thank.  Send them a personalized PDF portfolio complete with pictures of past experiences together.  The Amazon story is about personal touch – about a real person inside a company reaching out to another real person to establish trust and loyalty.  Just because we are using greener means to communicate doesn’t mean we have to lose the essence of one-to-one personal communication.  In fact in many cases the technology allows us to do it more effectively.

This act of a real person at reaching out to a customer in a very personal way underscores the desire for us to connect with each other, even in our always-on, always-connected online business and personal lives.

We have powerful technology that enables us to know our customers and connect across geographies without the need to ever leave our offices — and that’s a great thing. Yet, we shouldn’t forget that behind the technology lie people.

And so on this Earth Day, I’m going to follow the “people-powered” examples of the Earth Day Network and leverage our great technologies to send something personal – you should do the same!

– Rob

Follow me on Twitter for more perspectives.

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