Results tagged “Enterprise”

Mobile Enterprise App Development Just Got a Lot Easier

Today, we’re pleased to announce the immediate availability of Adobe ColdFusion 11 Enterprise Edition, our powerful all-in-one application server that provides developers a single platform to rapidly build and deploy scalable, high-performing web and mobile applications for enterprises.

ColdFusion 11 addresses the increasing demand to deliver high-performing enterprise apps for mobile devices by speeding up development, testing, debugging, and deployment by taking advantage of developers’ existing ColdFusion expertise. They do not need to learn new technologies.

Not only that, we’re giving developers new capabilities to create and manipulate high-quality PDF files, including adding comments, bookmarks, file attachments, and headers and footers with automatic page numbers. We’ve also made PDFs more secure with electronic signatures. And finally, we’ve added the peace-of-mind of secure profile, default server lockdown, and other security enhancements.

So, if you’re looking for a better, faster, workflow for your mobile apps, try out ColdFusion 11 now.

Think Targeted Merchandising as You Head into Holiday Selling Mode

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According to the National Retail Federation (NRF), the average shopper plans to do 36% of his or her holiday shopping online this year – up 33% from last year! What are you doing to ensure that these purchase-minded shoppers are going to have the most relevant and efficient experience possible on your website and complete their business with you rather than your competitor? We’re now well into our second decade of selling and buying products online, it’s time that digital shopping experiences delivered more – both for the shopper and the retailer. It’s time for informed, intelligent targeted merchandizing.

Merchandising is a well-established, even fundamental aspect of retail marketing. It comprises the many activities surrounding the efforts to accelerate a potential buyer through the purchase funnel to the point where money is exchanged. In a recent white paper written by Sue Aldrich of the Patricia Seybold Group entitled “Success with Best Practices for Targeted Merchandising”, Sue sums it up by saying, “Merchandising is the practice of maximizing sales by leveraging product design, packaging, pricing, display, and most importantly, selection.” Corporations spend tremendous amounts of money and time working to put the right products, information or incentives in the right place at the right time to inspire a purchase – whether it be a large-ticket item or a spontaneous addition to a buyer’s shopping cart.

Although a fair amount of science has emerged from the collective experience of merchandisers, in the offline world, there is always an unavoidable element of inefficiency involved when merchandising strategies are deployed. Because few specifics are known about a customer, a merchandiser needs to cast a pretty wide net in hopes of attracting potential buyers who are prepared or interested in the products or offers presented them.

Targeted merchandising is a form of personalization – the creation of a unique sequence of relevant digital experiences, targeted to an individual or like-minded group of people to inspire them to progress towards a purchase or some similar success event. But whereas we think of personalization as being of primary benefit to the visitor or shopper, turn the tables and think of targeted merchandising as delivering personalized experiences in a way that not only satisfies customer goals, but optimizes the experience for the merchant as well.

In the digital world, the details and data available to a merchandiser open up several opportunities to remove or minimize the inefficiencies of merchandising to a largely generic audience. The data that an online retailer has access to from a digital analytics product such as Adobe SiteCatalyst or a multi-channel analytics product like Adobe Insight, can infuse online merchandising efforts with loads of intelligence regarding online customers’ and prospects’ interests and intentions.

Combining this intelligence with products like Adobe Test&Target, Adobe Recommendations, Adobe Scene7 and Adobe Search&Promote, merchandisers are now capable of delivering targeted content, messaging, cross-sells and offers to the anonymous, yet highly predictive profiles that analytics data provides. Targeted merchandising is all about leveraging these universal profiles – that signal implied and expressed interests and intentions – to present customers with timely and relevant content and offers. For example, with the latest release of Adobe Recommendations, merchandisers can arrange that a shopper who is viewing a specific brand of shoes will see targeted product recommendations for only shoes from that same brand. The product will even help you determine where on the page those recommendations perform the best.

So as shoppers start hitting your site in these crucial weeks to come, think “targeted merchandizing” and remember these three simple things:

  • Don’t assume that what works for one shopper works for all
  • Let your metrics guide the relevance (and flexibility) of your merchandising
  • And, most importantly…pay attention to shopper intent and deliver personalized digital experiences that meet your merchandising objectives.

For an excellent overview of targeted merchandizing best practices, click here to download a copy of Sue Aldrich’s paper, “Success with Best Practices for Targeted Merchandising”.

 

Fundamental Shift in Customer Experience Management at Core of Enterprise Success

The fundamentals of Customer Experience Management (CEM) are changing faster than anyone ever imagined. Consumers are experiencing brand in profoundly different ways than in the past. Companies and government agencies are trying to catch up with this rapid change, asking themselves how they can evolve their brands while leveraging mobile, social and cloud innovations to stay ahead of the competition.

To solve this problem for our customers, I’m very proud to announce today the launch of our new Adobe Digital Enterprise Platform, along with a set of new Customer Experience Solutions built on the new platform. This is one of the most exciting announcements in Adobe’s enterprise business’ history, and a significant achievement on our journey to deliver a complete CEM offering that empowers our customers to support and extend the immersive, multi-channel, digital interactions that their own customers demand.

The Adobe Digital Enterprise Platform gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation. I share my thoughts on this exciting announcement in the video below and discuss how complete customer experience means delivering the four Ms: make, manage, measure and mobilize. These four Ms are transforming business for our customers.

We will highlight the capabilities of the Adobe Digital Enterprise Platform and our Customer Experience Solutions at our Adobe Digital Marketing Summit, taking place at the Salt Palace Convention Center, March 20-23 2012 in Salt Lake City, UT. The Adobe Digital Marketing Summit will bring together industry thought leaders, along with Adobe experts and solution partners to showcase the power of combining the art and science of customer experience, starting from the customer’s point of view, to deliver an extraordinary customer journey. I hope you’ll join us on our CEM journey at the first-ever Adobe Digital Marketing Summit.

– Rob

For more information, see today’s announcement. To learn more about the Adobe Digital Enterprise Summit, please visit the Summit page.

Follow me on Twitter @rtarkoff to continue the conversation.

 

Earth Day and the Power of Personal Connections

Today is Earth Day, and in 2011 we are encouraged by the Earth Day Network to join its “people-powered” campaign of pledging our acts of environmental service, with the goal of reaching a billion Acts of Green by 2012. It’s no secret that as a company, Adobe has been at the forefront of implementing green operating practices – in fact, we were the world’s first business to achieve four Platinum-level certifications for energy and environmental design excellence by the U.S. Green Building Council.

This year I also find myself reflecting on the various ways that our enterprise technology helps organizations leverage green business practices that ultimately help them decrease their environmental footprint, while increasing business efficiency and connecting people across geographies and time zones.

Acrobat solutions allow our customers to reduce the use of paper documents, while Adobe Connect makes it possible for people to collaborate and communicate globally in real time, helping reduce business travel and its related environmental impact.

For example, the U.S. Government Printing Office was able to save 20 million tons of paper over five years by using Acrobat and LiveCycle to generate, authenticate and share documents electronically. Adobe Connect enabled more than 50,000 SAP employees to communicate around the world instantly, reducing the company’s travel by as much as 90%.

And all along we have been focused with our Customer Experience Management platform on delivering highly personalized, engaging online interactions between enterprises and their customers to power great customer experiences that build brand loyalty without all the environmental damage caused by burning fuel for worldwide travel and wasting paper when electronic means would suffice.

That’s why I found it so interesting when I heard recently about an acquaintance who received a personal, handwritten note – not a personalized email – from leading online retailer Amazon.com, thanking him for his business over the past nine years.  That act of personal outreach had a marked impact.  He not only felt valued by Amazon.com after receiving this note, he now associates a human face with the company.

Can this be done in more environmentally friendly ways?  Of course it can.  Record a quick Flash video and send it on to someone you want to thank.  Send them a personalized PDF portfolio complete with pictures of past experiences together.  The Amazon story is about personal touch – about a real person inside a company reaching out to another real person to establish trust and loyalty.  Just because we are using greener means to communicate doesn’t mean we have to lose the essence of one-to-one personal communication.  In fact in many cases the technology allows us to do it more effectively.

This act of a real person at Amazon.com reaching out to a customer in a very personal way underscores the desire for us to connect with each other, even in our always-on, always-connected online business and personal lives.

We have powerful technology that enables us to know our customers and connect across geographies without the need to ever leave our offices — and that’s a great thing. Yet, we shouldn’t forget that behind the technology lie people.

And so on this Earth Day, I’m going to follow the “people-powered” examples of the Earth Day Network and leverage our great technologies to send something personal – you should do the same!

– Rob

Follow me on Twitter for more perspectives.

Better targeting with Alliant = better marketing

adobe-suite-test-targetThe Adobe® Online Marketing Suite, powered by Omniture®  just keeps getting better. In our on-going commitment to provide our customers with the very best alternatives and technologies for creating relevant experiences for their site visitors, customers and prospects, Adobe is thrilled to have entered into a partnership with Alliant. This partnership allows Adobe® Test&Target™, powered by Omniture® customers to add, as an upgrade option, direct-to-consumer purchase behavior data aggregated by Alliant as targetable audience segments directly into the Test&Target campaign-building interface. This same data will be available for integrations into other Adobe Online Marketing Suite products later this year.

Alliant is a leading aggregator of multi-channel transactional data. Test&Target customers can create targetable segments from 65 key marketing performance measures such as: recency, frequency, monetary value, product affinity and payment history. This data represents actual consumer behavior summarized at the zip code level and ranked from 1 (highest) to 5 (lowest) based on recent activity from over 130 million US consumers.

This combined value of Alliant data within Test&Target provides users several benefits. Three of these benefits can be summarized as: 1. Audience continuity, 2. Avoiding the cold start, 3. Profile augmentation. Some further details for each:

1. Audience continuity: Many marketing organizations are often utilizing 3rd party data in various marketing and campaign activities. For example, this type of data is particularly popular in direct mail. With this same data now available within Test&Target, a marketing organization can coordinate campaigns and messages to the same audience segments across channels.

2. Avoiding the cold start: Some marketers may not have an in-depth understanding of the make-up of their online audience. If the majority of your online audience is completely anonymous and unknown to you - with Alliant data you can immediately begin targeting campaigns to desirable audience segments that may exist within your online traffic.

3. Profile augmentation: No matter if you know a little or a lot about your online audience, additional insight will help you more effectively target that audience with relevant content and experiences. Adding Alliant data to your testing and targeting activities  provides an additional lens through which you can scrutinize and understand your online audience. This data also provides valuable data points to the anonymous profiles you are building that can fuel effective segment-based targeting or fully-automated targeting activities.

In sum, the addition of Alliant data to Test&Target has multiple benefits. For illustration, this data set integrated natively into Test&Target allows a marketer to go from either doing no or basic experience targeting to a point where they could literally provide a specific offer to site visitors within a specific zip code who have purchased cosmetic products online within the past 60 days with a credit card. At Adobe, we are thrilled to offer our customers access to this rich and insightful data set to help marketers build relevant and effective experiences for their end users.

For information about this solution, please contact your Adobe representative.

To read the related Alliant press release: http://bit.ly/9P1zXe

SUVA uses Adobe LiveCycle Forms solutions to improve customer services and streamline operations

In a recent conversation, Andre Dolder, IT relationship manager at SUVA, told us that he implemented Adobe LiveCycle solutions to automate several key data collection and entry activities. The solution equips employees with electronic forms that are automatically updated, lowering the amount of manual entry and data collection required.

Along with a rich Internet application (RIA), which uses Adobe AIR to create a persistent presence on desktops and mobile devices—the solution enables SUVA field staff to instantly recall existing customer information, make any updates or changes necessary, and have customers sign the documents electronically to complete the application process. Now, instead of processing applications in batches once per week, applications can be processed on a daily basis, helping SUVA deliver services more rapidly and be more responsive to customer needs.

Dolder says that because of the improvements with the Adobe software the company has saved around 800,000 francs annually by reducing the amount of time and resources spent planning for customer visits. Click here to learn more.

From Vegas to Barcelona!

Back from Vegas, exhausted but energized.  Look, I wouldn’t wish a week in Las Vegas on my worst enemy, but the Adobe sales kickoff was outstanding — complete with truly mind bending technology, breakout sessions with comprehensive solution offerings tailored to solving customer pain points, and some inspirational validations of our vision from some of the largest companies on the planet who have engaged Adobe to transform how they reach and converse with their customers online.

And the week started off with a bang.  On Monday, we announced our global partnership with Deloitte to launch the conference.  This agreement is a culmination of several years of mutual commitment and really exemplifies Adobe’s growth in the enterprise software market.  We were also the beneficiary of a couple of outstanding presentations from Mark White, Deloitte CTO, and Paul Clemmons, who took Adobe under his wing a few years back and has been instrumental in nurturing our partnership.  The energy radiating off of the Deloitte team was contagious, but it didn’t stop there.

The interactive agencies, which joined Adobe through our recent DAY Software acquisition, were also blown away.  If I could bottle their energy and sell it…well, let’s just say that it would probably be illegal even in Vegas!  All kidding aside, no company can deliver customer experiences from creative expression to wrapping content into the customer conversation to data insertion from legacy systems to human centric orchestration of process flows to the analytics that arch over the entire experience (and so much more in between).  And these partners paid us back throughout the conference, leading so many great sessions.  So, a huge shout out to Chris and team at Acquity – Dan and his team at SapientNitro – Jens from Logica – and so many other partners.

We truly value and appreciate the impact that our partners have on our business.  From our global network of regional partners to our interactive agency partners to our global SI partnerships, we thank you for your support and the enthusiasm that you expressed around our vision ahead.

So, from the Enterprise Solution Partner team at Adobe, happy holidays, and we’ll see you in Barcelona on January 25th for what will sure to be another epic Adobe Partner Community Day.  What?  You haven’t registered?  You know what to do – just click on the link below:

http://engagewithadobe.com/

Welcome to Our Cloud

Adobe_Acrobat_X_iconThere’s a major shift taking place in the workplace today. We’re moving from relying on a single desktop computer, or sharing enterprise-class server resources, to drawing on services in the cloud. What’s more, each of us uses more than one machine. Besides our laptops, we likely have a computer at home, and we have a neat little computer that fits in our pockets, we call a smart phone. As these devices have allowed us to become more connected, the need to be able to exchange documents easily becomes more and more critical to business as well as personal success. There is no longer any reason to tie documents to one machine. We should be able to get access to and retrieve and view those files reliably no matter where we are and no matter what device we are using at the time. And this is where the cloud delivers value. Just a few weeks ago, we announced the new Acrobat X software family, including new cloud services from Acrobat.com. Today, we’re announcing the availability of those new services – Adobe SendNow and Adobe CreatePDF. Both services are ready to help you solve real business and collaboration problems now. Check out the full blog post with insights from Mark Grilli, Director of Product Marketing, Acrobat Solutions, at Adobe for more on the Acrobat family blog, here. Join the Acrobat Solutions conversation… On Twitter: http://twitter.com/Acrobat Acrobat family blog: http://blogs.adobe.com/acrobat/

Adobe Completes Acquisition of Day Software


Last Thursday marked the official completion of our acquisition of Day Software, a Web Content Management (WCM) pioneer that enables firms to build their global web presence and meet rapidly emerging needs for social collaboration. Kevin Cochrane, former Day Chief Marketing Officer, and David Nüscheler, former Day Chief Technology Officer, will also join my team. I would like to extend a warm welcome to Erik, Kevin and David, along with the rest of the talented Day staff, as new members of our Adobe team.adobe-day

I believe that with this acquisition we can uniquely empower organizations to transform customer experiences over the web and across channels of communications.

As enterprises continue to invest in customer experience management solutions, the industry is at a pivotal point where technology innovation will be driven by user experience and dynamic content.  The combination of Adobe and Day’s people, technology and vision will sever as an important catalyst in the growth of the customer experience market category

For more information see the press release and visit Adobe.com.

 

MAX 2010 – Day One Keynote Highlights

Today at MAX, our annual worldwide developer conference, Adobe CTO Kevin Lynch delivered an exciting keynote focused on the multiscreen revolution and its impact on designers, developers, content owners and consumers. Focusing on web design, video, digital publishing, enterprise applications and gaming, Kevin welcomed some of Adobe’s most important partners onstage:

  • Martha Stewart, who is partnering with Adobe to deliver a rich, interactive edition of Martha Stewart Living across a range of platforms and devices
  • Mike Lazaridis, co-CEO of Research and Motion, who demonstrated AIR and Flash content on the Blackberry PlayBook, which was demonstrated live for the first time today.
  • Joe Simon, CTO of the iconic magazine publisher Conde Nast, who announced that Conde Nast has selected the Adobe(r) Digital Publishing Suite to produce and deliver new high impact digital editions across its magazine portfolio.
  • Motorola gave away Droid 2 devices to MAX attendees!

Some excerpts from the keynote are below. Be sure to visit MAX Online to watch a full replay, and click the links for more highlights.

Adobe Powers Multiscreen Revolution at MAX 2010
Condé Nast Selects Adobe Technology for Digital Magazine Production
Adobe Announces New Digital Publishing Suite
Adobe Unveils LiveCycle Enterprise Suite 2.5
Adobe Extends AIR Applications Across Screens

Martha Stewart on stage with Kevin Lynch:

RIM CEO Mike Lazaridis Talks and Demos PlayBook:

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