Results tagged “environmental responsibility”

Earth Day and the Power of Personal Connections

Today is Earth Day, and in 2011 we are encouraged by the Earth Day Network to join its “people-powered” campaign of pledging our acts of environmental service, with the goal of reaching a billion Acts of Green by 2012. It’s no secret that as a company, Adobe has been at the forefront of implementing green operating practices – in fact, we were the world’s first business to achieve four Platinum-level certifications for energy and environmental design excellence by the U.S. Green Building Council.

This year I also find myself reflecting on the various ways that our enterprise technology helps organizations leverage green business practices that ultimately help them decrease their environmental footprint, while increasing business efficiency and connecting people across geographies and time zones.

Acrobat solutions allow our customers to reduce the use of paper documents, while Adobe Connect makes it possible for people to collaborate and communicate globally in real time, helping reduce business travel and its related environmental impact.

For example, the U.S. Government Printing Office was able to save 20 million tons of paper over five years by using Acrobat and LiveCycle to generate, authenticate and share documents electronically. Adobe Connect enabled more than 50,000 SAP employees to communicate around the world instantly, reducing the company’s travel by as much as 90%.

And all along we have been focused with our Customer Experience Management platform on delivering highly personalized, engaging online interactions between enterprises and their customers to power great customer experiences that build brand loyalty without all the environmental damage caused by burning fuel for worldwide travel and wasting paper when electronic means would suffice.

That’s why I found it so interesting when I heard recently about an acquaintance who received a personal, handwritten note – not a personalized email – from leading online retailer Amazon.com, thanking him for his business over the past nine years.  That act of personal outreach had a marked impact.  He not only felt valued by Amazon.com after receiving this note, he now associates a human face with the company.

Can this be done in more environmentally friendly ways?  Of course it can.  Record a quick Flash video and send it on to someone you want to thank.  Send them a personalized PDF portfolio complete with pictures of past experiences together.  The Amazon story is about personal touch – about a real person inside a company reaching out to another real person to establish trust and loyalty.  Just because we are using greener means to communicate doesn’t mean we have to lose the essence of one-to-one personal communication.  In fact in many cases the technology allows us to do it more effectively.

This act of a real person at Amazon.com reaching out to a customer in a very personal way underscores the desire for us to connect with each other, even in our always-on, always-connected online business and personal lives.

We have powerful technology that enables us to know our customers and connect across geographies without the need to ever leave our offices — and that’s a great thing. Yet, we shouldn’t forget that behind the technology lie people.

And so on this Earth Day, I’m going to follow the “people-powered” examples of the Earth Day Network and leverage our great technologies to send something personal – you should do the same!

– Rob

Follow me on Twitter for more perspectives.

Adobe Seattle Earns “Platinum” Certification from US Green Building Council

We’re proud to announce that Adobe’s Seattle office facility, located in the Fremont area of Seattle, has been certified at platinum level under the Leadership in Energy and Environmental Design program of the U.S. Green Building Council.  This accolade, the highest honor under the LEED program, marks Adobe’s 11th LEED certification overall – nine at platinum level, two at gold – and furthers Adobe’s reputation as a corporate leader in green and sustainable operations.

The path to certification included programs to improve energy efficiency, reduce waste and optimize water usage.  Specific improvements included installing an EvapoTranspiration (ET) Controller to monitor irrigation efficiency and water use; a software system to allow for Web-based and real-time energy monitoring of the building; and replacement of incandescent bulbs with LED bulbs to reduce energy use

I’d like to congratulate and commend the Seattle facilities team and our partners at building management firm Cushman & Wakefield who, together, successfully undertook the two-year project to certify the Seattle site – along with Adobe Seattle employees overall, whose efforts to create more sustainable, “greener” operations helped to achieve this important recognition.  We hope our efforts inspire other organizations that lease or own properties and want to make a difference by conserving and/or recycling precious resources.

If you’d like to follow happenings at our Seattle site, please check out the dedicated Adobe Seattle Facebook page.

San Francisco Mayor Signs Green Building Legislation into Law at Adobe

On Friday, February 18, 2011, San Francisco Mayor Edwin Lee signed into effect a new law that aims to improve energy efficiency in existing buildings, reduce greenhouse gas emissions and lower energy costs. Mayor Lee chose Adobe’s 601 Townsend building in San Francisco as the backdrop for this news because of Adobe’s proven track record in sustainability. 601 Townsend is the oldest LEED-certified platinum green building in the world. Today, Adobe’s LEED certifications total 10—with 9 of these being platinum. We are extremely honored and proud to have hosted Mayor Lee for this momentous event.

Click here to learn more about what Adobe is doing in the environmental sustainability space.

San Francisco Mayor Edwin Lee with me, Randy Knox

San Francisco Mayor Edwin Lee with me, Randy Knox

Seeing Green: Adobe Ranks #7 in Newsweek’s Green Rankings

Adobe’s corporate social responsibility programs – which include everything from our conservation efforts to how we contribute to the communities where we do business – are something we take quite a bit of pride in.

That’s why this week we were thrilled to learn that Adobe moved up to number seven on Newsweek’s 2010 Green Rankings – an annual list of the top 500 most environmentally conscious U.S. companies.  Out of a possible score of 100, Adobe’s Green Rankings green score came in at an impressive 94.15. Other well known companies in the top 10 include Dell, HP, Intel, Johnson & Johnson and Nike.

Newsweek teamed up with three leading environmental research organizations to compile the most comprehensive rankings possible. To view the Newsweek Green Rankings in their entirety, click here: Green Rankings: U.S. Companies.

Environmental responsibility is a priority for Adobe and is part of the fabric of our corporate culture. We are proud of our multiple US Green Building Council LEED® certifications and of our continued efforts to lead in the adoption of green technologies for our building operations [See recent post: Fired Up About Fuel Cells].

Thanks are in order for Adobe employees worldwide who have helped us achieve this recognition through their ideas, ongoing participation in sustainability programs and commitment to going green!

Fuel Cells

Fuel Cells at San Jose Headquarters

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