For anyone who truly wants to make ideas happen, ongoing learning is essential. As philosopher Eric Hoffer said, “In a time of drastic change, it is the learners who inherit the future.” That’s why we’re launching an incredible new event in New York this Fall: The first 99U Pop-Up School, which will take place this September 18-20th in New York.
Just in time for back to school, we’re curating a killer program around three skill sets that should be in every creative’s arsenal: career development, entrepreneurship, and brand + digital strategy. Each day will feature an incredible lineup of talks and master classes from creative visionaries like Reddit co-founder Alexis Ohanian, Adobe’s own Scott Belsky, Facebook designer Ben Barry, bestselling author & entrepreneur Gary Vaynerchuk, and former Apple VP Marketing Allison Johnson, among others.
But it’s not just about listening, it’s also about getting hands-on with learning. To achieve this, we’re building out an incredible interactive space called the Playground that will feature a hand-crafted lineup of mentorship sessions, skill-building booths, interactive workshops, and creative tool demos with partners like R/GA, Tattly, Red Antler, XFund, Pantone, and many more.
Find out more about the event here, and take advantage of a special offer for Adobe friends and family. Register with this promo code, “adobeschool99code” to get 30% the regular ticket price. Offer ends Wednesday, 9/4, so register now.
Today, with the Adobe Digital Marketing Forum in Singapore as a backdrop, Adobe announced an all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. The new integrations complement already existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and many more, all aimed at providing social marketers with comprehensive insights into social conversations, consumer behavior and real-time trends…insights which, in turn, can inform the development of compelling content and the creation of better digital experiences, while helping to nurture relationships with customers and prospects.
The addition of Foursquare is especially noteworthy in that Adobe Social will be the first to leverage the social network’s exclusive partnership with leading data provider, Gnip. By gaining access to local-mobile data, social marketers can better understand the movement in customer check-ins, the competitive landscape, and how localized marketing initiatives align with specific venue check-in data.
In a world where social marketers are challenged to validate their social spend, Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy. Adam Broitman, vice president, Global Digital Marketing, Mastercard, told us that Adobe Social is enabling Mastercard to seamlessly engage with local markets around the world, building trust through online listening, conversation and community. Then, he gave us his take on the company’s widely recognized catch phrase by adding, “Now, that’s priceless.”
In addition to the important expanded integrations, we have also made available a powerful new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. Plus, the solution learns as it goes, so it continually refines recommendations and gets smarter with each action. Adobe Social is the first solution specifically designed to utilize the new unified Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device and allows marketers and their teams to gain valuable insights and collaborate more effectively. If you’d like to read the full press release we issued today, you can find it here.
Are you a digital marketer looking to get the biggest bang for your ad dollars and deliver campaign ROI? Well, this news is for you! Today, Adobe announced significant updates to Adobe AdLens (formerly known as Efficient Frontier), its cloud-based, fully integrated platform to manage and optimize search, display and social advertising as a unified campaign.
AdLens now offers seamless data integration with Adobe SiteCatalyst, delivering powerful ad optimization and forecasting for simple deployment to customers. Adobe is also expanding its display ad targeting and optimization capabilities through integration with its other cloud-based, digital marketing technologies. AdLens now includes Adobe AudienceManager as its central data management platform, as well as Adobe Dynamic Ad Targeting for specified audience segmentation to ensure ad campaigns reach the right people.
The success of any marketing campaign boils down to choices decision-makers must make every day. From the most simple to the most complex, digital marketers have a myriad of decisions to make that have the potential to define, or in more dramatic cases, redefine best business practices. These decisions include two of the most essential indicators of marketing success:
1) Engaging with customers in a personal and authentic way
2) Driving real and measurable business impact
An area of marketing where this is most clear is digital advertising.
Digital advertising is like having a bunch of spinning toy tops to manage. Which one should be tended to first – search, display or social media? Which will provide the best bang for your advertising buck? How do you keep multiple channels going at the same time? The challenge of effectively managing online ad campaigns across multiple channels is one I have heard our customers complain about for years – one that is exacerbated by new, bright and shiny digital channels. Just take social media for example. According to an article yesterday in the Wall Street Journal, Facebook’s world-wide ad revenue alone is expected to hit $3.8 billion with its share of display ad revenue growing 16.3% in 2011 and 19.5% in 2012. (In case you haven’t heard, social media could be big.) And social media is just one of the dozens of channels the marketer must consider to keep their advertising campaigns humming along.
What’s more, marketers must take into account fundamental changes in the industry as ad budgets continue to shift rapidly to digital channels which are projected to be 26% of ad spend in 2016 according to Forrester Research. To justify and even accelerate this shift to digital, marketers must clearly understand and prove the business impact of their digital initiatives.
Taking the guesswork out of digital advertising is the task we enthusiastically tackle with today’s news of Adobe’s definitive agreement to acquire Efficient Frontier, a leader in optimizing multi-channel and auction-based digital advertising across search, display and social media. With Efficient Frontier, Adobe takes another step towards being the standard for the way marketers create, manage, execute, measure and optimize their marketing and advertising campaigns. Efficient Frontier technology will provide an automated, highly customizable, and algorithmically driven solution to help our customers make better, faster, and more informed decisions to drive effective advertising campaigns.
For our customers, this is nothing short of fantastic news. We are empowering the marketing team to optimize paid search, make informed social ad buying decisions, see the real ROI of social media channels through a social engagement platform from Context Optional, and harness the power of real-time bidding technology for display advertising. In the end, our customers will be able to standardize their digital advertising initiatives on our independent platform for digital ad buying and optimization – making the task of managing those spinning tops easier than ever.
I couldn’t be more excited to offer marketers this powerful solution for managing search, display and social media in today’s digital world. The Efficient Frontier team will be welcomed to the Adobe family as a key addition to the world-class team and help us continue to build on the strong technology stack that makes up our powerful Adobe Digital Marketing Suite and our customers will reap the benefits.
More of you want to use the power of digital media to express your ideas. You might want to create an interactive report complete with video and music, spice up presentations with animation and interactivity, craft a visual email with self-created graphics, or design and publish your first website for the world to see. But, you don’t know where to start.
Today, we’re excited to offer a first look into Project ROME, an all-in-one content creation and publishing application for use at home, work or school*. It is intended for virtually anyone who wants to add the power of video, audio, photos, graphics, text or animation into everyday projects — from printed materials and presentations to digital documents and websites. You can go from start-to-finish all in one simple, creative environment. And you can work on your files from virtually anywhere because Project ROME works as a desktop application or browser-based service.
Our goal is to make Project ROME so intuitive and fluid, that the technology doesn’t get in your way of expressing ideas with video, audio, photos, graphics, text and animation. The interface is clean and simple, yet powerful. Underneath is Adobe’s industry-standard technology at work but engineered in a way so that you can quickly and easily begin to use it. Project ROME is for those of us who aren’t professional designers, but want to express our ideas in a more powerful way using digital content.
For work, try creating a multimedia report or presentation to deliver your message with impact. How about creating your first family website with graphics, photos, sound, video and animation? Then, collaborate and share your projects with colleagues, clients, friends and family with Adobe® Acrobat.com or Google® Apps, or via social engines such as Twitter® and Facebook®.
Adobe is offering Project ROME as a free preview – a public beta. We invite you to check it out at http://rome.adobe.com. We’re excited to get your input, so please tell us what you think.
For teachers, we made a special version for you to try – Project ROME for Education. It’s meant to help you enhance the learning experience and teach students how to communicate and express ideas and information in far more engaging ways.
You and your students can use Project ROME for Education individually or in a collaborative environment, sharing files through integrated services like Google® Apps or Moodle®, a learning management system – inside or outside the classroom. Project ROME for Education supports safe, secure use of content, which is particularly important in K12 student environments.
Please sign up to participate in a pilot of Project ROME for Education at http://rome.adobe.com/education. We are excited to partner with large schools, districts and institutions to help your students realize critical 21st century skills.
Let’s remember, Rome wasn’t built in a day. Help us make Project ROME work for you. Show us what you can do.
* For K-12 student or classroom use, please use ‘Project ROME for Education’ – a separate offering designed for schools.
Posted by John Mellor, VP, Digital Marketing Business in Uncategorized
We’re still coming down from the high of launching Photoshop.com Mobile for iPhone a few weeks ago. Fans helped the app skyrocket to one of the “Top Free” applications on the Apple mobile platform and we couldn’t be happier with over 2 million downloads to date. Today, we’re extending image editing capabilities to users of the Google Mobile operating system. The Android application was designed to equip consumers with quick and easy image-editing tools, color adjustments and instant photo-sharing capabilities. Photoshop.com Mobile optimizes the camera-phone experience by allowing users to browse for their photos online and on their phone, directly from the application. The application is free and available via the Android Market. More information on Photoshop.com Mobile for Android can be found at http://mobile.photoshop.com/android. The Photoshop.com Mobile team is online now waiting to respond to your feedback, questions and provide the latest news via Facebook (http://www.facebook.com/photoshopdotcom) or Twitter (http://www.twitter.com/photoshopdotcom). To join the conversation, follow @photoshopdotcom on Twitter and use the hashtag #PSdroid.
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