Results tagged “filmmaking”

We Are The Creative Class

I admit it. I was the archetypal awkward kid sitting off to the side, observing more than engaging. I went through numerous crisis of confidence about my conflicting interests in art and design and the more “legitimate” pursuits like sports and AP classes. But through a wonderful convergence of good fortune and good timing I emerged from the awkward years mostly intact and embarked on a career as a designer at just about the time that the world started to wake up to the value of design. I am a proud, albeit still awkward card carrying member of the Creative Class. It turns out that there are quite a few of us here at Adobe, including about 100 in the Experience Design (XD) team I lead. There are also a few million of them that we feel connected to because they (all of you) are the people who make the applications that we help design sing and dance.

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It is in this capacity, as the creatives that help make the tools for the creatives, that we set out to make the Adobe Creative Class video:

We started with only the seeds of an idea. We wanted to create an Anthem to creatives, something that would both recognize the travails and celebrate the accomplishments of our peers, creative people. Over the course of the few weeks that we had to conceptualize and execute the project, there were all the regular fears, challenges and unreasonable optimism that accompany any creative effort. We started the project by retaining the creative people at Melcher Media, and together conceptualized a project that was ambitious but attainable, and they set about to lead the effort to produce a script that still gives me the chills every time I read it:

 The Creative Class

We are the creative class. We are alone in our rooms with one dream among us. We tell stories about boys and girls who learn to fly and we make those stories come as true as our minds can will them. Our teachers are comic books and cartoons; every bedroom a Bat Cave, every den the mutant lair. Our gallery is hung with magnets on the fridge.

We stand on your corner and wonder, What if we could play for a living? What if we could use chalk to make this sidewalk more interesting? What if there are others out here watching the trees turn into polka dots? We fill wastebaskets with weak ideas. Our cash goes to canvas and acrylic colors, and we wonder, How much bologna can we eat before it’s bad for us? Can we bottle the smell of  fear and sell it?

We paint a mural of the ocean and in the wall we find the shell around a tiny pearl. We share it between us. It warms our hands. Let’s use it to guide us in twos and threes. Let’s make something there in the dark, so we’re not afraid of the dark ever again. We are the photo negative and we are what develops. There are forty of us making this work after hours because we’ve figured out a way to do it better. Don’t say that it’s impossible and that there’s no budget for glitter. Give us a wheel to reinvent. Let’s make a lighter, cleaner water jug for disaster relief. Let’s turn sustainable design into design that sustains us all.

We are millions of us armed with drop cloths and wood glue and a vision. We will silk screen a banner that flies colors you’ve never heard of. Let’s raise high the beams and set the roof on fire. Let’s send a ripple from here to New Delhi. We can start a rally with a website, a revolution with a jpeg, and we are more than the sum of our parts. We get presidents elected. We are an army. We are alone in our rooms. There is a story in all of us and we are going to make it.

The team at Melcher Media (http://melcher.com) had a good, rational plan for getting the project animated, but then I made the “mistake” of sharing the project with one of our Principal Designers, Erk Natzke. He reached out to Kyle Cooper and his team at Prologue (http://prologue.com), who emailed back this photo of his son Kaden working on his own bedroom Bat Cave, a sure indication that he shared an affinity for the project:

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Kyle is probably well known to most of you, but for the record, he’s the motion designer that brought art back to movie credits when he created the mind blowing title sequences for Seven. And he said yes to our little project! So there we were, with a world class team, a damn good script, and a few weeks to create if we wanted to debut at MAX.

Not to be outdone, Erik contributed a few pictures of his young prodigy learning to fly (along with a number of his other non human creations.)

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Over time it seemed like just about every line in the script sparked a connection to our lives as creatives. And we weren’t alone. As the team reached out to more and more creatives, to build the library of imagery that makes up the final product, there were personal stories and connections, little bits of nostalgia that made the project all that more meaningful to the participants. The project became an adventure in remembering how we became creatives and a celebration of all that has come to mean.

We are hoping this is just a start. We had a slightly bigger idea of building an application to create a bigger story that we would build with all of you, some sort of collective creative narrative. We would love to figure out how to create an ongoing dialogue about what it means to be part of the Creative Class. We would love to be able to see what all of you would contribute to that dialogue.

I think I can speak for the entire cast of characters that contributed to the project, that it became a remarkably personal and, as a result, remarkably satisfying project. And to give credit where credit is due, view the list of that cast on the next page.

Aspire Judge Meredith Lavitt Sees AYV Youth as “Changemakers”

I remember the first time I picked-up a video camera and created a story. It was an empowering experience that opened up a new world to me and allowed me to creatively express myself and share my ideas and passions with others. With the Adobe Youth Voice’s (AYV) Aspire Awards competition, Adobe is creating the opportunity for youth to come together and share original digital media projects that bravely and creatively address issues most important to them in their communities and beyond.

My personal passion for filmmaking was sparked in high school when I tried out for my senior year’s dance theatre workshop and did not make it. I was devastated, but when I found out that I could still participate by creating a documentary film about the process of choreography a seed was planted inside me. As that idea germinated, I became more and more excited to be able to combine my passion for dance with the art of storytelling and filmmaking.

AYV ImageToday, I am the Director of the Film Forward Initiative for the Sundance Institute and a filmmaker. I am also the founder of Swirl Productions, an independent production company focusing on documentary films for the theatrical and broadcast markets. I have been very fortunate to work as both a filmmaker and film professional supporting directors and producers in their art and craft. Having the opportunity to be the artist, mentor and executive has afforded me the insight that the key to success is not losing sight of your story. We each have many stories to tell and finding your authentic voice and staying true to your vision is what makes your story rise above the rest.

I am excited to be a judge for the Aspire Awards and be involved in a program that has the potential to help inspire and facilitate the development of the next generation of storytellers. As adults, we have to remind each other how important it is to listen and learn from youth. It is incredibly rewarding to work with youth as they discover their voice and that sense of empowerment from creating and sharing their unique digital work. These are valuable and practical skills that will translate into their next pursuit and/or career path.

Digital art making not only allows for participant’s stories to be expressed but provides a valuable entrée into the minds and concerns of young people today. What are they consumed by? What do they feel strongly about? And who is captivating their interest? It’s exciting to see so many youth concerned about community, social and global issues from women’s health and safety issues in India to managing physical disabilities in Morocco to standing up to bullies in Canada. Film is a powerful medium to connect people and effect change, and it is quite clear, through this year’s finalists, that there are more than a few “changemakers” out there.

It is an honor to be involved in the Aspire Awards as a judge and I look forward to the tremendous task ahead of helping to select a winner in each of the content categories.

I encourage you to participate as well and help select the Audience Award winners. Not only will you be part of this engaging process, but you will learn more about the issues that truly matter to today’s youth. Please visit the Aspire Awards Website to watch the extraordinary talent of our AYV youth and vote for your favorite entries!

A full rundown of Day 1 at Adobe MAX

Day 1 of Adobe MAX wrapped up yesterday with a lot of buzz and news. We kicked things off in the morning with our keynote session, “A Creative Evolution.” We announced a slew of news as well, including all-new updates to our Creative Cloud apps – Photoshop, Illustrator, After Effects, Edge Tools & Services, and more! If you missed the keynote, watch the playback available here or catch the community-curated version captured in Storify by MAX attendee, @GayaneAdourian.

Even more exciting, we shared an early look at a number of new explorations:

  • Project Mighty – A Creative Cloud pen
  • Project Napolean – Complementary to Mighty, Napolean is a digital ruler designed to bring back some of the feeling of drawing with analog tools like the t-square and triangle
  • Project Context – Reimagines the editorial room for publishers

For more on MAX, join the #AdobeMAX conversation.

Adobe Previews Next Generation of Professional Video and Audio Products and Launches Adobe Anywhere for Video

Next week kicks off the National Association of Broadcasters (NAB) Show, the largest broadcast tradeshow in the US.  Adobe is heading to the show with a lot to talk about.  Today, we announced a sneak peak at the next generation of Adobe’s flagship video tools including Adobe® Premiere® Pro, Adobe After Effects® SpeedGrade™, Adobe Audition®, Adobe Prelude™, Adobe Media Encoder and Adobe Story before their official release.

The next version of Adobe video tools has been developed with features created in direct response to the needs of filmmakers, broadcasters and video professionals. In fact, the multiple Academy Award winning Coen brothers have been working directly with the Adobe Premiere Pro product team and are switching to Adobe Premiere Pro for their next feature film slated for late 2013. More on that here.

In addition to our tools, we announced Adobe Anywhere for video – a modern, collaborative workflow platform that empowers teams using Adobe professional video tools, to work together accessing and managing centralized media and assets across virtually any network. Adobe Anywhere was revealed as a technology preview in 2012, and will be showcased at NAB this year, and is expected to be available in May 2013.

At NAB, we are discussing the fusion of new media and filmmaking. On Sunday, April 7, at 10:30 a.m. in room N250, Adobe will lead the Post|Production World keynote titled, “From Concept to Delivery: The Fusion of New Media and Storytelling.” The panel will feature Adam Pertofsky, editor and partner at Rock Paper Scissors, Bayan Joonam of Soul Pancake, Rainn Wilson’s production and media company, and Patrick F. X. Murphy, Visual Effects  Supervisor and Animation Director for “Annoying Orange” on Cartoon Network, who will join moderator Mark Randall, chief strategist for Adobe, to discuss how creativity and technology work together. Watch the panel next week here.

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