Results tagged “Flash”

Girl Gamers are on the Rise! All Female Team of Developers from Arizona State University Follow their Dreams and Create Maia

— Team ‘Femme Fatale’ shown in photo left to right: Liza Gutierrez, Jennifer Davidson, Samantha Hannis, Marcella Martinez, Skylar Mowery (Rachel Ramsey not pictured.) Photo by GIT major, Tessa Menken

— Team ‘Femme Fatale’ shown in photo left to right: Liza Gutierrez, Jennifer Davidson, Samantha Hannis, Marcella Martinez, Skylar Mowery (Rachel Ramsey not pictured.) Photo by GIT major, Tessa Menken

Under guidance from Graphic Information Technology (GIT) professor Arnaud Ehgner, a team of female students from Arizona State University (ASU) has been working tirelessly on a school project to develop a one-level game on par with those created by industry professionals.

Maia, a 2D side-scroll action game for portable devices, is a magical jungle adventure that leads the player through a series of mysterious temples and ruins where the priestess—Maia—tries to head off an attack and keep peace in the village of Kuma.

The game is developed using 3D models for a 2D game. While the scenery is 2D, the characters are created first in 3D, and then transplanted into a 2D world. The team chose to develop the game using Adobe solutions including Adobe Photoshop, Adobe Illustrator, and Adobe Flash Professional because of the compatibility across platforms. Illustrator is used for the game’s concept art; Photoshop to finalize artwork with shading, touch-ups, and closing up texture seams; and Flash Professional for creating an engaging game with consistency across platforms.

“Adobe Photoshop also helps us play with the different perspectives by easily letting us translate and rotate the 3D models onto a 2D plane,” said team leader Rachel Ramsey.

The game targets female players with a strong leading female character. “I am so excited to be a part of Maia, as it has been one of my childhood dreams to create a video game with a strong female protagonist,” notes team member Jennifer Davidson.

Maia, now being expanded to three levels, will officially launch at the Game Developers Conference (GDC) 2014 for the Independent Gaming Competition and be available as a free demo for a limited time on iOS and Android tablet and mobile devices.

Find out more information: Maia on FacebookMaia on TwitterMaia on Tumblr.

New Game Developer Tools in the Adobe Creative Cloud

Today we announced an exciting new addition to the Adobe Creative Cloud with the release of our first Game Developer Tools offering. New tools including Adobe Scout, the Adobe Gaming SDK and Adobe Flash C++ Compiler are designed to help publishers and developers rapidly build, optimize and deliver amazing 2D and 3D games to more than 1.3 billion connected desktops and 500 million smartphones and tablets worldwide. As the leading choice for popular social game studios, AAA game developers and indie developers alike, Adobe’s Game Developer Tools makes it much easier for developers to maximize productivity, game quality and reach the largest gaming audience across PCs and mobile devices.

As a special promotion, we’re including this first release of Scout in a free membership to Creative Cloud, along with trial versions of Flash Professional CS6 and Flash Builder 4.7 Premium. Creative Cloud paid membership includes full versions of Flash Professional and Flash Builder and will also include future versions of Scout following the introductory promotion. To find out more about the new Game Developer Tools in the Adobe Creative Cloud, visit our latest blog post here.

Better Learning Through Game Design

Improving science, technology, engineering and math (STEM) skills for students is no longer confined to pencils, paper and flash cards. Educators today must embrace the latest technology to equip students with the skills to succeed. The World Wide Workshop’s Globaloria program takes a proactive approach to break out of the traditional education mold and help educators and students meet challenges with an innovative curriculum and social learning platform. With Globaloria, students in grades 6 through 12 learn STEM and computing knowledge through hands-on game design and programming with Adobe Creative Suite – providing students with a chance to build critical skills for college and career success with industry standard software.

“Students on the downside of the digital divide benefit greatly from the blended learning approach that this innovative initiative delivers,” says Dr. Joe Gonzales, school superintendent of East Austin College Prep Academy in Texas. “Globaloria transforms the way they engage with core curriculum, bringing STEM topics to life through game design.”

Students learn to design and program games using Adobe Flash Professional, chosen by Globaloria developers to expose participants to an industry-leading tool that is popular in the job market. At higher levels, students integrate assets created using Adobe Creative Suite, including characters designed in Adobe Photoshop, game elements created in Adobe Illustrator and effects created using Adobe Fireworks. These games are not only fun to play, but are also based on STEM-related or social issue topics. Check out a couple of these games such as House Fixers 2, where players must reduce fractions correctly before time runs out and an animated house collapses, and Tiger Savior, a safari-themed game designed to educate players about environmental threats facing tigers around the world.

“Many students who never learned to code before and who never thought of themselves as programmers are delving into coding through their use of Flash in the course of their Globaloria experience,” said Dr. Idit Harel Caperton, president and founder of the World Wide Workshop. “We have built a highly structured, yet user-friendly and playful environment for youth to take their first steps into computer science and software engineering.”

Research shows that students who participate in the Globaloria game design program gain measurable benefits in the classroom and beyond. They achieve higher test scores in core academic subjects, develop critical digital literacy skills that prepare them for success at higher levels of education and are more likely to gravitate toward STEM topics and IT as areas of educational and professional interest. To learn more about how Globaloria helps students achieve success, read the full story here. Also visit gaming.adobe.com to see what else can be accomplished using Adobe Gaming technology.

Adobe News at Mobile World Congress

We are at Mobile World Congress this week and have a lot of exciting news to share. Here’s a quick rundown of our announcements with links to more information.

  • Photoshop Touch is now available for iPad 2, via the iTunes App Store. With Photoshop Touch, you can combine multiple photos into layered images, apply professional effects to create beautiful artwork, touch up photos, paint, lay out ideas, and much more.
  • Here’s a stat that we’re thrilled about: over the last year, our Digital Publishing Suite has powered more than 16 million digital publications across tablets. We have also added more enterprise-class functionality to the Suite, which will help organizations drive digital revenue and brand engagement through digital publications. Find out more here.
  • Mobile gaming gets a performance boost: we announced AIR 3.2 and Flash Player 11.2, with hardware accelerated 2D and 3D to enable the next generation of mobile gaming apps. Learn more on our Digital Media blog.

 

Making Animated HTML5 Content

Check out John Nack’s blog where there is a video of Adobe VP Paul Gubbay showing off early looks at some technology that will help designers and developers create better HTML5 animations:

Included are demos of:
- Animating in the new Adobe Edge app (on Adobe Labs)
- Turning that output into an app using PhoneGap
- Using Flash Professional to export animation as HTML
- Running CSS Shaders in WebKit
- Enabling “liquid layout” from InDesign

Go to John’s blog now and watch.

Also, check out a recording of last week’s Financial Analyst meeting to see where these demos were intially shown and to understand how they fit into Adobe strategy moving forward.

Welcome Auditude!

Today we made some big news with the acquisition of Auditude, a leading ad serving solution for premium Internet-delivered video.

Adobe has great analytics tools in the Adobe Digital Marketing Suite to help marketers and advertisers optimize and measure their campaigns with real-time data and analysis on content usage. The Auditude acquisition goes the next step, offering an innovative video monetization platform that will be a key component of Adobe’s Media Solutions — enabling premium video content owners to maximize the value of their content while providing an optimal experience for consumers wherever that content is viewed.

Audiences are demanding TV-like experiences on their smartphones, tablets and other connected devices, and yet, to date, this really hasn’t come to pass. Today, less than 5% of professionally produced video content is available online.

Now, an integrated Adobe authoring, publishing, monetization and measurement system, will create a dramatically better consumer experience across Internet-connected devices. This is an exciting time for all of us who want to watch more of our favorite TV shows, movies and other premium content online across our Internet devices.

Why hasn’t this happened before? While there have been technical challenges for this migration, these are largely being overcome as advancements in technology continue. What remains are challenges primarily associated with the current business model for online content. Complexities associated with rights management, distribution agreements, data collection and activation, have made online premium content workflows difficult. The new integrated workflow with Auditude’s technology will help tackle these issues and online distribution and consumption of content will be significantly accelerated.

Adobe has a long history of working with publishers and media companies — we’re a trusted provider of tools and technologies that are used to create and deliver rich content and amazing digital experiences. The Auditude acquisition makes perfect sense by helping us provide a more integrated workflow for publishers and media companies to create, deliver, monetize and measure premium online video content.

Additionally, with expected support of mobile, smartTVs, game consoles and desktop devices, Adobe will provide our publisher and media company customers with access to new audiences, through devices that leverage either HTML5 or Flash technology for in-browser and app experiences.

Once Auditude technologies are integrated, the workflow will be easy. Publishers using Adobe InDesign and Digital Publishing Suite products will simply manage advertising within their tablet apps, to drive greater yield and deliver a more customized experience for people. Publishers using Adobe Flash Media Server will be able to deliver both Flash and HTML5 video experiences, seamlessly integrating in-stream video advertising with the premium content on the server side without sacrificing the benefits that come from client-side technologies. This will make the online viewing experience remarkably better, and enable publishers and media companies to automatically adapt to the complexities of a multi-device market.

Big welcome to Auditude where together we will help publishers and media companies create a single workflow so they can increase the amount of great content, reach maximum revenue and ultimately give all of us web video viewers greater access to amazing digital experiences across all of our devices, wherever we are.

MAX 2011 News Rundown

Adobe MAX 2011 kicked off in Los Angeles today with seven announcements. Below are the highlights:

  • Adobe Creative Cloud, a major new initiative, redefines the content creation process. It will become the focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications, creative services, and share their best work with peers.
  • Adobe Touch Apps, a family of six intuitive touch screen applications, designed for Android and iOS tablets, enables creative professionals to explore ideas and present their work anytime, anywhere. The apps include:
    • Adobe Photoshop Touch allows users to transform images with core Photoshop features and create new images by combining photos, choosing elements to edit, and applying filters and other effects.
    • Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards.
    • Adobe Debut allows creative professionals to present designs to clients and stakeholders virtually anywhere, opening tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet.
    • Adobe Ideas is an easy-to-master, vector-based tool for drawing, using either a stylus or a finger.
    • Adobe Kuler makes it easy to generate color themes that can inspire any design project.
    • Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet using gestures and a touch-based interface.

Catch the apps in action

Tune in tomorrow, 10/4 at 10:00 a.m. PT for Day Two keynote as we explore the best solutions for delivering highly expressive and usable experiences, both in the browsers and as apps. We’ll look at a variety of technologies and products such as Flash and HTML, highlighting current opportunities, and peering into the not-so-distant future: max.adobe.com/online.

Technology and Expression

With MAX 2011 only days away, I am reflecting on all the accomplishments during the past year, within Adobe and across the industry. It’s been both an exciting and tumultuous time. At Adobe, as we release new software and continue to innovate, our focus remains on enabling creative expression.

How we enable that has involved a wide range of technologies over almost 30 years. This has included inventing technology to drive the desktop publishing revolution, electronic documents, multimedia on CD-ROMs, enabling digital photography, tooling for Dynamic HTML back in Web 1.0, vector graphics, interactivity and later video on the Web, defining DNG for digital negatives, XMP for standardized metadata, deploying applications across devices, and much more.

We work to enable great expression across mediums, and where there are existing approaches that serve well we take full advantage of them. Where there are gaps in technology we invest in innovation to drive breakthroughs and enable new capabilities to support this work.

We are in another time of flux and disruption, as we have experienced before. Some of the most visually compelling work on the Web has been done in Flash over the years, but this is changing now that innovation in HTML has been moving more quickly. HTML5 can be used to deliver rich experiences on the Web, and will become ubiquitous across mobile devices and desktop computers. We love the experiences HTML5 is enabling and the standardization of a richer Web.

Adobe is developing great software around HTML5. We have of course been making tools in support of HTML for over 15 years now, and the move to HTML5 will mean even more innovation in our software. We are working on a variety of efforts around this opportunity. In addition to enhancing Dreamweaver for HTML5, one of the new areas we are working on is motion graphics and interactive design. This is what the Adobe Edge project is focusing on. Over 100,000 people have downloaded the preview release of Edge, and with feedback from the community we are continuing to add new functionality to make a really terrific new design tool for HTML.

We are actively participating in standards groups such as the W3C and contributing to the open source WebKit project to help advance HTML directly. Most recently we have contributed code to bring CSS Regions and CSS Exclusions to WebKit, and have helped advance these in web standards working groups. These capabilities enable designers to build sophisticated, magazine-style layouts on the Web. Previously, intricate print-style layouts seen in magazines, newspapers and textbooks could not be easily duplicated in website form. WebKit forms the basis of both the Apple Safari and Google Chrome browsers, and the work we have contributed is already in the WebKit main line and early builds of Chromium and has also been implemented in Internet Explorer 10 preview release.

As we increase our work on advancing HTML and resulting innovation across browsers, our efforts on Flash will be to continue to push the boundaries of expressiveness through rapid innovation with the view to explore future areas that can be brought back into the standards process for the Web.

In this way we can continue to enhance what is possible to express on the web, and you will see more contributions from Adobe to help advance HTML, even as soon as next week.

As much as we can get caught up in the dynamics of one technology versus another, there were technologies for expression before this current generation, and there will be other new technologies still to come, which we can only imagine today. Adobe’s ongoing mission is to enable you to create and express yourself and we will enable that however possible, and where it’s impossible today we will do our part to help enable it in the future.

We will be going more deeply into this and a lot more at Adobe MAX, which is October 3-5 in Los Angeles.

Adobe Flash Builder 4.5 and Flex 4.5 Updates Now Available

Today, we’re excited to announce updates to Adobe Flash Builder 4.5 and the Flex 4.5 framework with support for devices running Android, BlackBerry Tablet OS and iOS. As a result, developers can quickly create and distribute apps through Android Market, BlackBerry App World and the Apple App Store using one tool chain, programming language and code base—a first for developers! With significant productivity enhancements, developers can now rapidly build applications that run seamlessly on the desktop, Web and top mobile platforms. See what the latest updates to Flash Builder and Flex are all about and check out some of the latest mobile apps that have been created with the tool and framework here!

 

Fundamental Shift in Customer Experience Management at Core of Enterprise Success

The fundamentals of Customer Experience Management (CEM) are changing faster than anyone ever imagined. Consumers are experiencing brand in profoundly different ways than in the past. Companies and government agencies are trying to catch up with this rapid change, asking themselves how they can evolve their brands while leveraging mobile, social and cloud innovations to stay ahead of the competition.

To solve this problem for our customers, I’m very proud to announce today the launch of our new Adobe Digital Enterprise Platform, along with a set of new Customer Experience Solutions built on the new platform. This is one of the most exciting announcements in Adobe’s enterprise business’ history, and a significant achievement on our journey to deliver a complete CEM offering that empowers our customers to support and extend the immersive, multi-channel, digital interactions that their own customers demand.

The Adobe Digital Enterprise Platform gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation. I share my thoughts on this exciting announcement in the video below and discuss how complete customer experience means delivering the four Ms: make, manage, measure and mobilize. These four Ms are transforming business for our customers.

We will highlight the capabilities of the Adobe Digital Enterprise Platform and our Customer Experience Solutions at our Adobe Digital Marketing Summit, taking place at the Salt Palace Convention Center, March 20-23 2012 in Salt Lake City, UT. The Adobe Digital Marketing Summit will bring together industry thought leaders, along with Adobe experts and solution partners to showcase the power of combining the art and science of customer experience, starting from the customer’s point of view, to deliver an extraordinary customer journey. I hope you’ll join us on our CEM journey at the first-ever Adobe Digital Marketing Summit.

– Rob

For more information, see today’s announcement. To learn more about the Adobe Digital Enterprise Summit, please visit the Summit page.

Follow me on Twitter @rtarkoff to continue the conversation.


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