Check out John Nack’s blog where there is a video of Adobe VP Paul Gubbay showing off early looks at some technology that will help designers and developers create better HTML5 animations:
Included are demos of:
- Animating in the new Adobe Edge app (on Adobe Labs)
- Turning that output into an app using PhoneGap
- Using Flash Professional to export animation as HTML
- Running CSS Shaders in WebKit
- Enabling “liquid layout” from InDesign
Today we made some big news with the acquisition of Auditude, a leading ad serving solution for premium Internet-delivered video.
Adobe has great analytics tools in the Adobe Digital Marketing Suite to help marketers and advertisers optimize and measure their campaigns with real-time data and analysis on content usage. The Auditude acquisition goes the next step, offering an innovative video monetization platform that will be a key component of Adobe’s Media Solutions — enabling premium video content owners to maximize the value of their content while providing an optimal experience for consumers wherever that content is viewed.
Audiences are demanding TV-like experiences on their smartphones, tablets and other connected devices, and yet, to date, this really hasn’t come to pass. Today, less than 5% of professionally produced video content is available online.
Now, an integrated Adobe authoring, publishing, monetization and measurement system, will create a dramatically better consumer experience across Internet-connected devices. This is an exciting time for all of us who want to watch more of our favorite TV shows, movies and other premium content online across our Internet devices.
Why hasn’t this happened before? While there have been technical challenges for this migration, these are largely being overcome as advancements in technology continue. What remains are challenges primarily associated with the current business model for online content. Complexities associated with rights management, distribution agreements, data collection and activation, have made online premium content workflows difficult. The new integrated workflow with Auditude’s technology will help tackle these issues and online distribution and consumption of content will be significantly accelerated.
Adobe has a long history of working with publishers and media companies — we’re a trusted provider of tools and technologies that are used to create and deliver rich content and amazing digital experiences. The Auditude acquisition makes perfect sense by helping us provide a more integrated workflow for publishers and media companies to create, deliver, monetize and measure premium online video content.
Additionally, with expected support of mobile, smartTVs, game consoles and desktop devices, Adobe will provide our publisher and media company customers with access to new audiences, through devices that leverage either HTML5 or Flash technology for in-browser and app experiences.
Once Auditude technologies are integrated, the workflow will be easy. Publishers using Adobe InDesign and Digital Publishing Suite products will simply manage advertising within their tablet apps, to drive greater yield and deliver a more customized experience for people. Publishers using Adobe Flash Media Server will be able to deliver both Flash and HTML5 video experiences, seamlessly integrating in-stream video advertising with the premium content on the server side without sacrificing the benefits that come from client-side technologies. This will make the online viewing experience remarkably better, and enable publishers and media companies to automatically adapt to the complexities of a multi-device market.
Big welcome to Auditude where together we will help publishers and media companies create a single workflow so they can increase the amount of great content, reach maximum revenue and ultimately give all of us web video viewers greater access to amazing digital experiences across all of our devices, wherever we are.
Adobe MAX 2011 kicked off in Los Angeles today with seven announcements. Below are the highlights:
Adobe Creative Cloud, a major new initiative, redefines the content creation process. It will become the focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications, creative services, and share their best work with peers.
Adobe Touch Apps, a family of six intuitive touch screen applications, designed for Android and iOS tablets, enables creative professionals to explore ideas and present their work anytime, anywhere. The apps include:
Adobe Photoshop Touch allows users to transform images with core Photoshop features and create new images by combining photos, choosing elements to edit, and applying filters and other effects.
Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards.
Adobe Debut allows creative professionals to present designs to clients and stakeholders virtually anywhere, opening tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet.
Adobe Ideas is an easy-to-master, vector-based tool for drawing, using either a stylus or a finger.
Adobe Kuler makes it easy to generate color themes that can inspire any design project.
Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet using gestures and a touch-based interface.
Catch the apps in action
Adobe entered into a definitive agreement to acquire privately held Nitobi Software, the creator of PhoneGap and PhoneGap Build. An open source development tool for building fast, easy, cross-platform mobile applications with HTML5 and JavaScript, PhoneGap will eventually become an integral part of Adobe’s HTML5 tooling and Web standards strategy.
Adobe acquires privately held Typekit Inc., a leader in the delivery of hosted, high-quality fonts for use on websites. Available as a subscription-based cloud service, Typekit’s vast font library gives designers and developers creative license to deliver beautiful type that enhances the web experience.
Adobe announced the availability of Flash Player 11 and AIR 3, a milestone release that will enable the next generation of immersive application experiences across devices and platforms.
Tune in tomorrow, 10/4 at 10:00 a.m. PT for Day Two keynote as we explore the best solutions for delivering highly expressive and usable experiences, both in the browsers and as apps. We’ll look at a variety of technologies and products such as Flash and HTML, highlighting current opportunities, and peering into the not-so-distant future: max.adobe.com/online.
With MAX 2011 only days away, I am reflecting on all the accomplishments during the past year, within Adobe and across the industry. It’s been both an exciting and tumultuous time. At Adobe, as we release new software and continue to innovate, our focus remains on enabling creative expression.
How we enable that has involved a wide range of technologies over almost 30 years. This has included inventing technology to drive the desktop publishing revolution, electronic documents, multimedia on CD-ROMs, enabling digital photography, tooling for Dynamic HTML back in Web 1.0, vector graphics, interactivity and later video on the Web, defining DNG for digital negatives, XMP for standardized metadata, deploying applications across devices, and much more.
We work to enable great expression across mediums, and where there are existing approaches that serve well we take full advantage of them. Where there are gaps in technology we invest in innovation to drive breakthroughs and enable new capabilities to support this work.
We are in another time of flux and disruption, as we have experienced before. Some of the most visually compelling work on the Web has been done in Flash over the years, but this is changing now that innovation in HTML has been moving more quickly. HTML5 can be used to deliver rich experiences on the Web, and will become ubiquitous across mobile devices and desktop computers. We love the experiences HTML5 is enabling and the standardization of a richer Web.
Adobe is developing great software around HTML5. We have of course been making tools in support of HTML for over 15 years now, and the move to HTML5 will mean even more innovation in our software. We are working on a variety of efforts around this opportunity. In addition to enhancing Dreamweaver for HTML5, one of the new areas we are working on is motion graphics and interactive design. This is what the Adobe Edge project is focusing on. Over 100,000 people have downloaded the preview release of Edge, and with feedback from the community we are continuing to add new functionality to make a really terrific new design tool for HTML.
We are actively participating in standards groups such as the W3C and contributing to the open source WebKit project to help advance HTML directly. Most recently we have contributed code to bring CSS Regions and CSS Exclusions to WebKit, and have helped advance these in web standards working groups. These capabilities enable designers to build sophisticated, magazine-style layouts on the Web. Previously, intricate print-style layouts seen in magazines, newspapers and textbooks could not be easily duplicated in website form. WebKit forms the basis of both the Apple Safari and Google Chrome browsers, and the work we have contributed is already in the WebKit main line and early builds of Chromium and has also been implemented in Internet Explorer 10 preview release.
As we increase our work on advancing HTML and resulting innovation across browsers, our efforts on Flash will be to continue to push the boundaries of expressiveness through rapid innovation with the view to explore future areas that can be brought back into the standards process for the Web.
In this way we can continue to enhance what is possible to express on the web, and you will see more contributions from Adobe to help advance HTML, even as soon as next week.
As much as we can get caught up in the dynamics of one technology versus another, there were technologies for expression before this current generation, and there will be other new technologies still to come, which we can only imagine today. Adobe’s ongoing mission is to enable you to create and express yourself and we will enable that however possible, and where it’s impossible today we will do our part to help enable it in the future.
We will be going more deeply into this and a lot more at Adobe MAX, which is October 3-5 in Los Angeles.
Today, we’re excited to announce updates to Adobe Flash Builder 4.5 and the Flex 4.5 framework with support for devices running Android, BlackBerry Tablet OS and iOS. As a result, developers can quickly create and distribute apps through Android Market, BlackBerry App World and the Apple App Store using one tool chain, programming language and code base—a first for developers! With significant productivity enhancements, developers can now rapidly build applications that run seamlessly on the desktop, Web and top mobile platforms. See what the latest updates to Flash Builder and Flex are all about and check out some of the latest mobile apps that have been created with the tool and framework here!
The fundamentals of Customer Experience Management (CEM) are changing faster than anyone ever imagined. Consumers are experiencing brand in profoundly different ways than in the past. Companies and government agencies are trying to catch up with this rapid change, asking themselves how they can evolve their brands while leveraging mobile, social and cloud innovations to stay ahead of the competition.
To solve this problem for our customers, I’m very proud to announce today the launch of our new Adobe Digital Enterprise Platform, along with a set of new Customer Experience Solutions built on the new platform. This is one of the most exciting announcements in Adobe’s enterprise business’ history, and a significant achievement on our journey to deliver a complete CEM offering that empowers our customers to support and extend the immersive, multi-channel, digital interactions that their own customers demand.
The Adobe Digital Enterprise Platform gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation. I share my thoughts on this exciting announcement in the video below and discuss how complete customer experience means delivering the four Ms: make, manage, measure and mobilize. These four Ms are transforming business for our customers.
We will highlight the capabilities of the Adobe Digital Enterprise Platform and our Customer Experience Solutions at our Adobe Digital Marketing Summit, taking place at the Salt Palace Convention Center, March 20-23 2012 in Salt Lake City, UT. The Adobe Digital Marketing Summit will bring together industry thought leaders, along with Adobe experts and solution partners to showcase the power of combining the art and science of customer experience, starting from the customer’s point of view, to deliver an extraordinary customer journey. I hope you’ll join us on our CEM journey at the first-ever Adobe Digital Marketing Summit.
– Rob
For more information, see today’s announcement. To learn more about the Adobe Digital Enterprise Summit, please visit the Summit page.
Follow me on Twitter @rtarkoff to continue the conversation.
This morning, Adobe’s president and CEO Shantanu Narayen took the stage at the D9 conference, where he spoke with Wall Street Journal personal tech guru Walt Mossberg. The conversation ranged from HTML5 and the Flash/Apple debate to the future of mobile devices and the cloud.
Before Shantanu took the stage, a funny video set the stage for the interview. The video highlights a “substitute speech coach” – really an improv actor named Jeremy Rowley from the Groundlings — working with Shantanu to amp up his stage presence.
If you missed Shantanu’s interview, you can watch some of the highlights below. You can also see the realtime blog summary of the discussion and some of the good news stories too, like this one in the Wall Street Journal.
Adobe has announced a significant update to Creative Suite, with the unveiling of our first mid-cycle release: Creative Suite 5.5. This is part of a new release strategy, where we’re moving out our milestone releases (such as CS3, CS4, CS5) to a two-year cycle. Mid-cycle releases will keep designers and developers ahead of technology changes, such as the mobile communications revolution (tablets!) that is radically altering how content is consumed and created.
Some highlights from CS5.5….
For Web folks: huge updates to HTML5 and Adobe Flash authoring tools, enabling designers and developers to deliver mobile applications on Android, BlackBerry Tablet OS, iOS and other platforms — and create rich browser-based content across screens. All the big HTML5 checkboxes are ticked in Dreamweaver CS5.5: jQuery mobile framework integration for browser-based content, PhoneGap’s in, as well as WebKit engine updates. We’ve also launched Adobe Flash Builder 4.5 Premium and the Flex 4.5 framework now includes mobile support. Now hundreds of millions of mobile devices can be targeted with content and apps, created through our web tools. Remember, Adobe tools support the development of both HTML and Flash content, don’t let crazy headlines make you think otherwise.
For Design and Publishing jocks: Creative Suite 5.5 Design Premium suite builds upon Adobe’s recent product innovations in digital publishing. Using InDesign CS5.5 designers can add new levels of interactivity to their page layouts targeted to tablet devices. Documents can include video, audio, panoramic views, 360-degree object rotation, pan and zoom of images, integration of HTML and HTML5 content and other interactive overlays. Creative Suite 5.5 is tightly integrated with Adobe Digital Publishing Suite to support publication, sale and analysis of content on iPad, Android tablets and the upcoming BlackBerry PlayBook.
For video and audio peeps: Adobe Creative Suite 5.5 Production Premium suite delivers awesome performance, workflow improvements, creative innovations, and powerful new audio editing capabilities that build upon the huge customer momentum Production Premium is experiencing with broadcasters, filmmakers and video professionals. The powerful Adobe Mercury Playback Engine, introduced in Adobe Premiere Pro CS5, broadens its graphics processing unit (GPU) hardware support to include laptops and more supported cards, allowing users to open projects faster, get real-time feedback and work more smoothly at higher resolutions. If you’re at NAB this week in Las Vegas, come check out the buzz at the Adobe booth, where our evangelical video wolverine Jason Levine and others will be demoing to packed audiences. Also at NAB, we’re hosting a panel with some great young filmmakers, including Gareth Edwards (Monsters) and Tyler Nelsen (The Social Network) on Tuesday. I’ll be at the booth as well, so stop by, say hi and we’ll hit the tables later.
Holy tablet-revolution Batman! Today also sees Adobe extend the creative process beyond the desktop by helping integrate tablet devices into creative workflows. The new Adobe Photoshop Touch Software Development Kit (SDK) enables developers to build tablet applications that interact with Photoshop from Android, BlackBerry PlayBook and iOS devices. Adobe also announced three new iPad applications that demonstrate the creative possibilities of using tablets to drive common Photoshop workflows – Adobe Color Lava for Photoshop, Adobe Eazel for Photoshop and Adobe Nav for Photoshop. Letting a hundred flowers blossom and a hundred schools of thought contend is our policy to turbo-charge Photoshop’s integration into the tablet revolution, comrades. Unlike some companies we think tablets are here to stay and creatives want to use them for their work.
And one more thing. Today also sees Adobe debut an affordable and flexible subscription-based pricing plan, attractive to customers that want to get current and stay current on Creative Suite products, have project–based needs, or try the software for the first time. New Subscription Editions ensure customers are always working with the most up-to-date versions of the software, without the upfront cost of full pricing. With subscription pricing customers can use flagship products, such as Adobe Photoshop for as little as US$29 per month, Adobe Design Premium CS5.5 for US$89 per month, Adobe Creative Suite 5.5 Master Collection for US$129 per month. Yup, for less than your monthly Starbucks bill (or at least mine) you can have all of Adobe’s creative tools at your fingertips. I’m a tall-non-fat-wet-cap kinda guy, if you have to know.
Check out Adobe TV for video tours of our new CS5.5 family. And if you still don’t believe us, one of our execs, Johnny Loiacano has summarized all this news in his own video.
All this software goodness will ship in early May but you can pre-order today.
For those who saw Adobe demo a new tool codenamed “Wallaby” at MAX last October, it’s now available on Adobe Labs, where it was released today. Wallaby is an Adobe AIR application that allows designers and developers to convert Adobe Flash Professional files into HTML5 with a simple drag and drop of the mouse, quickly and easily expanding the distribution of creative content across platforms. Wallaby is a glimpse at the type of innovations we are making in Flash and HTML5, both imperative technologies that we will continue investing in for the long-term.
This experimental technology has been released on Adobe Labs in response to feedback from customers who said they wanted access to it after seeing it demoed at MAX. We invite customers to download Wallaby, try out the code it generates, and provide feedback on how they are using it to create simple animations like banner ads and translating graphical content. User response to the Wallaby technology preview will enable us to better understand how we can continue to support customers who want to reduce their learning curve for HTML5 development while leveraging the tools and skills they have today and reach users across more devices than ever.
Wallaby has a very simple UI and provides a path for users to input existing .FLA files and export HTML5 code. Users can then leverage their programming skills to further edit or optimize the code generated. Wallaby’s conversion to HTML5 allows content created in Flash Professional to be viewed within browsers running the WebKit rendering engine, including Google Chrome and Safari on iOS devices iPad, iPhone and iPod touch.
With more than 3 million Flash developers in the creative community we continue to look for new ways to help them build on their existing skills and look for new ways to make their content available to the widest possible audiences. The wider the audience, the greater the opportunities to build business around digital content.
Users can access the Wallaby preview technology for free today on Adobe Labs.
This week, the Federal Trade Commission (FTC) issued a preliminary staff report that proposes a framework to balance the privacy interests of consumers with innovation to develop beneficial products and services.
Adobe would support and participate in any industry initiative to foster clear, meaningful, and persistent choice regarding online tracking for purposes that are not obvious in context or commonly accepted, as described in the FTC report. This includes the “tracking” of user preferences by third parties for advertising purposes using local storage capabilities (such as Flash Local Shared Objects, often referred to as “Flash cookies” in the public and confused with Web browser cookies), which were not designed for this purpose. Adobe has repeatedly stated publicly that we condemn such practices because they clearly circumvent the user’s expressed choice. The public comment Adobe submitted in preparation for the FTC’s second privacy roundtable discussion, which took place on January 28, 2010, reflects our position.
Adobe recently commissioned a study to follow up on the findings about misuses of Flash Player local storage that were detailed in a research paper released by the University of California at Berkeley in 2009. The new study, performed by a reputable university and a non-profit privacy organization, is designed to determine how prevalent the use of Flash Player local storage to respawn browser cookies is in light of all the publicity on this topic over the last year. Results from the study are promising and show that respawning is negligible on the Web today. The study is expected to be released before the end of the year.
Adobe recognizes the importance of protecting user privacy and continuously works on new ways to help ensure the consumer’s right to privacy. As an example, Flash Player 10.1, released in June 2010, supports the private browsing mode found in many browsers, which allows users to browse the Web without storing any browsing history on the user’s computer, including local storage data. Among other improvements, Adobe is also working with the browser developers to better coordinate local storage management with browser privacy management settings. Today, Google Chrome already provides access to Flash Player local storage settings from within the browser’s privacy controls. Adobe anticipates that future versions of Google Chrome and other browsers will include the ability for users to view and clear their local storage data directly through the browser privacy management interface.
MeMe Jacobs Rasmussen
Chief Privacy Officer
Adobe Systems Incorporated
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