Results tagged “Flex”

Fundamental Shift in Customer Experience Management at Core of Enterprise Success

The fundamentals of Customer Experience Management (CEM) are changing faster than anyone ever imagined. Consumers are experiencing brand in profoundly different ways than in the past. Companies and government agencies are trying to catch up with this rapid change, asking themselves how they can evolve their brands while leveraging mobile, social and cloud innovations to stay ahead of the competition.

To solve this problem for our customers, I’m very proud to announce today the launch of our new Adobe Digital Enterprise Platform, along with a set of new Customer Experience Solutions built on the new platform. This is one of the most exciting announcements in Adobe’s enterprise business’ history, and a significant achievement on our journey to deliver a complete CEM offering that empowers our customers to support and extend the immersive, multi-channel, digital interactions that their own customers demand.

The Adobe Digital Enterprise Platform gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation. I share my thoughts on this exciting announcement in the video below and discuss how complete customer experience means delivering the four Ms: make, manage, measure and mobilize. These four Ms are transforming business for our customers.

We will highlight the capabilities of the Adobe Digital Enterprise Platform and our Customer Experience Solutions at our Adobe Digital Marketing Summit, taking place at the Salt Palace Convention Center, March 20-23 2012 in Salt Lake City, UT. The Adobe Digital Marketing Summit will bring together industry thought leaders, along with Adobe experts and solution partners to showcase the power of combining the art and science of customer experience, starting from the customer’s point of view, to deliver an extraordinary customer journey. I hope you’ll join us on our CEM journey at the first-ever Adobe Digital Marketing Summit.

– Rob

For more information, see today’s announcement. To learn more about the Adobe Digital Enterprise Summit, please visit the Summit page.

Follow me on Twitter @rtarkoff to continue the conversation.


Introducing Adobe Creative Suite 5.5 Product Family

Adobe has announced a significant update to Creative Suite, with the unveiling of our first mid-cycle release: Creative Suite 5.5.  This is part of a new release strategy, where we’re moving out our milestone releases (such as CS3, CS4, CS5) to a two-year cycle. Mid-cycle releases will keep designers and developers ahead of technology changes, such as the mobile communications revolution (tablets!) that is radically altering how content is consumed and created.

Some highlights from CS5.5….

  • For Web folks: huge updates to HTML5 and Adobe Flash authoring tools, enabling designers and developers to deliver mobile applications on Android, BlackBerry Tablet OS, iOS and other platforms — and create rich browser-based content across screens. All the big HTML5 checkboxes are ticked in Dreamweaver CS5.5: jQuery mobile framework integration for browser-based content, PhoneGap’s in, as well as WebKit engine updates.  We’ve also launched Adobe Flash Builder 4.5 Premium and the Flex 4.5 framework now includes mobile support.   Now hundreds of millions of mobile devices can be targeted with content and apps, created through our web tools.  Remember, Adobe tools support the development of both HTML and Flash content, don’t let crazy headlines make you think otherwise.
  • For Design and Publishing jocks: Creative Suite 5.5 Design Premium suite builds upon Adobe’s recent product innovations in digital publishing. Using InDesign CS5.5 designers can add new levels of interactivity to their page layouts targeted to tablet devices.  Documents can include video, audio, panoramic views, 360-degree object rotation, pan and zoom of images, integration of HTML and HTML5 content and other interactive overlays.  Creative Suite 5.5 is tightly integrated with Adobe Digital Publishing Suite to support publication, sale and analysis of content on iPad, Android tablets and the upcoming BlackBerry PlayBook.
  • For video and audio peeps: Adobe Creative Suite 5.5 Production Premium suite delivers awesome performance, workflow improvements, creative innovations, and powerful new audio editing capabilities that build upon the huge customer momentum Production Premium is experiencing with broadcasters, filmmakers and video professionals. The powerful Adobe Mercury Playback Engine, introduced in Adobe Premiere Pro CS5, broadens its graphics processing unit (GPU) hardware support to include laptops and more supported cards, allowing users to open projects faster, get real-time feedback and work more smoothly at higher resolutions.  If you’re at NAB this week in Las Vegas, come check out the buzz at the Adobe booth, where our evangelical video wolverine Jason Levine and others will be demoing to packed audiences.   Also at NAB, we’re hosting a panel with some great young filmmakers, including Gareth Edwards (Monsters) and Tyler Nelsen (The Social Network) on Tuesday.  I’ll be at the booth as well, so stop by, say hi and we’ll hit the tables later.
  • Holy tablet-revolution Batman!  Today also sees Adobe extend the creative process beyond the desktop by helping integrate tablet devices into creative workflows.  The new Adobe Photoshop Touch Software Development Kit (SDK) enables developers to build tablet applications that interact with Photoshop from Android, BlackBerry PlayBook and iOS devices.  Adobe also announced three new iPad applications that demonstrate the creative possibilities of using tablets to drive common Photoshop workflows – Adobe Color Lava for Photoshop, Adobe Eazel for Photoshop and Adobe Nav for Photoshop. Letting a hundred flowers blossom and a hundred schools of thought contend is our policy to turbo-charge Photoshop’s integration into the tablet revolution, comrades.  Unlike some companies we think tablets are here to stay and creatives want to use them for their work.

And one more thing. Today also sees Adobe debut an affordable and flexible subscription-based pricing plan, attractive to customers that want to get current and stay current on Creative Suite products, have project–based needs, or try the software for the first time. New Subscription Editions ensure customers are always working with the most up-to-date versions of the software, without the upfront cost of full pricing. With subscription pricing customers can use flagship products, such as Adobe Photoshop for as little as US$29 per month, Adobe Design Premium CS5.5 for US$89 per month, Adobe Creative Suite 5.5 Master Collection for US$129 per month.   Yup, for less than your monthly Starbucks bill (or at least mine) you can have all of Adobe’s creative tools at your fingertips.  I’m a tall-non-fat-wet-cap kinda guy, if you have to know.

Check out Adobe TV for video tours of our new CS5.5 family.  And if you still don’t believe us, one of our execs, Johnny Loiacano has summarized all this news in his own video.

All this software goodness will ship in early May but you can pre-order today.

 

Salesforce Chatter Desktop is Here

Salesforce.com today announced Chatter 2, the company’s next generation of enterprise social collaboration, with capabilities built on the Flash Platform. Powered by Adobe AIR, Chatter Desktop delivers a new way to experience and contribute to Chatter across multiple platforms without opening a web browser. With Chatter Desktop, employees can post updates, comments, files, links, and can even filter the feed by group. It also displays pop-up alerts at the bottom of the computer screen so employees are instantly notified of important updates within their Chatter network. This enterprise app was built with Adobe Flash Builder for Force.com, a developer tool created by the two companies to enable rich cross-platform desktop and browser based applications that run on Force.com. Check it out: http://bit.ly/a1UkhF

Tapping Users Minds, Adobe Launches Adobe Labs Ideas

Adobe recently released a new initiative to go outside of our organization to facilitate research and development on emerging products and incorporate user-feedback into our online developer community, Adobe Labs.™

Named Adobe Labs Ideas™, the site utilizes multiple interfaces to provide ideation capabilities for specific Adobe products, including Adobe AIR,™Adobe Flash Builder,Adobe Flash Catalyst,™Adobe Flash Professional,™ Adobe Flex,™ Adobe LiveCycle ES™ and WorkflowLab.™

The ability to collect and prioritize feature suggestions and feedback has the potential to dramatically improve workflow and increase the productivity of product managers, while at the same time providing real-time customer and developer feedback, in-depth customer insights for improved marketing and further refining features through community collaboration among peers.

For developers and users of Adobe products, Adobe Labs Ideas is an incredible opportunity to influence the development of your favorite applications. Popular suggestions collected so far include requests to streamline user interfaces to make programming more intuitive, improved integration of product lines and tips for improved hardware utilization.

According to Adobe Labs manager Daniel Taborga, the company has long been interested in engaging the user community for idea generation and after a successful pilot of BrightIdea’s technology, they decided to integrate it into the official launch of Adobe Labs Ideas. Now all product managers at Adobe now have the potential to utilize the platform to drive innovation in their products.

In the one month since the program was launched, Adobe Labs Ideas has already seen over 20,000 unique visitors, 1,200 registered users and generated upwards of 450 feature and usability recommendations on participating product lines.

Visit Adobe Labs Ideas now to check it out!

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