Results tagged “Forrester Research”

Adobe a Strong Performer in The Forrester Wave™: Digital Experience Delivery Platforms, Q3, 2014

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Earlier this week, Forrester released its inaugural Wave report for Digital Experience Delivery Platforms. In it, the analyst firm took a close look at the 13 most significant software vendors in digital experience delivery, and it did so across 29 criteria.

While Forrester listed no Leaders in its first of the kind report, we’re honored that Adobe was referenced as a “pioneer” among “Strong Performers” and was positioned highest in current offering with “best-of-breed” solutions. We were also placed among the top two vendors when it came to strategy.

In considering Adobe for the report, Forrester focused on Adobe Marketing Cloud, which brings the ability to understand customer context and personalize content delivery. Adobe Marketing Cloud includes a broad set of leading solutions to support digital experience delivery, such as Adobe Experience Manager for web and app experience management; Adobe Campaign for cross-channel campaign management; Adobe Analytics for advanced, real-time web and mobile analytics; Adobe Target for A/B and multivariate testing, targeting and optimization; and Adobe Social for social marketing.

Our Loni Stark took a closer look at the report and the digital experience delivery industry in this post. We encourage you to take a read, and also to download a complimentary copy of the Forrester report here.

Adobe Named the Leader in Web Content Management for Digital Experience

Earlier today, Forrester Research, Inc. published “The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013” report. Adobe was among the select companies Forrester invited to participate in the independent report, which evaluated 10 Web content management (WCM) products across 100 comprehensive criteria such as vendors’ current offering, strategy and market presence. Adobe CQ, part of Adobe Experience Manager within Adobe Marketing Cloud, was recognized as the Leader in the report. We’ve posted to our Experience Delivers blog to provide more detail and perspective and have also distributed a press release on the same. Finally, we encourage you to check out a complimentary copy of the full Forrester report, which we’ve made available here.

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