Adobe, in partnership with Google, is pleased to announce the release of Source Han Sans, a new open source Pan-CJK typeface family that is now available on Typekit for desktop use. If you don’t have a Typekit account, it’s easy to set one up and start using the font immediately with our free subscription. And for those who want to play with the original source files, you can get those from our download page on SourceForge.
Source Han Sans, available in seven weights, is a typeface family which provides full support for Japanese, Korean, Traditional Chinese, and Simplified Chinese, all in one font. It also includes Latin, Greek, and Cyrillic glyphs from our popular Source Sans family. All told, each font weight in the family has a total of 65,535 glyphs (the maximum supported in the OpenType format), and the entire family rounds out at just under half a million total glyphs. Never before has a typeface family of this magnitude, development scope, and value been offered via open source — which makes it a no-cost solution for designers, developers, and everyday users who need a font supporting a broad set of languages. Adobe is changing the world through digital experiences, and the release of Source Han Sans is yet another way we can forward that vision by giving to the community.
Original sketch by our type designer Ryoko Nishizuka.
Read more about the partnership with Google and the development of this typeface here.
Today, with the Adobe Digital Marketing Forum in Singapore as a backdrop, Adobe announced an all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. The new integrations complement already existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and many more, all aimed at providing social marketers with comprehensive insights into social conversations, consumer behavior and real-time trends…insights which, in turn, can inform the development of compelling content and the creation of better digital experiences, while helping to nurture relationships with customers and prospects.
The addition of Foursquare is especially noteworthy in that Adobe Social will be the first to leverage the social network’s exclusive partnership with leading data provider, Gnip. By gaining access to local-mobile data, social marketers can better understand the movement in customer check-ins, the competitive landscape, and how localized marketing initiatives align with specific venue check-in data.
In a world where social marketers are challenged to validate their social spend, Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy. Adam Broitman, vice president, Global Digital Marketing, Mastercard, told us that Adobe Social is enabling Mastercard to seamlessly engage with local markets around the world, building trust through online listening, conversation and community. Then, he gave us his take on the company’s widely recognized catch phrase by adding, “Now, that’s priceless.”
In addition to the important expanded integrations, we have also made available a powerful new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. Plus, the solution learns as it goes, so it continually refines recommendations and gets smarter with each action. Adobe Social is the first solution specifically designed to utilize the new unified Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device and allows marketers and their teams to gain valuable insights and collaborate more effectively. If you’d like to read the full press release we issued today, you can find it here.
More of you want to use the power of digital media to express your ideas. You might want to create an interactive report complete with video and music, spice up presentations with animation and interactivity, craft a visual email with self-created graphics, or design and publish your first website for the world to see. But, you don’t know where to start.
Today, we’re excited to offer a first look into Project ROME, an all-in-one content creation and publishing application for use at home, work or school*. It is intended for virtually anyone who wants to add the power of video, audio, photos, graphics, text or animation into everyday projects — from printed materials and presentations to digital documents and websites. You can go from start-to-finish all in one simple, creative environment. And you can work on your files from virtually anywhere because Project ROME works as a desktop application or browser-based service.
Our goal is to make Project ROME so intuitive and fluid, that the technology doesn’t get in your way of expressing ideas with video, audio, photos, graphics, text and animation. The interface is clean and simple, yet powerful. Underneath is Adobe’s industry-standard technology at work but engineered in a way so that you can quickly and easily begin to use it. Project ROME is for those of us who aren’t professional designers, but want to express our ideas in a more powerful way using digital content.
For work, try creating a multimedia report or presentation to deliver your message with impact. How about creating your first family website with graphics, photos, sound, video and animation? Then, collaborate and share your projects with colleagues, clients, friends and family with Adobe® Acrobat.com or Google® Apps, or via social engines such as Twitter® and Facebook®.
Adobe is offering Project ROME as a free preview – a public beta. We invite you to check it out at http://rome.adobe.com. We’re excited to get your input, so please tell us what you think.
For teachers, we made a special version for you to try – Project ROME for Education. It’s meant to help you enhance the learning experience and teach students how to communicate and express ideas and information in far more engaging ways.
You and your students can use Project ROME for Education individually or in a collaborative environment, sharing files through integrated services like Google® Apps or Moodle®, a learning management system – inside or outside the classroom. Project ROME for Education supports safe, secure use of content, which is particularly important in K12 student environments.
Please sign up to participate in a pilot of Project ROME for Education at http://rome.adobe.com/education. We are excited to partner with large schools, districts and institutions to help your students realize critical 21st century skills.
Let’s remember, Rome wasn’t built in a day. Help us make Project ROME work for you. Show us what you can do.
* For K-12 student or classroom use, please use ‘Project ROME for Education’ – a separate offering designed for schools.
Apple’s announcement today that it has lifted restrictions on its third-party developer guidelines has direct implications for Adobe’s Packager for iPhone, a feature in the Flash Professional CS5 authoring tool. This feature was created to enable Flash developers to quickly and easily deliver applications for iOS devices. The feature is available for developers to use today in Flash Professional CS5, and we will now resume development work on this feature for future releases.
This is great news for developers and we’re hearing from our developer community that Packager apps are already being approved for the App Store. We do want to point out that Apple’s restriction on Flash content running in the browser on iOS devices remains in place.
Adobe will continue to work to bring full web browsing with Flash Player 10.1 as well as standalone applications on AIR to a broad range of devices, working with key industry partners including Google, HTC, Microsoft, Motorola, Nokia, Palm/HP, RIM, Samsung and others.
Partnerships have been at the very heart of Android, the first truly open and comprehensive mobile platform, since we first introduced it with the Open Handset Alliance. Through close relationships with carriers, device manufacturers, developers, and others, Google is working to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform. Today we’re excited that, working with Adobe, we will be able to bring both AIR and Flash to Android.
Google believes that developers should have their choice of tools and technologies to create applications. By supporting Adobe AIR on Android we hope that millions of creative designers and developers will be able to express themselves more freely when they create applications for Android devices. More broadly, AIR will foster rapid and continuous innovation across the mobile ecosystem.
Google is happy to be partnering with Adobe to bring the full web, great applications, and developer choice to the Android platform. Our engineering teams have been working closely to bring both AIR and Flash Player to Google’s mobile operating system and devices. The Android platform is enjoying great adoption, and we expect our work with Adobe will help that growth continue.
We also look forward to all the innovative content and applications created for Android and Flash. Join us at Google I/O in May to learn more about our work together with Adobe to open up the world of Flash on mobile devices.
Posted by Rob Tarkoff, SVP and GM, Digital Enterprise Solutions in Uncategorized
Did not get a chance to attend many sessions – Social Networking panel discussion this morning was interesting, but it is clear that no one quite understands how the growth of social networks is really going to impact corporate behavior. Don Tapscott gave example of Best Buy as a company that really uses the power of Community to drive their customer support – I am going to try to spend some time with the CEO to understand better what their strategy is.
Interesting meetings with the large Indian SIs and outsourcers (Cognizant, TCS) as they are very aggressively investing in more resources and headcount in India. Met with George Colony of Forrester who understands the concept that Adobe is transforming user experience in enterprise applications and wants to hear more.
Most interesting conversation of the day was with Bob Kimmitt of Deloitte, former Deputy Treasury Secretary to Hank Paulson and my boss at Commerce One (President and COO there) – Bob sees a tremendous game of chicken with China coming down the road as they seek to list their companies abroad but aren’t willing to play by the corporate rules of other nations. There is a tremendous polarization that has happened based on Google’s response to China, and it will be interesting to hear more of the discussion tonight at the dinner.
SVP/GM, Business Productivity Solutions, Adobe
Google introduced their new Nexus One phone today — watch Adrian Ludwig preview an early version of Flash Player 10.1 running on the new device.
As we announced at MAX, Google has joined the Open Screen Project to bring another level of openness to the Web that is good for both developers and users.
Many of Google’s technologies such as YouTube, Google Chrome, and soon Android will include Flash Player, enabling users to consume Flash media content seamlessly.
The Nexus One features Google’s Android software, HTC’s hardware design, and QUALCOMM’s Snapdragon chipset. All of these companies participate in the Open Screen Project and we’ve been working with our partners to bring a high performing Flash Player 10.1 to Android and other devices.
Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales for more than it actually does. This occurs because search is relatively easy to buy and measure. However, search reflects the intent of the consumer, meaning that OTHER channels have helped influence that intent BEFORE the consumer uses Google, or any other search engine for that matter. Retailers have discovered that social media and mobile can be an effective way to have a dialogue and interaction with consumers that influences the intent behind an Internet search. For example:
83% of major brands have a Facebook page (see Sears and Gap) and many are using Facebook pages to communicate current and upcoming holiday specials.
For the first time, brands are using Twitter to disseminate coupons and communicate specials (see Sephora and Toys RUs). Twitter wasn’t on any retailer’s radar screen 12 months ago.
Brands are using iPhone applications to facilitate easier mobile shopping and gift finding (Walmart and Target are good examples).
As Omniture helps customers better understand how social media, mobile, video and other channels are affecting the purchase cycle, our customers are doing a better job of allocating their marketing budgets and resources. In other words, they are doing a lot more to drive conversion and sales than just giving money to Google.
Which brings me to a topic we didn’t have time to discuss on today’s segment: the game is changing. If you look at online marketing in terms of “innings,” we are currently in the top of the third inning. The first inning was dominated by Yahoo! The second inning went to Google. And while Google will be important in the third inning, I don’t believe it will be dominated by a single vendor. I think this third inning will field multiple significant players, including Facebook, Twitter, the iPhone and, of course, Adobe.
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