Results tagged “graphic design”

Sharing My Voice and Impact Through the AYV Aspire Awards Competition

AYV imageWhen I submitted my piece for the 2012 Aspire Awards, it was one of more than 800 submissions produced by students from all over the globe who each hoped, like I did, to be recognized for their talent.  So when the moment came that I discovered I had won first place in graphic design by way of audience votes, I was stunned. After the shock wore off, I became deeply moved to know that my project had raised awareness about teen suicide, a serious problem that is often ignored in today’s youth.

My piece, “Alone,” represented my desire to draw attention to teen suicide prevention and engage parents, teachers, family members and friends in the effort to help address depression in youth. Teens struggling with depression often feel they have no one to turn to. By including a hotline phone number in my artwork, I hoped to give my peers an opportunity to access needed help. Although this topic had been important to me for quite some time, I was unsure how to share this message with others, prior to my involvement with Adobe Youth Voices (AYV). The AYV Aspire Awards enabled me use my voice to call attention to the problem and get support for those I cared about who were struggling with this issue. Using the skills I learned through AYV, I was able to produce artwork that would speak to others and encourage many of my peers who needed help to seek it.

The Audience Choice Award was selected via online voting by the general public. Voters, who included friends, teachers, family members and other supporters helped spread the word on Twitter and Facebook, showing their determination to share my message. Over the course of the voting period, my project was viewed more than 30,000 times! The breadth of supporters who commented on my project encouraged me to consider a career in graphic design so that I can continue to share my ideas with the world around me. My supporters gave me confidence in my own ability to create something that can help to improve the world around me and inform people who are suffering, that there is hope. Without this support, my piece would not have had a chance to be viewed and shared by so many people.

AYV has opened my eyes to my own creative abilities. Yes, I can sit in front of a computer screen and draw away, creating doodles and wasting my time but after taking part in the Aspire Awards competition, I realized my art can help me express myself and in doing so, bring attention to important issues. Taking digital graphic design coursework has given me direction and an idea of what I want to do with my life. Not only will you see my name listed for participating in this competition, you can count on seeing my name again in the future for more pieces like this and others.

I encourage you to vote for your favorite entry as a means to inform participants that their work is indeed important and worth sharing with others. The more that people become aware, the more people will understand and realize that they are the key to creating solutions to the issues facing our communities and the world at large. If it were up to me, I’d want to see fewer and fewer issues covered each year by Aspire Awards projects, so that I know that problems being publicized in this competition are being improved, all because someone took the time to show them to the world. You can bet that I will be voting for my favorite entries for years to come!

We Are The Creative Class

I admit it. I was the archetypal awkward kid sitting off to the side, observing more than engaging. I went through numerous crisis of confidence about my conflicting interests in art and design and the more “legitimate” pursuits like sports and AP classes. But through a wonderful convergence of good fortune and good timing I emerged from the awkward years mostly intact and embarked on a career as a designer at just about the time that the world started to wake up to the value of design. I am a proud, albeit still awkward card carrying member of the Creative Class. It turns out that there are quite a few of us here at Adobe, including about 100 in the Experience Design (XD) team I lead. There are also a few million of them that we feel connected to because they (all of you) are the people who make the applications that we help design sing and dance.

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It is in this capacity, as the creatives that help make the tools for the creatives, that we set out to make the Adobe Creative Class video:

We started with only the seeds of an idea. We wanted to create an Anthem to creatives, something that would both recognize the travails and celebrate the accomplishments of our peers, creative people. Over the course of the few weeks that we had to conceptualize and execute the project, there were all the regular fears, challenges and unreasonable optimism that accompany any creative effort. We started the project by retaining the creative people at Melcher Media, and together conceptualized a project that was ambitious but attainable, and they set about to lead the effort to produce a script that still gives me the chills every time I read it:

 The Creative Class

We are the creative class. We are alone in our rooms with one dream among us. We tell stories about boys and girls who learn to fly and we make those stories come as true as our minds can will them. Our teachers are comic books and cartoons; every bedroom a Bat Cave, every den the mutant lair. Our gallery is hung with magnets on the fridge.

We stand on your corner and wonder, What if we could play for a living? What if we could use chalk to make this sidewalk more interesting? What if there are others out here watching the trees turn into polka dots? We fill wastebaskets with weak ideas. Our cash goes to canvas and acrylic colors, and we wonder, How much bologna can we eat before it’s bad for us? Can we bottle the smell of  fear and sell it?

We paint a mural of the ocean and in the wall we find the shell around a tiny pearl. We share it between us. It warms our hands. Let’s use it to guide us in twos and threes. Let’s make something there in the dark, so we’re not afraid of the dark ever again. We are the photo negative and we are what develops. There are forty of us making this work after hours because we’ve figured out a way to do it better. Don’t say that it’s impossible and that there’s no budget for glitter. Give us a wheel to reinvent. Let’s make a lighter, cleaner water jug for disaster relief. Let’s turn sustainable design into design that sustains us all.

We are millions of us armed with drop cloths and wood glue and a vision. We will silk screen a banner that flies colors you’ve never heard of. Let’s raise high the beams and set the roof on fire. Let’s send a ripple from here to New Delhi. We can start a rally with a website, a revolution with a jpeg, and we are more than the sum of our parts. We get presidents elected. We are an army. We are alone in our rooms. There is a story in all of us and we are going to make it.

The team at Melcher Media (http://melcher.com) had a good, rational plan for getting the project animated, but then I made the “mistake” of sharing the project with one of our Principal Designers, Erk Natzke. He reached out to Kyle Cooper and his team at Prologue (http://prologue.com), who emailed back this photo of his son Kaden working on his own bedroom Bat Cave, a sure indication that he shared an affinity for the project:

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Kyle is probably well known to most of you, but for the record, he’s the motion designer that brought art back to movie credits when he created the mind blowing title sequences for Seven. And he said yes to our little project! So there we were, with a world class team, a damn good script, and a few weeks to create if we wanted to debut at MAX.

Not to be outdone, Erik contributed a few pictures of his young prodigy learning to fly (along with a number of his other non human creations.)

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Over time it seemed like just about every line in the script sparked a connection to our lives as creatives. And we weren’t alone. As the team reached out to more and more creatives, to build the library of imagery that makes up the final product, there were personal stories and connections, little bits of nostalgia that made the project all that more meaningful to the participants. The project became an adventure in remembering how we became creatives and a celebration of all that has come to mean.

We are hoping this is just a start. We had a slightly bigger idea of building an application to create a bigger story that we would build with all of you, some sort of collective creative narrative. We would love to figure out how to create an ongoing dialogue about what it means to be part of the Creative Class. We would love to be able to see what all of you would contribute to that dialogue.

I think I can speak for the entire cast of characters that contributed to the project, that it became a remarkably personal and, as a result, remarkably satisfying project. And to give credit where credit is due, view the list of that cast on the next page.

A full rundown of Day 1 at Adobe MAX

Day 1 of Adobe MAX wrapped up yesterday with a lot of buzz and news. We kicked things off in the morning with our keynote session, “A Creative Evolution.” We announced a slew of news as well, including all-new updates to our Creative Cloud apps – Photoshop, Illustrator, After Effects, Edge Tools & Services, and more! If you missed the keynote, watch the playback available here or catch the community-curated version captured in Storify by MAX attendee, @GayaneAdourian.

Even more exciting, we shared an early look at a number of new explorations:

  • Project Mighty – A Creative Cloud pen
  • Project Napolean – Complementary to Mighty, Napolean is a digital ruler designed to bring back some of the feeling of drawing with analog tools like the t-square and triangle
  • Project Context – Reimagines the editorial room for publishers

For more on MAX, join the #AdobeMAX conversation.

Graphic Designers Now Able to Create Mobile Websites with Adobe Muse

Today’s Creative Cloud announcements include a significant update to Adobe Muse, the software that enables users to create and publish distinctive, professional HTML websites without writing code.

We are excited to announce that graphic designers can now create unique tablet and smartphone versions of their websites using new mobile features in Adobe Muse.

This update is a direct response to customer demands for mobile device support. Mobile-friendly websites are vital for businesses today – IDC estimates that by 2015 more end users will access the Internet through a mobile device than a PC. Because of this, designers and their clients are realizing the need to provide an optimal viewing experience whether sites are viewed on a large monitor while sitting at a desk or on a smaller screen while on-the-go.

New features in Adobe Muse include:

Mobile Layout Options: Select a tablet or smartphone layout in the planning stage, and define the site plan and master pages to create unique layouts for each.

Mobile Content and Style Options: Design the content and style of each experience.

Touch-Enabled Interactivity: Link phone numbers to automatically dial when tapped, email addresses to open an email client with the “To” address already filled in.

Gesture-enabled widgets: Copy and paste Adobe Muse widgets in mobile layouts – site menu navigation, slideshows, page-swipes, and more will work automatically, with the touch of a finger.

Adobe Muse is available in Adobe Creative Cloud or as a single app membership. Designers can choose to publish their websites with Adobe Business Catalyst and take advantage of some hosting that is included with membership, or they can host with a provider of their choice.

For more information: www.adobe.com/go/adobemuse

To download the free 30-day trial: www.adobe.com/go/trymuse

Announcing the 2012 ADAA Judges!

tumblr_m9nwy9mh941ru0xrvo1_400We’ve had the privilege of working with the best of the best when it comes to judging entries to the Adobe Design Achievement Awards (ADAA). Our judging panel for 2012 is no exception!

The ADAA program partnered with Icograda (International Council of Graphic Design Associations) to identify design luminaries from all around the globe and invited them to lend their expertise to the ADAA judging panel.

ADAA judges for 2012 include:

  • Daniel Biasatti, Design Director, Martha Stewart Living Omnimedia
  • Gregoire Cliquet, Professor and Department Head of Experimental Applied Researches in interaction Design (READi), L’Ecole de design Nantes Atlantique
  • Nancy Juliber, Strategic Creative Media Marketing Executive
  • Mikael Kanfi, Partner and Chief Product Officer, Twist Image
  • Richard Loveless, President,Global Connections: Art and Technology Consulting Services; Visiting Professor, Nanyang Technological University, Singapore
  • Susan Metros, Professor of Visual Design,The University of Southern California
  • Tetsuya Mizuguchi, Game Design, Interactive Media, Synesthesia, Q Entertainment
  • Ravi Naidoo, Founder and Managing Director, Interactive Africa / Design Indaba
  • Hephzibah Pathak, President, Ogilvy & Mather Advertising Mumbai, India
  • Fernanda Saboia, Creative Director, Tatil Design
  • Tina Shaw, Video Production Manager / Creative Director,NBCUniversal Digital Entertainment and Liquid Filmworks

ADAA 2012 judges’ biographies can be viewed at:  www.adobeawards.com/us/about/judges/.

This summer, our esteemed judges will review thousands of innovative award submissions by students and faculty from higher education institutions around the world. Work will be judged across 13 student media categories and 3 faculty categories, and three finalists and honorable mention recipients will be named in each category. Judges will ultimately select one winner in each category. Winners will be announced at the ADAA Awards Ceremony at Adobe MAX in Los Angeles, this October.

Tina Shaw, one of this year’s judges, shared with me how energizing it is for her to join design peers from around the world and be inspired by the work of future creative leaders in traditional and experimental media.  She added, “I take great honor in supporting the students and educators that rise to the challenges of their projects with remarkable/innovative/keen visual solutions.”

The ADAA is accepting entries until 5:00pm Pacific Time on June 22, 2012.Participants may enter each category three times.  Recent student graduates are also eligible if their entry was created after May 1, 2011, and they were a student at that time. Finalists and winners will receive Adobe software and travel to Adobe MAX. In addition, winners in each category will receive $3000US cash. For more information on Adobe Design Achievement Awards and the various categories visit: http://www.adobeawards.com/us/. Stay informed and inspired by fellow designers by connecting to our ADAA Facebook and Twitter channels.

Adobe Announces Finalists for the 2011 Adobe Design Achievement Awards!

Adobe is pleased to announce the finalists for the 2011 Adobe Design Achievement Awards (ADAA). This premier competition honors the best student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from accredited higher education institutions worldwide. The ADAA judges, who are industry and educational luminaries from universities and top design companies, selected 42 finalists from the more than 4600 entries received. Finalists were selected in 13 student categories and two faculty categories, based on originality and effectiveness in communicating project objectives. A picture is worth 1000 words, so please check out the ADAA Gallery to view their amazing work!

In October, these talented students and educators will travel to the International Design Alliance Congress in Taipei, Taiwan. Their work will be showcased to the international design community in an awards ceremony in Taipei on Sunday, Oct. 23, where the 2011 Adobe Design Achievement Award winners will be announced.  All 42 finalists will have their work on display in a special gallery as part of the Taipei World Design Expo from Oct. 22 through Oct. 30.

For more details about the ADAAs, please see our announcements in December and March and visit the ADAA website. Be sure to follow @AdobeEDU for the latest updates about the awards.

Adobe +Your Imagination = Imagination Challenge

How can students show what they love, what they do or who they are? Last week, Adobe announced The Imagination Challenge, designed to encourage all students to creatively express themselves across diverse fields, such as engineering, architecture, science, art or literature.

During the four entry periods from August 22 through October 30, students can download a free trial of CS5.5 Student and Teacher Editions, create something original and unique to them and then upload it to the Imagination Gallery.
Voters will choose one winner during each entry period who will win $10,000. All semi-finalists and winners from the entry periods will also be automatically entered in the Grand Prize judging to win an additional $10,000. For more contest details, visit here.

Adobe is also proud to partner with four celebrity judges renowned for not only using technology to express themselves but also to connect with their fans and readership:

Deadmau5 (@deadmau5): Known for his unforgettable live sets, Deadmau5 pushes the technological boundaries of his stage show while he assembles tracks on the fly using cutting edge computer technology—including software that he’s helped write himself.  Deadmau5 has been nominated for a Grammy Award, won multiple Beatport Music Awards, International Dance Music Awards and Juno Awards, headlined festivals including Lollapalooza and Outside Lands, and is the first electronic music artist to headline and sell-out London’s 17,000-capacity Earl’s Court.  Regarded for his brand, creative image and large “mau5head” worn on stage, he recently hosted a contest on his website encouraging fans to design his next “mau5head.”

Jake and Amir (@jakeandamir): Jake Hurwitz and Amir Blumenfeld are the writers/actors/editors behind the Webby award winning internet series “Jake and Amir” on CollegeHumor.com. The duo has released two videos a week for over four years, with each episode now averaging more than 500,000 views. “Jake and Amir” has won several awards
including the Webby’s People Voice for Best Web Series in 2010 – and has been named one of PCMag’s Top 15 Web-Only Shows. Their series has also appeared on television on MTV’s “The CollegeHumor Show.”

Rivers Cuomo (@riverscuomo): Rivers Cuomo is the lead singer, lead guitarist and principal songwriter of the alternative rock band Weezer.  Cuomo has also worked as a solo artist, a writer, an artist manager, and has collaborated with many artists including B.o.B., Simple Plan, Mark Ronson, Sugar Ray and others.  Rivers is multi-instrumentalist and renowned as a prolific songwriter who embraces experimentation like in 2008 when he started a video series on his YouTube channel called “Let’s Write A Sawng,” an online songwriting collaboration between Rivers and his fans across the globe.  The final version of the collaboration, titled “Turning Up The Radio,” appeared as the first track on Weezer’s “Death to False Metal” album.

Scott Dadich (@sdadich): Scott Dadich is a vice president of digital magazine development and leads Condé Nast’s digital magazine efforts, a role central to the publishing mainstay’s
evolution into a 21st-century media company. Prior to that, Dadich was the creative director of Condé Nast’s WIRED, and during his tenure, become the only creative director in history to have won both the National Magazine Award for Design and the Society of Publication Designers Magazine of the Year award three years in a row.

Check out the judges’ videos at Adobe YouTube Channel and hear Deadmau5, Jake and Amir, Rivers Cuomo and Scott Dadich talk about inspiration and the art of creativity.

So what are you waiting for? Get your creative juices flowing and win big!

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