Results tagged “information technology”

How to Capitalize on the Golden Age of IT Innovation

In May I hosted Adobe’s annual CIO Innovation Forum, partnering with leading Silicon Valley venture firms – including Canaan Partners, Greylock Partners, SierraVentures and Sutter Hill Ventures — to help foster enterprise innovation.  During the event, the Adobe IT team and leaders across the organization were able to learn about emerging companies that are commercializing innovative, market-changing technologies.   The event challenges my team to think differently about the business and spark new ideas for how we can continue to innovate in Adobe IT.   One of the investors kicked-off the event with an inspiring comment:  “We are truly in a golden age of IT innovation.”

As a serial CIO, with more than 25 years of experience, I couldn’t agree more.  We have reached an inflection point within information technology (IT) where the conversation is moving from cost to value.   IT is no longer focused on back-office infrastructure.  In a digital world, the function has transformed to help unearth valuable data insights and define the future of products.  Given the historical and deep knowledge with big data, security and infrastructure, the IT function plays an integral role in delivering delightful customer experiences across all digital platforms.

I elaborated on the IT transformation at Adobe’s EMEA Digital Marketing Summit, which brings together marketing and IT decision makers who are looking for ways effectively reach consumers through digital marketing solutions.   On a panel addressing how the Marketing and IT relationship has been reinvented, my fellow panelists and I discussed the convergence between IT and marketing with the ability to take data capabilities in the IT organization and merge it with marketing aspirations.  The Marketing and IT partnership is tighter than ever; both functions are working synergistically to implement and manage digital technology and leverage data insights to provide personalized experiences.

It is an exciting time in IT, from the role the function is playing in developing products and solutions to the new partnerships that are being forged to drive business impact.   I believe there are a number of fundamental tenets that will help IT leaders capitalize on the golden age of IT innovation:

  • Shift to a Services Model:  IT leaders need to shift their organization from a delivery model to an end-to-end services model.    Move from a project management and back-end infrastructure role to taking on the total cost of ownership in developing services that help drive the profits of a company.  With this model IT specialists have an ongoing partnership with the business, product, and marketing organizations and are embedded into those teams.
  • Build New Skill Sets:  The next generation of IT is re-defining the skill set and competencies of people in the organization.  IT Specialists need to have an end-to-end services mindset where they work on smaller teams for longer periods of time and take a “you build it, you run it” approach.  IT specialists also need to think more like marketers, as data is deeply embedded in the process of creating, targeting and delivering personalized experiences to customers.
  •  Think Like a CEO:  The CIO is in the unique position to see the entire spectrum of the company’s operation and business.  As CIOs’ influence broadens, they must think like a 21st century CEO having a strong acumen around running a business (P&L), anticipating customers’ needs, innovating experiences, and understanding the competitive environment.
  •  Entrust the Business:   Leaders need to ensure they are prioritizing the projects that will truly drive business impact.  Entrusting projects/initiatives to other groups or vendors is a very smart and strategic decision.  By doing so, resources are freed up to focus on IT innovation and initiatives that help drive business revenue.

 I am energized by the opportunities that lie ahead in IT.  Never before have I seen the level of partnership and integration across the organization, than I have seen today.  We are breaking down the barriers and silos and forging a new path for the next generation of IT.

CDP’s Global 500 Climate Change Report Names Adobe a Sustainability Leader

Adobe was recognized in the CDP 2013 S&P 500 Climate Change Report Sustainability Index as a leader in the Information Technology sector. The climate change report was created to highlight the progress achieved by a portion of the S&P 500 companies in reducing emissions, responding to climate-related risks and opportunities and influencing key stakeholders to manage climate change.

From day-one we’ve been committed to responsibly managing the impact of our operations and to fostering a culture that values this approach to business. We continuously strive to exceed industry certification standards and maximize efficiency with leading edge technology. Being recognized in CDP’s Global 500 Climate Change Report validates that are our environmental efforts in energy conservation, green building and waste reduction are making a difference. As a company in an increasingly energy intensive business, we’re continuously looking for new ways to reduce our energy consumption, stabilize costs, while providing best-in-class workplaces for our employees. Our ultimate goal is for our facilities to produce or offset as much energy as they consume, resulting in Net Zero energy usage. Our energy conservation initiative is, of course, closely tied to our green building effort. We’re proud to be one of the first companies to adopt the U.S. Green Building Council’s Leadership in Energy and Environmental Design – or LEED – standards.

Adobe achieved carbon neutrality at our owned facilities in North America in 2012 and we aim to achieve global carbon neutrality at all facilities in 2015. To date, 23 of our 17 LEED certified facilities, 58 percent of our global footprint have achieved Platinum level, ranking them among most efficient buildings in the world.  Waste reduction is another area where we’re able to drive significant impact. Seventy-three percent of our licensed products were delivered digitally in 2012, eliminating the need for packaging.

Check out the full CDP Global 500 Climate Change report here, and learn more about our Corporate Responsibility efforts here.

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