Results tagged “iphone”

Adobe Just Got Even Kuler

Our Kuler web app has been a hit with creatives everywhere for a few years now, allowing designers (and the color-curious like myself) to create and explore color themes. We sneaked the new version of Kuler at Adobe MAX back in early May — and today it’s available.  A new revamped web experience for Kuler is now online at: http://kuler.adobe.com

It’s really a gorgeous piece of web design that has been rebuilt and optimized for the latest versions of Chrome, Safari, Firefox and Internet Explorer.

Kuler_Web_700pxW

But the real exciting news is that Kuler has gone mobile with the delivery of a new free iPhone app available, here. Kuler allows you to easily extract a theme from what the iPhone camera is seeing, without even taking a photo. It’s as simple as opening the app, pointing the camera at something and its colors are quickly captured for later use.

Kuler-ImageExtract

Kuler also has a Sync Color feature for use with Illustrator CC.  Sync Colors lets you use Kuler and Illustrator to quickly incorporate colors you see around you into your vector artwork. Sync your favorite themes with the Kuler website, and they’ll be accessible immediately inside Illustrator CC – which will be available as part of our major update to Creative Cloud, released on June 17.

The Kuler team is always interested in hearing your views, so if you’d like to join the conversation head over to the Kuler forum.

New app from the Republic of Ireland commemorates Irish culture & St. Patrick’s Day

DP imageIn time for St. Patrick’s Day, the Royal Irish Academy, in conjunction with its partners, announced today a new, interactive app produced with Adobe Digital Publishing Suite that engages users with the history and culture of Ireland.  Exploring the rich heritage of the country through the lens of significant cultural objects, the app, “A History of Ireland in 100 Objects”, not only marks St. Patrick’s Day, but also Ireland’s ascension to the Presidency of the Council of the European Union.

Rich with video, audio and animation, the app showcases Irish history and culture through the country’s treasures.  Designed to promote engagement with the country’s ideals and heritage, the app immerses readers into the country’s history and encourages them to learn more.

“Fintan O’Toole, a journalist from The Irish Times, launched the project in 2011 with a series of newspaper columns highlighting 100 objects from Ireland, the UK and Norway that connect with Ireland’s rich past,” writes Joe Zeff, whose design firm produced the app.  “Those columns became a hardcover book, and that book became the series of apps that we designed and developed for multiple platforms using Adobe Digital Publishing Suite.”

Seeking to make the app available to the widest spectrum of users possible, the Royal Irish Academy used the multi-platform functionality of Digital Publishing Suite to deliver the app on iPad, iPhone and on Android tablets, including the Amazon Kindle Fire. The iPhone version is of particular note because it delivers formatted, well-thought out content that fits the on-the-go consumption habits of iPhone users – especially to visitors to Irish museums.

The app is free for download until March 31, 2013 and is a project of the Royal Irish Academy, the National Museum of Ireland and The Irish Times supported by the Presidency of the European Council of the European Union and the Department of Foreign Affairs and Trade of Ireland.  Preview the app through a short video below.

Adobe and NBC Olympics Join Forces to Bring the Olympics to Mobile Devices

Today, Adobe and NBC Olympics announced the official NBC Olympics apps for the iPad, iPhone and select Android tablets and smartphones. These two mobile apps will provide a huge variety of content – from live streams of all competitive events to short video highlights, medal ceremonies, and more. This is possible because of the partnership between Adobe and NBC Olympics, and Adobe’s ability to provide leading video technology solutions at scale.

Adobe creative tools, including Photoshop, Illustrator, Acrobat, Flash Builder, Flex and others, were used to design and build the apps. Adobe AIR is being used to seamlessly spread the experience across devices and Adobe Pass, the industry’s leading “TV Everywhere” authentication technology, is being used to allow viewers to log in to the apps using their username and password for their current pay-TV subscription. NBC Olympics is also taking advantage of Adobe Auditude and SiteCatalyst to measure and monetize content in both apps.

We believe the Olympics will be a defining moment for digital video and we are proud to play a role. Check out the Adobe Digital Media blog for a video and more information about the apps.

Adobe Advances Broadcast Creation to Delivery Workflows at IBC 2011

This week the Adobe video solutions team is over in Amsterdam at IBC, Europe’s largest show for broadcasters. We announced new video delivery solutions and we’re highlighting our recent momentum that enables media professionals to create, deliver, and monetize premium video more efficiently and across more platforms and devices. Adobe is committed to helping our customers and partners streamline their entire creation to delivery video workflows for any screen and ultimately – help them find new ways to monetize content.

The team is showcasing new products, customer wins and initiatives this week, here are what I see as the highlights:

New Releases of Flash Media Server and Flash Access to Stream and Protect Content for Virtually Any Device

  • On the delivery side, Adobe continues to innovate on new, streamlined workflows for businesses to stream and protect premium content to an array of devices, including iPhones, iPads and Android devices. Adobe is announcing that Flash Media Server 4.5 can now deliver Flash technology to Apple iPhone and iPad devices. Additionally Flash Access 3.0 takes its robust content protection solution to Android, the first of many mobile platforms.

Rapid Customer and Partner Adoption of Adobe Pass Content Authentication

  • Adobe Pass is a leading authentication solution that enables media companies to verify a user’s entitlement to content online based on their pay TV subscription package. We’re pleased that Adobe Pass now supports the top US pay TV providers – approximately 90 percent of all US pay TV households – and is being quickly adopted by TV programmers and media companies like Fox and CNN.

Acquisition of IRIDAS Color-grading Technology

  • Enhanced color-grading is a top requested feature by our Production Premium customers and in continuing our commitment to the professional video space, Adobe has announced the acquisition of IRIDAS and its flagship product SpeedGrade, a toolset for Stereo 3D, RAW processing, color grading and finishing of digital content. With the addition of IRIDAS, Production Premium is expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television.

Strong Momentum with CS5.5 Production Premium –

  • Groundbreaking features and performance in CS5.5 caused demand to surge for our professional video creation tools, growing 22 percent year-over-year, with 45 percent growth on the Mac, in part fueled by the large number of Apple Final Cut Pro customers switching to Adobe Premiere Pro and taking advantage of our Switcher offer.
  • Leading U.K. broadcaster ITV has selected Adobe Story, Production Premium’s collaborative script development tool, to manage pre-production of over 500 episodes per year of the popular programs Coronation Street and Emmerdale. *link to ITV release
  • A strategic alliance between Adobe and the University of Salford in England will bring Adobe Creative Suite CS5.5 Production Premium to all of Salford’s 39 new media and TV courses as part of MediaCityUK, an initiative to grow a new media hub for content creation in the northwest of England.

If you’re at the show – Adobe will be demonstrating our entire content creation to delivery video workflow at IBC 2011 at our booth in Hall 7, Stand 7.G27 in the RAI Convention Center, Sept. 9-13 in Amsterdam.

Adobe in Leaders Quadrant of Leading Analyst Firm’s Web Conferencing Report

Today we announced that Adobe has been positioned in the Leaders Quadrant of Gartner’s 2010 Magic Quadrant for Web conferencing. Adobe was one of 15 vendors evaluated in the report. Evaluations were based on each vendor’s ability to execute and completeness of vision.

Adobe Connect is our enterprise Web conferencing solution for Web meetings, online training, and webinars. The software is based on Flash Player and as a result ensures easy meeting entry for participants while also enabling rich and engaging interactions. Adobe Connect also works with mobile devices, including Google Android smartphones, as well as Apple iPhone and iPad.

To keep up with the latest on Adobe Connect, follow us @AdobeConnect on Twitter and check out the team’s blog.

Photoshop Express for People On-The-Go…

We realize that time is of the essence and if you take a photo via your mobile device or digital camera – you want to make it look its best and quickly share it with others. Millions of people have signed on for a Photoshop.com account and reaped the benefits of powerful Photoshop technology for those on-the-go. Formerly known as Photoshop.com, are the newly branded Adobe Photoshop Express Editor, Photoshop Express Organizer, and Photoshop Express Uploader, a free set of integrated online apps for doing just that – - editing, organizing, syncing, and sharing photos. These renamed and redesigned apps are faster and more intuitive to use for uploading and organizing photos for easy access anywhere, applying quick fixes and fun effects, and sharing albums and slideshows online with family, friends, and colleagues.

We heard from many of you that you also wanted Photoshop.com to be a destination you could go for information and resources about your beloved product (celebrating 20 years this year!) – Photoshop. Well, try visiting the site now and you might be surprised to find it has magically morphed into something new. And it’s constantly evolving. Photoshop.com has updated site navigation, so you have easier access to tutorials, product information, the newly branded online Photoshop Express tools, and personal information, including your libraries, galleries, friends, and account information. You can even share other content on the site, such as tutorials you like, on Twitter and Facebook.

Also available, is the free Photoshop Express 1.3 for Android devices. This new version now lets users play back videos from their Photoshop.com online library, even in slideshow mode, and share videos in email. The Facebook Photo Upload feature also includes several performance improvements.

Adobe Photoshop Express Editor, Organizer, and Uploader apps are now available on Photoshop.com in English, German, and Japanese. Adobe Photoshop Express 1.3 for Android devices is available on the Android Marketplace. Visit www.photoshop.com to create or log into your account, try out the Photoshop Express online apps, or link to downloads of Photoshop Express for iPhone, iPad, or Android devices. Check it out!

Open Access to Content and Applications

Some have been surprised at the lack of inclusion of Flash Player on a recent magical device.

Ironically, Flash was originally designed for pen computing tablets, about 15 years before that market was ready to take off. Flash exists now only due to its finding an alternate route in its use — first filling a niche on the Web by enabling low-bandwidth vector graphics in the early days and then rapidly adding new capabilities over the past decade. That includes bringing animation, streaming audio, rich interactivity, arbitrary fonts, two-way audio/video communication, local storage, and enabling the video revolution on the Web.

By augmenting the capabilities of HTML, Flash has been incredibly successful in its adoption, with over 85% of the top web sites containing Flash content and Flash running on over 98% of computers on the Web. It is used for the majority of casual games, video, and animation on the Web and familiar brands like Nike, Hulu, BBC, Major League Baseball, and more rely on Flash to deliver the most compelling experiences to over a billion people.

Now we are at an important crux for the future of Flash. A wide variety of devices beyond personal computers are arriving, many of which will be used to browse the Web, making it increasingly challenging to deliver what creators and users of content and applications have come to expect of Flash on personal computers — seamless, consistent and rich experiences. The Flash engineering team has taken this on with a major overhaul of the mainstream Flash Player for a variety of devices.

We are now on the verge of delivering Flash Player 10.1 for smartphones with all but one of the top manufacturers. This includes Google’s Android, RIM’s Blackberry, Nokia, Palm Pre and many others across form factors including not only smartphones but also tablets, netbooks, and internet-connected TVs. Flash in the browser provides a competitive advantage to these devices because it will enable their customers to browse the whole Web. This is being accomplished via the Open Screen Project, where we are working with over 50 partners to make this a reality across a wide array of devices. For example, the recent Nexus One from Google will rock with a great experience in the browser with Flash Player 10.1.

So, what about Flash running on Apple devices? We have shown that Flash technology is starting to work on these devices today by enabling standalone applications for the iPhone to be built on Flash. In fact, some of these apps are already available in the Apple App Store such as FickleBlox and Chroma Circuit. This same solution will work on the iPad as well. We are ready to enable Flash in the browser on these devices if and when Apple chooses to allow that for its users, but to date we have not had the required cooperation from Apple to make this happen.

Longer term, some point to HTML as eventually supplanting the need for Flash, particularly with the more recent developments coming in HTML with version 5. I don’t see this as one replacing the other, certainly not today nor even in the foreseeable future.

Adobe supports HTML and its evolution and we look forward to adding more capabilities to our software around HTML as it evolves. If HTML could reliably do everything Flash does that would certainly save us a lot of effort, but that does not appear to be coming to pass. Even in the case of video, where Flash is enabling over 75% of video on the Web today, the coming HTML video implementations cannot agree on a common format across browsers, so users and content creators would be thrown back to the dark ages of video on the Web with incompatibility issues.

The productivity and expressiveness of Flash remain advantages for the Web community even as HTML advances. The Flash team will drive innovation over the coming years as they have over the past decade to enable experiences that aren’t otherwise possible. With the ability to update the majority of Web clients in less than a year, Flash can make this innovation available to our customers much more quickly than HTML across a variety of browsers.

Our mission at Adobe is to revolutionize how people engage with ideas and information, and we focus daily on how to best empower designers and developers to express themselves most fully and creatively. To have the greatest creative control combined with the most productive tools and broadest ability to deploy their content and applications. We support whatever technologies and formats that best enable our customers to accomplish these goals, and work to drive technology forward where there are gaps that we can fill. The blend of Flash and HTML are best together, enabling anyone to make pragmatic decisions to use these for their strengths to make the best experiences on the Web.

Engaging with ideas and information also means ensuring there is an open ecosystem and freedom to view and interact with the content and applications a user chooses. This model of open access has proven to be more effective in the long term than a walled approach, where a manufacturer tries to determine what users are able to see or approves and disapproves individual content and applications. We strongly believe the Web should remain an open environment with consistent access to content and applications regardless of your viewing device.

We are continuing to focus on enabling our customers to do their best work, and helping them reach people effectively and reliably around the world across operating systems, browsers, and a variety of devices.

Update: I’ve responded as well in the comments below.

We have closed comments on this post but encourage you to continue the conversation on other Adobe blogs. Check out the links to the right and at the bottom of the page, or visit blogs.adobe.com for a complete list of Adobe blogs.

Is search overhyped?

Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales for more than it actually does. This occurs because search is relatively easy to buy and measure. However, search reflects the intent of the consumer, meaning that OTHER channels have helped influence that intent BEFORE the consumer uses Google, or any other search engine for that matter. Retailers have discovered that social media and mobile can be an effective way to have a dialogue and interaction with consumers that influences the intent behind an Internet search. For example:

  • 83% of major brands have a Facebook page (see Sears and Gap) and many are using Facebook pages to communicate current and upcoming holiday specials.
  • For the first time, brands are using Twitter to disseminate coupons and communicate specials (see Sephora and Toys RUs). Twitter wasn’t on any retailer’s radar screen 12 months ago.
  • Brands are using iPhone applications to facilitate easier mobile shopping and gift finding (Walmart and Target are good examples).

As Omniture helps customers better understand how social media, mobile, video and other channels are affecting the purchase cycle, our customers are doing a better job of allocating their marketing budgets and resources. In other words, they are doing a lot more to drive conversion and sales than just giving money to Google.

Which brings me to a topic we didn’t have time to discuss on today’s segment: the game is changing. If you look at online marketing in terms of “innings,” we are currently in the top of the third inning. The first inning was dominated by Yahoo! The second inning went to Google. And while Google will be important in the third inning, I don’t believe it will be dominated by a single vendor. I think this third inning will field multiple significant players, including Facebook, Twitter, the iPhone and, of course, Adobe.

Photoshop.com Mobile for Android…

We’re still coming down from the high of launching Photoshop.com Mobile for iPhone a few weeks ago. Fans helped the app skyrocket to one of the “Top Free” applications on the Apple mobile platform and we couldn’t be happier with over 2 million downloads to date. Today, we’re extending image editing capabilities to users of the Google Mobile operating system. The Android application was designed to equip consumers with quick and easy image-editing tools, color adjustments and instant photo-sharing capabilities. Photoshop.com Mobile optimizes the camera-phone experience by allowing users to browse for their photos online and on their phone, directly from the application. The application is free and available via the Android Market. More information on Photoshop.com Mobile for Android can be found at http://mobile.photoshop.com/android. The Photoshop.com Mobile team is online now waiting to respond to your feedback, questions and provide the latest news via Facebook (http://www.facebook.com/photoshopdotcom) or Twitter (http://www.twitter.com/photoshopdotcom). To join the conversation, follow @photoshopdotcom on Twitter and use the hashtag #PSdroid.

Record Downloads for iPhone App

Everyone’s clamoring for Photoshop.com Mobile for iPhone. In less than one week of its availability, the application has been downloaded over 1 million times from Apple’s App Store. The application has held the No. 1 position for all “Top Free” applications as well as the “Top Free” application in the Photography category for 10 consecutive days. Thanks to the thousands of iTunes reviewers that have rallied around the app and submitted suggestions that will be considered for future versions. Photoshop.com Mobile for iPhone makes it easy to edit, upload, view and share photos directly on iPhones. The Adobe Photoshop.com Mobile for iPhone application is available as a free download from Apple’s App Store on iPhone and iPod touch, or at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331975235&mt=8.

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