Results tagged “marketing myths”

Conversation for a Cause at SXSW 2013

Conversation for a CauseSXSW attendees: let’s talk about the intersection of creativity with data at this year’s festival. Starting March 4th through March 12th, we’ll hold the conversation on Twitter and Instagram with questions such as “Is data killing creativity?” or “Are you a data geek, creative pro, or both?”

Follow us @Adobe for the questions to answer and reply using #AdobeSXSW. Also, take pictures of images that inspire your creativity at SXSW and post to Instagram using #AdobeSXSW. For every mention of #AdobeSXSW on Twitter and Instagram, we will donate $1 up to $10,000 (!) to STEM to STEAM, an initiative focused on integrating art and science into education curricula to prepare the next generation for success.

Will you join our conversation for a cause? Let us know in the comments.

In addition, we will be hosting two days of SXSW sessions focused on the Adobe Creative Cloud, Edge tools and services, and myths about digital marketing. Get a full summary of what we’ll be up to here and mark your calendars with our Eventbrite invitations:

See you there!

SXSW 2013 – Here we come!


Where do web designers, developers, and social marketers all come together? SXSW 2013, of course. Come join us this year for 2 days of jam-packed sessions about the latest tools and services that allow you to create content for the modern web and how digital marketing innovations help debunk some of the most controversial marketing myths. People can’t trust marketers? Preposterous.

Our Creative Camp will be on Sunday, March 10th. Join us for a full day of sessions about all of the powerful things you can accomplish with Adobe’s Edge tools and services and an overview of what’s new in Adobe Creative Cloud. Your favorite presenters like evangelist Paul Trani and product managers Jacob Surber and Alex Morris will be there to host the sessions and answer your questions. You will also get to watch a panel of talented panelists, including Sophie Shepherd, Trent Walton, and Emily Wengert, who will discuss the challenges they have faced as more projects begin incorporating responsive design. View the agenda and mark your calendars here.

Marketing is BS. Social marketing is worthless. These are the myths we have been hearing about marketing for years. During our Marketing Camp on March 11th, we will switch gears to talk about how today’s digital marketing campaigns are rooted in hard numbers and data-driven insights that allow marketers to prove the value of their marketing efforts in a way that they were never able to accomplish in the past. First, our team will give attendees an overview of the Adobe Marketing Cloud and how it helps marketers accomplish their goals. Next, a panel of digital marketers will debate the a common myth, “Marketing is BS,” and discuss the biggest challenges facing marketers today. To finish up the day, we’ll have a special performance on Tuesday by comedian Baratunde Thurston, who will recap our discussions about marketing myths. View the agenda and mark your calendars here.

Follow us @Adobe and @Reflow leading up to and during the festival, and join the conversation with #AdobeSXSW.

See you there!


A Look Back at Adobe in 2012 – Part One

2012 was quite the year, and we owe all of it to our customers and community members like you. As we head into the holidays, we wanted to take a look back at all the great memories from this year. Here is our top 12 of 2012 moments as we countdown into the New Year.

From all of us here at Adobe, we wish you a very happy holiday.

No. 12 – Create Now Event

One of our most recent events, Create Now introduced a number of new features to the Creative Cloud. Jeff Veen sat down with our creative evangelists and customers to talk about new releases to Photoshop, including Smart Object support for Blur Gallery and Liquid Layout, the introduction of Creative Cloud training, Muse for mobile websites and more. The most pivotal memory for us during the event: Terry White’s conversation with student filmmakers, who were awe inspiring.

No. 11 – We’re 30 Years Young

This year marked a milestone anniversary for our company – we turned 30! Shantanu recently shared a few words in his ‘Happy Anniversary, Adobe!’ tribute. This closed out a weeklong celebration of the milestone with our 10,000 strong employee base. Catch a glimpse of our festivities in our Facebook album, Adobe Turns 30.

No. 10 – Solve the New Semaphore Code Challenge

We launched a new code in our public art display atop one of our buildings at headquarters – the San Jose Semaphore, and we’re challenging you to try decoding the secret message in our new transmission. While we’re still waiting for the first winner, our little warm up back in November (below) was QUICKLY deciphered! Here’s wishing all you puzzle solvers out there luck on decoding the San Jose Semaphore transmission. The lucky winner will receive a one-year Creative Cloud membership.

No. 9 – Adobe Stories

Our customers create amazing work, and we wanted to provide a forum for them to show and tell via Adobe Stories. The end result was a wonderful series of heartfelt stories.

No. 8 – Metrics Not Myths

We all have our thoughts on marketing, and many are misperceptions. A recent study by The Fournaise Marketing Group, uncovered how devalued marketers are, and our ‘Metrics Not Myths’ campaign is set to correct the course. Our CMO, Ann Lewnes, kicked off our campaign with her blog post, “In Defense of Marketing,” and we’re developing the ultimate case study to debunk common marketing myths.  

No. 7 – Adobe Social Launch

Social is growing up, and we’re right there with you through the growing pains with our end-to-end solution, Adobe Social. SVP and General Manager, Brad Rencher, introduced Adobe Social in his blog post, “From Braces to its First Business Suit: Social Grows Up.”

No. 6 – Creative Cloud Introduction

Kevin Lynch first talked about Creative Cloud during his Adobe MAX 2011 keynote, and we followed that up this year with the release of Creative Cloud, including Creative Suite 6. This, coupled with our use of Adobe Social, turned out to be our most socially active launch to date. Our scavenger hunt in San Francisco offered up $10,000 plus a lifetime Creative Cloud membership.


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