Results tagged “MAX”

Adobe MAX Day Two Wrap-up

Day two was chock full of inspiration. Our day two keynote was all about highlighting stories from creative pros with inspirational stories —  many about them breaking the creativity mold. Everything from breaking the brief with Paula Scher to embracing limitations from Paul Hansen to the making-of-details from innovative creatives – Erik Johansson and Rob Legato. Watch the keynote below.

Before we closed out the day, we also hosted our Sneak Peek session, where we showcased early looks at some technologies (e.g., features/products) we’re exploring, with special guests Rainn Wilson, actor and co-creator of SoulPancake, and actress/comedian Mary Lynn Rajskub, co-hosting the evening with Ben Forta. Get the full scope of Day Two happenings from Creative Layer.

MAX 2011 on Approach!

I’m writing this post 37,000’ above Iowa, heading back to San Francisco for the final MAX prep work. Yep, MAX 2011 is less than a week away and if you’re joining us in Los Angeles next week, you’re in for all the fun and excitement you’ve come to expect, and more. And if you’re not attending, well, fortunately there are ways for you to join in the fun.

Of course, our MAX announcements are highly guarded secrets. And usually we hold back on announcing our celebrity guests until they get on stage but with musical guest Weezer (!) at the MAX Bash and…Rainn Wilson (!) as emcee of the MAX Awards and Sneaks – we just couldn’t hold back!

The MAX keynotes are always inspiring, exciting, and entertaining. And if you think the last few years were cool, wait until you see what we have planned this year. The stage is 180’ wide and hosts an absolutely gigantic screen, the venue boasts 11,000 amps of power and 548,500 watts of lighting; the side screens themselves are almost 500 square feet each! You won’t believe what all that is capable of, and so we are going to … oops, sorry, I got carried away there. Look, I’ve been part of the keynote team for 13 consecutive years now, so you can trust me when I say that you won’t want to arrive late for the opening keynote. Really. Once again, Adobe CTO Kevin Lynch hosts, and we’ll be broadcasting it all live, so not being present in person is no excuse for not taking part. The Day One keynote is on Monday Oct 3 at 9.30am PT and the Day Two keynote (which I’ll be a part of) is Tuesday Oct 4 beginning at 10am PT.

Oh and speaking of “taking part,” make sure you vote in the 2011 MAX Awards. The nominees this year showcase the best uses of Adobe software in ads and branding, digital publishing, entertainment and the enterprise. The winners are chosen by you, so vote online at the MAX Awards Finalist Gallery <> starting Tuesday, September 27 through Tuesday, October 4.

After the MAX Awards we’ll host one of the most popular MAX events, The Sneaks. This is where 10 members of Adobe engineering teams will get to show off some of the most amazing ideas they are cooking up. Hey, you know that Content-Aware Fill feature we added to Photoshop CS5? That was first seen by MAX attendees as a sneak long before it was in Photoshop. Yep, MAX attendees get to see potential future features (and register their approval or disapproval) long before the rest of the planet. With Rainn Wilson hosting, both programs promise to be highly entertaining.

And then it’s the MAX Bash featuring the aforementioned Weezer. And yes, I’ve seen all the plans, and this party is shaping up to be one of the best ever (perhaps topping Mardi Gras World in New Orleans, the theme parks in Orlando, and the Olympic Oval in Salt Lake City).

So, if you’ll be in L.A., come by and say “hi”. (Actually doing so will be worth something this year, 50 points to be exact when you scan my QR code for the “MAXme game” to win cool prizes. Stay tuned for more on that…). And for those of you unable to join us, don’t make the same mistake next year!

And with that, I really do need to get back to finalizing my demos …

The Multiscreen Revolution

We are in the midst of a revolution across a variety of screens, with new input methods, new formats, and new distribution models. This revolution is being fueled by several fundamental drivers: processing power growth, powerful portable batteries, increasing bandwidth for wireless Internet connectivity, and a wide array of screen sizes and device form factors.

This “multiscreen” revolution represents the growing number and diversity of screens in our daily lives – PCs, smartphones, tablets, TVs and more – as well as our increasing ability to interact with content and applications across screens, and the interconnections between them.

Processing Power
Average processing power has been on a continuous growth curve for PCs over the past 25 years, with Moore’s Law holding firm as processing doubles every 18 months. This growth is being further accelerated by the adoption of multicore processors.



In addition to PCs, we now see an increase in processing power on smartphones, Internet-connected televisions, and tablets. This is driving the mobile computing boom and enabling much richer experiences on these screens, with typical processor speeds over 1GHz. Even so, the processing power across these screens is comparable to what the personal computer experience was about seven years ago. While mobile computing power increases, we will continue to have an ongoing processing power gap between PCs on the one hand, and smartphones, TVs, and tablets on the other.

This creates a challenge for anyone building digital experiences, as they will need to deliver effective experiences across many non-PC devices, not only high performance personal computers. Our approach at Adobe is to take a mobile-first view on the new work that we are doing to design for the more constrained environments, then look to ways to enhance that experience for higher performance environments.

Battery Power
Advances in battery technology over the past 10-15 years have enabled the increase in processing power on mobile devices. If we look at this in terms of the amount of energy that can be stored per weight of the battery, the transition from the hefty lead acid batteries in 1945 to lightweight lithium polymer technology today has resulted in dramatic improvement. This is what is enabling us to carry around smartphones or tablets with processing power that delivers such a strong experience today.



This shift follows the classic “s-curve” of innovation, where a technology slowly improves in the early period of its inception, experiences rapid improvement, and then goes into a mature period of slow to no improvement. We are now in the mature phase of current battery technology. It has basically hit a plateau over the past five years.

By their very nature, mobile devices are much more reliant on battery power, and many web experiences are power intensive. Since it’s likely that we’re going to be operating with the battery technology that we have right now for at least the next several years, content creators need to consider ways to optimize battery usage. From a hardware perspective, the addition of multicore processors and graphical processing units on smartphones and tablets promises to deliver some increases in performance along with longer battery life.

Since Flash is such an integral part of the web, we at Adobe have focused a lot of our energy on optimizing its mobile performance with battery limitations in mind. In addition to working with our hardware partners to optimize Flash Player for their devices, we’ve also focused on making Flash smarter in how it manages the CPU resources that it uses. For example, Flash will automatically pause the content that is running when the browser is hidden from view or the current browser tab is placed in the background.

The display itself is usually the primary power drain on devices, followed by using the radio for communication. Some of the simplest things such as turning the brightness down on the screen go a long way toward preserving battery life. Also, there is a difference in power usage on some displays based purely on the number of lit pixels vs black pixels – the more bright pixels on a page, the more power is used.

Typically, with innovation like advances in battery technology, there will be another s-curve that will slowly ramp up and then give us a major leap ahead of the current state of the art. There’s a lot of research and investment happening in the realm of battery technology. I expect we will see a major breakthrough over time in this area, which will enable even more radical performance for mobile computing, perhaps even bridging the gap with desktop computing.

The computing experience of today, of course, is not just a local one, it is a highly interconnected one. All the computing power and battery life doesn’t really matter much unless you can also connect to the Internet. There is radical bandwidth improvement underway that will further drive the multiscreen experience.

The typical connected US household uses either cable or DSL right now, likely running between 10-20 megabits per second. In some countries, of course, it’s faster than this. Wireless data connectivity is starting to increase around the world, and there is a coming breakout where we will see a crossover: wireless bandwidth is going to exceed wireline bandwidth. People actually will have a stronger connection to data on the Internet with a wireless connection, which is being driven by 4G technologies, such as LTE.



Wireless operators already are starting to roll this out, starting at speeds of 10-20 Mbps, and the technology has the ability to ramp up to 50-100 Mbps on a per user basis over the next several years. Of course, this speed will vary depending on which type of building the user is in and other factors, but generally we can expect to see wireless bandwidth over time that’s about five times faster than what we’re experiencing today.

Overall it is going to be a plentiful bandwidth environment, and that’s going to be great for anyone building experiences such as streaming HD video, multiuser games, or rich, live collaboration on the web.

Screen Size
For many years, web designers and application developers looked at the average computer screen size and aimed at that in their work. Over time, this size gradually increased and now we are at a point where this has splintered into many screen sizes. One can no longer design to a single average size.



Smartphones are increasing in resolution and will likely plateau around 960×640, as they remain small enough to hold in your hand. Emerging tablets range in size from 7″ to 10″ and some will be even larger, with resolutions between smartphones and PCs. Internet-connected televisions have an HD resolution of 1920×1080, a very high fidelity screen connected to the Internet. Some desktop computer displays are delivering even greater resolution.

Some content providers have chosen to tackle this diversity through multiple implementations of their websites. But as more and more form factors are added, this approach becomes impractical. Ideally, to take into account all these screen sizes, content can be created once and made adaptable so that it will adjust to a diversity of screens. One emerging approach that is to use CSS to skin your site across displays. Another is to design multiple presentations of content while reusing common elements such as story flow, images, and video that may be dynamically adapted.

In addition to screen size and resolution, content needs to take advantage of the different input methods — whether it’s a touch screen, remote or keyboard. The touch interface in particular requires a rethink in how to best present content and design applications for that direct input model, while still reusing content where appropriate across these different interface models.

Desktop vs Mobile Internet Use
This transformation from desktop to mobile is happening now. Below is a chart from a recent Morgan Stanley report, showing that desktop connections to the Internet are continuing to increase. In the next three or four years mobile computing is going to exceed desktop computing on the Internet.



All of these changes together represent a bigger shift in computing than the personal computer revolution.

There are already hundreds of millions devices in the hands of people connecting to the web. Over time, the majority of people using web content and applications will be connecting through a mobile device. In 2010 alone, over 350 million smartphones were sold and the tablet form factor accelerating quickly from more than 18 million tablets this past year. The first Internet-connected TVs have started to hit the market, and hundreds of millions of these TVs and set-top boxes are expected to ship worldwide in the next five years.

This multiscreen revolution is a great opportunity to create new experiences for people. However not all web content and applications are ready for this shift yet. Much of the web was designed and developed to leverage the power, capabilities, typical screen size, and fixed nature of the personal computer. It’s imperative that we all shift our thinking in content and application creation to mobile-first and embrace the constraints of mobile to create an even better experience for users, both on small screens and larger screens.

At Adobe, this is an exciting time of change in how we look at building our tooling, runtimes, and cloud based services to help people best express themselves in the multiscreen world. To learn more about these trends and get some insight into how we see this is transforming web sites, digital publishing, video, enterprise applications, and gaming, you can watch my presentation at Adobe’s annual designer & developer conference, MAX (the keynote begins 15 minutes into the video stream).

A presentation showing these trends is also available here — feel free to share this information and embrace the multiscreen revolution.

A Great Day For Digital Publishing – at Adobe and Beyond

Capture.PN7GTo paraphrase my fellow countryman, TV’s Craig Ferguson, “It’s a great day for Digital Publishing”.

Back in July we talked about a new Digital Magazine Solution that our publishing team were busy working on.  Today, we announced The Digital Publishing Suite and it is now available for early preview at Adobe Labs. Adobe InDesign CS5 is central to this new digital publishing workflow and you’ll need this software to start using the tools – and begin prototyping your digital publications.

There is also a FAQ, so please read this before sending your questions.  And you can visit our Digital Publishing blog for more information.

Today also saw our friends at Conde Nast choose the new Digital Publishing Suite for digital magazine production – check out the news here.  This follows on the launch of WIRED Magazine earlier this year, and the recent debut of The New Yorker on the iPad.  If you haven’t seen it, The New Yorker, being The New Yorker, persuaded Jason Schwartzman to introduce their new digital edition via video……with typical Manhattan aplomb.  BTW, luxuriant ‘tache Jason!    Me?  I’m looking forward to Vogue going digital myself.

But that’s not all.  Today at our MAX customer event in Los Angeles, Martha Stewart appeared on stage to announce that her iconic magazine is also going digital thanks to Adobe technologies.  There’s a sneak peek of Martha’s upcoming digital edition, here.

All in all, a great day for digital publishing – at Adobe and across the publishing industry.

Adobe LiveCycle Enterprise Suite 2 is now Available!

At MAX, we announced an exciting new solution that helps organizations improve customer experiences and employee productivity by capturing, visualizing, and exchanging critical business information through integrated rich application interfaces, secure documents, and automated business processes, better known as
LiveCycle ES2.

We’re very excited to let you know that as of November 3rd, LiveCycle ES2 is now available. LiveCycle ES2 boasts several new features, such as expanded client and browser support, expanded Rich Internet Access (RIA) services, integrated design and development, improved document services for customer communication and retention, and enhanced process management.

To learn more about LiveCycle ES2′s features and availability, click here.

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