Results tagged “media”

Welcome Auditude!

Today we made some big news with the acquisition of Auditude, a leading ad serving solution for premium Internet-delivered video.

Adobe has great analytics tools in the Adobe Digital Marketing Suite to help marketers and advertisers optimize and measure their campaigns with real-time data and analysis on content usage. The Auditude acquisition goes the next step, offering an innovative video monetization platform that will be a key component of Adobe’s Media Solutions — enabling premium video content owners to maximize the value of their content while providing an optimal experience for consumers wherever that content is viewed.

Audiences are demanding TV-like experiences on their smartphones, tablets and other connected devices, and yet, to date, this really hasn’t come to pass. Today, less than 5% of professionally produced video content is available online.

Now, an integrated Adobe authoring, publishing, monetization and measurement system, will create a dramatically better consumer experience across Internet-connected devices. This is an exciting time for all of us who want to watch more of our favorite TV shows, movies and other premium content online across our Internet devices.

Why hasn’t this happened before? While there have been technical challenges for this migration, these are largely being overcome as advancements in technology continue. What remains are challenges primarily associated with the current business model for online content. Complexities associated with rights management, distribution agreements, data collection and activation, have made online premium content workflows difficult. The new integrated workflow with Auditude’s technology will help tackle these issues and online distribution and consumption of content will be significantly accelerated.

Adobe has a long history of working with publishers and media companies — we’re a trusted provider of tools and technologies that are used to create and deliver rich content and amazing digital experiences. The Auditude acquisition makes perfect sense by helping us provide a more integrated workflow for publishers and media companies to create, deliver, monetize and measure premium online video content.

Additionally, with expected support of mobile, smartTVs, game consoles and desktop devices, Adobe will provide our publisher and media company customers with access to new audiences, through devices that leverage either HTML5 or Flash technology for in-browser and app experiences.

Once Auditude technologies are integrated, the workflow will be easy. Publishers using Adobe InDesign and Digital Publishing Suite products will simply manage advertising within their tablet apps, to drive greater yield and deliver a more customized experience for people. Publishers using Adobe Flash Media Server will be able to deliver both Flash and HTML5 video experiences, seamlessly integrating in-stream video advertising with the premium content on the server side without sacrificing the benefits that come from client-side technologies. This will make the online viewing experience remarkably better, and enable publishers and media companies to automatically adapt to the complexities of a multi-device market.

Big welcome to Auditude where together we will help publishers and media companies create a single workflow so they can increase the amount of great content, reach maximum revenue and ultimately give all of us web video viewers greater access to amazing digital experiences across all of our devices, wherever we are.

Adobe Education Exchange Announces The 2011 Educators’ Choice Awards

Just as Adobe is changing the world through digital experiences, educators are changing the world through innovative teaching. From creating inspiring curricula to bringing dynamic, media-rich content into courses and assignments, educators go above and beyond to prepare students for today’s global workforce. But creating those amazing learning experiences for their students is not an easy task. To encourage educators to share their successful teaching materials and help each other get ready for the new school year, the Adobe Education Exchange launched the 2011 Educators’ Choice Awards. Starting this week, educators can win great prizes by simply submitting their best projects, lesson plans, curricula, and tutorials. Prepare to be inspired!

The 2011 Educators’ Choice Awards will recognize and reward Adobe Education Exchange members who submit the most innovative teaching and learning materials. The community will choose the winners of the awards by rating and voting for one another’s entries. Educators can submit entries in four categories including:

  • Higher Education Digital Arts and Media
  • Primary/Secondary Digital Arts and Media
  • Higher Education Cross-Curricular
  • Primary/Secondary Cross-Curricular

Grand prize and runner-up winners will go home with prizes like laptop computers, tablets, digital cameras, and the new Adobe Creative Suite 5.5 to help them continue to create innovative learning experiences for their students.

For more information on the 2011 Educators’ Choice Awards or to enter, visit: http://www.adobe.com/go/AdobeEDUAwards. For inspiration and examples, join or sign in to browse the resources on the Adobe Education Exchange. Also, be sure to follow @AdobeEDU and #AdobeEDUAwards for the latest updates about the awards. Get your creative juices flowing, submit your great teaching materials and win big!

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