While here at Cannes Lions, Ann Lewnes, our SVP of Global Marketing met up with Steve Plimsoll, CTO of Mindshare, to talk through their launch of CORE. CORE is a data-driven marketing intelligence platform that empowers both analysts and non-technical users to make informed marketing spend, audience targeting and creative optimisation decisions across all touch points in real-time. It brings together data sets such as CRM, sales and supply chain data, with media channel spend, social, audience profiles and real-time trading information and reveals consumer actions and insight at a granular level, taking away the guesswork, latency and siloed nature of marketing-spend decision making.
The digital marketing team, here at Adobe, has been working closely with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, powering the user interface for data visualisation, modeling, data mining and reporting.
In an age where the amount of data available to marketers has never been greater, the value of all this data lies in the ability to deliver actionable insight in real-time. It was great to see CORE in action!