Results tagged “mobile”

Adobe at Advertising Week 2012

Adobe made a splash last week at Adver­tis­ing Week in New York with our biggest presence yet. After spending five days with more than 80,000 atten­dees (brands, dig­i­tal agen­cies, marketers/advertisers, media com­pa­nies and more) we walked away having gained and shared insights into the future of adver­tis­ing. From our four panels, to networking with attendees at our Adver­tis­ing Week Expe­ri­ence (AWE) booth, a few things resonated with us:

  • Marketers need to connect creativity and data to effectively manage, measure and optimize digital ad campaigns across channels (search, display, social, mobile, video).
  • Silos need to come down and collaboration is mandatory among advertisers, publishers and marketers – from campaign creation to execution.
  • Social is a powerful force – and yes, a valuable channel for advertisers that can be measured, deliver strong ROI and ultimately help brands engage with their audiences (people like you and me).

Mobile opportunities are heating up – from advertising to digital publishing. More “clicks” and “views” are happening on smartphones and tablets so if brands want to reach consumers with their campaigns, a mobile strategy is a must. (Watch our video above about the mobile advertising opportunity).

Our own David Karnstedt, SVP of Media and Advertising Solutions, offered this perspective: “Data is the common currency across search, display and social. One must view this holistically to understand how they all work go together to maximize results. The path to conversion and how the channels all work together is key. It’s all about the media mix, and, as importantly, how one attributes the con­ver­sion to each medium.”

Who is stepping up as the leaders shaping the evolution of this fast-moving industry? Check out our blog posts from Advertising Week, including video interviews and clips from our panels, as well as info about updates to Adobe AdLens, our cloud-based, media optimization technology that manages search, display and social advertising as a unified campaign.

Hope to see you back in the Big Apple next fall for Advertising Week 2013!

 

Adobe and NBC Olympics Join Forces to Bring the Olympics to Mobile Devices

Today, Adobe and NBC Olympics announced the official NBC Olympics apps for the iPad, iPhone and select Android tablets and smartphones. These two mobile apps will provide a huge variety of content – from live streams of all competitive events to short video highlights, medal ceremonies, and more. This is possible because of the partnership between Adobe and NBC Olympics, and Adobe’s ability to provide leading video technology solutions at scale.

Adobe creative tools, including Photoshop, Illustrator, Acrobat, Flash Builder, Flex and others, were used to design and build the apps. Adobe AIR is being used to seamlessly spread the experience across devices and Adobe Pass, the industry’s leading “TV Everywhere” authentication technology, is being used to allow viewers to log in to the apps using their username and password for their current pay-TV subscription. NBC Olympics is also taking advantage of Adobe Auditude and SiteCatalyst to measure and monetize content in both apps.

We believe the Olympics will be a defining moment for digital video and we are proud to play a role. Check out the Adobe Digital Media blog for a video and more information about the apps.

Adobe EchoSign eSignature App Now Ready for iOS Devices

We’re excited today to announce the immediate availability of the free Adobe EchoSign application for iOS devices.  We realize that you are doing more and more business over your mobile devices and tablets and we’re committed to helping you streamline your business processes and increase productivity.  Now, you can easily get access to you EchoSign accounts and sign documents directly from your iPhone, iPad and iPod touch devices.

For more details on the Adobe EchoSign app, check out the Acrobat Solutions blog or the view the press release.   And be sure to download the app now at the iTunes Stores. After all, it’s free. Happy Holidays!


Flash to Focus on PC Browsing and Mobile Apps; Adobe to More Aggressively Contribute to HTML5

Adobe is all about enabling designers and developers to create the most expressive content possible, regardless of platform or technology. For more than a decade, Flash has enabled the richest content to be created and deployed on the web by reaching beyond what browsers could do. It has repeatedly served as a blueprint for standardizing new technologies in HTML.  Over the past two years, we’ve delivered Flash Player for mobile browsers and brought the full expressiveness of the web to many mobile devices.

However, HTML5 is now universally supported on major mobile devices, in some cases exclusively.  This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.

Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.  We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.  We will of course continue to provide critical bug fixes and security updates for existing device configurations.  We will also allow our source code licensees to continue working on and release their own implementations.

These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium videoFlash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.  Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.

We are already working on Flash Player 12 and a new round of exciting features which we expect to again advance what is possible for delivering high definition entertainment experiences.  We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible, just as we have done with CSS Shaders.  And, we will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.

We are super excited about the next generations of HTML5 and Flash.  Together they offer developers and content publishers great options for delivering compelling web and application experiences across PCs and devices.  There is already amazing work being done that is pushing the newest boundaries, and we can’t wait to see what is still yet to come!

(We have closed comments on this blog post. Please feel free to leave comments and questions about this post on the Flash Platform blog:)

Welcome Auditude!

Today we made some big news with the acquisition of Auditude, a leading ad serving solution for premium Internet-delivered video.

Adobe has great analytics tools in the Adobe Digital Marketing Suite to help marketers and advertisers optimize and measure their campaigns with real-time data and analysis on content usage. The Auditude acquisition goes the next step, offering an innovative video monetization platform that will be a key component of Adobe’s Media Solutions — enabling premium video content owners to maximize the value of their content while providing an optimal experience for consumers wherever that content is viewed.

Audiences are demanding TV-like experiences on their smartphones, tablets and other connected devices, and yet, to date, this really hasn’t come to pass. Today, less than 5% of professionally produced video content is available online.

Now, an integrated Adobe authoring, publishing, monetization and measurement system, will create a dramatically better consumer experience across Internet-connected devices. This is an exciting time for all of us who want to watch more of our favorite TV shows, movies and other premium content online across our Internet devices.

Why hasn’t this happened before? While there have been technical challenges for this migration, these are largely being overcome as advancements in technology continue. What remains are challenges primarily associated with the current business model for online content. Complexities associated with rights management, distribution agreements, data collection and activation, have made online premium content workflows difficult. The new integrated workflow with Auditude’s technology will help tackle these issues and online distribution and consumption of content will be significantly accelerated.

Adobe has a long history of working with publishers and media companies — we’re a trusted provider of tools and technologies that are used to create and deliver rich content and amazing digital experiences. The Auditude acquisition makes perfect sense by helping us provide a more integrated workflow for publishers and media companies to create, deliver, monetize and measure premium online video content.

Additionally, with expected support of mobile, smartTVs, game consoles and desktop devices, Adobe will provide our publisher and media company customers with access to new audiences, through devices that leverage either HTML5 or Flash technology for in-browser and app experiences.

Once Auditude technologies are integrated, the workflow will be easy. Publishers using Adobe InDesign and Digital Publishing Suite products will simply manage advertising within their tablet apps, to drive greater yield and deliver a more customized experience for people. Publishers using Adobe Flash Media Server will be able to deliver both Flash and HTML5 video experiences, seamlessly integrating in-stream video advertising with the premium content on the server side without sacrificing the benefits that come from client-side technologies. This will make the online viewing experience remarkably better, and enable publishers and media companies to automatically adapt to the complexities of a multi-device market.

Big welcome to Auditude where together we will help publishers and media companies create a single workflow so they can increase the amount of great content, reach maximum revenue and ultimately give all of us web video viewers greater access to amazing digital experiences across all of our devices, wherever we are.

Fundamental Shift in Customer Experience Management at Core of Enterprise Success

The fundamentals of Customer Experience Management (CEM) are changing faster than anyone ever imagined. Consumers are experiencing brand in profoundly different ways than in the past. Companies and government agencies are trying to catch up with this rapid change, asking themselves how they can evolve their brands while leveraging mobile, social and cloud innovations to stay ahead of the competition.

To solve this problem for our customers, I’m very proud to announce today the launch of our new Adobe Digital Enterprise Platform, along with a set of new Customer Experience Solutions built on the new platform. This is one of the most exciting announcements in Adobe’s enterprise business’ history, and a significant achievement on our journey to deliver a complete CEM offering that empowers our customers to support and extend the immersive, multi-channel, digital interactions that their own customers demand.

The Adobe Digital Enterprise Platform gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation. I share my thoughts on this exciting announcement in the video below and discuss how complete customer experience means delivering the four Ms: make, manage, measure and mobilize. These four Ms are transforming business for our customers.

We will highlight the capabilities of the Adobe Digital Enterprise Platform and our Customer Experience Solutions at our Adobe Digital Marketing Summit, taking place at the Salt Palace Convention Center, March 20-23 2012 in Salt Lake City, UT. The Adobe Digital Marketing Summit will bring together industry thought leaders, along with Adobe experts and solution partners to showcase the power of combining the art and science of customer experience, starting from the customer’s point of view, to deliver an extraordinary customer journey. I hope you’ll join us on our CEM journey at the first-ever Adobe Digital Marketing Summit.

– Rob

For more information, see today’s announcement. To learn more about the Adobe Digital Enterprise Summit, please visit the Summit page.

Follow me on Twitter @rtarkoff to continue the conversation.


Flash Platform News from Google I/O

As Paul Betlem, Sr. Director, Flash Player Engineering wrote on the Player team blog, “today represents an exciting milestone for the Flash Platform” as we move forward with three major developments:

1. The official launch of the public beta release of Flash Player 10.1 on Android-based devices. Read about the release

2. A prerelease program for developers to start building apps on AIR for Android. Learn more and sign up

3. Flash Player 10.1 will be on Google TV. Read about the news and watch it in action

There has been strong developer enthusiasm around Flash Player and AIR for Android devices, and this is just the beginning – in the months ahead we’ll see many of our Open Screen Project partners start launching new devices with Flash technology. As designers and developers start digging into the newest tools, such as Flash Builder and Flash Professional CS5, we’re going to see a new wave of rich content and apps across desktops, mobile phones, televisions, and other consumer electronics. We can’t wait to see all the innovations ahead!

Some thoughts on SAP/Sybase acquisition and the mobile opportunity for the enterprise

Adobe’s Rob Tarkoff Discusses Open Government in Video Conversation

Rob Tarkoff, SVP of Business Productivity Solutions, was recently interviewed about Open Government and its application around the world. Parts one and two of the video include conversation on the role of technology in today’s citizen-centric approach to government and the concept of “easy” government. In addition, the discussion covers the challenges and opportunities for agencies in producing and providing data required for public consumption, as well as delivering compelling but still secure experiences via mobile devices.

Interested in staying up-to-date with Adobe in the Government market? Follow the team on Twitter at @AdobeGov, on the Government Bits blog, and on Facebook.

Photoshop.com Mobile for Android…

We’re still coming down from the high of launching Photoshop.com Mobile for iPhone a few weeks ago. Fans helped the app skyrocket to one of the “Top Free” applications on the Apple mobile platform and we couldn’t be happier with over 2 million downloads to date. Today, we’re extending image editing capabilities to users of the Google Mobile operating system. The Android application was designed to equip consumers with quick and easy image-editing tools, color adjustments and instant photo-sharing capabilities. Photoshop.com Mobile optimizes the camera-phone experience by allowing users to browse for their photos online and on their phone, directly from the application. The application is free and available via the Android Market. More information on Photoshop.com Mobile for Android can be found at http://mobile.photoshop.com/android. The Photoshop.com Mobile team is online now waiting to respond to your feedback, questions and provide the latest news via Facebook (http://www.facebook.com/photoshopdotcom) or Twitter (http://www.twitter.com/photoshopdotcom). To join the conversation, follow @photoshopdotcom on Twitter and use the hashtag #PSdroid.

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