The viewing figures for London Olympics on TV here in USA were bigger than ever for NBC. Many pundits put this down to the enduring allure of Bob Costas but I think it was because the 2012 games were in a city familiar to so many people: dear olde London town. I lived in London for 8 years before moving to California and the highlight of the games for me (apart from fellow Scot and fellow Edinburgh University alumni, cyclist Sir Chris Hoy, becoming the most successful British Olympian of all time) was seeing the city itself become an integral part of the games. The best games are those where the city itself seems intertwined with the events – like Barcelona in 1992 or Sydney in 2000. The BBC did a phenomenal job broadcasting the games in UK. As a publicly funded network the BBC (or Auntie as Brits call it) had the luxury of 24 HD broadcast channels dedicated to the event, meaning virtually every minute of every event was broadcast on TV across UK. You wanted to watch men’s handball, Iceland versus Argentina, you got it on your flat-screen in the living room (31-25 to the lads from the rapidly melting land in the north, BTW). Interesting fun fact, the BBC’s mobile apps that complemented their outstanding TV-coverage were developed using Adobe PhoneGap. The US broadcast market is a little bit different, to say the least, than its more homogeneous European counterparts. The networks here are competing in a complex, competitive, highly fragmented and regionalized market. So, in short, no chance for 24 dedicated HD channels for the Olympics in USA! NBC was faced with a much more difficult situation than their BBC colleagues and had to rely on streaming the events live to desktop and mobile devices to ensure every sport got its place in the sun (or this being London, a light drizzle). And that’s where a technology like Adobe Pass can come into play. Adobe Pass was the authentication glue that allowed cable and satellite subscribers to gain access to NBC’s comprehensive live steaming of events on their iPad, Android devices and desktop computers. Folks just had to use their cable or satellite company billing email and password and log-in to NBC’s desktop web experience or dedicated mobile Olympic app. Pass did the rest. Not surprisingly NBC’s Olympic web site and apps became daily destinations for sports nuts, like me, to visit. Our stream-meisters have an overview of all of this and of Adobe Pass 2.0, announced today, over at the Digital Media Blog. It will be interesting to see how this will all play out for the Rio Olympics in 2016 (and more importantly the World Cup in Brazil in 2014).
Results tagged “NBC”
Today, Adobe and NBC Olympics announced the official NBC Olympics apps for the iPad, iPhone and select Android tablets and smartphones. These two mobile apps will provide a huge variety of content – from live streams of all competitive events to short video highlights, medal ceremonies, and more. This is possible because of the partnership between Adobe and NBC Olympics, and Adobe’s ability to provide leading video technology solutions at scale.
Adobe creative tools, including Photoshop, Illustrator, Acrobat, Flash Builder, Flex and others, were used to design and build the apps. Adobe AIR is being used to seamlessly spread the experience across devices and Adobe Pass, the industry’s leading “TV Everywhere” authentication technology, is being used to allow viewers to log in to the apps using their username and password for their current pay-TV subscription. NBC Olympics is also taking advantage of Adobe Auditude and SiteCatalyst to measure and monetize content in both apps.
We believe the Olympics will be a defining moment for digital video and we are proud to play a role. Check out the Adobe Digital Media blog for a video and more information about the apps.
Beet.TV is hosting a live roundtable discussion about online video distribution, analytics and monetization with top industry influencers. Participants include our own Jennifer Taylor (director of Flash content creation and delivery) and Jeff Jordon (product manager for Omniture) along with folks from NBC, Fox, Comcast, YuMe, and others.
AllThingsDigital’s Kara Swisher will co-moderate along with Beet’TV’s Andy Plesser. The event can be watched live over at Kevin Towes’ blog where he’ll embed the live stream at 4 p.m. PT.
Adobe’s triple LEED® platinum corporate headquarters has a new addition – 20 Windspire® wind turbines. The Windspires have been installed on Adobe’s 6th floor patio which doubles as the rooftop garden above the parking garage. The Windspires will generate renewable energy through the “wind tunnel” that exists between Adobe’s three downtown San Jose towers. The Windspires stand 30-feet tall and operate on a vertical axis, which differs from traditional propeller-style wind turbines. The Windspires will help offset energy use and add an interesting aesthetic to Adobe’s state-of-the-art facilities.
A variety of news outlets have covered the Windspire installation, including Adobe’s local NBC affiliate. You can view the story here.