The viewing figures for London Olympics on TV here in USA were bigger than ever for NBC. Many pundits put this down to the enduring allure of Bob Costas but I think it was because the 2012 games were in a city familiar to so many people: dear olde London town. I lived in London for 8 years before moving to California and the highlight of the games for me (apart from fellow Scot and fellow Edinburgh University alumni, cyclist Sir Chris Hoy, becoming the most successful British Olympian of all time) was seeing the city itself become an integral part of the games. The best games are those where the city itself seems intertwined with the events – like Barcelona in 1992 or Sydney in 2000. The BBC did a phenomenal job broadcasting the games in UK. As a publicly funded network the BBC (or Auntie as Brits call it) had the luxury of 24 HD broadcast channels dedicated to the event, meaning virtually every minute of every event was broadcast on TV across UK. You wanted to watch men’s handball, Iceland versus Argentina, you got it on your flat-screen in the living room (31-25 to the lads from the rapidly melting land in the north, BTW). Interesting fun fact, the BBC’s mobile apps that complemented their outstanding TV-coverage were developed using Adobe PhoneGap. The US broadcast market is a little bit different, to say the least, than its more homogeneous European counterparts. The networks here are competing in a complex, competitive, highly fragmented and regionalized market. So, in short, no chance for 24 dedicated HD channels for the Olympics in USA! NBC was faced with a much more difficult situation than their BBC colleagues and had to rely on streaming the events live to desktop and mobile devices to ensure every sport got its place in the sun (or this being London, a light drizzle). And that’s where a technology like Adobe Pass can come into play. Adobe Pass was the authentication glue that allowed cable and satellite subscribers to gain access to NBC’s comprehensive live steaming of events on their iPad, Android devices and desktop computers. Folks just had to use their cable or satellite company billing email and password and log-in to NBC’s desktop web experience or dedicated mobile Olympic app. Pass did the rest. Not surprisingly NBC’s Olympic web site and apps became daily destinations for sports nuts, like me, to visit. Our stream-meisters have an overview of all of this and of Adobe Pass 2.0, announced today, over at the Digital Media Blog. It will be interesting to see how this will all play out for the Rio Olympics in 2016 (and more importantly the World Cup in Brazil in 2014).
Results tagged “Olympics”
Building upon the NBC Olympics announcement that we made earlier this month, Adobe today announced that the BBC has become one of its first broadcast partners to use key components of Project Primetime in their live and video on demand (VOD) coverage of the London Games. The mobile content is being delivered through a new, HTML5 app built with Adobe PhoneGap, Adobe’s tools and framework for creating cross-platform HTML5 apps for smartphones and tablets. Visit the Digital Media blog to find out more.
As we announced before, Adobe teamed up with NBC Olympics on the official Summer Games 2012 apps. For the first time ever, U.S. viewers can stream all the Summer Games virtually anywhere! So we want to know, where are you watching?
- Get an Instagram account for your iOS or Android phone (imperative)
- Follow our “Adobe” Instagram account (not imperative but you should anyway)
- Take a fun/funny/normal/interesting image of you or someone else watching the Summer games on a device (see above)
- Upload to Instagram and tag with #MobileSummerGames (don’t forget that hashtag)
You can submit as many pictures as you want but you only need to submit one to be entered. You can start now (we did…just do a search on IG for hashtag #MobileSummerGames) but we’re starting in earnest with the Opening Ceremony (July 27, 2012) and we will run through the Closing Ceremony (August 12, 2012). Need the full 411 on who is eligible? Check out the Terms and Conditions.
One really cool thing is that throughout the games we will pick the best photos to be featured as our Adobe Facebook profile picture. Even if you aren’t eligible for the prizes (See Terms and Conditions), you can upload a pic and get chosen to be our Facebook profile image! At the conclusion of the games, 5 winners will be selected at random to win up to $100 in Adobe gear.
Oh, and we thought you may be interested in where some Adobe employees will be watching the games. Check out the Photoshop.com slideshow below and feel free to steal some of these ideas for your own pics. So start snapping and get creative!
Today, Adobe and NBC Olympics announced the official NBC Olympics apps for the iPad, iPhone and select Android tablets and smartphones. These two mobile apps will provide a huge variety of content – from live streams of all competitive events to short video highlights, medal ceremonies, and more. This is possible because of the partnership between Adobe and NBC Olympics, and Adobe’s ability to provide leading video technology solutions at scale.
Adobe creative tools, including Photoshop, Illustrator, Acrobat, Flash Builder, Flex and others, were used to design and build the apps. Adobe AIR is being used to seamlessly spread the experience across devices and Adobe Pass, the industry’s leading “TV Everywhere” authentication technology, is being used to allow viewers to log in to the apps using their username and password for their current pay-TV subscription. NBC Olympics is also taking advantage of Adobe Auditude and SiteCatalyst to measure and monetize content in both apps.
We believe the Olympics will be a defining moment for digital video and we are proud to play a role. Check out the Adobe Digital Media blog for a video and more information about the apps.