Results tagged “Omniture”

Adobe SocialAnalytics European Launch Roadshow

2,000 people, 9 countries, 5 languages, over 2 months…

Our hugely successful European launch of Adobe SocialAnalytics reached the end of the line at the St.Pancras Hotel in London last week!

With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the sheer volume of registrations and high turnout rates at all the events surpassed our expectations. Thank you to everyone who joined us, we hope you’ve been inspired to take your social media marketing to the next level.

Over the last few months, we have been collaborating with Facebook and were delighted to welcome them as the guest speaker at our German, French and UK launches. Many people requested a copy of the Adobe & Facebook white paper on ‘Best practices for measuring and optimizing the business impact of the Facebook Like button’. Click here if you would like to receive a copy.

If you were unable to attend your country launch but would like to find out more, listen to Neville Hobson interviewing Chad Warren about Adobe SocialAnalytics in this FIR podcast.

There have also been a number of reviews and articles published about the launch events which are worth checking out:

The Social Analytics era is upon us, Clive Roach, cliveroach.tumblr.com
Lanceringen af Adobe Social Analytics, Martine Gjede, atcore.dk
ADOBE DÉVOILE SOCIALANALYTICS : QUE VOUS RAPPORTE VOTRE PRÉSENCE SUR LES RÉSEAUX SOCIAUX ?, François Guéno, labecommerce.com
Social Analytics Tools are Finally Getting Serious, Tac Anderson, newcommbiz.com
How to Market Using Facebook – According to Facebook, Tac Anderson, newcommbiz.com
Adobe SocialAnalytics aims to quantify business benefits of Facebook and Twitter, Khidr Suleman, v3.co.uk
Adobe and Facebook collaborate to prove monetary value of Likes, Lara O’Reilly, marketingweek.co.uk

And make sure you take a look at the photos on Facebook (feel free to tag yourselves!):

4 October 2011 – Amsterdam
6 October 2011 – Copenhagen
18 October 2011 – Zurich
20 October 2011 – Stockholm
26 October 2011 – Madrid
2 November 2011 – Milan
8 November 2011 – Hamburg
9 November 2011 – Paris
10 November 2011 – London

Keep your eye on www.social-optimisation.com for the latest information on connecting social media to business results. We’ll also be updating the site with videos, blogs, case studies, insight from industry leaders and more.

In the meantime, stay in touch with us via @OmnitureEMEA and #AdobeSocial.

Put your customers in the driver’s seat with customization

Henry Ford advocated his “one size fits all” strategy on Model T production when he said, “Any customer can have a car painted any color that he wants so long as it is black.”*

Eighty-nine years later, companies are embracing the idea that each customer is unique and deserves relevant, personalized experiences and product options. What’s driving this? We are living in what Forrester Research calls the Age of the Customer, where consumers are empowered with technology to obsess over their desires, and the successful companies obsess over those too. In this recent webinar, Forrester pairs up with Adobe customer – leading U.K. automobile manufacturer – Renault to discuss embracing customer obsession with customization and vivid digital experiences.  Renault even shares successful tactics of its own using Adobe Scene7.

Product customization can be a powerful differentiator and represents an opportunity to deliver greater value, build loyalty and develop one-to-one customer relationships.

“Roll over, Henry Ford. Today, you can have any color you want, as long as it’s the one you want.” — James Gilmore and B. Joseph Pine II, 2000

 

*Source: Henry Ford and Samuel Crowther, My Life and Work, Garden City Publishing, 1922

Think Targeted Merchandising as You Head into Holiday Selling Mode

According to the National Retail Federation (NRF), the average shopper plans to do 36% of his or her holiday shopping online this year – up 33% from last year! What are you doing to ensure that these purchase-minded shoppers are going to have the most relevant and efficient experience possible on your website and complete their business with you rather than your competitor? We’re now well into our second decade of selling and buying products online, it’s time that digital shopping experiences delivered more – both for the shopper and the retailer. It’s time for informed, intelligent targeted merchandizing.

Merchandising is a well-established, even fundamental aspect of retail marketing. It comprises the many activities surrounding the efforts to accelerate a potential buyer through the purchase funnel to the point where money is exchanged. In a recent white paper written by Sue Aldrich of the Patricia Seybold Group entitled “Success with Best Practices for Targeted Merchandising”, Sue sums it up by saying, “Merchandising is the practice of maximizing sales by leveraging product design, packaging, pricing, display, and most importantly, selection.” Corporations spend tremendous amounts of money and time working to put the right products, information or incentives in the right place at the right time to inspire a purchase – whether it be a large-ticket item or a spontaneous addition to a buyer’s shopping cart.

Although a fair amount of science has emerged from the collective experience of merchandisers, in the offline world, there is always an unavoidable element of inefficiency involved when merchandising strategies are deployed. Because few specifics are known about a customer, a merchandiser needs to cast a pretty wide net in hopes of attracting potential buyers who are prepared or interested in the products or offers presented them.

Targeted merchandising is a form of personalization – the creation of a unique sequence of relevant digital experiences, targeted to an individual or like-minded group of people to inspire them to progress towards a purchase or some similar success event. But whereas we think of personalization as being of primary benefit to the visitor or shopper, turn the tables and think of targeted merchandising as delivering personalized experiences in a way that not only satisfies customer goals, but optimizes the experience for the merchant as well.

In the digital world, the details and data available to a merchandiser open up several opportunities to remove or minimize the inefficiencies of merchandising to a largely generic audience. The data that an online retailer has access to from a digital analytics product such as Adobe SiteCatalyst or a multi-channel analytics product like Adobe Insight, can infuse online merchandising efforts with loads of intelligence regarding online customers’ and prospects’ interests and intentions.

Combining this intelligence with products like Adobe Test&Target, Adobe Recommendations, Adobe Scene7 and Adobe Search&Promote, merchandisers are now capable of delivering targeted content, messaging, cross-sells and offers to the anonymous, yet highly predictive profiles that analytics data provides. Targeted merchandising is all about leveraging these universal profiles – that signal implied and expressed interests and intentions – to present customers with timely and relevant content and offers. For example, with the latest release of Adobe Recommendations, merchandisers can arrange that a shopper who is viewing a specific brand of shoes will see targeted product recommendations for only shoes from that same brand. The product will even help you determine where on the page those recommendations perform the best.

So as shoppers start hitting your site in these crucial weeks to come, think “targeted merchandizing” and remember these three simple things:

  • Don’t assume that what works for one shopper works for all
  • Let your metrics guide the relevance (and flexibility) of your merchandising
  • And, most importantly…pay attention to shopper intent and deliver personalized digital experiences that meet your merchandising objectives.

For an excellent overview of targeted merchandizing best practices, click here to download a copy of Sue Aldrich’s paper, “Success with Best Practices for Targeted Merchandising”.

 

Adobe SocialAnalytics European Launch Roadshow

The highly anticipated launch of Adobe SocialAnalytics is coming to Europe and seats are going fast!

For the first time ever, it’s possible to directly connect your social media marketing to real business results. Fans and mentions are great, but what really matters is how these impact your bottom line. It’s time to step it up and start seeing the quantifiable value of social media.

We’ve got some great speakers lined up for the launch of our hottest new product, including:

  • Julien Codorniou, Head of Platform Partnerships, Facebook
  • Andreas van de Castel, Head of International Partnerships, Germany, Facebook
  • Gavin Sathianathan, Strategic Partner Manager, Facebook
  • Guy Clapperton, Freelance Journalist, Editor, Broadcaster & author of “This is Social Media”
  • Chad Warren, Senior Manager, Product Marketing for Social Media, Adobe
  • Jeff Jordan, SocialAnalytics Product Manager, Adobe

Register now to be among the first in Europe to see Adobe latest product in action and learn how industry leading companies are already matching their social media efforts to tangible business results.

Zurich – 18 October
Stockholm – 20 October
Madrid – 26 October
Milan – 2 November
Hamburg – 8 November
Paris – 9 November
London – 10 November

Your digital community will be there, you can’t afford to miss out!

Register now: www.social-optimisation.com 

#AdobeSocial

55% of European Marketers demand an industry standard for ROI in social media

We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.

Here are some of the key findings:

  • 58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.
  • 36% are measuring the impact of social media marketing on revenue, but not doing so accurately.
  • 55% of European Marketers say we need an industry standard for ROI in social media.

Take a look at the full report:

Learn how to connect social media marketing to real business results at the European launch of Adobe SocialAnalytics: www.social-optimisation.com

Find out more about Adobe SocialAnalytics: www.omniture.com

Tour of Utah Insights Powered by Adobe

Thanks to the success of Lance Armstrong and the US Postal Service team cycling has captured new audiences and fans in America. With that interest, there is a new groundswell around today’s elite international riders from Hincapie and Vande Valde to Utah’s own Leipheimer and Zabriskie. Utah’s strong cycling heritage has never been more apparent or more celebrated.  Today’s lineup of cycling celebrities offers new favorites to cheer on and admire as the battle for race and stage titles delivers compelling entertainment.

The Tour of Utah – becoming well known as America’s toughest stage race for professional cyclists – is no exception.  It is now recognized by Union Cycliste Internationale (UCI) as one of the top three professional stage races in North America. Some of the biggest names in worldwide cycling are here in Utah to claim victory over the 30,000 feet of climbs as part of the 409-mile race. With the kind of talented riders and teams we have this year, the Tour of Utah is sure to deliver an adrenaline packed six days for participants and spectators alike.

As a proud sponsor of Stage 2 of the Tour of Utah, Adobe is powering the webcast enabling cycling enthusiasts from around the globe to participate in this prestigious race. Adobe SiteCatalyst digital analytics will be fully integrated into the Tour Tracker® webcast platform for real-time audience monitoring and insight sharing from commentary to social media from your mobile device or via the internet.  Tour Tracker® also provides live coverage from broadcast video, instant GPS location, speed, slope and elevation data, and more for cycling fans tuning in to the race from anywhere.

Each day, the event is free for spectators – another feature that makes professional cycling a sport to get involved in. Keep tabs on the race via Twitter with hashtags #Adobe and #TOU or follow me on Twitter @bradrencher to see the kind of cool stats and real-time action Adobe is providing.

Being able to see some of the great riders that just raced in the Tour de France is an absolute treat here on our home turf. We welcome everyone involved to Utah and wish all riders the best of luck!

-Brad

Cannes 2011 – We’re Halfway Done!

It’s hard to believe that we’re halfway through the week here at the 58th Cannes Lions International Festival of Creativity. In addition to beautiful sunshine and beaches, the Cannes Lions Festival hosts leading thinkers and innovators to discuss the future of marketing, advertising and digital – we’ve been busy participating in enlightening conversations and soaking it all in.

On Monday, our CTO Kevin Lynch hosted a panel titled “Advertising meets Digital Publishing: the Hot Issue.” Kevin was joined by esteemed panelists – Hamish Robertson from Vanity Fair (@touristique); John Battelle from Federated Media (@johnbattelle); Steve Simpson from Ogilvy & Mather (@ogilvyandmather), and Christian Haas, Goodby, Silverstein & Partners (@chaas). The panel touched on a variety of topics, including the #futureofdigital advertising, the evolving role of the Editor as the web continues to host increasing amounts of content, and the multiscreen revolution. Watch the highlights below.

On Tuesday, we were proud to announce the winner of the MOFILM video competition. The assignment for the Adobe competition was to create work that would give audiences a different view of Adobe – as a company that is transforming business and the world at large through the power of digital experiences. The list of global finalists was vetted by the MOFILM staff. We hear it was a tough decision, but in the end, the winner was Chris Bailey from the U.S. Check out his submission on the website under the Adobe category. Congrats Chris! And a special thanks to all the participants – we’re proud to sponsor you as the future creatives of the world!

Speaking of budding creatives, I’ve had the pleasure of meeting with several competitors in the Young Lions competition, who tell us how CS5.5 enables them to do their work every day. I’ll be posting highlights of these inspiring conversations here later this week, so stay tuned.

Woo, so much exciting stuff and we still have the second half of the week to go! Our SVP and GM of the Omniture business, Brad Rencher, just arrived and we’re looking forward to joining him in conversations about creative effectiveness.

Stay tuned to @Adobe and our Facebook Page for updates, including on the unconference we’re hosting today with Society of Digital Agencies (SoDA). We’re tweeting with hashtags #CannesLions and #FutureofDigital.

Off to Cannes Lions 2011

Next week we’re making our way back to Cannes, France for the 58th Cannes Lions International Festival of Creativity, where creative and innovative leaders from all over the globe gather to talk about the future of advertising, marketing and digital trends. We have some great events planned during the week and look forward to connecting with the crowds to talk about the future of digital.

To kick things off on Monday June 20th, our CTO Kevin Lynch will be hosting a panel: Advertising meets Digital Publishing: The Hot Issue, featuring advertising firms – Goodby, Silverstein & Partners and Ogilvy & Mather – and publishers from Vanity Fair and Federated Media. Kevin and his fellow panelists will discuss opportunities and debate the industry’s future for both advertisers and publishers in this new era of digital publishing.

Adobe is also proud to sponsor the Young Lions Competition, where up-and-coming creators in film, cyber, media and print are challenged with developing campaigns in just 24 hours (48 hours for film). Many will be leveraging Creative Suite 5.5 to create their content.

Additionally, Adobe is sponsoring a new Creative Effectiveness awards category at Cannes Lions. This category honors creativity that has shown a measurable impact on a client’s business. With a growing focus on helping businesses measure the impact of their marketing investment with Adobe Online Marketing Suite powered by Omniture, we are pleased to support industry recognition for effectiveness.

Be sure to follow @Adobe and stay tuned to our Facebook Page for details around Young Lions, Kevin’s panel, and the events we’re participating in with partners, such as MOFILM and the Society of Digital Agencies (SoDA). We’ll be tweeting with hashtags #CannesLions and #FutureofDigital. We hope you’ll join the conversation with us!

Making Site Search Experiences More Targeted

This week we released the newest version of Adobe Search&Promote. This release promises to give our customers even more opportunity to give their site visitors relevant search-driven experiences. And today at Omniture Summit 2011 online sheet music retailer Musicnotes.com helped us tell attendees all about these new capabilities.

So what’s new? In the true spirit of online marketing optimization, we’ve taken additional steps to make site marketers and merchandisers more effective in their jobs. Specifically, we’ve deeply integrated Adobe Test&Target functionality with Search&Promote.

First, marketers or merchandisers can now test a variety of business rules before pushing them live to all their site visitors or specific segments. The great thing about business rules in Search&Promote is that it allows the marketer to influence search outcomes based on what he or she thinks (or what the metrics indicate) is the best direction to take the visitor who, through search or navigation, expresses interest in a particular item. Now, marketers can test their hypotheses — rather than wondering what would have happened if they’d used an alternate business rule. Additionally, you can take advantage of the cool new simulator we introduced in December. This means that you can see the results of these alternate rules-generated experiences the way they would look live on your site. You don’t even have to leave the Search&Promote marketer interface to do this as long as you are a current Test&Target user.

Second, beyond testing, Search&Promote’s integration with Test&Target allows businesses to utilize targeted business rules to make search experiences even more relevant and personalized. For example, Musicnotes’ Bill Aicher today in our Search&Promote Summit 2011 breakout described new strategies for presenting relevant results — and eliminating noise — by using a targeted “guitarist” business rule. He also demonstrated how using geo-targeting will help create more relevant site search experiences based on delivering results according to popularity of certain kinds of music around the world. Very cool. If you weren’t able to attend this session, the recording will soon be available to Summit attendees on Omniture.com.

If you want to learn more about the new release, I encourage you to check out this video of my colleague, product manager Mark Tuyay, demonstrating the new capabilities now available in Adobe Search&Promote.

Better targeting with Alliant = better marketing

The Adobe® Online Marketing Suite, powered by Omniture®  just keeps getting better. In our on-going commitment to provide our customers with the very best alternatives and technologies for creating relevant experiences for their site visitors, customers and prospects, Adobe is thrilled to have entered into a partnership with Alliant. This partnership allows Adobe® Test&Target™, powered by Omniture® customers to add, as an upgrade option, direct-to-consumer purchase behavior data aggregated by Alliant as targetable audience segments directly into the Test&Target campaign-building interface. This same data will be available for integrations into other Adobe Online Marketing Suite products later this year.

Alliant is a leading aggregator of multi-channel transactional data. Test&Target customers can create targetable segments from 65 key marketing performance measures such as: recency, frequency, monetary value, product affinity and payment history. This data represents actual consumer behavior summarized at the zip code level and ranked from 1 (highest) to 5 (lowest) based on recent activity from over 130 million US consumers.

This combined value of Alliant data within Test&Target provides users several benefits. Three of these benefits can be summarized as: 1. Audience continuity, 2. Avoiding the cold start, 3. Profile augmentation. Some further details for each:

1. Audience continuity: Many marketing organizations are often utilizing 3rd party data in various marketing and campaign activities. For example, this type of data is particularly popular in direct mail. With this same data now available within Test&Target, a marketing organization can coordinate campaigns and messages to the same audience segments across channels.

2. Avoiding the cold start: Some marketers may not have an in-depth understanding of the make-up of their online audience. If the majority of your online audience is completely anonymous and unknown to you - with Alliant data you can immediately begin targeting campaigns to desirable audience segments that may exist within your online traffic.

3. Profile augmentation: No matter if you know a little or a lot about your online audience, additional insight will help you more effectively target that audience with relevant content and experiences. Adding Alliant data to your testing and targeting activities  provides an additional lens through which you can scrutinize and understand your online audience. This data also provides valuable data points to the anonymous profiles you are building that can fuel effective segment-based targeting or fully-automated targeting activities.

In sum, the addition of Alliant data to Test&Target has multiple benefits. For illustration, this data set integrated natively into Test&Target allows a marketer to go from either doing no or basic experience targeting to a point where they could literally provide a specific offer to site visitors within a specific zip code who have purchased cosmetic products online within the past 60 days with a credit card. At Adobe, we are thrilled to offer our customers access to this rich and insightful data set to help marketers build relevant and effective experiences for their end users. 

For information about this solution, please contact your Adobe representative.

To read the related Alliant press release: http://bit.ly/9P1zXe

About this blog

Adobe

Welcome to Adobe Featured Blogs, a one-stop information and conversation destination for virtually anyone interested in what's going on at Adobe. Here you'll find the latest company and product news from Adobe's multiple lines of business. We value your perspective and encourage comments that are on-topic and add value but that do not spam, denigrate or offend. Read more