The highly anticipated launch of Adobe SocialAnalytics is coming to Europe and seats are going fast!
For the first time ever, it’s possible to directly connect your social media marketing to real business results. Fans and mentions are great, but what really matters is how these impact your bottom line. It’s time to step it up and start seeing the quantifiable value of social media.
We’ve got some great speakers lined up for the launch of our hottest new product, including:
- Julien Codorniou, Head of Platform Partnerships, Facebook
- Andreas van de Castel, Head of International Partnerships, Germany, Facebook
- Gavin Sathianathan, Strategic Partner Manager, Facebook
- Guy Clapperton, Freelance Journalist, Editor, Broadcaster & author of “This is Social Media”
- Chad Warren, Senior Manager, Product Marketing for Social Media, Adobe
- Jeff Jordan, SocialAnalytics Product Manager, Adobe
Register now to be among the first in Europe to see Adobe latest product in action and learn how industry leading companies are already matching their social media efforts to tangible business results.
Zurich – 18 October
Stockholm – 20 October
Madrid – 26 October
Milan – 2 November
Hamburg – 8 November
Paris – 9 November
London – 10 November
Your digital community will be there, you can’t afford to miss out!
Register now: www.social-optimisation.com
We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.
Here are some of the key findings:
- 58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.
- 36% are measuring the impact of social media marketing on revenue, but not doing so accurately.
- 55% of European Marketers say we need an industry standard for ROI in social media.
Take a look at the full report:
Learn how to connect social media marketing to real business results at the European launch of Adobe SocialAnalytics: www.social-optimisation.com
Find out more about Adobe SocialAnalytics: www.omniture.com
In my daily conversations with our Adobe team members, partners, and customers, the incredible pace of digital innovation is a big topic of discussion. From smart phones to tablet devices, high-speed mobile networks faster than your DSL connection, and social changing the way we connect – we see that running a business today has more challenges and more opportunities than ever before. Digital commerce is bringing the world via their tablets, smart phones and social networking sites to your storefront – and the question I have for you is: Are you ready?
I see many businesses struggle to understand how these new digital innovations translate into ways to better connect with a global audience of potential customers. For smaller businesses, eBay’s new X.Commerce platform – a cloud-based toolkit designed to power business innovation – will come as great news. The platform aims to level the playing field of the digital wave and put helpful technologies into the hands of people who want to innovate no matter the size of their business. We are excited to be part of it.
One of the powerful technologies from Adobe that eBay offers in the X.Commerce platform is analytics – the ability to measure data about how customers interact with your business and how your current online approaches and practices are working. Adobe SiteCatalyst has long been considered the gold standard in web analytics. As one of our earliest customers eBay has seen firsthand what measuring data can do for a business.
Analytics unlocks the power of your customer data. If you want to better know your customer, the details are within the data. Need a realistic snapshot of your business? That’s in the data, too. How is your site being used and what changes could you make to increase sales? Which of your products are your customers Tweeting and Facebooking about and how it is impacting your business? Getting answers to these questions means you can invent faster and better meet the needs of your customers, and that leads to more revenue. This is really cool stuff – and it means that you can drive your business success in new and meaningful ways.
We are excited to power the web analytics of X.Commerce and look forward to empowering eBay retailers with increased functionality in the future using additional offerings from the Adobe Online Marketing Suite. When you are taking action on your data – that is where the magic really happens.
It’s your data for the taking and if you aren’t using it, watch out because I can guarantee your competitors are gleaning valuable business insights from theirs.
I’d love to hear your experiences with going digital and how analytics has helped your business. Share your story by emailing me at firstname.lastname@example.org.