Results tagged “online analytics”

Tour of Utah Insights Powered by Adobe

Thanks to the success of Lance Armstrong and the US Postal Service team cycling has captured new audiences and fans in America. With that interest, there is a new groundswell around today’s elite international riders from Hincapie and Vande Valde to Utah’s own Leipheimer and Zabriskie. Utah’s strong cycling heritage has never been more apparent or more celebrated.  Today’s lineup of cycling celebrities offers new favorites to cheer on and admire as the battle for race and stage titles delivers compelling entertainment.

The Tour of Utah – becoming well known as America’s toughest stage race for professional cyclists – is no exception.  It is now recognized by Union Cycliste Internationale (UCI) as one of the top three professional stage races in North America. Some of the biggest names in worldwide cycling are here in Utah to claim victory over the 30,000 feet of climbs as part of the 409-mile race. With the kind of talented riders and teams we have this year, the Tour of Utah is sure to deliver an adrenaline packed six days for participants and spectators alike.

As a proud sponsor of Stage 2 of the Tour of Utah, Adobe is powering the webcast enabling cycling enthusiasts from around the globe to participate in this prestigious race. Adobe SiteCatalyst digital analytics will be fully integrated into the Tour Tracker® webcast platform for real-time audience monitoring and insight sharing from commentary to social media from your mobile device or via the internet.  Tour Tracker® also provides live coverage from broadcast video, instant GPS location, speed, slope and elevation data, and more for cycling fans tuning in to the race from anywhere.

Each day, the event is free for spectators – another feature that makes professional cycling a sport to get involved in. Keep tabs on the race via Twitter with hashtags #Adobe and #TOU or follow me on Twitter @bradrencher to see the kind of cool stats and real-time action Adobe is providing.

Being able to see some of the great riders that just raced in the Tour de France is an absolute treat here on our home turf. We welcome everyone involved to Utah and wish all riders the best of luck!


Top 10 lessons learned at Cannes Lions

I just returned from Cannes Lions: a weeklong gathering of many of the top creative minds in communications, advertising and marketing. The digital revolution is at the center of the conversation here at Cannes. As Adobe does for digital advertising what we’ve already done for digital marketing, the discussion at Cannes is clearly relevant to our daily focus.

Here are my top 10 lessons learned as a Cannes Lions neophyte:

1. Don’t ever schedule a 9 am meeting with anybody you actually want to talk to.

2. The digital conversation among the movers and the shakers at Cannes is shaping advertising and publishing.

3. The world’s leading digital experiences would truly be lackluster without Adobe.

4. The blend of creative/art and measurement/science is creating big opportunities. With our creative legacy and strength in digital measuring and monetizing, Adobe empowers brands to better express themselves like no one else can.

5. The advertising industry of tomorrow is dependent on a strong digital strategy that includes social and mobile.

6. When they say Cannes is a social event – believe them.

7. People at Cannes get the power of data – smart creative leads are looking at the ways digital innovation shapes better experiences.

8. Data-driven insights around digital campaigns are creating new disciplines in social and mobile and so much more is yet to be discovered.

9. Top discussion of the week is the creative-scorned “traditional vs. digital” debate.

10. Creative innovation that steps up to the challenge of digital deserves to be recognized in a category all its own – like our first ever creative effectiveness award at Cannes Lions.

Number 10 was probably the highlight of my trip. With Adobe’s focus to help our customers not only create and deliver their content, but also measure and optimize its effectiveness, we were proud to sponsor this brand new category. Kudos to all the contestants who were able to prove the ROI and business impact of their creative campaigns.

Meeting with the top ad execs and discussing the future of digital advertising and publishing, I see incredible opportunities for our partners and customers to create new playbooks of business success in the digital landscape. The industry is watching to see what’s next and we are excited to help brands better express themselves though digital experiences.

Already looking forward to Cannes 2012,

Omniture Innovation

Since Omniture was founded in 1996, we’ve always been a fast-paced, driven and innovative company. Along the way, Omniture has succeeded in outwitting, out-executing and outmaneuvering an impressive number of competitors. Every employee at Omniture has strived towards a common goal – let’s be the best in making our customers successful and the rest will take care of itself. Adobe’s acquisition of Omniture has not changed our goal or our strategy to achieve this goal – we remain focused on ensuring that our customers are always successful, and we march towards that goal with the same spirit of competitiveness and excellence in everything we do.

With the resources and commitment of Adobe behind us, we are more confident than ever that we can continue to out-innovate and out-execute our competition. Just nine months after the acquisition, there are some healthy signs of our increased momentum.

Today we are making two important announcements. First, the Omniture Online Marketing Suite is now rebranded to the Adobe® Online Marketing Suite, powered by Omniture®. While Omniture has established itself as the leader in online marketing, Adobe’s brand is recognized worldwide by marketers in every industry and geography.2510.landing.marketing_suiteSecond, we continue to innovate and extend the Online Marketing Suite as the face of online marketing continues to evolve. Since Omniture was acquired by Adobe, we announced our groundbreaking partnership with Facebook to help marketers optimize the social network giant as a marketing channel; advancements in mobile video measurement; real-time optimization of mobile applications; a new display advertising solution and the ability to buy ads on Facebook that target your key audiences; and several initial integrations with Adobe Creative Suite 5. Today, we announced several enhancements to the Online Marketing Suite around social media and mobile analytics that help our customers win in the market.

Customers are increasingly seeing the unique business value of the Online Marketing Suite. The suite integrates online analytics with conversion and visitor acquisition solutions that can immediately act on the insights derived from the analytics. The result is the optimization of a company’s digital interactions, be they on a website, a landing page, on a social media forum, in an email, a click on a display ad, an interaction on a mobile device or viewing a video online. The world of how customers interact with businesses is changing. We spend every minute of every waking hour of each day to better understand and optimize your online presence.

While we are committed to integrating Omniture’s analytics and optimization technology further with Adobe’s creative solutions, the Online Marketing Suite will continue to evolve and advance as a standalone platform. You don’t have to be a joint customer of Adobe and Omniture to leverage the power of the suite of products from either business. However, as we continue to innovate around the integration of our technologies, more and more companies that use both products will derive incremental value from those integrations.

The Online Marketing Suite is alive and well and continues to provide some of the most advanced, cutting-edge and innovative solutions for marketers to transform their businesses and create the experiences their customers want. We expect to maintain (and grow) our market leadership under the Adobe umbrella and are, still, fanatically committed to listening to our customers and providing them with the solutions that will drive their digital marketing efforts forward.

How do you see the world of online marketing changing? I’d love to hear your thoughts.

Unveiling the all new Creative Suite 5!

You know for a supposedly slothful company, Adobe sure launches a lot of products. Monday April 12 sees us announce the Creative Suite 5 product line: that’s five suites, 15 point-products, and a whole bunch of online services for creatives.


We’re hosting an online launch event at 8am PDT on April 12. Sign up and check it out here. And if you’re already convinced, pre-order your CS5 products here. We plan to begin shipping CS5 within 30 days.

With CS5 we’re taking our creative products in a new direction: this release includes the first steps of our product integration with Omniture, bringing sophisticated online analytics into the heart of the creative process. But we know we still have to wow everyone with stunning creative tools in any CS release and over 250 new features are packed into CS5 products. These include the astonishing new Content Aware Fill and Puppet Warp features in Photoshop CS5 that have been all-the-rage on the web, as we sneaked them over the last couple of weeks.

Our engineers really are magicians, true wizards if you will – and it’s a global effort: teams in San Jose, San Francisco, Seattle, Folsom, San Diego, Richardson, Arden Hills, Newton, Ottawa, Edinburgh, Hamburg, Bucharest, Noida, Bangalore, Beijing, Tokyo — and many other remote sites - all contributed to this launch.

Anyhoo, a few of us lucky PRmeisters and assorted Adobe civilians are at NAB trade show in Las Vegas this week, where we’ll see at first hand customer reaction to CS5 – or at least Production Premium CS5, our video toolset. The Mercury Playback Engine is already getting a lot of buzz from our beta reviewers and Premiere Pro is going to give Final Cut Pro users pause to think. Only kidding Apple fan-boys, competition is a good thing and the basis of our capitalist economy!

So welcome CS5. It’s one of the great truisms of public relations that it’s easier to do PR for great products than horrible ones! There, all you aspiring communications professionals have learned something new today.

If you’re at the NAB trade show, come and check Adobe CS5 products out at Booth SL3320.

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