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The Adobe Omniture Summit EMEA 2011 Kicks Off With a Bang!


Yesterday saw over 1,300 digital marketers attend Europe’s biggest online marketing event in London.

This year’s Summit is all about social:

“It’s exciting – and quite frankly fitting – to see so much discussion around social media measurement at this year’s Summit,” said Ann Lewnes, Senior Vice President of Global Marketing for Adobe.  “There are few greater challenges for digital marketers today than learning how to effectively leverage social media to communicate with customers and finding the best way to measure social media – to determine its true value.  This is a challenge Adobe is committed to helping our customers meet.”

This was perfectly demonstrated yesterday with the event’s hashtag #omtrsummit trending in London during the morning’s general session.

Three big announcements were made:

Adobe SocialAnalytics Begins Global Beta Program
Adobe Announces Adobe Tag Manager for the Online Marketing Suite
Adobe SearchCenter+ Enhanced with Integration of International Organic Search Data

“I love to hear the feedback and idea-sharing at Summit, and this time in London has reinforced that our Online Marketing Suite is more relevant than ever. Our news today about SocialAnalytics and the new SiteCatalyst architecture has created a lot of excitement,” said Brad Rencher, Vice President and General Manager of the Omniture Business Unit. “Customers are telling us that the track we’ve been pursuing – helping marketers shape their digital strategies across devices and audience channels – is exactly right. Now it’s up to us to keep delivering and pushing the envelope of what we can do.”

Christian Hernandez, Facebook’s Head of International Business Development, helped to kick start the day in the general session:


Two lucky winners, Dan Slater and Anthony Magee, won goody bags full of treats by unlocking the Mystery badge on the Summit Companion App:


Brian Solis closed the day with an inspirational keynote:


And The Hoosiers rocked at our very own Club Met last night!


You can view images from the day on Flickr or Facebook.  Make sure you follow the conversation via @OmnitureEMEA and #OmtrSummit!

Europe’s Biggest Digital Marketing Conference Hits London!

The Adobe Omniture Summit EMEA is just around the corner, and the team has been working round the clock to bring you an event to remember! This year’s event is all about engaging customers using social media and will cover the challenges and opportunities digital marketers face today.

European Launch of Adobe® SocialAnalytics

Summit attendees will be among the first in Europe to see the new Adobe SocialAnalytics platform, learning how best to measure and optimise channels such as Facebook, YouTube, Twitter, blogs, forums and any place where social conversations are taking place. By turning data and sentiment from the social web into actionable insight, SocialAnalytics allows you to finally answer those business questions many marketers have been struggling with:
• What is social media’s impact on my business?
• How are our social initiatives and conversations driving conversion or revenue?
• Who are the social influencers for my business?
• When positive social sentiment peaks, are our conversion metrics positively impacted?

To celebrate the launch of SocialAnalytics, we have added a special keynote by Brian Solis, globally recognised as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

Leading Online Marketing and Industry Experts: We have an exciting line-up of speakers who will be sharing their vision, experiences, and best practices at Summit.

Over 26 Hours of Educational Content

Five tracks will run across the two-day conference:
Acquisition Optimisiation
Social & Mobile
Conversion Optimisation
Online Analytics
Power Users

Follow the Twitter hashtags above to stay up to date with the conversations taking place in each track. View the full agenda.

Adobe Research on Social Media Marketing Across Europe

We will also be releasing a study revealing insight from European marketing directors, demonstrating the current trends and challenges faced when investing in social marketing. More on that to follow!
We look forward to seeing you at Summit next week. If you’re unable to join us but would still like to receive all the latest news, videos, opinions and updates, follow @OmnitureEMEA and #OmtrSummit. View the Social Media Resources page for more information.

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