Last year, Adobe’s State of Create global benchmark study revealed the existence of a major ‘creativity gap’ in five of the world’s largest economies. The research showed us that four in 10 people believed that they did not have access to the tools needed to support creativity in the classroom.
In response to this study, we felt compelled to address this creativity gap by designating more than $1 million to the Adobe Foundation’s Creativity Scholarships for youth. The Creativity Scholarships program was developed to support the next generation of creative thinkers and equip them with resources to apply creative confidence to advance their education in creative fields.
The scholarships provide financial support to high school seniors and students in their first year of post-secondary education who have participated in the Adobe Youth Voices (AYV) program and will be attending or continuing an accredited post-secondary degree or certificate program. This scholarship reinforces Adobe’s commitment to igniting creative confidence in youth and enables AYV participants to launch creative careers and find innovative ways to improve their communities through creative problem solving and expression.
At Adobe, we believe everyone is born with innate creativity and the Creativity Scholarships are designed to support this belief. The power of creativity is real, and unlocking the creative potential in students can lead to real change in communities around the world.
Please check out our AYV site for more info and be sure to keep an eye out for more Creativity Scholarship announcements in the coming weeks.
To apply, submit your application to www.adobescholarship.com by March 31, 2013. Full details can be found here.
People know Adobe for many reasons, many of which revolve around our technologies that help creative professionals bring their ideas to reality and that enable marketers to create and drive industry-leading campaigns based in smart math. At Adobe Summit this week in Salt Lake City, we are talking about our technologies and the future of the industry, and we have specials guests sharing some incredible stories of overcoming tremendous personal and professional challenges to do something amazing. But we also had the opportunity to share a side of Adobe that isn’t talked about as often as our technology.
Today, at our Digital Marketing Summit, we heard from a great mind – Sal Khan about the idea of breaking down barriers to revolutionize whatever you are passionate about. His work and the vision for the Khan Academy, a not-for-profit with the goal of changing education for the better by providing a free world-class education for anyone anywhere, inspired us and evoked a standing ovation from the Summit crowd. In one of those rare moments where I had the opportunity to proudly represent all Adobe employees, I announced that Adobe is donating $50,000 to the Khan Academy to further its groundbreaking approach to education and community change.
That was an incredibly special moment to be able to share with our customers and partners. Beyond our technologies, Adobe has a philanthropic side that does meaningful and inspirational work, but that at times takes a backstage to Adobe’s business initiatives. Adobe Youth Voices represents this side of Adobe, and was created to ignite creative confidence in youth, empowering them to find their voice and make it heard. To date, Adobe Youth Voices has created opportunities for over 120,000 youth. We have a vision of a world where the future creative and mathematical minds of tomorrow are not hindered by circumstance but have endless opportunities to succeed.
Beyond Adobe Youth Voices, our broadly reaching Adobe Foundation is funded by Adobe to leverage human, technological, and financial resources to drive social change and improve the communities in which we live and work. The Adobe Foundation supports innovative programs that further its mission and goals, and we are proud to support Khan Academy as a partner in creating opportunities for the world’s youth. I’m pretty excited about it and speak for all 11,000 Adobe employees in saying that we believe the work we do to better humanity is the most important work we can do.