The viewing figures for London Olympics on TV here in USA were bigger than ever for NBC. Many pundits put this down to the enduring allure of Bob Costas but I think it was because the 2012 games were in a city familiar to so many people: dear olde London town. I lived in London for 8 years before moving to California and the highlight of the games for me (apart from fellow Scot and fellow Edinburgh University alumni, cyclist Sir Chris Hoy, becoming the most successful British Olympian of all time) was seeing the city itself become an integral part of the games. The best games are those where the city itself seems intertwined with the events – like Barcelona in 1992 or Sydney in 2000. The BBC did a phenomenal job broadcasting the games in UK. As a publicly funded network the BBC (or Auntie as Brits call it) had the luxury of 24 HD broadcast channels dedicated to the event, meaning virtually every minute of every event was broadcast on TV across UK. You wanted to watch men’s handball, Iceland versus Argentina, you got it on your flat-screen in the living room (31-25 to the lads from the rapidly melting land in the north, BTW). Interesting fun fact, the BBC’s mobile apps that complemented their outstanding TV-coverage were developed using Adobe PhoneGap. The US broadcast market is a little bit different, to say the least, than its more homogeneous European counterparts. The networks here are competing in a complex, competitive, highly fragmented and regionalized market. So, in short, no chance for 24 dedicated HD channels for the Olympics in USA! NBC was faced with a much more difficult situation than their BBC colleagues and had to rely on streaming the events live to desktop and mobile devices to ensure every sport got its place in the sun (or this being London, a light drizzle). And that’s where a technology like Adobe Pass can come into play. Adobe Pass was the authentication glue that allowed cable and satellite subscribers to gain access to NBC’s comprehensive live steaming of events on their iPad, Android devices and desktop computers. Folks just had to use their cable or satellite company billing email and password and log-in to NBC’s desktop web experience or dedicated mobile Olympic app. Pass did the rest. Not surprisingly NBC’s Olympic web site and apps became daily destinations for sports nuts, like me, to visit. Our stream-meisters have an overview of all of this and of Adobe Pass 2.0, announced today, over at the Digital Media Blog. It will be interesting to see how this will all play out for the Rio Olympics in 2016 (and more importantly the World Cup in Brazil in 2014).
Results tagged “PhoneGap”
Today Adobe PhoneGap was named a 2012 Technology of the Year Award recipient by IDG’s InfoWorld Test Center! Selected by editors and reviewers from the InfoWorld Test Center, the annual awards identify the best and most innovative products on the IT landscape that were tested in the past year and PhoneGap was selected for being the leading open source mobile framework for cross-platform app development.
We are immensely proud of our team and community for haven been recognized by InfoWorld with this award. According to Andre Charland, Adobe’s director of engineering for PhoneGap, “We have a hardworking community contributing to PhoneGap and this award is a great recognition of their efforts.” Great work all!
Check out John Nack’s blog where there is a video of Adobe VP Paul Gubbay showing off early looks at some technology that will help designers and developers create better HTML5 animations:
Included are demos of:
- Animating in the new Adobe Edge app (on Adobe Labs)
- Turning that output into an app using PhoneGap
- Using Flash Professional to export animation as HTML
- Running CSS Shaders in WebKit
- Enabling “liquid layout” from InDesign
Go to John’s blog now and watch.
Also, check out a recording of last week’s Financial Analyst meeting to see where these demos were intially shown and to understand how they fit into Adobe strategy moving forward.
Adobe MAX 2011 kicked off in Los Angeles today with seven announcements. Below are the highlights:
- Adobe Creative Cloud, a major new initiative, redefines the content creation process. It will become the focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications, creative services, and share their best work with peers.
- Adobe Touch Apps, a family of six intuitive touch screen applications, designed for Android and iOS tablets, enables creative professionals to explore ideas and present their work anytime, anywhere. The apps include:
- Adobe Photoshop Touch allows users to transform images with core Photoshop features and create new images by combining photos, choosing elements to edit, and applying filters and other effects.
- Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards.
- Adobe Debut allows creative professionals to present designs to clients and stakeholders virtually anywhere, opening tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet.
- Adobe Ideas is an easy-to-master, vector-based tool for drawing, using either a stylus or a finger.
- Adobe Kuler makes it easy to generate color themes that can inspire any design project.
- Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet using gestures and a touch-based interface.
Catch the apps in action
- Adobe acquires privately held Typekit Inc., a leader in the delivery of hosted, high-quality fonts for use on websites. Available as a subscription-based cloud service, Typekit’s vast font library gives designers and developers creative license to deliver beautiful type that enhances the web experience.
- Adobe Digital Publishing Suite, Single Edition allows freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 on the Apple iPad tablet device. Additionally, WoodWing Software will now offer Adobe Digital Publishing Suite as its sole tablet publishing solution.
- LG and TiVo become the latest partners to bring Adobe Flash based applications via Adobe AIR to connected TVs and digital home devices.
- Adobe announced the availability of Flash Player 11 and AIR 3, a milestone release that will enable the next generation of immersive application experiences across devices and platforms.
Tune in tomorrow, 10/4 at 10:00 a.m. PT for Day Two keynote as we explore the best solutions for delivering highly expressive and usable experiences, both in the browsers and as apps. We’ll look at a variety of technologies and products such as Flash and HTML, highlighting current opportunities, and peering into the not-so-distant future: max.adobe.com/online.
Adobe has announced a significant update to Creative Suite, with the unveiling of our first mid-cycle release: Creative Suite 5.5. This is part of a new release strategy, where we’re moving out our milestone releases (such as CS3, CS4, CS5) to a two-year cycle. Mid-cycle releases will keep designers and developers ahead of technology changes, such as the mobile communications revolution (tablets!) that is radically altering how content is consumed and created.
Some highlights from CS5.5….
- For Web folks: huge updates to HTML5 and Adobe Flash authoring tools, enabling designers and developers to deliver mobile applications on Android, BlackBerry Tablet OS, iOS and other platforms — and create rich browser-based content across screens. All the big HTML5 checkboxes are ticked in Dreamweaver CS5.5: jQuery mobile framework integration for browser-based content, PhoneGap’s in, as well as WebKit engine updates. We’ve also launched Adobe Flash Builder 4.5 Premium and the Flex 4.5 framework now includes mobile support. Now hundreds of millions of mobile devices can be targeted with content and apps, created through our web tools. Remember, Adobe tools support the development of both HTML and Flash content, don’t let crazy headlines make you think otherwise.
- For Design and Publishing jocks: Creative Suite 5.5 Design Premium suite builds upon Adobe’s recent product innovations in digital publishing. Using InDesign CS5.5 designers can add new levels of interactivity to their page layouts targeted to tablet devices. Documents can include video, audio, panoramic views, 360-degree object rotation, pan and zoom of images, integration of HTML and HTML5 content and other interactive overlays. Creative Suite 5.5 is tightly integrated with Adobe Digital Publishing Suite to support publication, sale and analysis of content on iPad, Android tablets and the upcoming BlackBerry PlayBook.
- For video and audio peeps: Adobe Creative Suite 5.5 Production Premium suite delivers awesome performance, workflow improvements, creative innovations, and powerful new audio editing capabilities that build upon the huge customer momentum Production Premium is experiencing with broadcasters, filmmakers and video professionals. The powerful Adobe Mercury Playback Engine, introduced in Adobe Premiere Pro CS5, broadens its graphics processing unit (GPU) hardware support to include laptops and more supported cards, allowing users to open projects faster, get real-time feedback and work more smoothly at higher resolutions. If you’re at NAB this week in Las Vegas, come check out the buzz at the Adobe booth, where our evangelical video wolverine Jason Levine and others will be demoing to packed audiences. Also at NAB, we’re hosting a panel with some great young filmmakers, including Gareth Edwards (Monsters) and Tyler Nelsen (The Social Network) on Tuesday. I’ll be at the booth as well, so stop by, say hi and we’ll hit the tables later.
- Holy tablet-revolution Batman! Today also sees Adobe extend the creative process beyond the desktop by helping integrate tablet devices into creative workflows. The new Adobe Photoshop Touch Software Development Kit (SDK) enables developers to build tablet applications that interact with Photoshop from Android, BlackBerry PlayBook and iOS devices. Adobe also announced three new iPad applications that demonstrate the creative possibilities of using tablets to drive common Photoshop workflows – Adobe Color Lava for Photoshop, Adobe Eazel for Photoshop and Adobe Nav for Photoshop. Letting a hundred flowers blossom and a hundred schools of thought contend is our policy to turbo-charge Photoshop’s integration into the tablet revolution, comrades. Unlike some companies we think tablets are here to stay and creatives want to use them for their work.
And one more thing. Today also sees Adobe debut an affordable and flexible subscription-based pricing plan, attractive to customers that want to get current and stay current on Creative Suite products, have project–based needs, or try the software for the first time. New Subscription Editions ensure customers are always working with the most up-to-date versions of the software, without the upfront cost of full pricing. With subscription pricing customers can use flagship products, such as Adobe Photoshop for as little as US$29 per month, Adobe Design Premium CS5.5 for US$89 per month, Adobe Creative Suite 5.5 Master Collection for US$129 per month. Yup, for less than your monthly Starbucks bill (or at least mine) you can have all of Adobe’s creative tools at your fingertips. I’m a tall-non-fat-wet-cap kinda guy, if you have to know.
All this software goodness will ship in early May but you can pre-order today.