Last night the great and the good of New York’s media, publishing and creative industries gathered, with Adobe, at The Metropolitan Museum of Art. The occasion, a reception to celebrate Adobe’s sponsorship of a unique exhibition – Faking It: Manipulated Photography Before Photoshop.
Adobe’s chief marketing officer, Ann Lewnes, kicked things off before CEO Shantanu Narayen welcomed everyone and introduced Thomas Knoll, co-inventor of Photoshop and Adobe’s newest Digital Imaging Fellow.
The exhibition is a reminder that the urge to manipulate photos – for good and for bad, for art and for propaganda – has been with us since the medium itself was invented. The exhibition also reminds us of the profound impact that Adobe Photoshop has made on our visual culture. Creative people all over the world have pushed publishing, art, and visual media forward using techniques that were either too complex or simply not possible before Photoshop. Because of this, controversy is never far away from Photoshop.
One of our core values at Adobe is to conduct ourselves in a responsible, socially conscious manner. As we continue to evolve the interaction of art and science within Photoshop, we look forward to the incredible visual content our customers will continue deliver and the positive influences it may have in our shared human experience.