Results tagged “Primetime”

Adobe Announces Primetime 2.0; Drives TV Everywhere Forward

Our team has been busy at The NAB Show in Las Vegas this week and we’re excited to announce some major updates to Adobe Primetime – the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. This latest release of Adobe Primetime takes advantage of the latest industry innovations and introduces new capabilities that drive strong viewer engagement and greater flexibility for monetization.

With Adobe Primetime 2.0, broadcasters and pay-TV providers can tap into a new cloud ad insertion service (available today) to insert ads into live, linear and on-demand content across any platform/device. We also unveiled Concurrency Monitoring as an extension to our Emmy award-winning Primetime PayTV Pass service, allowing customers to manage the number of streams accessed across each device. Aside from desktop operating systems, SmartTVs, Android and iOS devices, Adobe Primetime 2.0 now supports XBox 360 gaming consoles and Roku devices.

Additional capabilities in Adobe Primetime (coming later this year) being demonstrated at The NAB Show include support for MPEG-DASH and the new ultra high definition television (UHDTV) standard, which will allow media companies to deliver content across 4K enabled SmartTVs and other IP-connected devices. Check out our full announcement for all the details.

A Preview of 4K UHDTV Support, Powered by Adobe Primetime

A Preview of 4K UHDTV Support, Powered by Adobe Primetime

It’s been a year since Adobe Primetime launched at The 2013 NAB Show and it’s now been adopted by major customers worldwide including Comcast, NBC Sports, Turner Broadcasting, Tennis Channel, and M6 RTL Group – and has supported massive events such as the Sochi Olympics for NBC Sports. The latest customer wins include Shaw Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB) and World Wrestling Entertainment (WWE) have started using Adobe Primetime to deliver live and on-demand video content across desktops and XBox 360 gaming consoles.

If you’re at The NAB Show, stop by the Adobe booth (#SL3910 in the Lower South Hall of the Las Vegas Convention Center) to see a demo of the latest innovations in Adobe Primetime coming to a screen near you!

Adobe Delivers TV Everywhere for Turner Broadcasting

We’ve experienced great success and customer momentum since our launch of Adobe Primetime, the industry’s most advanced TV publishing and monetization platform for programmers and pay-TV service providers. From Comcast to NBC Sports, customers are adopting Adobe Primetime’s video publishing, player, DRM, advertising and/or analytics solutions to deliver TV and reach audiences beyond the living room. It’s all about delivering the content consumers want, seamlessly and securely, when and where they want it.

Today, we’re excited to announce that Turner Broadcasting System, Inc. (TBS, Inc.) is the latest Adobe Primetime customer delivering TV across screens. TBS, Inc. is a leader in driving TV Everywhere adoption and it will be using Adobe Primetime to power its new TNT and TBS apps (iOS and Android) and websites. Cartoon Network, truTV, NBA League Pass, AdultSwim, and others are expected to leverage Adobe Primetime in the near future.

We also released some updated TV Everywhere stats showing that viewing broadcast TV online continues to grow in popularity. Based on our Adobe Digital Index data:

  • The number of authenticated streams increased by 400% in the first six months of the year, compared to the same period in 2012.
  • The average number of unique visitors to sites with online TV content grew nearly seven fold in the first six months of the year, compared to same period in 2012.
  • Adobe Primetime’s authentication technology is now used by more than 50 TV channels powering more than 100 apps and websites across all major device platforms including iOS, Android, Windows 8, Xbox, Roku, Apple TV and SmartTVs.

Check out our blog post around TV Everywhere momentum for more stats and insights.

Adobe&Broadcast

We also announced a series of technology innovations in Adobe Primetime – including new video analytics and a new cloud DRM service. Now part Adobe Primetime, Adobe Analytics Essentials for Video will improve the viewer experience by giving content owners access to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. Additionally, the new cloud DRM service will dramatically simplify the deployment of content-protected videos across devices. Adobe Primetime’s DRM component is already being used by major TV programmers and pay-TV service providers worldwide including AT&T, DirectTV, Fox, Scripps Networks, Turner Broadcasting, Walt Disney Pictures, Vudu and others.

Stay tuned for more updates and momentum around Adobe Primetime and TV Everywhere!

New Primetime Logo

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