Results tagged “Project Napoleon”

Drawing as Literacy

Imagine if our grade school teachers had compared our early school essays to the work of Steinbeck or Kerouac and suggested we just give it up for lack of talent.  We would have a crisis of illiteracy on our hands. However, this is essentially the approach we take with drawing in our children’s’ early education – identifying the “talented” ones and dissuading the rest. I have come to believe that drawing is a fundamental form of literacy and a key to unlock creative modes of thinking.

Observe any designer or artist, and it is clear that drawing is essential for stimulating their creative process. When we activate the whole brain, we think all the way around a given challenge and are more likely to tease out new possible directions or solutions. Without the ability to draw, we wouldn’t have developed the three-dimensional thinking needed for tomorrow’s challenges, especially since those challenges will require novel solutions that require a whole lot of creativity to discover.

When students – our future creatives, inventors, innovators and designers – are empowered to use their whole brains to imagine and to make things, they will begin to develop the skills needed to develop creative approaches to the substantial and seemingly intractable challenges that they will face. When it is their turn, they will come to these challenges with a more complete sense of engagement, and an understanding that the chaotic and complex world that they face is theirs to shape.

The good news is that absolutely anyone can be trained to draw. It starts with an understanding that your hand is as unique as your voice, and that you also have your own way of seeing. Add the right tools to the mix - and you are on your way. It’s a little bit like learning to ride a bike – it only takes practice – and eventually you tease out your own style of drawing.

Fueled to make digital creativity more accessible and natural - Adobe has developed a set of digital drawing tools inspired by the good old fashion analog world: Projects Mighty and Napoleon.  By combining the accuracy, expressiveness and immediacy of pen and paper with all the advantages of our digital products, we are confident these physical tools are perfectly suited to the endeavors of the new creative.

You may never draw like da Vinci or Rembrandt, but with practice you will definitely tease out your own style of drawing.  I am certain that, once armed with the necessary tools, you will be motivated and inspired, and that you will start to develop or increase your creative literacy.

Perhaps it’s time to broaden the definition of literacy – to say that the truly literate can read, write AND draw.

If you are at TED this week, please stop by Adobe’s Drawing Lab and find your creative voice.

Follow Michael on Twitter: @michaelgough_

Adobe, Behance & 99u

When Adobe bought Behance in December 2012, some folks – ok the lily-livered naysayers that commentate negatively on every tech announcement, no matter who the company – predicted doom and gloom for the world’s leading social community for creatives. Adobe would come in and stamp a big red “A” over a vibrant space where creatives showcased their work and looked for inspiration from their peers. It would soon become a bland corporate wasteland or some such. Somehow this didn’t happen.

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I’m not sure, during our due diligence (I’m guessing “yes” since I know our legal team) if we dug deep into Behance’s 99u conference but 10 months after Behance became part of the Adobe family, all indications are that the community and conference Behance created is going from strength to strength. Today 99u held the first day of a sold-out “Pop-up School” in NYC that attracted a few hundred creatives. This was a new initiative. The theme of day one was career development and illuminating talks from Behance founder Scott Belsky and Columbia University’s Heidi Grant Halvorson kicked things off.

Creatives often don’t think about managing their careers and Scott urged everyone to take an inventory on what could make them, their companies, their products and services stand apart from the competition. Standing apart means admitting to yourself what you are bad at and concentrating on where you can excel. However, it’s not enough to stand apart because as soon as you do, the competition will follow. So constant iteration and refinement is needed.

Heidi followed with some big thinking on motivation. Being good at something is bad thing! The important mind trick is to want to get better. If you believe you’re good at something, it’s a downward spiral because you are always in competition with others to be the best and if someone doesn’t like your work, it is a personal attack on your own self-worth. And that can be a dark space. If you change your mindset to want to “get better” at something, in your work or in your personal life, then suddenly set backs are learning experiences and the only person you should judge yourself against is your past self. Despite, or because of your experiences, am I a better designer, writer, manager than I was a year ago? That’s the real test. I’m simplifying but you get the picture.

A lot of this thinking is captured in the new 99u book, Maximize Your Potential. And if this all sounds a bit cultish….I can assure you it wasn’t.  :-)

99u also saw our Project Mighty and Napoleon product folks show off their wares during the “playground” sessions and their wee booth was packed with interested parties.

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The Adobe comms team was in NYC with our Experience Design (XD) friends to give a sneak peek of Mighty & Napoleon to media and it was an overwhelmingly positive response. I think we may have a hardware hit on our hands!

Thank You for Joining Us on this Journey

When we launched Creative Cloud, we shared our vision to build a platform for creativity that removes friction from the creative process and makes it more productive and connected, allowing you to do your best work.

Today we announced an important milestone – over one million premium members worldwide have joined Creative Cloud. To all of you – as well as the millions of other creatives who are part of our extended network through Behance, Typekit, Kuler or through a free Creative Cloud membership – we would like to say thank you! You inspire us every day through your creations, and we’re thrilled to be part of such a vibrant creative community.

A Broader Canvas for Innovation
Embracing the cloud has given us the ability to think differently about our role in the creative world, and gives us a much broader canvas for innovation. New technologies such as cloud, social, and mobile have changed the creative landscape dramatically, and we are fully embracing the opportunity this gives us all.

Our product teams have been very busy since we launched Creative Cloud. We’ve added hundreds of new features across all our major products, added sophisticated cross-device collaboration and publishing capabilities; and integrated Behance, the world’s leading online creative community where members can showcase work, get feedback on projects and gain global exposure.  And today, I’m happy to announce the immediate availability of the Lightroom 5.2 update and the new Photoshop Photography Program, a special offer for our loyal photography customers.

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

But we’re just getting started. Creative cloud is still in its infancy and we have a lot more to do.  And thanks in part to your feedback, the year ahead should be fun and exciting as we continue to execute on the vision we laid out at MAX – to build a creative platform with fully integrated software, services and hardware.  And as a great example of that, Adobe is moving our cloud pen, Project Mighty, and our digital ruler, Project Napoleon, from a technology exploration to planned products. If you saw our exploration demo at MAX, you already know that this is part of our commitment to making the art of creation easier, wherever and whenever you feel inspired.

So again – thank you all for making the last year truly remarkable.  Together we’ve taken Creative Cloud from an idea to more than a million premium members in just over a year.  We are honored that you’ve joined us on this journey and are working very hard to get innovative ideas in your hands faster than ever before.  To those of you who have not yet joined Creative Cloud and are still considering if it is right for you, I hope you will join us at one of our upcoming Create Now World Tour events. We have a lot to share and hope to see you there.

David

Twitter: @dwadhwani

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