We’re taking the next step to bring broadcast TV online with major updates announced today to Project Primetime – the industry’s first fully integrated video technology platform that publishes and monetizes broadcast TV content across any Web-connected device.
Adobe MediaWeaver, our new ad insertion service, dynamically places ads into content to maximize revenue. This new offering delivers a viewing experience that mirrors broadcast TV while also supporting audience targeting and analytics to increase media inventory value.
The new Primetime Media Player is the first player technology that allows TV content owners and distributors to maximize audience reach and ensure that all experiences are monetized immediately through seamless ad insertion and analytics. It allows for a richer, more robust viewing experience on desktops and mobile devices within apps.
For the first time, video publishers can now combine content and ad analytics. This allows for comprehensive analyses of revenue opportunities and optimization of ad policies in order to improve audience engagement with content and ads. Enhanced audience targeting and analytics are now possible with the integration of Adobe Auditude, Adobe AudienceManager and Adobe SiteCatalyst.
Check out the Project Primetime overview video below and read our blog posts for more details!
Building upon the NBC Olympics announcement that we made earlier this month, Adobe today announced that the BBC has become one of its first broadcast partners to use key components of Project Primetime in their live and video on demand (VOD) coverage of the London Games. The mobile content is being delivered through a new, HTML5 app built with Adobe PhoneGap, Adobe’s tools and framework for creating cross-platform HTML5 apps for smartphones and tablets. Visit the Digital Media blog to find out more.
Today, from the Cable Show in Boston, the Adobe Video and Ad Solutions team announced several updates to Project Primetime, the industry’s first fully integrated video technology platform to deliver seamless viewing experiences for ad-supported TV content across connected devices. These updates included Primetime Simulcast, Adobe Media Server 5, Access 4 and the next version of Adobe Auditude. Jeremy Helfand, vice president of monetization at Adobe, penned a blog post covering the announcements. To further expand upon the news, Ashley Still, director of product management at Adobe, shot a demo video to visually expand upon the news. Find out more about Project Primetime and all other Video, Gaming and Digital Publishing updates through our Digital Media blog.
We are at Mobile World Congress this week and have a lot of exciting news to share. Here’s a quick rundown of our announcements with links to more information.
Photoshop Touch is now available for iPad 2, via the iTunes App Store. With Photoshop Touch, you can combine multiple photos into layered images, apply professional effects to create beautiful artwork, touch up photos, paint, lay out ideas, and much more.
Here’s a stat that we’re thrilled about: over the last year, our Digital Publishing Suite has powered more than 16 million digital publications across tablets. We have also added more enterprise-class functionality to the Suite, which will help organizations drive digital revenue and brand engagement through digital publications. Find out more here.
Mobile gaming gets a performance boost: we announced AIR 3.2 and Flash Player 11.2, with hardware accelerated 2D and 3D to enable the next generation of mobile gaming apps. Learn more on our Digital Media blog.
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