You know for a supposedly slothful company, Adobe sure launches a lot of products. Monday April 12 sees us announce the Creative Suite 5 product line: that’s five suites, 15 point-products, and a whole bunch of online services for creatives.
We’re hosting an online launch event at 8am PDT on April 12. Sign up and check it out here. And if you’re already convinced, pre-order your CS5 products here. We plan to begin shipping CS5 within 30 days.
With CS5 we’re taking our creative products in a new direction: this release includes the first steps of our product integration with Omniture, bringing sophisticated online analytics into the heart of the creative process. But we know we still have to wow everyone with stunning creative tools in any CS release and over 250 new features are packed into CS5 products. These include the astonishing new Content Aware Fill and Puppet Warp features in Photoshop CS5 that have been all-the-rage on the web, as we sneaked them over the last couple of weeks.
Our engineers really are magicians, true wizards if you will – and it’s a global effort: teams in San Jose, San Francisco, Seattle, Folsom, San Diego, Richardson, Arden Hills, Newton, Ottawa, Edinburgh, Hamburg, Bucharest, Noida, Bangalore, Beijing, Tokyo — and many other remote sites - all contributed to this launch.
Anyhoo, a few of us lucky PRmeisters and assorted Adobe civilians are at NAB trade show in Las Vegas this week, where we’ll see at first hand customer reaction to CS5 – or at least Production Premium CS5, our video toolset. The Mercury Playback Engine is already getting a lot of buzz from our beta reviewers and Premiere Pro is going to give Final Cut Pro users pause to think. Only kidding Apple fan-boys, competition is a good thing and the basis of our capitalist economy!
So welcome CS5. It’s one of the great truisms of public relations that it’s easier to do PR for great products than horrible ones! There, all you aspiring communications professionals have learned something new today.
If you’re at the NAB trade show, come and check Adobe CS5 products out at Booth SL3320.