Results tagged “publishers”

New Project Adthenticate on Adobe Labs

After a steady period of in-house incubation and private pre-releases, we are pleased to open up Project Adthenticate to the wider online advertising community. This public beta, to help streamline the ad validation and trafficking process for creators and publishers, marks another step in Adobe’s renewed focus on advertising workflows.

I want to use this post to offer some insight into Project Adthenticate and how it came about. Several web media publishers had approached Adobe about friction in getting online advertising campaigns launched. Specifically, there were workflow issues between ad agencies and publishers on campaigns that involved premium inventory and rich media ad creative. As we spoke with various people in the online ad ecosystem, we heard different angles on the same core issue: advertising assets were not built to the appropriate asset specifications. Each side had a different reason for why the ads weren’t built with the correct specifications but the end result was the same — lots of churn between ad creators and publishers which resulted in delays, higher costs, make-goods and lost revenue.

So we put together a small team that conceptualized and implemented an ad validation service that aims to solve the problem of creating ads to the proper specifications needed across the online ad workflow. For online media publishers, the service enables ad operations teams to test advertising assets against their customized ad specifications. The validation service is unique in that it actually executes the content in a sand-boxed environment that captures CPU usage, memory, network requests and scripting commands. The results are then compared against what the publisher can allow for that ad format.

Web service APIs allow the Project Adthenticate service to be integrated into tools and technologies across the online ad workflow: from publisher-side ad servers to ad creation toolkits from rich media vendors and Adobe Creative Suite as well.

The Project Adthenticate public beta is available for the entire ad community to use at We look forward to your feedback and to continue making online advertising workflows easier and efficient for the entire ad community.

Introducing the Public Preview of Project ROME, a Content Creation and Publishing Tool for Virtually Anyone

More of you want to use the power of digital media to express your ideas. You might want to create an interactive report complete with video and music, spice up presentations with animation and interactivity, craft a visual email with self-created graphics, or design and publish your first website for the world to see. But, you don’t know where to start.

Today, we’re excited to offer a first look into Project ROME, an all-in-one content creation and publishing application for use at home, work or school*. It is intended for virtually anyone who wants to add the power of video, audio, photos, graphics, text or animation into everyday projects — from printed materials and presentations to digital documents and websites. You can go from start-to-finish all in one simple, creative environment. And you can work on your files from virtually anywhere because Project ROME works as a desktop application or browser-based service.

Our goal is to make Project ROME so intuitive and fluid, that the technology doesn’t get in your way of expressing ideas with video, audio, photos, graphics, text and animation. The interface is clean and simple, yet powerful. Underneath is Adobe’s industry-standard technology at work but engineered in a way so that you can quickly and easily begin to use it. Project ROME is for those of us who aren’t professional designers, but want to express our ideas in a more powerful way using digital content.

For work, try creating a multimedia report or presentation to deliver your message with impact. How about creating your first family website with graphics, photos, sound, video and animation? Then, collaborate and share your projects with colleagues, clients, friends and family with Adobe® or Google® Apps, or via social engines such as Twitter® and Facebook®.

Adobe is offering Project ROME as a free preview – a public beta. We invite you to check it out at  We’re excited to get your input, so please tell us what you think.

For teachers, we made a special version for you to try – Project ROME for Education. It’s meant to help you enhance the learning experience and teach students how to communicate and express ideas and information in far more engaging ways.

You and your students can use Project ROME for Education individually or in a collaborative environment, sharing files through integrated services like Google® Apps or Moodle®, a learning management system – inside or outside the classroom. Project ROME for Education supports safe, secure use of content, which is particularly important in K12 student environments.

Please sign up to participate in a pilot of Project ROME for Education at  We are excited to partner with large schools, districts and institutions to help your students realize critical 21st century skills.

Let’s remember, Rome wasn’t built in a day. Help us make Project ROME work for you. Show us what you can do.


* For K-12 student or classroom use, please use ‘Project ROME for Education’ – a separate offering designed for schools.

New Digital Publishing Technologies Previewed

The Adobe Digital Publishing blog today posted a new video about our digital publishing technologies. Launching in late summer, this technology will allow publishers to retain the design fidelity of a print publication and add the interactivity of digital – to create immersive content (without writing code) and build monetizable, digital magazines for the Apple iPad. Other platforms and devices are expected in the future.

Visit Adobe Labs for a short preview video and more information on how these technologies fit into the digital magazine authoring workflow, and check back with Adobe Labs in late summer when the technology and details on how to integrate it into existing workflows will be available.

Stay up to date with Adobe Digital Publishing on Twitter and Facebook.Martha_Stewart_Living_iPad

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