Results tagged “Reddit”

Get Schooled at the 99U Pop-Up School in NYC

99U Pop-up School in NYC

For anyone who truly wants to make ideas happen, ongoing learning is essential. As philosopher Eric Hoffer said, “In a time of drastic change, it is the learners who inherit the future.” That’s why we’re launching an incredible new event in New York this Fall: The first 99U Pop-Up School, which will take place this September 18-20th in New York.

Just in time for back to school, we’re curating a killer program around three skill sets that should be in every creative’s arsenal: career development, entrepreneurship, and brand + digital strategy. Each day will feature an incredible lineup of talks and master classes from creative visionaries like Reddit co-founder Alexis Ohanian, Adobe’s own Scott Belsky, Facebook designer Ben Barry, bestselling author & entrepreneur Gary Vaynerchuk, and former Apple VP Marketing Allison Johnson, among others.

But it’s not just about listening, it’s also about getting hands-on with learning. To achieve this, we’re building out an incredible interactive space called the Playground that will feature a hand-crafted lineup of mentorship sessions, skill-building booths, interactive workshops, and creative tool demos with partners like R/GA, Tattly, Red Antler, XFund, Pantone, and many more.

Find out more about the event here, and take advantage of a special offer for Adobe friends and family. Register with this promo code, “adobeschool99code” to get 30% the regular ticket price. Offer ends Wednesday, 9/4, so register now.

All-New Adobe Social Now Supports Flickr, Foursquare, Instagram and LinkedIn and Adds Powerful New Predictive Publishing Capability

Today, with the Adobe Digital Marketing Forum in Singapore as a backdrop, Adobe

announced an all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. The new integrations complement already existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and many more, all aimed at providing social marketers with comprehensive insights into social conversations, consumer behavior and real-time trends…insights which, in turn, can inform the development of compelling content and the creation of better digital experiences, while helping to nurture relationships with customers and prospects.

The addition of Foursquare is especially noteworthy in that Adobe Social will be the first to leverage the social network’s exclusive partnership with leading data provider, Gnip. By gaining access to local-mobile data, social marketers can better understand the movement in customer check-ins, the competitive landscape, and how localized marketing initiatives align with specific venue check-in data.

In a world where social marketers are challenged to validate their social spend, Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy.  Adam Broitman, vice president, Global Digital Marketing, Mastercard, told us that Adobe Social is enabling Mastercard to seamlessly engage with local markets around the world, building trust through online listening, conversation and community.  Then, he gave us his take on the company’s widely recognized catch phrase by adding, “Now, that’s priceless.”

In addition to the important expanded integrations, we have also made available a powerful new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. Plus, the solution learns as it goes, so it continually refines recommendations and gets smarter with each action. Adobe Social is the first solution specifically designed to utilize the new unified Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device and allows marketers and their teams to gain valuable insights and collaborate more effectively. If you’d like to read the full press release we issued today, you can find it here.

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