Results tagged “Scott Belsky”

On the Ground at Cannes Lions 2014

New Creatives at Cannes

It’s that time of year again, when we hit the warm beaches of the Mediterranean and celebrate all things creativity at Cannes Lions (June 15-21). The gorgeous location is noteworthy but we’re most excited to see amazing creative work win awards! Beyond the parties, here’s a snapshot of where you will find Adobe in Cannes.

First up, if you arrive Sunday, swing by the Cannes Connect Bar at 17:30-19:00 to meet us and other young creatives from all over the world and ease into the week.

On Monday, don’t miss The New Creatives seminar at 11:00. Our VP of products-community and head of Behance, Scott Belsky, will be hosting a conversation with Yves Behar (fuseproject founder and CEO) and PJ Pereira (Pereira & O’Dell co-founder and CCO). They will discuss their #NewCreatives story, diving into the hows and whys of breaking the confines of being just a [FILL IN TITLE HERE (e.g., art director)].

Take part in art! We’ve picked Cannes to be the location of one of our Random Acts of Creativity. 3D street artist Manfred Stader will be creating a piece live, that you can interact with. He’ll be working most of the week right by the Palais. Stop by, see the work in progress, and most importantly, be in the piece itself when it’s completed on Wednesday the 18th. Follow all the Random Acts of Creativity on social using #CreateNow.

Ride Cannes – Cycling enthusiasts can join our daily rides and take in Cannes at over 15 mph with our Mediatech Cycling crew. Get all the details along with the schedule here.

Finally, stay tuned to @Adobe to keep up with all the Cannes Lions conversations and highlights. We’ll be on the ground, providing updates of activities including results from the Creative Effectiveness Lions and the Young Lions Competitions, which Adobe is sponsoring.

Are you going to Cannes as well? Find us! And follow all the social media conversations using #CannesLions.

A Look at Day One at Advertising Week

Adobe at Advertising WeekThe energy at Advertising Week, which kicked off yesterday, is positively charged. We attended a number of sessions on Day 1 and some of the emerging, top trends we’ve taken away talk about the role of creatives, finding and keeping talent – both the creative and marketing – and marketing in a people-centric way.

On the creative conversation, we hosted a panel, “Connecting the Creative World: Exciting Changes in the Creative Community,”moderated by our vice president of products & community, Scott Belsky, who talked about creative meritocracy and the need for more creative attribution and recognition in this digital world where people pin, tumble and more without clear acknowledgements on original creation source. Scott simply thinks we need to ensure creatives get the credit for the great work they do. The conversation evolved into talent and how creative agencies should hire – whether it’s best to get a really great designer vs. a jack-of-all-trades and how to form creative teams for clients’ cross-platform needs.

The talk of talent weaved into other sessions, and in addition to Scott’s talk about modern creatives, we found ourselves having a parallel discussion related to marketers. We released a study, “Digital Distress: What Keeps Marketers Up at Night?” (below) and we uncovered that marketers aren’t feeling perfectly competent at their jobs – only 48% of digital marketers say they feel proficient while the stat for marketing generalists show they are even less confident. Compounding this confidence challenge is the fact that the study showed marketers think their industry has changed more in the past 2 years than that last 50!

From session to session, the topic of storytelling and connecting deeper with people are the hot topics. The consensus of course is that these are critically important. Twitter hosted a panel, “Inside the Social Soundtrack”, for example, that was all about Twitter Amplify, which inserts brands into moments that are resonating with consumers on its platform. BuzzFeed hosted a panel, “Storyteling in the Age of Social, Mobile and Video,” that went deep into the need for brands to be their own social newsrooms.

That is just Day 1, and we couldn’t even begin to cover it all. However, stay tuned Adobe & Advertising Week and also check out our data visualization that’s surfacing all #AWX convo for the latest.

Adobe, Behance & 99u

When Adobe bought Behance in December 2012, some folks – ok the lily-livered naysayers that commentate negatively on every tech announcement, no matter who the company – predicted doom and gloom for the world’s leading social community for creatives. Adobe would come in and stamp a big red “A” over a vibrant space where creatives showcased their work and looked for inspiration from their peers. It would soon become a bland corporate wasteland or some such. Somehow this didn’t happen.

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I’m not sure, during our due diligence (I’m guessing “yes” since I know our legal team) if we dug deep into Behance’s 99u conference but 10 months after Behance became part of the Adobe family, all indications are that the community and conference Behance created is going from strength to strength. Today 99u held the first day of a sold-out “Pop-up School” in NYC that attracted a few hundred creatives. This was a new initiative. The theme of day one was career development and illuminating talks from Behance founder Scott Belsky and Columbia University’s Heidi Grant Halvorson kicked things off.

Creatives often don’t think about managing their careers and Scott urged everyone to take an inventory on what could make them, their companies, their products and services stand apart from the competition. Standing apart means admitting to yourself what you are bad at and concentrating on where you can excel. However, it’s not enough to stand apart because as soon as you do, the competition will follow. So constant iteration and refinement is needed.

Heidi followed with some big thinking on motivation. Being good at something is bad thing! The important mind trick is to want to get better. If you believe you’re good at something, it’s a downward spiral because you are always in competition with others to be the best and if someone doesn’t like your work, it is a personal attack on your own self-worth. And that can be a dark space. If you change your mindset to want to “get better” at something, in your work or in your personal life, then suddenly set backs are learning experiences and the only person you should judge yourself against is your past self. Despite, or because of your experiences, am I a better designer, writer, manager than I was a year ago? That’s the real test. I’m simplifying but you get the picture.

A lot of this thinking is captured in the new 99u book, Maximize Your Potential. And if this all sounds a bit cultish….I can assure you it wasn’t.  :-)

99u also saw our Project Mighty and Napoleon product folks show off their wares during the “playground” sessions and their wee booth was packed with interested parties.

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The Adobe comms team was in NYC with our Experience Design (XD) friends to give a sneak peek of Mighty & Napoleon to media and it was an overwhelmingly positive response. I think we may have a hardware hit on our hands!

We’re Heading to Advertising Week 2013 (#AWX)

#AWX - Advertising Week 2013The 10th annual Advertising Week begins Monday, Sept. 23, and Adobe will join the almost 80,000 people amassing in NYC to discuss the future of marketing and communications. Two integral elements of Adobe solutions, and all good marketing? Creativity and data. The prettiest pictures and coolest experiences get even better when marketers can measure what their efforts are doing and tweak their campaigns accordingly. If you are in midtown next week, be sure to join us at our sessions and our AWE area and let’s discuss the intersection of art and science.

Connecting the Creative World: Exciting Changes in the Creative Community
Monday, Sept. 23 at 1 p.m. ET
Times Center Main Stage
With great opportunity comes great responsibility. Scott Belsky, Adobe’s Vice President of Products & Community and co-founder of Behance, will share insights and lead a discussion with a panel of some of the best creative minds in the industry on the future of creative careers and steps we can take to empower creative people to make ideas happen.

  • Scott Belsky VP of Products & Community, ADOBE (BEHANCE)
  • Susan Credle CCO, LEO BURNETT
  • Joshua Hirsch CTO, PUBLICIS KAPLAN THALER
  • Paul Lavoie Chairman & Cofounder, TAXI
  • Paul Woolmington Investor, Advisor, Communications Entrepreneur

Do You Know What Your Marketing is Doing?
Tuesday, Sept. 24 at 4 p.m. ET
Lucille’s at BB King Blues Club
How to navigate trials and tribulations of marketing in a digital world. 

  • Tim Waddell Director of Marketing, ADOBE

AWE Exhibit – Discovering Creativity
Monday, Sept. 23 – Thursday, Sept. 26, 9 a.m. – 5 p.m. ET
The Times Center Gallery

Don’t forget — if you will be tweeting from panels and sessions or watching them streamed to your desk, use the hashtag #AWX.

We’ll keep this space updated with the conversation streams from Advertising Week 2013, and provide news updates and videos so be sure to check back through the week or add us to your blog feed. And for a look at what’s happening on the the ground, follow us on Instagram.

Get Schooled at the 99U Pop-Up School in NYC

99U Pop-up School in NYC

For anyone who truly wants to make ideas happen, ongoing learning is essential. As philosopher Eric Hoffer said, “In a time of drastic change, it is the learners who inherit the future.” That’s why we’re launching an incredible new event in New York this Fall: The first 99U Pop-Up School, which will take place this September 18-20th in New York.

Just in time for back to school, we’re curating a killer program around three skill sets that should be in every creative’s arsenal: career development, entrepreneurship, and brand + digital strategy. Each day will feature an incredible lineup of talks and master classes from creative visionaries like Reddit co-founder Alexis Ohanian, Adobe’s own Scott Belsky, Facebook designer Ben Barry, bestselling author & entrepreneur Gary Vaynerchuk, and former Apple VP Marketing Allison Johnson, among others.

But it’s not just about listening, it’s also about getting hands-on with learning. To achieve this, we’re building out an incredible interactive space called the Playground that will feature a hand-crafted lineup of mentorship sessions, skill-building booths, interactive workshops, and creative tool demos with partners like R/GA, Tattly, Red Antler, XFund, Pantone, and many more.

Find out more about the event here, and take advantage of a special offer for Adobe friends and family. Register with this promo code, “adobeschool99code” to get 30% the regular ticket price. Offer ends Wednesday, 9/4, so register now.

Behance ProSite is now included in Creative Cloud complete memberships

You probably heard back in December that Adobe acquired Behance, the leading online social media platform that enables creative professionals to showcase and share their work with millions. We wanted to share some great news for our Creative Cloud complete members.

Starting today, Behance ProSite (normally $100/year) will be available at no additional cost for all paid Creative Cloud complete members. ProSite transforms a public Behance portfolio into a fully customized personal portfolio site with your own URL. You can design an incredible portfolio site that stays in sync with your projects on Behance, increasing your efficiency and helping your work get more exposure from Behance’s 18+ million visitors every month.
If you’re ready to get started building and customizing your Behance ProSite, just a few quick steps:
  1. Login and go to the Apps page on creative.adobe.com
  2. Find the ProSite icon under “Other Services” and click on the “Get Started” link
  3. You’ll be brought to the ProSite welcome page on Behance, where you can either log in or sign up for Behance to build your portfolio and launch your ProSite when you’re ready.
Not a paid Creative Cloud complete member yet?  Free Creative Cloud members can link their accounts to Behance.net using the “Get Started” link under the Behance icon.  When you’re ready, move up to a Creative Cloud complete plan or team plan, and you’ll get ProSite too!
Learn more about this exciting update from Scott Belsky, Co-Founder & Head of Behance, VP – Product-Community, here.

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