Results tagged “Shantanu Narayen”

A Look Back on AYV Summit 2013

Scholarship-Winners

Adobe Foundation hosted more than 100 students and educators from 23 countries at our third Adobe Youth Voices (AYV) Summit. Students were immersed in a five-day media arts experience where they collaborated in groups with creative professionals and luminaries, learning new digital media skills.

This year, we were honored to kick-off the Summit with a keynote by Lee Hirsch, a documentary filmmaker and founder of The Bully Project. Lee stressed the power of creative storytelling and the impact creativity enables, encouraging students to use their passion to create projects that can “change hearts and minds.”

Building on Lee’s message of impactful storytelling, AYV Youth Summit attendees worked together throughout the week to create collaborative media projects on issues most important to them. Each group included youth from around the world, and each brought their exhilarating creativity to produce compelling stories about education, environmental protection efforts, human rights, identity and culture and community development.

The challenge for each group is pretty great: youth had essentially two days to produce a media project on a meaningful topic, while collaborating across as many as four different countries in each group.  The energy of the event was palpable, as youth courageously generated ideas together, discussing and storyboarding how they would approach their projects, and in just one day, bring their ideas to life with Adobe tools.

Below is a look at some of the final youth produced projects. For more, check out the Adobe Youth Voices YouTube Channel

 

 

At the final culminating event, AYV Live!, youth shared their media projects with a live audience.  The night was filled with all sorts of surprises, including an appearance from internationally renowned recording artist and founder of the Common Ground Foundation, “Common.” In a freestyle rap, he talked about the importance of believing in yourself and using your creativity to realize your dreams. The event also featured Adobe’s CEO, Shantanu Narayen and its CMO, Ann Lewnes who honored the Creativity Scholarship recipients and Aspire Award Winners.

After an exhilarating week, everyone who participated, including volunteers, learned something new about a different part of the world, tried a new technical skill, challenged themselves creatively, and made connections that made the world a bit smaller.

This Summit represents Adobe’s broader commitment to creativity and to making an impact in the lives of today’s youth by providing them with the skills and confidence needed to succeed. Of course, the challenge is to keep the momentum of the fantastic week going. As one student put it, “The journey doesn’t end here. This is your chance to take leadership in your classrooms and after school programs to push the limits on what your peers thought was possible. Look what success you saw from just three days of work. What can you do in three weeks or three months? Anything and everything! Take charge!”

After watching and interacting with such talented youth and educators, during this year’s AYV Summit, I am inspired by their confidence to continue to connect across borders, and create with meaning and purpose.

 

Marketing Mandates

ADOBE 1The best part of my job is hitting the road to hear about what’s on the minds of our customers, partners and employees.  In the past two months I’ve clocked more than 34,000 air miles doing just that.   From the Consumer Electronics Show in Las Vegas to the World Economic Forum in Davos, from London to Sydney to New York, Digital Marketing has been on the mind of every CEO I meet. It has definitely gone broadly into the mainstream and into the boardroom, well beyond the confines of the web team.

Most recently, we had three terrific days in Utah at the annual Adobe Digital Marketing Summit where 5,000 people gathered to hear about the latest innovations in digital marketing solutions. Every company needs to become a digital-first organization and I spoke about the three marketing mandates that I believe all companies need to focus on:

1)      Engage everywhere – Gone are the days when your digital strategy is just about driving customers to your website and converting them. Whether it’s app stores or retail stores; on Facebook, Twitter, or Pinterest; on a PC, phone, or laptop; you have to go to your customers or they won’t come to you.  Successful marketers are integrating all channels to engage their customers wherever they are.

2)      Embrace rocket science – Every business is swimming in data, and many are struggling just to get backward-looking reports.  But the real value of data is predictive, harnessing math and machine learning to take marketers’ intuition to a whole new level.  Many of our customers are already doing this with Media Optimizer today, where you can predict the optimal media mix and automate the buying across display and search advertising. The next frontier is to take all of your marketing – across social, mobile, web, real-time, historic, qualitative, quantitative – and reliably predict and execute the perfect campaign to maximize sales.  That is rocket science becoming real.

3)      Connect the dots – Organizational change needs to happen internal to every company in order to thrive in this new digital age.  I live this every Monday morning at 9 am when I have the team report to me on their metrics. The product organization, marketing organization and sales and finance are working together to drive the results in a way that never used to happen.

Thanks to everyone who made Summit such a great event.  Next up: Adobe MAX in LA.  I’m excited to hear what our community has to say about the future of creativity!

News Rundown at Adobe Summit 2013

This week at Adobe Summit – The Digital Marketing Conference, more than 4,500 digital marketers and senior leaders representing the world’s top brands are coming together in Salt Lake City to learn the latest about marketing trends, network and share best practices with each other.

At the conference, we are making a series of news announcements to address growing industry needs that include:  1) helping marketers iterate and act more quickly to better meet consumers’ expectations; 2) staying on top of the mobile explosion and delivering better mobile experiences; 3) simplifying the complex task of delivering the right experience or content to the right person at the right time.

Keynote presenters this year include Adobe CEO Shantanu Narayen and SVP and GM of Adobe’s Digital Marketing Business, Brad Rencher, along with record-setting stratospheric daredevil Felix Baumgartner; Adam Bain, president of global revenue at Twitter; and Sal Kahn, founder of Khan Academy.

You can watch the keynote live today, Wednesday, March 6 from 9am-11am MST.

Our news today highlights major new Adobe Marketing Cloud capabilities, including:

New Touch Interface and Mobile Marketing Capabilities 

Adobe today unveiled an innovative new UI for Adobe® Marketing Cloud that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars.  Through this visually rich, touch based interface, Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe Creative Cloud™, which agency creatives use to build and deliver those campaigns.  In addition, every solution within Adobe Marketing Cloud has been upgraded with new mobile marketing capabilities, including new mobile capabilities for analytics, advertising, social app development, targeting content on smartphones and tablets, and mobile content management and delivery.

Adobe Social Goes Mobile 

Adobe today upgraded Adobe Social®, part of Adobe Marketing Cloud, with a completely redesigned user interface focused on interpreting and presenting social data in a more digestible format that helps social marketers prove business results.  Adobe also debuted Adobe Social for mobile phones and tablets.  Social marketers now have a marketing tool that’s as mobile as they are.

Delivering Personalized Experiences across Mobile and Social 

The static website is long gone.  Personalizing and optimizing your customer’s experience is essential.  Adobe today announced a major update to Adobe Experience Manager, part of Adobe Marketing Cloud, which introduces new responsive design, social communities and video capabilities that deliver a fully personalized experience to customers. In addition, Adobe today introduced a new Digital Asset Management offering within Adobe Experience Manager.  Adobe has re-imagined digital asset management with both marketers and creatives in mind, giving organizations unprecedented capabilities to deliver consistent, high-quality experiences anywhere.

New Digital Advertising Solution for Media Agencies and Marketers 

Adobe today unveiled a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. Media Optimizer is Adobe’s digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns through seamless integration with Adobe Analytics. Media Optimizer Standard is designed for media buying agencies, search engine marketing (SEM) agencies and direct advertisers seeking more control and transparency over their campaigns at an economical price point.

Taken together, these groundbreaking new solutions and capabilities are all designed to help our customers deliver the right online experience to the right person . They also offer the best way to tie social media activities to business results. And finally, they enable customers to achieve the greatest return on investment from online advertising.

Shantanu @ Wall Street Journal Viewpoints

Tuesday morning at the St. Regis Hotel in San Francisco, our CEO Shantanu Narayen did an onstage interview with Alan Murray as part of the Wall Street Journal Viewpoints series.  It was a wide-ranging discussion, from politics and education to the challenges facing publishers and marketers.  Check out the full recording, or watch the short clips about digital marketing and making the U.S. globally competitive.

Photoshop’s Night at The Museum

Last night the great and the good of New York’s media, publishing and creative industries gathered, with Adobe, at The Metropolitan Museum of Art.  The occasion, a reception to celebrate Adobe’s sponsorship of a unique exhibition – Faking It: Manipulated Photography Before Photoshop.

Adobe’s chief marketing officer, Ann Lewnes, kicked things off before CEO Shantanu Narayen welcomed everyone and introduced Thomas Knoll, co-inventor of Photoshop and Adobe’s newest Digital Imaging Fellow.

Shantanu and Photoshop co-inventor Thomas Knoll

Shantanu and Photoshop co-inventor Thomas Knoll

The exhibition is a reminder that the urge to manipulate photos – for good and for bad, for art and for propaganda – has been with us since the medium itself was invented. The exhibition also reminds us of the profound impact that Adobe Photoshop has made on our visual culture.  Creative people all over the world have pushed publishing, art, and visual media forward using techniques that were either too complex or simply not possible before Photoshop.  Because of this, controversy is never far away from Photoshop.

One of our core values at Adobe is to conduct ourselves in a responsible, socially conscious manner. As we continue to evolve the interaction of art and science within Photoshop, we look forward to the incredible visual content our customers will continue deliver and the positive influences it may have in our shared human experience.

Innovation Perspective: Shantanu Narayen

This is the second in a series of discussions about innovation, this time with Adobe CEO Shantanu Narayen.  Shantanu has been with Adobe for 12 years, and prior to joining Adobe was co-founder of a startup focused on digital photo sharing; developed desktop and collaboration products at Silicon Graphics; and held various senior management positions at Apple.

In our previous interview, I spoke with John Warnock and next I’ll move on to conversations with some other well known industry leaders.

Shantanu Narayen Talks Tech at All Things Digital: D9 Conference

This morning, Adobe’s president and CEO Shantanu Narayen took the stage at the D9 conference, where he spoke with Wall Street Journal personal tech guru Walt Mossberg. The conversation ranged from HTML5 and the Flash/Apple debate to the future of mobile devices and the cloud.

Before Shantanu took the stage, a funny video set the stage for the interview. The video highlights a “substitute speech coach” – really an improv actor named Jeremy Rowley from the Groundlings — working with Shantanu to amp up his stage presence.

If you missed Shantanu’s interview, you can watch some of the highlights below. You can also see the realtime blog summary of the discussion and some of the good news stories too, like this one in the Wall Street Journal.

Adobe CEO at SAPPHIRE NOW

Check out this video of Adobe CEO Shantanu Narayen featured during a keynote at SAPPHIRE NOW, SAP’s global business technology conference. Shantanu discusses how the integration of Adobe Flash Builder 4.5 with SAP NetWeaver Gateway is optimizing business processes across the Web and mobile platforms (see the news), plus how Adobe’s work with SAP’s HANA initiative is helping stop software piracy.

Adobe Omniture Summit 2011 a Blowout Success

Yesterday we kicked off our biggest Adobe Omniture Summit ever here at the Grand America Hotel in Salt Lake City. We had 2,600 online marketers in the room – the largest gathering of digital experts in the world. Our CEO Shantanu Narayen kicked it off with some great industry perspectives on where content creation, digital publishing and marketing are headed. His comment that “marketing is the new finance” got a lot of positive reaction.

Entrance to Day 1 General Session

Entrance to Day 1 General Session

Sharing the stage with Vivek Shah, CEO of Ziff-Davis, and Ellen Levy, vice president of strategic initiatives at LinkedIn, we talked about the importance of audience insights and social ROI. Vivek said that they’re seeing social media referrals rivaling search – a pretty amazing thought. Ellen made a great point that there is a broad span of different experiences that get linked under “social,” and marketers need to differentiate – what works on YouTube doesn’t necessarily work on LinkedIn. Both delivered insightful and thought-provoking ideas.

In my remarks, my big message was that we’re living in a world of “extreme data,” and it’s more critical than ever for us as an industry to measure what matters. That means integrating social media into all aspects of your marketing analysis, not just thinking of it as a separate silo, and finding new ways to do segmentation and connect the dots among devices, data and audience channels. Our news created quite a bit of buzz, as did our newest acquisitions – Day Software and Demdex. And, we announced our newest version of SiteCatalyst built on our revolutionary new architecture – full of new optimization enhancements asked for by our customers.

On stage at Day 1 General Session

On stage at Day 1 General Session

In the afternoon, Michael Eisner offered his thoughts about what he calls the Gutenberg-to-Zuckerberg timeline – a look at the importance of getting content right over years of invention regardless of the delivery mechanism. He also touched on how Disney has applied digital technologies to its parks, films, online presence, and creative “Imagineering” – making the consumer experience even better. Then we wrapped a busy day at a signature party with headliner Lenny Kravitz at the Salt Palace. Backstage with Mr. Kravitz, we talked about his new album coming out soon, and then enjoyed his fantastic performance for our customers and employees.

Today we’re wrapping up with marketing guru John Gerzema and an open dialogue about what more we can do for online marketing in the “Ask Brett” session with our chief technologist Brett Error. Then we’ll all close out with skiing tomorrow at The Canyons – the snow should be perfect!

I’m more convinced than ever that the Adobe/Omniture combination is exactly what our industry needed, and it’s exciting to see our innovations as a combined company shaping the future. Thanks to all our rockstar customers who made it to Utah this year.

Hope to see you at the Adobe Digital Marketing Summit, formerly known as Omniture Summit, at the Salt Palace Convention Center
March 20-23 2012 in Salt Lake City!

-Brad

Adobe’s CEO Shantanu Narayen speaks at Cannes International Advertising Festival 2010

We are excited to attend the Cannes International Advertising Festival this year for the first time ever. The Cannes Lions festival is the global meeting place for those who are passionate about creativity in communications and is known for its program of awards, considered the “Oscars” of the advertising world.

On June 24th, Adobe CEO Shantanu Narayen participated in a one-hour invitation-only speaker series that featured top industry leaders including: Joseph V. Tripodi (Executive VP, CM and Commercial Officer, Coca-Cola); Mark Zuckerberg (CEO, Facebook); Jeff Goodby (Goodby Silverstein & Partners); Maurice Lévy (Chairman, CEO, Publicis) and film producer John Landau.

Cannes_narayen_v20 004 (2).JPG

In his talk, Shantanu described how the advertising and media industries have undergone a massive transformation in the last decade. People are “hyper-connected”, consuming more and more media, simultaneously from different devices. As a result, brands have to manage consistent and compelling experiences across multiple touch points to be effective. And while technology and devices enable the delivery of content in today’s environment, it is the content that inspires and engages the audience and turns a business transaction into an engaging experience. Within this context, Shantanu discussed Adobe’s role in enabling new forms of creativity to help move businesses forward in this new landscape.

Shantanu also highlighted some of today’s most successful digital advertisers who are championing major brands. He discussed how Adobe is working with our partners to build open, integrated digital platforms that bring this transformation into focus at every step of media creation, delivery and optimization – and why the opportunity for creativity and profit have never been greater. He highlighted examples of brilliant digital creative such as the Nissan LEAF website, the Adidas TeamGeist online game, the Sprint Now widget library and the Wired Reader digital magazine experience on an iPad. Demonstrations included a multiscreen experience with World Cup soccer content across PC, TV and the just-announced Motorola Droid X smartphone.

Near the end of his discussion, Shantanu was joined on stage by Rich Silverstein of Goodby, Silverstein & Partners, to unveil a preview of the Adobe Museum of Digital Media which will be launching its first full exhibit in September 2010. The Adobe Museum of Digital Media (AMDM) is a first-in-class virtual museum that showcases the many faces of digital media and its influence on how we live and communicate in the world today.

Shantanu ended his talk with a message to businesses, creatives and advertisers: Adobe’s goal is to be a neutral, trusted partner ensuring their ability to create the most brilliant and engaging art possible, to deliver that work to the broadest possible audience and optimize those experiences for the greatest ROI. He acknowledged that it’s not about devices or technology, but about their power to create content, engage audiences and influence the world.

About this blog

Adobe

Welcome to Adobe Featured Blogs, a one-stop information and conversation destination for virtually anyone interested in what's going on at Adobe. Here you'll find the latest company and product news from Adobe's multiple lines of business. We value your perspective and encourage comments that are on-topic and add value but that do not spam, denigrate or offend. Read more