Today we announced our financial results for our fiscal year that ended on Nov. 29 (Go to FY13 earnings release). But those numbers are only a part of the story — we had an incredible year, building a stronger customer community, releasing new products and services, and helping create positive change through our corporate responsibility efforts. Check out our infographic below (or download the PDF with embedded links to more info) with a few of these other numbers that marked our year. We’re ready for great things in 2014!
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Are you a digital marketer looking to get the biggest bang for your ad dollars and deliver campaign ROI? Well, this news is for you! Today, Adobe announced significant updates to Adobe AdLens (formerly known as Efficient Frontier), its cloud-based, fully integrated platform to manage and optimize search, display and social advertising as a unified campaign.
AdLens now offers seamless data integration with Adobe SiteCatalyst, delivering powerful ad optimization and forecasting for simple deployment to customers. Adobe is also expanding its display ad targeting and optimization capabilities through integration with its other cloud-based, digital marketing technologies. AdLens now includes Adobe AudienceManager as its central data management platform, as well as Adobe Dynamic Ad Targeting for specified audience segmentation to ensure ad campaigns reach the right people.
Additionally, building on its current Facebook Ads API integration with AdLens, Adobe, which has been designated a Strategic Preferred Marketing Developer (PMD), now has official access to the Facebook Exchange, which allows marketers to buy ads on Facebook via real-time bidding.
Check out the official news release and blog post from Adobe’s Bill Mungovan for more details on the latest AdLens features and how it benefits marketers.
Today, the Adobe Digital Marketing Summit kicked off in full force in Salt Lake City Utah with more than 4,000 digital marketers joining us from the world’s top advertisers, publishers, agencies, systems integrators and technology companies. Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business announced some exciting new innovations on stage that broaden the capabilities of the Adobe Digital Marketing Suite and help our customers better measure, manage and optimize their digital marketing investments.
Some of today’s news included:
Adobe Social – A single platform combining social publishing and engagement with monitoring, social ad buying and analytics, helping attribute social activity to business results.
Predictive Marketing – New capabilities within the Digital Marketing Suite that reduce the complexity of uncovering hidden behavioral patterns in big data, identifying the most impactful insights quickly and leverage historical data to predict future results.
Multi-Channel Campaign Execution – Technology acquired from Efficient Frontier is now available as part of the Digital Marketing Suite, providing a unified view of social, search and display campaigns to uncover which channels and campaigns have the largest impact on conversion and revenue.
Personalization – A significant update to Adobe CQ 5.5, the company’s Web Experience Management (WEM) solution that helps marketers deliver more consistent and contextually relevant experiences across the web, mobile devices and social media. We also announced a partnership with hybris, a leader in multi-channel commerce software, to deliver comprehensive commerce capabilities to marketers.
Please visit our online press room for more details and to access the Digital Marketing Suite press releases issued.
After several months in the planning, we’re very excited to be able to tell you about our first ever brand campaign in the UK!
You probably know Adobe for different things. In the Digital Media space – through household name products such as Creative Suite, Photoshop, InDesign and Flash – we’re working with publishers, creatives and brands to help them create great content and publish it anywhere. In the Digital Marketing space, we’re helping brands and agencies create, measure, monetise and optimise their digital marketing investments.
Our new campaign in the UK, which builds on the campaign that has been running in the US, is about bringing this all together to tell the bigger Adobe story, and showcase how we’re helping businesses transform the digital experiences they provide their customers. The campaign shows how through our innovations, we are helping businesses create better, more exciting digital experiences.
The cool new creatives visually represent this by bringing together Adobe and our innovation, or customer story, with the iconic ampersand. The first creative theme to feature in the UK is Adobe & Social and focuses on one of our latest innovations – Adobe SocialAnalytics – which helps companies measure the business impact of their social marketing, removing the guesswork and replacing it with strategies based on insight.
Vanity Fair stars in another early creative. It showcases how Adobe helped them create an interactive, media rich tablet version of the iconic magazine – taking their business into new and exciting areas.
We can’t wait to tell you about the other brands we have lined up to take part!
The campaign is running across online, print, mobile and tablet media from today, Monday 27th February, and we’d love to hear what you think.
The highly anticipated launch of Adobe SocialAnalytics is coming to Europe and seats are going fast!
For the first time ever, it’s possible to directly connect your social media marketing to real business results. Fans and mentions are great, but what really matters is how these impact your bottom line. It’s time to step it up and start seeing the quantifiable value of social media.
We’ve got some great speakers lined up for the launch of our hottest new product, including:
- Julien Codorniou, Head of Platform Partnerships, Facebook
- Andreas van de Castel, Head of International Partnerships, Germany, Facebook
- Gavin Sathianathan, Strategic Partner Manager, Facebook
- Guy Clapperton, Freelance Journalist, Editor, Broadcaster & author of “This is Social Media”
- Chad Warren, Senior Manager, Product Marketing for Social Media, Adobe
- Jeff Jordan, SocialAnalytics Product Manager, Adobe
Register now to be among the first in Europe to see Adobe latest product in action and learn how industry leading companies are already matching their social media efforts to tangible business results.
Your digital community will be there, you can’t afford to miss out!
Register now: www.social-optimisation.com
We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.
Here are some of the key findings:
- 58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.
- 36% are measuring the impact of social media marketing on revenue, but not doing so accurately.
- 55% of European Marketers say we need an industry standard for ROI in social media.
Take a look at the full report:
Learn how to connect social media marketing to real business results at the European launch of Adobe SocialAnalytics: www.social-optimisation.com
Find out more about Adobe SocialAnalytics: www.omniture.com
The fundamentals of Customer Experience Management (CEM) are changing faster than anyone ever imagined. Consumers are experiencing brand in profoundly different ways than in the past. Companies and government agencies are trying to catch up with this rapid change, asking themselves how they can evolve their brands while leveraging mobile, social and cloud innovations to stay ahead of the competition.
To solve this problem for our customers, I’m very proud to announce today the launch of our new Adobe Digital Enterprise Platform, along with a set of new Customer Experience Solutions built on the new platform. This is one of the most exciting announcements in Adobe’s enterprise business’ history, and a significant achievement on our journey to deliver a complete CEM offering that empowers our customers to support and extend the immersive, multi-channel, digital interactions that their own customers demand.
The Adobe Digital Enterprise Platform gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation. I share my thoughts on this exciting announcement in the video below and discuss how complete customer experience means delivering the four Ms: make, manage, measure and mobilize. These four Ms are transforming business for our customers.
We will highlight the capabilities of the Adobe Digital Enterprise Platform and our Customer Experience Solutions at our Adobe Digital Marketing Summit, taking place at the Salt Palace Convention Center, March 20-23 2012 in Salt Lake City, UT. The Adobe Digital Marketing Summit will bring together industry thought leaders, along with Adobe experts and solution partners to showcase the power of combining the art and science of customer experience, starting from the customer’s point of view, to deliver an extraordinary customer journey. I hope you’ll join us on our CEM journey at the first-ever Adobe Digital Marketing Summit.
Follow me on Twitter @rtarkoff to continue the conversation.