Results tagged “social analytics”

Adobe Social is here!

Adobe Social, available today, will transform how companies use social media as a digital marketing channel. Read some thoughts from Brad Rencher, senior vice president, Digital Marketing Business, about social’s need to grow out of awkward adolescence and into a mature digital marketing channel. Lawrence Mak, product marketing manager for Adobe Social, shares three things about demonstrating social media business impact that will get digital marketers excited, while’s Johanna Riggle Segesser has an Adobe Social Q/A.

Is there real value there in social media? See what people have to say:

A Bird’s Eye View of Social Media Week 2012

We wanted to see what stories we could tell with the buzz generated during Social Media Week 2012, using our SocialAnalytics platform.

Here’s one for starters: did you know that the total reach of #SMWLDN during Social Media Week was an impressive 39.9 million? That’s the equivalent of over half the UK’s population!

Check out some of the other stats and key influencers in this infographic brought to you by @AdobeUK #AdobeSocial:



Adobe Launches First Ever Brand Campaign in the UK

After several months in the planning, we’re very excited to be able to tell you about our first ever brand campaign in the UK!

You probably know Adobe for different things. In the Digital Media space – through household name products such as Creative Suite, Photoshop, InDesign and Flash – we’re working with publishers, creatives and brands to help them create great content and publish it anywhere. In the Digital Marketing space, we’re helping brands and agencies create, measure, monetise and optimise their digital marketing investments.

Our new campaign in the UK, which builds on the campaign that has been running in the US, is about bringing this all together to tell the bigger Adobe story, and showcase how we’re helping businesses transform the digital experiences they provide their customers. The campaign shows how through our innovations, we are helping businesses create better, more exciting digital experiences.

The cool new creatives visually represent this by bringing together Adobe and our innovation, or customer story, with the iconic ampersand. The first creative theme to feature in the UK is Adobe & Social and focuses on one of our latest innovations –  Adobe SocialAnalytics – which helps companies measure the business impact of their social marketing, removing the guesswork and replacing it with strategies based on insight.

Vanity Fair stars in another early creative. It showcases how Adobe helped them create an interactive, media rich tablet version of the iconic magazine – taking their business into new and exciting areas.

We can’t wait to tell you about the other brands we have lined up to take part!

The campaign is running across online, print, mobile and tablet media from today, Monday 27th February, and we’d love to hear what you think.

Follow us at @AdobeUK and get involved in the conversation with #FutureOfDigital.

All About Social Data and Analytics at Social Media Week

We’re excited to be a one of the Bay Area Hubs for Social Media Week San Francisco taking place February 11-17. As a part of this, we’re hosting an all-day series focused solely on social data and analytics. Join us Monday, February 13 at our Adobe San Jose office for a day dedicated to not only teaching attendees the value of social data, but also sharing best practices on how to leverage this data to impact your organization’s social media efforts in a big way. We’ll discuss everything from using data for decision making, down to the tools and technologies needed to get started.


For a look at what’s to come, check out our team’s quick interview with Social Week Media Week along with a few highlights and a sneak peek below.

Session highlights and sneak peeks follow and include:

Speaker(s) Session
Keynote Address – Ann Lewnes, Adobe Confessions of a Digital MarketerExclusive Sneak PeekHer keynote will provide an honest look at the challenges and triumphs of leading a “digital first” marketing organization. She’ll discuss the growing role of social media as a way to communicate with customers and drive demand. Included in this will be examples of how marketers can take advantage of data and, most importantly, increase marketing’s overall value to company strategy and success.
Keynote Address – Jeremiah Owyang, Altimeter Group Social Data is a Crystal Ball
Panel Moderated by Michael Brito, Edelman Digital Social Measurement Best Practices Across Tech Brands
Susan Etlinger, Altimeter Group Let the Compass Guide You: A Framework for Social Analytics
John Yi, Facebook Marianne Llewellyn, Adobe Facebook and Adobe – Measuring the Value of a Fan

More information on other sessions from our full-day event will be shared over the course of the next couple of weeks. Attendance is free, but be sure to pre-register (required) today.


Be sure to register now for each session of interest* at the Social Media Week San Francisco website.

*NOTE: If you would like to attend the full day events at Adobe, you must register for each individual session separately. No registration needed for the breakfast, lunch and reception.


If you cannot join us in person, you can follow along with the live stream here.


Adobe Systems Incorporated
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San Jose, CA 95110-2704
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Be sure to follow us on Twitter (@Adobe) and Facebook, as well as the Adobe Conversations blog, for the latest on Social Media Week 2012 happenings. Join our Social Media Week San Francisco conversation on Twitter by using the hashtags #SMW12 and #Adobe.

Adobe SocialAnalytics European Launch Roadshow

2,000 people, 9 countries, 5 languages, over 2 months…

Our hugely successful European launch of Adobe SocialAnalytics reached the end of the line at the St.Pancras Hotel in London last week!

With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the sheer volume of registrations and high turnout rates at all the events surpassed our expectations. Thank you to everyone who joined us, we hope you’ve been inspired to take your social media marketing to the next level.

Over the last few months, we have been collaborating with Facebook and were delighted to welcome them as the guest speaker at our German, French and UK launches. Many people requested a copy of the Adobe & Facebook white paper on ‘Best practices for measuring and optimizing the business impact of the Facebook Like button’. Click here if you would like to receive a copy.

If you were unable to attend your country launch but would like to find out more, listen to Neville Hobson interviewing Chad Warren about Adobe SocialAnalytics in this FIR podcast.

There have also been a number of reviews and articles published about the launch events which are worth checking out:

The Social Analytics era is upon us, Clive Roach,
Lanceringen af Adobe Social Analytics, Martine Gjede,
Social Analytics Tools are Finally Getting Serious, Tac Anderson,
How to Market Using Facebook – According to Facebook, Tac Anderson,
Adobe SocialAnalytics aims to quantify business benefits of Facebook and Twitter, Khidr Suleman,
Adobe and Facebook collaborate to prove monetary value of Likes, Lara O’Reilly,

And make sure you take a look at the photos on Facebook (feel free to tag yourselves!):

4 October 2011 – Amsterdam
6 October 2011 – Copenhagen
18 October 2011 – Zurich
20 October 2011 – Stockholm
26 October 2011 – Madrid
2 November 2011 – Milan
8 November 2011 – Hamburg
9 November 2011 – Paris
10 November 2011 – London

Keep your eye on for the latest information on connecting social media to business results. We’ll also be updating the site with videos, blogs, case studies, insight from industry leaders and more.

In the meantime, stay in touch with us via @OmnitureEMEA and #AdobeSocial.

Adobe SocialAnalytics European Launch Roadshow

The highly anticipated launch of Adobe SocialAnalytics is coming to Europe and seats are going fast!

For the first time ever, it’s possible to directly connect your social media marketing to real business results. Fans and mentions are great, but what really matters is how these impact your bottom line. It’s time to step it up and start seeing the quantifiable value of social media.

We’ve got some great speakers lined up for the launch of our hottest new product, including:

  • Julien Codorniou, Head of Platform Partnerships, Facebook
  • Andreas van de Castel, Head of International Partnerships, Germany, Facebook
  • Gavin Sathianathan, Strategic Partner Manager, Facebook
  • Guy Clapperton, Freelance Journalist, Editor, Broadcaster & author of “This is Social Media”
  • Chad Warren, Senior Manager, Product Marketing for Social Media, Adobe
  • Jeff Jordan, SocialAnalytics Product Manager, Adobe

Register now to be among the first in Europe to see Adobe latest product in action and learn how industry leading companies are already matching their social media efforts to tangible business results.

Zurich – 18 October
Stockholm – 20 October
Madrid – 26 October
Milan – 2 November
Hamburg – 8 November
Paris – 9 November
London – 10 November

Your digital community will be there, you can’t afford to miss out!

Register now: 


55% of European Marketers demand an industry standard for ROI in social media

We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.

Here are some of the key findings:

  • 58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.
  • 36% are measuring the impact of social media marketing on revenue, but not doing so accurately.
  • 55% of European Marketers say we need an industry standard for ROI in social media.

Take a look at the full report:

Learn how to connect social media marketing to real business results at the European launch of Adobe SocialAnalytics:

Find out more about Adobe SocialAnalytics:

eBay’s X.Commerce – an Innovator’s Toolkit

In my daily conversations with our Adobe team members, partners, and customers, the incredible pace of digital innovation is a big topic of discussion. From smart phones to tablet devices, high-speed mobile networks faster than your DSL connection, and social changing the way we connect – we see that running a business today has more challenges and more opportunities than ever before. Digital commerce is bringing the world via their tablets, smart phones and social networking sites to your storefront – and the question I have for you is: Are you ready?

I see many businesses struggle to understand how these new digital innovations translate into ways to better connect with a global audience of potential customers. For smaller businesses, eBay’s new X.Commerce platform – a cloud-based toolkit designed to power business innovation – will come as great news. The platform aims to level the playing field of the digital wave and put helpful technologies into the hands of people who want to innovate no matter the size of their business. We are excited to be part of it.

One of the powerful technologies from Adobe that eBay offers in the X.Commerce platform is analytics – the ability to measure data about how customers interact with your business and how your current online approaches and practices are working. Adobe SiteCatalyst has long been considered the gold standard in web analytics. As one of our earliest customers eBay has seen firsthand what measuring data can do for a business.

Analytics unlocks the power of your customer data. If you want to better know your customer, the details are within the data. Need a realistic snapshot of your business? That’s in the data, too. How is your site being used and what changes could you make to increase sales? Which of your products are your customers Tweeting and Facebooking about and how it is impacting your business? Getting answers to these questions means you can invent faster and better meet the needs of your customers, and that leads to more revenue. This is really cool stuff – and it means that you can drive your business success in new and meaningful ways.

We are excited to power the web analytics of X.Commerce and look forward to empowering eBay retailers with increased functionality in the future using additional offerings from the Adobe Online Marketing Suite. When you are taking action on your data – that is where the magic really happens.

It’s your data for the taking and if you aren’t using it, watch out because I can guarantee your competitors are gleaning valuable business insights from theirs.

I’d love to hear your experiences with going digital and how analytics has helped your business. Share your story by emailing me at


The Adobe Omniture Summit EMEA 2011 Kicks Off With a Bang!


Yesterday saw over 1,300 digital marketers attend Europe’s biggest online marketing event in London.

This year’s Summit is all about social:

“It’s exciting – and quite frankly fitting – to see so much discussion around social media measurement at this year’s Summit,” said Ann Lewnes, Senior Vice President of Global Marketing for Adobe.  “There are few greater challenges for digital marketers today than learning how to effectively leverage social media to communicate with customers and finding the best way to measure social media – to determine its true value.  This is a challenge Adobe is committed to helping our customers meet.”

This was perfectly demonstrated yesterday with the event’s hashtag #omtrsummit trending in London during the morning’s general session.

Three big announcements were made:

Adobe SocialAnalytics Begins Global Beta Program
Adobe Announces Adobe Tag Manager for the Online Marketing Suite
Adobe SearchCenter+ Enhanced with Integration of International Organic Search Data

“I love to hear the feedback and idea-sharing at Summit, and this time in London has reinforced that our Online Marketing Suite is more relevant than ever. Our news today about SocialAnalytics and the new SiteCatalyst architecture has created a lot of excitement,” said Brad Rencher, Vice President and General Manager of the Omniture Business Unit. “Customers are telling us that the track we’ve been pursuing – helping marketers shape their digital strategies across devices and audience channels – is exactly right. Now it’s up to us to keep delivering and pushing the envelope of what we can do.”

Christian Hernandez, Facebook’s Head of International Business Development, helped to kick start the day in the general session:


Two lucky winners, Dan Slater and Anthony Magee, won goody bags full of treats by unlocking the Mystery badge on the Summit Companion App:


Brian Solis closed the day with an inspirational keynote:


And The Hoosiers rocked at our very own Club Met last night!


You can view images from the day on Flickr or Facebook.  Make sure you follow the conversation via @OmnitureEMEA and #OmtrSummit!

Europe’s Biggest Digital Marketing Conference Hits London!

The Adobe Omniture Summit EMEA is just around the corner, and the team has been working round the clock to bring you an event to remember! This year’s event is all about engaging customers using social media and will cover the challenges and opportunities digital marketers face today.

European Launch of Adobe® SocialAnalytics

Summit attendees will be among the first in Europe to see the new Adobe SocialAnalytics platform, learning how best to measure and optimise channels such as Facebook, YouTube, Twitter, blogs, forums and any place where social conversations are taking place. By turning data and sentiment from the social web into actionable insight, SocialAnalytics allows you to finally answer those business questions many marketers have been struggling with:
• What is social media’s impact on my business?
• How are our social initiatives and conversations driving conversion or revenue?
• Who are the social influencers for my business?
• When positive social sentiment peaks, are our conversion metrics positively impacted?

To celebrate the launch of SocialAnalytics, we have added a special keynote by Brian Solis, globally recognised as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

Leading Online Marketing and Industry Experts: We have an exciting line-up of speakers who will be sharing their vision, experiences, and best practices at Summit.

Over 26 Hours of Educational Content

Five tracks will run across the two-day conference:
Acquisition Optimisiation
Social & Mobile
Conversion Optimisation
Online Analytics
Power Users

Follow the Twitter hashtags above to stay up to date with the conversations taking place in each track. View the full agenda.

Adobe Research on Social Media Marketing Across Europe

We will also be releasing a study revealing insight from European marketing directors, demonstrating the current trends and challenges faced when investing in social marketing. More on that to follow!
We look forward to seeing you at Summit next week. If you’re unable to join us but would still like to receive all the latest news, videos, opinions and updates, follow @OmnitureEMEA and #OmtrSummit. View the Social Media Resources page for more information.

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