We’re excited to be a one of the Bay Area Hubs for Social Media Week San Francisco taking place February 11-17. As a part of this, we’re hosting an all-day series focused solely on social data and analytics. Join us Monday, February 13 at our Adobe San Jose office for a day dedicated to not only teaching attendees the value of social data, but also sharing best practices on how to leverage this data to impact your organization’s social media efforts in a big way. We’ll discuss everything from using data for decision making, down to the tools and technologies needed to get started.
WHAT TO EXPECT
For a look at what’s to come, check out our team’s quick interview with Social Week Media Week along with a few highlights and a sneak peek below.
Session highlights and sneak peeks follow and include:
|Keynote Address – Ann Lewnes, Adobe||Confessions of a Digital MarketerExclusive Sneak Peek
Her keynote will provide an honest look at the challenges and triumphs of leading a “digital first” marketing organization. She’ll discuss the growing role of social media as a way to communicate with customers and drive demand. Included in this will be examples of how marketers can take advantage of data and, most importantly, increase marketing’s overall value to company strategy and success.
|Keynote Address – Jeremiah Owyang, Altimeter Group||Social Data is a Crystal Ball|
|Panel Moderated by Michael Brito, Edelman Digital||Social Measurement Best Practices Across Tech Brands|
|Susan Etlinger, Altimeter Group||Let the Compass Guide You: A Framework for Social Analytics|
|John Yi, Facebook Marianne Llewellyn, Adobe||Facebook and Adobe – Measuring the Value of a Fan|
More information on other sessions from our full-day event will be shared over the course of the next couple of weeks. Attendance is free, but be sure to pre-register (required) today.
HOW TO REGISTER
Be sure to register now for each session of interest* at the Social Media Week San Francisco website.
*NOTE: If you would like to attend the full day events at Adobe, you must register for each individual session separately. No registration needed for the breakfast, lunch and reception.
If you cannot join us in person, you can follow along with the live stream here.
WHERE TO GO
Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
Be sure to follow us on Twitter (@Adobe) and Facebook, as well as the Adobe Conversations blog, for the latest on Social Media Week 2012 happenings. Join our Social Media Week San Francisco conversation on Twitter by using the hashtags #SMW12 and #Adobe.