Results tagged “Social Media Week”

A Bird’s Eye View of Social Media Week 2012

We wanted to see what stories we could tell with the buzz generated during Social Media Week 2012, using our SocialAnalytics platform.

Here’s one for starters: did you know that the total reach of #SMWLDN during Social Media Week was an impressive 39.9 million? That’s the equivalent of over half the UK’s population!

Check out some of the other stats and key influencers in this infographic brought to you by @AdobeUK #AdobeSocial:



Recap on Social Media Week at Adobe – All about Social Data and Analytics

As part of the annual Social Media Week, we were excited to host a day dedicated to social data and analytics. The jam-packed agenda was all about how to take social media measurement to the next step by leveraging social data to impact business strategy. We had a great lineup of speakers, including our very own SVP of Global Marketing, Ann Lewnes, Jeremiah Owyang and Susan Etlinger from Altimeter Group, John Yi from Facebook, and social practitioners from SAP, Cisco, eBay, and Intel.

Watch some of our favorite highlights in the video below. You can catch all the recordings from the sessions here.

Adobe & Social Media Week London

We’ve teamed up with OMN London to bring together London’s most passionate digital marketers on 16 February, during Social Media Week.

Join us to meet other digital and social media marketing professionals over a drink (or two!) on the HMS President, one of the permanently moored ships on Victoria Embankment, and a fantastic venue.

It’s free to attend. Hope to see you there! Join Us.

Win a Samsung Galaxy Tab

If you’re attending on 16 February and have RSVP’d to join us, then enter our Twitter sweepstake for a chance to win a Samsung Galaxy Tab!

Simply tweet #AdobeSocial #OMNLondon and let us know you’re coming!

We will announce the winner at the event.

Good luck!

The competition opens at 12pm (GMT) on Monday 13 February 2012 and closes at 12pm (GMT) on Wednesday 15 February 2012.  The prize draw is open to attendees of OMN London on 16 February 2012 only. View the official rules below.


Adobe Social Media Week Sweepstake Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. The “Adobe & OMN London” Sweepstake (the “Sweepstake”) opens 12pm (GMT) 13 February 2012 and closes at 12pm (GMT) 15 February 2012 (“Sweepstake Period”). Participation constitutes entrant’s full and unconditional agreement to and acceptance of these Official Rules. The winner’s name will be randomly drawn from eligible entries as described below. The Sweepstake is sponsored by Adobe Systems Europe Limited, Market House, 34-38 Market Street, Maidenhead, SL6 8AD, United Kingdom (“Sponsor”).

(1) ELIGIBILITY: To enter participants must be legal citizens of the United Kingdom age 18 or older as of the date of entry, with internet access.  Participants must have RSVP’d by 12pm (GMT) on 15 February, 2012 and join us at OMN London on 16 February 2012 to be eligible.  Employees, independent contractors, officers and directors of Adobe, its affiliates, subsidiaries, advertising, promotion, and fulfilment agencies and legal advisors, and the immediate family members and persons living in the same household of such persons, are not eligible to participate in the Sweepstake. Void where prohibited.

(2) HOW TO ENTER: Participants may enter the Sweepstake by visiting the Adobe Blog located at (, and post a Tweet via Twitter including the hash tags, #AdobeSocial #OMNLondon. Participants should follow Sponsor’s Twitter handle @OmnitureEMEA to get the latest Sweepstake announcements and details.

More than one entry per person is permitted.  All entries must be received by 12pm (GMT) on 15 February 2012. All entries become the exclusive property of Sponsor and will not be acknowledged.  Personal data is collected in order to administer the Sweepstakes.  Personal data will not be used for marketing purposes unless the entrant requests to receive such marketing information by checking the appropriate box on the entry page.  For more information about Adobe’s Privacy Policy, please go to

(3) PRIZES: One (1) winner will be selected, to receive one (1) prize: a Samsung P1010 Galaxy Tab WiFi valued at approximately £335.00.  No alternative prize, cash equivalent, or other substitution is permitted except by Adobe in the event of prize unavailability.  Prize is non-transferable. All taxes, and any incidental expenses associated with collection of the prize are the sole responsibility of the winner.

(4) SELECTION OF WINNERS: The winner will be determined by random drawing of all eligible entries received. Odds of winning a prize are based on the number of eligible entries received. The selection of the winners will take place on or about 12pm, GMT on 15 February 2012 and the winner will be announced at the event.  Additionally, the winner will be notified by Twitter within one (1) business day of the selection. The prize will be awarded at the OMN London event on 16 February 2012. Sponsor is not responsible for late, lost, misdirected, or unsuccessful efforts to notify the winner. Winner may be required to sign and return a release of liability, declaration or affidavit of eligibility, and where lawful, a publicity consent agreement, as a condition of receiving the prize.  If the selected winner cannot be contacted, is ineligible or fails to claim the prize, or fails to timely return the completed and executed delaration and releases as required, the prize may be forfeited and an alternative winner selected. Prize will be sent no later than 6 weeks after acceptance.

(5) TERMS AND CONDITIONS: Conduct of Sweepstakes and selection of winner is in Sponsor’s sole discretion, and Sponsor’s decision is final and binding. Sponsor and its agents, representatives, affiliates, subsidiaries, advertising, promotion and fulfilment agencies, and legal advisors are not responsible for and shall not be liable for: (i) late, lost, delayed, damaged, misdirected, incomplete, illegible, unintelligible, or postage-due entries; (ii) any condition caused by events beyond the control of Sponsor that may cause the Sweepstake to be disrupted or corrupted; (iii) any printing or typographical errors in any materials associated with the Sweepstakes; (iv) any injuries, losses, or damages of any kind arising in connection with or as a result of the prize, or acceptance, possession, or use of the prize, or from participation in the Sweepstake; (v) electronic hardware or software program, network, internet, or computer malfunctions, failures, or difficulties of any kind, and (vi) failed, incomplete, garbled, or delayed computer transmissions. By participating in the Sweepstake, each participant agrees to release and hold Sponsor and the employees, officers, directors, shareholders, agents, representatives, affiliates, subsidiaries, advertising, promotion, and fulfilment agencies, and legal advisors, harmless from any and all losses, damages, rights, claims and actions of any kind in connection with the Sweepstake or resulting from participant’s Sweepstake participation, acceptance, possession, or use of any prize, including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy. Adobe reserves the right to permanently disqualify from any promotion any person it believes has intentionally violated these rules.   All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Adobe in connection with Sweepstake, shall be governed by, and construed in accordance with the laws of England. To obtain a copy of these Official Rules, send a stamped, self-addressed envelope to: Official Rules, Adobe Social Media Week Sweepstakes, Market House, 34-38 Market Street, Maidenhead, SL6 8AD, United Kingdom

(6)  WINNER LIST:  The winner of the Sweepstake may be obtained by sending a stamped, self- addressed envelope to Winner List, Adobe Social Media Week Sweepstake, Market House, 34-38 Market Street, Maidenhead, SL6 8AD, United Kingdom.  Request for winners list must be received by 15th March, 2012.

All About Social Data and Analytics at Social Media Week

We’re excited to be a one of the Bay Area Hubs for Social Media Week San Francisco taking place February 11-17. As a part of this, we’re hosting an all-day series focused solely on social data and analytics. Join us Monday, February 13 at our Adobe San Jose office for a day dedicated to not only teaching attendees the value of social data, but also sharing best practices on how to leverage this data to impact your organization’s social media efforts in a big way. We’ll discuss everything from using data for decision making, down to the tools and technologies needed to get started.


For a look at what’s to come, check out our team’s quick interview with Social Week Media Week along with a few highlights and a sneak peek below.

Session highlights and sneak peeks follow and include:

Speaker(s) Session
Keynote Address – Ann Lewnes, Adobe Confessions of a Digital MarketerExclusive Sneak PeekHer keynote will provide an honest look at the challenges and triumphs of leading a “digital first” marketing organization. She’ll discuss the growing role of social media as a way to communicate with customers and drive demand. Included in this will be examples of how marketers can take advantage of data and, most importantly, increase marketing’s overall value to company strategy and success.
Keynote Address – Jeremiah Owyang, Altimeter Group Social Data is a Crystal Ball
Panel Moderated by Michael Brito, Edelman Digital Social Measurement Best Practices Across Tech Brands
Susan Etlinger, Altimeter Group Let the Compass Guide You: A Framework for Social Analytics
John Yi, Facebook Marianne Llewellyn, Adobe Facebook and Adobe – Measuring the Value of a Fan

More information on other sessions from our full-day event will be shared over the course of the next couple of weeks. Attendance is free, but be sure to pre-register (required) today.


Be sure to register now for each session of interest* at the Social Media Week San Francisco website.

*NOTE: If you would like to attend the full day events at Adobe, you must register for each individual session separately. No registration needed for the breakfast, lunch and reception.


If you cannot join us in person, you can follow along with the live stream here.


Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
Get Directions


Be sure to follow us on Twitter (@Adobe) and Facebook, as well as the Adobe Conversations blog, for the latest on Social Media Week 2012 happenings. Join our Social Media Week San Francisco conversation on Twitter by using the hashtags #SMW12 and #Adobe.

About this blog


Welcome to Adobe Featured Blogs, a one-stop information and conversation destination for virtually anyone interested in what's going on at Adobe. Here you'll find the latest company and product news from Adobe's multiple lines of business. We value your perspective and encourage comments that are on-topic and add value but that do not spam, denigrate or offend. Read more